Marketing Management Unit 1

10 Questions | Total Attempts: 18

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Marketing Management Unit 1

Dear Students revision quiz 1 for you


Questions and Answers
  • 1. 
    Marketing Management is the _________ of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value.
    • A. 

      Art

    • B. 

      Science

    • C. 

      Art and Science

    • D. 

      None of the above

  • 2. 
    What can be marketed?
    • A. 

      Idea

    • B. 

      People

    • C. 

      Goods

    • D. 

      All of the above

  • 3. 
    Demand is willingness and ___________________ to pay.
  • 4. 
    Need and want are same.
    • A. 

      True

    • B. 

      False

  • 5. 
    STP stands for Segmenting, Targeting and _____________________________
  • 6. 
    The task of any business is to deliver ________ at a profit
    • A. 

      Customer need

    • B. 

      Product

    • C. 

      Customer value

    • D. 

      Product and service

  • 7. 
    Understanding Business Environment is key to making correct strategies.
    • A. 

      True

    • B. 

      False

  • 8. 
    The traditional view of marketing is that the firm makes something and then ________ it.
    • A. 

      Market

    • B. 

      Sell

    • C. 

      Distribute

    • D. 

      Price

  • 9. 
    Many people want BMW, but few get to buy it...this is an example of
    • A. 

      Need

    • B. 

      Want

    • C. 

      Demand

    • D. 

      Status

  • 10. 
    The following is not a type of marketing philosophy
    • A. 

      Production

    • B. 

      Selling

    • C. 

      Societal

    • D. 

      Customer

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