Smps Cpsm Practice Exam Questions

10 Questions

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Professional Certification Quizzes & Trivia


Questions and Answers
  • 1. 
    • A. 

      Qualitative and related to a firm's goals.

    • B. 

      Quantifiable and flexible.

    • C. 

      Related to a firm's profitability.

    • D. 

      Specific, measurable, and achievable.

  • 2. 
    The term market position refers to the:
    • A. 

      External perception of the firm compared to its competition.

    • B. 

      Firm's perception of itself compared to its competition.

    • C. 

      Firm's percentage of market share.

    • D. 

      Market's response to economic fluctuations.

  • 3. 
    • A. 

      Determine the current level of client satisfaction

    • B. 

      Analyze the effectiveness of the firm’s past marketing efforts

    • C. 

      Analyze the effectiveness of the firm’s client relationship management system

    • D. 

      Focus marketing efforts to make effective use of a firm’s resources

  • 4. 
    • A. 

      Providing coverage when a firm is understaffed.

    • B. 

      Validating information on clients and projects.

    • C. 

      Designing a firm's marketing strategy.

    • D. 

      Providing information on fees.

  • 5. 
    • A. 

      Prepare a news release identifying the market niche and announcing the firm's intent to enter the new area of practice.

    • B. 

      Announce the firm's intent to enter the new area of practice to employees in an in-house newsletter.

    • C. 

      Conduct additional research to identify other market niche opportunities before acting on the first one.

    • D. 

      Inform management about the opportunity, and with management concurrence, bring about a new focus in the firm's marketing materials.

  • 6. 
    • A. 

      Facilitating client focus groups

    • B. 

      Networking at a client industry trade show

    • C. 

      Gathering data from U.S. Census Bureau

    • D. 

      Conducting competitive analyses

  • 7. 
    Which of the following is the most appropriate first step in conducting marketing research?
    • A. 

      Determine desired work.

    • B. 

      Determine market size.

    • C. 

      Determine market maturity.

    • D. 

      Determine feasibility.

  • 8. 
    • A. 

      A business publication conducting surveys to determine growth potential of a project delivery method.

    • B. 

      A firm conducting a focus group to determine their clients’ perception of the firm’s services.

    • C. 

      A business development professional meeting with a prospective client to determine when an RFP will be issued.

    • D. 

      A marketing professional calling government agencies to determine funding availability for a municipal project.

  • 9. 
    • A. 

      Depends on an accounting of year-to-date costs for labor and expenses.

    • B. 

      Requires a projection of increases or decreases in each market-cost line item.

    • C. 

      Overlooks the goals of the marketing plan for the coming year.

    • D. 

      Depends on a stable, established marketing effort.

  • 10. 
    Knowledge of a firm's strengths and weaknesses, changes in the business environment, historical trends, and management goals are:
    • A. 

      Components of a firm's mission statement.

    • B. 

      Useful in assessing the firm's marketing budget.

    • C. 

      The basis for selecting target markets.

    • D. 

      Critical for developing a public relations plan.