Quiz: Internal MCQ Examination For Marketing Management!

20 Questions | Total Attempts: 513

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Marketing Management Quizzes & Trivia

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Questions and Answers
  • 1. 
    Godrej, a manufacturer of consumer white goods, want to introduce a new washingmachine that can adjust the time depending upon the load of clothes to be washed. Inwhich stage of NPD, the firm can introduce it in market? 
    • A. 

      A) Business analysis

    • B. 

      B) Commercialization

    • C. 

      C) Field testing

    • D. 

      D) Product development

  • 2. 
    Test marketing offers a number of benefits, which option states these benefits?
    • A. 

      A) A real test conducted in a market

    • B. 

      B) It offers a chance of fine tuning

    • C. 

      C) Gives an opportunity to vary some of the mix variables

    • D. 

      D) All of the above

  • 3. 
    Maturity stage of the PLC is also known as: 
    • A. 

      A) Market acceptance stage

    • B. 

      B) Plateau stage

    • C. 

      C) Pioneering stage

    • D. 

      D) Awareness stage

  • 4. 
    You are the owner of an organization manufacturing a range of personal care products &your shampoo & moisturizer is a brand leader in the market. Your product is in thegrowth stage. Your competitor is planning to launch an exclusive shampoo that is likelyto affect your number one position. Who will be the customers for your competitor’sproduct? 
    • A. 

      A) Laggards

    • B. 

      B) Middle majority

    • C. 

      C) Innovators

    • D. 

      D) Early adopters

  • 5. 
    Which of the following is not the feature of Introduction stage of PLC?
    • A. 

      A) High promotional expenses

    • B. 

      B) Low sales

    • C. 

      C) High profits

    • D. 

      D) None of these

  • 6. 
    Which of the following is not a new-product pricing strategy? 
    • A. 

      A) Yield management

    • B. 

      B) Market penetration pricing

    • C. 

      C) Market skimming pricing

    • D. 

      D) Prestige pricing

  • 7. 
    The Gold’s gymnasium has recently launched a Happy Hours Scheme whereinmembership is available at half the normal price for workouts between 1Pm to 4PM.Under which category of pricing will you place this strategy? 
    • A. 

      A) Product mix pricing

    • B. 

      B) Discriminatory pricing

    • C. 

      C) Geographical pricing

    • D. 

      D) Promotional pricing

  • 8. 
    Which of the following promotional strategies a firm must use in the maturity phase ofthe PLC? 
    • A. 

      A) Persuasive

    • B. 

      B) Competitive

    • C. 

      C) Informative

    • D. 

      D) None of the above

  • 9. 
    Jindal Steel, a major steel company has developed a new process for galvanizing steelsheets so that they can be painted & used in car body parts to avoid rusting. Which of thefactors can the firm consider when pricing its product? 
    • A. 

      A) Objectives of the organization

    • B. 

      B) Product life cycle

    • C. 

      C) Product differentiation

    • D. 

      D) All of the above

  • 10. 
    As a marketing manager in an organization manufacturing office automation products,which Promotional strategy will you adopt in the Introductory Phase of a new range ofphotocopiers? 
    • A. 

      A) Competitive

    • B. 

      B) Persuasive

    • C. 

      C) Informative

    • D. 

      D) None of the above

  • 11. 
    Discriminatory pricing includes: 
    • A. 

      A) Competition pricing

    • B. 

      B) Break Even pricing

    • C. 

      C) Promotional Pricing

    • D. 

      D) Time based pricing

  • 12. 
    When a customer buys a new Skoda, he or she will be concerned with its performance, looks, modernity, colour choice, design, engine and specification. The sale will be influenced by the brand's name and image, as well as the quality of the car and its various product features, such as twin airbags, electric windows front and rear, electric sunroof etc. The case of Skoda is related to which of the following? 
    • A. 

      A) Brand Equity

    • B. 

      B) Brand positioning

    • C. 

      C) Brand Elements

    • D. 

      D) None of the above

  • 13. 
    _________ is a price reduced on the products or services offered to the buyers whopromptly pay their bills. 
    • A. 

      A) Cash discounts

    • B. 

      B) Price discounts

    • C. 

      C) Quantity discounts

    • D. 

      D) Functional discounts

  • 14. 
    In the __________ stage of PLC, the producer may decide to maintain the same productwithout change; if it has reason to ensure that the competitors will leave the industry. 
    • A. 

      A) Decline stage

    • B. 

      B) Growth stage

    • C. 

      C) Maturity stage

    • D. 

      D) Introduction stage

  • 15. 
    Laggards in the Adoption Process constitutes: 
    • A. 

      A) 16%

    • B. 

      B) 2 & a half %

    • C. 

      C) 34%

    • D. 

      D) 13 & a half %

  • 16. 
    The three basic principles of packaging are: 
    • A. 

      A) Labeling, containment and tamper proofing

    • B. 

      B) Protection, containment and identification

    • C. 

      C) Tamper proofing, identification and containment

    • D. 

      D) Identification, containment and labeling

  • 17. 
    The term New Product Development does not include the following: 
    • A. 

      A) The development of new products and services

    • B. 

      B) Improvements in the product

    • C. 

      C) Modifications of the product

    • D. 

      D) An already existing product, perceived by customers as being novel or new brands

  • 18. 
    ______________ is a set of brand assets and liabilities connected to a brand, its name &symbol that add to or subtract from the value offered by a product or service to anorganization and to its customers. 
    • A. 

      A) Brand loyalty

    • B. 

      B) Brand association

    • C. 

      C) Brand equity

    • D. 

      D) Brand name

  • 19. 
    Factors affecting PLC include: 
    • A. 

      A) Rate of acceptance of the product by the customer

    • B. 

      B) Promotion mix

    • C. 

      C) Profit cycles

    • D. 

      D) Product line

  • 20. 
    ____________ type of Label does not provide any information about the product andthe producer. 
    • A. 

      A) Grade label

    • B. 

      B) Brand label

    • C. 

      C) Descriptive and Illustrative label

    • D. 

      D) None of these

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