Prelim Exam: Marketing Management Exam Questions!

30 Questions | Total Attempts: 47

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Prelim Exam Quizzes & Trivia

Questions and Answers
  • 1. 
    ___________ is concerned with activities involved in trasferring of goods from producers to final consumers and users.
    • A. 

      Distribution

    • B. 

      Production

    • C. 

      Management

  • 2. 
    Which of the following are are the two classifications of Distribution?
    • A. 

      Physical Distribution

    • B. 

      Distributive Constitution

    • C. 

      Wholesaling

    • D. 

      Retailing

  • 3. 
    _______ is the management of the physical flow of products ad the establishment of the efficient flow system.
    • A. 

      Retailing

    • B. 

      Wholesaling

    • C. 

      Physical Distribution

    • D. 

      Distributive Constitution

  • 4. 
    Which of the following is the main goal of Distribution?
    • A. 

      Maximize the user human resources to distribute the products.

    • B. 

      Minimize the transportation cost by using the same transportation in different products.

    • C. 

      Get the right goods to the right place at the right time at at least possible cost.

  • 5. 
    _________ is the actual transfer or movement of goods and people from one place to another.
    • A. 

      Management

    • B. 

      Transportation

    • C. 

      Distribution

  • 6. 
    Which of the following is true about Transportation.
    • A. 

      It is the actual transfer of goods and people from one place to another.

    • B. 

      It moves goods to places or locations where consumers will buy or use the goods.

    • C. 

      Absence of distribution will not complete transfer of goods to the point of destination.

    • D. 

      It help promote the company by going different places.

  • 7. 
    This method of transportation's advantage is its ability to handle bulky products at a low cost over a long distance.
    • A. 

      Railroad

    • B. 

      Trucks

    • C. 

      Water Vessels

  • 8. 
    This is characterized by the ability to move shipments economically, at varying sizes, short distances and deliver shipments to any point of the country served roads and highways.
    • A. 

      Railroad

    • B. 

      Trucks

    • C. 

      Water Vessels

  • 9. 
    This transportation's advantage is low cost but its greatest disadvantage is it is slow in delivering the goods.  It might take you days to reach the destination,
    • A. 

      Water Vessels

    • B. 

      Trucks

    • C. 

      Railroad

  • 10. 
    Fast but expensive form of shipment.
    • A. 

      Water Vessels

    • B. 

      Airplane

    • C. 

      Railroad

  • 11. 
    The farther the location of the recipient of the goods, the higher the cost of the delivery.
    • A. 

      Distance

    • B. 

      Loading characteristics

    • C. 

      Risk of Loss or Damage

  • 12. 
    The type of loading characteristics determines the cost of the delivery.
    • A. 

      True

    • B. 

      False

  • 13. 
    Which of the following are factors determining transportation rates?
    • A. 

      Distance

    • B. 

      Type of equipment required

    • C. 

      Services required

    • D. 

      Loading characteristics

    • E. 

      Type of company

  • 14. 
    ______ is a marketing function that involves the storage or holding of goods between the time of production and final use.
    • A. 

      Warehousing

    • B. 

      Distribution

    • C. 

      Retailing

  • 15. 
    What are the reasons why storage is necessary?
    • A. 

      Some goods are produced seasonally

    • B. 

      Some goods are consumed regularly

    • C. 

      For possible protection

    • D. 

      For storage of large quantities

    • E. 

      For accreditation of Government Agencies

    • F. 

      Products require special storage

  • 16. 
    Which of the following are the major items to consider in computing warehousing cost?
    • A. 

      Capital invested in products

    • B. 

      Taxes

    • C. 

      Insurance

    • D. 

      Tips for government agencies

  • 17. 
    What is the importance of Insurance as a major item in computing warehousing cost?
    • A. 

      It add cost to the products stored

    • B. 

      It add security to the product

    • C. 

      It markets the product

    • D. 

      It adds safety to the product

  • 18. 
    Warehouses with advance handling system and is controlled by a computer is referred to as _____.
    • A. 

      Private warehouses

    • B. 

      Automated warehouses

    • C. 

      Traditional warehouses

  • 19. 
    Merchant middlemen are those who assist in the transfer of title.
    • A. 

      True

    • B. 

      False

  • 20. 
    What are the reasons why marketers use middlemen?
    • A. 

      They help increase sales volume

    • B. 

      They give good market coverage.

    • C. 

      They manage the company well.

    • D. 

      They are the critics of the company.

    • E. 

      They keep costs down at a minimum.

  • 21. 
    Commonly found in highways from Metro Manila to the provinces.
    • A. 

      Roadside Stand

    • B. 

      Retail Public Market

    • C. 

      Huckstering

  • 22. 
    Peddlers in public markets, bus terminals or those who go house to house
    • A. 

      Direct Selling

    • B. 

      Huckstering

    • C. 

      Direct Orders

  • 23. 
    Market esposure where a product is available in almost all outlets.
    • A. 

      Intensive distribution

    • B. 

      Selective distribution

    • C. 

      Exclusive distribution

  • 24. 
    This is commonly used for shopping goods like ready to wear apparels, appliances or furniture.
    • A. 

      Selective distribution

    • B. 

      Intensive Distribution

    • C. 

      Exclusive Distribution

  • 25. 
    A market exposure where the product is sold by only one type of middleman in a given geographic area.
    • A. 

      Selective distribution

    • B. 

      Intensive Distribution

    • C. 

      Exclusive Distribution

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