Marketing Management Unit 1

10 Questions | By Khanna_sm | Last updated: Apr 21, 2020 | Total Attempts: 38

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Dear Students revision quiz 1 for you

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1.

Marketing Management is the _________ of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value.
- A.
  
  Art
- B.
  
  Science
- C.
  
  Art and Science
- D.
  
  None of the above
2.

What can be marketed?
- A.
  
  Idea
- B.
  
  People
- C.
  
  Goods
- D.
  
  All of the above
3.

Demand is willingness and ___________________ to pay.
4.

Need and want are same.
- A.
  
  True
- B.
  
  False
5.

STP stands for Segmenting, Targeting and _____________________________
6.

The task of any business is to deliver ________ at a profit
- A.
  
  Customer need
- B.
  
  Product
- C.
  
  Customer value
- D.
  
  Product and service
7.

Understanding Business Environment is key to making correct strategies.
- A.
  
  True
- B.
  
  False
8.

The traditional view of marketing is that the firm makes something and then ________ it.
- A.
  
  Market
- B.
  
  Sell
- C.
  
  Distribute
- D.
  
  Price
9.

Many people want BMW, but few get to buy it...this is an example of
- A.
  
  Need
- B.
  
  Want
- C.
  
  Demand
- D.
  
  Status
10.

The following is not a type of marketing philosophy
- A.
  
  Production
- B.
  
  Selling
- C.
  
  Societal
- D.
  
  Customer

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