Prelim Exam: Marketing Management Exam Questions!
- 1.___________ is concerned with activities involved in trasferring of goods from producers to final consumers and users.
- A.
Distribution
- B.
Production
- C.
Management
- 2.Which of the following are are the two classifications of Distribution?
- A.
Physical Distribution
- B.
Distributive Constitution
- C.
Wholesaling
- D.
Retailing
- 3._______ is the management of the physical flow of products ad the establishment of the efficient flow system.
- A.
Retailing
- B.
Wholesaling
- C.
Physical Distribution
- D.
Distributive Constitution
- 4.Which of the following is the main goal of Distribution?
- A.
Maximize the user human resources to distribute the products.
- B.
Minimize the transportation cost by using the same transportation in different products.
- C.
Get the right goods to the right place at the right time at at least possible cost.
- 5._________ is the actual transfer or movement of goods and people from one place to another.
- A.
Management
- B.
Transportation
- C.
Distribution
- 6.Which of the following is true about Transportation.
- A.
It is the actual transfer of goods and people from one place to another.
- B.
It moves goods to places or locations where consumers will buy or use the goods.
- C.
Absence of distribution will not complete transfer of goods to the point of destination.
- D.
It help promote the company by going different places.
- 7.This method of transportation's advantage is its ability to handle bulky products at a low cost over a long distance.
- A.
Railroad
- B.
Trucks
- C.
Water Vessels
- 8.This is characterized by the ability to move shipments economically, at varying sizes, short distances and deliver shipments to any point of the country served roads and highways.
- A.
Railroad
- B.
Trucks
- C.
Water Vessels
- 9.This transportation's advantage is low cost but its greatest disadvantage is it is slow in delivering the goods. It might take you days to reach the destination,
- A.
Water Vessels
- B.
Trucks
- C.
Railroad
- 10.Fast but expensive form of shipment.
- A.
Water Vessels
- B.
Airplane
- C.
Railroad
- 11.The farther the location of the recipient of the goods, the higher the cost of the delivery.
- A.
Distance
- B.
Loading characteristics
- C.
Risk of Loss or Damage
- 12.The type of loading characteristics determines the cost of the delivery.
- A.
True
- B.
False
- 13.Which of the following are factors determining transportation rates?
- A.
Distance
- B.
Type of equipment required
- C.
Services required
- D.
Loading characteristics
- E.
Type of company
- 14.______ is a marketing function that involves the storage or holding of goods between the time of production and final use.
- A.
Warehousing
- B.
Distribution
- C.
Retailing
- 15.What are the reasons why storage is necessary?
- A.
Some goods are produced seasonally
- B.
Some goods are consumed regularly
- C.
For possible protection
- D.
For storage of large quantities
- E.
For accreditation of Government Agencies
- F.
Products require special storage
- 16.Which of the following are the major items to consider in computing warehousing cost?
- A.
Capital invested in products
- B.
Taxes
- C.
Insurance
- D.
Tips for government agencies
- 17.What is the importance of Insurance as a major item in computing warehousing cost?
- A.
It add cost to the products stored
- B.
It add security to the product
- C.
It markets the product
- D.
It adds safety to the product
- 18.Warehouses with advance handling system and is controlled by a computer is referred to as _____.
- A.
Private warehouses
- B.
Automated warehouses
- C.
Traditional warehouses
- 19.Merchant middlemen are those who assist in the transfer of title.
- A.
True
- B.
False
- 20.What are the reasons why marketers use middlemen?
- A.
They help increase sales volume
- B.
They give good market coverage.
- C.
They manage the company well.
- D.
They are the critics of the company.
- E.
They keep costs down at a minimum.
- 21.Commonly found in highways from Metro Manila to the provinces.
- A.
Roadside Stand
- B.
Retail Public Market
- C.
Huckstering
- 22.Peddlers in public markets, bus terminals or those who go house to house
- A.
Direct Selling
- B.
Huckstering
- C.
Direct Orders
- 23.Market esposure where a product is available in almost all outlets.
- A.
Intensive distribution
- B.
Selective distribution
- C.
Exclusive distribution
- 24.This is commonly used for shopping goods like ready to wear apparels, appliances or furniture.
- A.
Selective distribution
- B.
Intensive Distribution
- C.
Exclusive Distribution
- 25.A market exposure where the product is sold by only one type of middleman in a given geographic area.
- A.
Selective distribution
- B.
Intensive Distribution
- C.
Exclusive Distribution
Questions: 45 | Attempts: 8832 | Last updated: Jun 24, 2021
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