;
A) The development of new products and services
B) Improvements in the product
C) Modifications of the product
D) An already existing product, perceived by customers as being novel or new brands
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A) Objectives of the organization
B) Product life cycle
C) Product differentiation
D) All of the above
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A) Product mix pricing
B) Discriminatory pricing
C) Geographical pricing
D) Promotional pricing
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A) Yield management
B) Market penetration pricing
C) Market skimming pricing
D) Prestige pricing
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A) High promotional expenses
B) Low sales
C) High profits
D) None of these
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A) Competitive
B) Persuasive
C) Informative
D) None of the above
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A) Cash discounts
B) Price discounts
C) Quantity discounts
D) Functional discounts
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A) Rate of acceptance of the product by the customer
B) Promotion mix
C) Profit cycles
D) Product line
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A) Labeling, containment and tamper proofing
B) Protection, containment and identification
C) Tamper proofing, identification and containment
D) Identification, containment and labeling
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A) Grade label
B) Brand label
C) Descriptive and Illustrative label
D) None of these
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A) Persuasive
B) Competitive
C) Informative
D) None of the above
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A) Laggards
B) Middle majority
C) Innovators
D) Early adopters
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A) Competition pricing
B) Break Even pricing
C) Promotional Pricing
D) Time based pricing
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A) Business analysis
B) Commercialization
C) Field testing
D) Product development
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A) Brand Equity
B) Brand positioning
C) Brand Elements
D) None of the above
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A) 16%
B) 2 & a half %
C) 34%
D) 13 & a half %
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A) Brand loyalty
B) Brand association
C) Brand equity
D) Brand name
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A) Market acceptance stage
B) Plateau stage
C) Pioneering stage
D) Awareness stage
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A) Decline stage
B) Growth stage
C) Maturity stage
D) Introduction stage
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Quiz Review Timeline (Updated): Nov 16, 2023 +
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