Marketing Management Unit 1

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| By Smriti Khanna
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Smriti Khanna
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Quizzes Created: 1 | Total Attempts: 215
| Attempts: 219
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  • 1/10 Questions

    What can be marketed?

    • Idea
    • People
    • Goods
    • All of the above
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About This Quiz

This quiz covers the essentials of Marketing Management, focusing on market segmentation, targeting, positioning, and the value delivered to customers.

Marketing Management Unit 1 - Quiz

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  • 2. 

    Need and want are same.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    The statement that "need and want are the same" is false. Although they are related concepts, they have different meanings. A need refers to something that is necessary for survival or basic well-being, while a want is a desire or preference for something that is not essential. Needs are essential for survival, whereas wants are not. Therefore, need and want are not the same.

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  • 3. 

    Understanding Business Environment is key to making correct strategies.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    Understanding the business environment is crucial for making correct strategies because it provides insights into the external factors that can impact a business's operations and performance. By understanding the economic, social, political, and technological factors that shape the business environment, organizations can identify opportunities, anticipate threats, and adapt their strategies accordingly. This knowledge helps businesses make informed decisions that align with market trends, customer preferences, and competitive dynamics, ultimately increasing their chances of success.

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  • 4. 

    Marketing Management is the _________ of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value.

    • Art

    • Science

    • Art and Science

    • None of the above

    Correct Answer
    A. Art and Science
    Explanation
    Marketing management involves both art and science. The "art" aspect refers to the creativity and intuition required in making decisions about target markets and creating customer value. It involves developing innovative marketing strategies and crafting compelling messages to attract and retain customers. On the other hand, the "science" aspect refers to the use of analytical tools and data-driven approaches to understand consumer behavior, analyze market trends, and measure the effectiveness of marketing efforts. Both art and science are necessary for successful marketing management.

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  • 5. 

    The traditional view of marketing is that the firm makes something and then ________ it.

    • Market

    • Sell

    • Distribute

    • Price

    Correct Answer
    A. Sell
    Explanation
    The traditional view of marketing is that the firm makes something and then sells it. This means that after the firm produces a product or service, their main objective is to sell it to consumers. Selling involves the process of persuading and convincing customers to purchase the product or service by highlighting its benefits and value. This is a fundamental aspect of marketing, as it directly contributes to generating revenue and ensuring the success of the business.

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  • 6. 

    Demand is willingness and ___________________ to pay.

    Correct Answer
    ability
    Explanation
    The correct answer is "ability". In the context of demand, "willingness" refers to the desire or readiness of consumers to purchase a product or service, while "ability" refers to their financial capacity or resources to actually make the purchase. Therefore, demand is a combination of both the willingness and ability to pay for a product or service.

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  • 7. 

    Many people want BMW, but few get to buy it...this is an example of

    • Need

    • Want

    • Demand

    • Status

    Correct Answer
    A. Want
    Explanation
    This statement suggests that while many people desire to own a BMW, only a few are able to afford it or actually purchase it. It reflects the concept of "want," which refers to a strong desire or preference for something. It implies that the desire for a BMW exceeds the actual ability to obtain it, highlighting the distinction between what people want and what they can actually have.

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  • 8. 

    STP stands for Segmenting, Targeting and _____________________________

    Correct Answer
    Positioning
    Explanation
    STP stands for Segmenting, Targeting, and Positioning. This marketing strategy involves dividing the market into distinct segments, selecting the most suitable target audience, and then positioning the product or service in a way that differentiates it from competitors. Positioning refers to the process of creating a unique and favorable perception of the brand in the minds of consumers, effectively communicating its value proposition and benefits. By effectively positioning a product or service, a company can attract and retain customers, gain a competitive advantage, and achieve its marketing objectives.

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  • 9. 

    The task of any business is to deliver ________ at a profit

    • Customer need

    • Product

    • Customer value

    • Product and service

    Correct Answer
    A. Customer value
    Explanation
    The task of any business is to deliver customer value at a profit. Customer value refers to the perceived benefit that customers receive from a product or service compared to the cost they incur to obtain it. Businesses must focus on understanding and meeting customer needs in order to create value for them. By delivering customer value, businesses can attract and retain customers, which ultimately leads to profitability.

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  • 10. 

    The following is not a type of marketing philosophy

    • Production

    • Selling

    • Societal

    • Customer

    Correct Answer
    A. Production
    Explanation
    The question asks for a type of marketing philosophy that is not included in the given options. The options provided are Production, Selling, Societal, and Customer. The correct answer is Production because it is a marketing philosophy that focuses on producing large quantities of goods at low prices, assuming that consumers will favor products that are widely available and affordable. This philosophy does not prioritize customer needs or societal well-being, which are key aspects of other marketing philosophies such as Selling and Societal.

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  • Current Version
  • Jan 27, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Apr 20, 2020
    Quiz Created by
    Smriti Khanna
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