Strategic Marketing Management Test-1

10 Questions | Total Attempts: 13

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Strategic Marketing Management Test-1

All questions are mandatory Total Questions-10 Duration-10 mins Marks - 25 Do not copy, Do not switch between tabs You can move to next question only after answering the current one You cannot move back to any previous question Answer once submitted cannot be changed No negative marking ALL THE BEST


Questions and Answers
  • 1. 
    Which of the following is the component of Michael Porter's 5 Forces?
    • A. 

      Political Scenario

    • B. 

      Reaction Pattern of Competitor

    • C. 

      Customer Perception of the product

    • D. 

      Change in Customer Tastes

    • E. 

      Quality of Product/Service offered

  • 2. 
    Company 'A' & Company 'B' were supposed to enter into a merger to evolve with new company 'AB'. However, during the process,  the tangible assets of company 'B' sumed-up to just $4000 against its offer value of $14000. So, during which of the following stage of merger process, did the non-compliance was identified.
    • A. 

      Merger Plan

    • B. 

      Offer & Negotiation

    • C. 

      Due Diligence

    • D. 

      Information Exchange

    • E. 

      Valuation & Synergies

  • 3. 
    Is the statement under quotes, true or false? "RETRENCHMENT is a functional strategy"
    • A. 

      True

    • B. 

      False

  • 4. 
    The 3 characteristics of Strategic Decision Making are :-  [Blank], Consequential & [Blank]
  • 5. 
    State the acronym for following explanation 'Analyzing the different business functions and determining which business functions are more profitable than others'
    • A. 

      BCG Matrix

    • B. 

      SWOT analysis

    • C. 

      Profit Pool Mapping

    • D. 

      Competitive Analysis

  • 6. 
    What is the purpose of PESTLE analysis
    • A. 

      Internal scanning

    • B. 

      Gain knowledge about external environment

    • C. 

      Identify the true competitor

    • D. 

      Frame strategy for countering the competition

  • 7. 
    List the components in 7S Framework[Blank][Blank][Blank][Blank][Blank][Blank][Blank]
  • 8. 
    Is the following statement true or false? 'EVALUATION is a part of strategy management process'
    • A. 

      True

    • B. 

      False

  • 9. 
    Types of Corporate Strategy are:-
    • A. 

      Retrenchment

    • B. 

      Differentiation

    • C. 

      Cost Leadership

    • D. 

      Growth

    • E. 

      Strategy for Stability

    • F. 

      Pricing strategy

    • G. 

      Technology Advancement

    • H. 

      Change Management

    • I. 

      Competitive Nature

    • J. 

      Vision, Mission, Goals & Objectives

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