Marketing Management Practice Test Exam Questions! Trivia

24 Questions | Total Attempts: 442

SettingsSettingsSettings
Marketing Management Quizzes & Trivia

Questions and Answers
  • 1. 
    Good marketing is no accident, but a result of careful planning and ________.
    • A. 

      Execution

    • B. 

      Selling

    • C. 

      Strategies

    • D. 

      Tactics

    • E. 

      Research

  • 2. 
    The most formal definition of marketing is ________.
    • A. 

      Meeting needs profitably

    • B. 

      Identifying and meeting human and social needs

    • C. 

      The 4Ps (Product, Price, Place, Promotion)

    • D. 

      An organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders.

    • E. 

      Improving the quality of life for consumers

  • 3. 
    Marketing management is ________.
    • A. 

      Managing the marketing process

    • B. 

      Monitoring the profitability of the companies products and services

    • C. 

      Selecting target markets

    • D. 

      Developing marketing strategies to move the company forward

    • E. 

      The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value

  • 4. 
    ________ goods constitute the bulk of most countries’ production and marketing efforts.
    • A. 

      Durable

    • B. 

      Impulse

    • C. 

      Physical

    • D. 

      Service

    • E. 

      Event

  • 5. 
    ________ is someone seeking a response (attention, a purchase, a vote, a donation) fromanother party, called the ________.
    • A. 

      Salesperson, customer

    • B. 

      Fund raiser, contributor

    • C. 

      Politician, voter

    • D. 

      Marketer, prospect

    • E. 

      Celebrity, audience

  • 6. 
    Companies selling mass consumer goods and services such as soft drinks, cosmetics, airtravel, and athletic shoes and equipment spend a great deal of time trying to establish asuperior brand image in markets called ________.
    • A. 

      Business markets

    • B. 

      Global markets

    • C. 

      Consumer markets

    • D. 

      Nonprofit and governmental markets

    • E. 

      Service markets

  • 7. 
    Customers are showing greater price sensitivity in their search for ________.
    • A. 

      The right product

    • B. 

      The right service

    • C. 

      The right store

    • D. 

      Value

    • E. 

      Relationships

  • 8. 
    The ________ is practiced most aggressively with unsought goods, goods that buyersnormally do not think of buying, such as insurance, encyclopedias, and funeral plots.
    • A. 

      Marketing concept

    • B. 

      Selling concept

    • C. 

      Production concept

    • D. 

      Product concept

    • E. 

      Holistic marketing concept

  • 9. 
    Marketers argue for a ________ in which all functions work together to respond to, serve,and satisfy the customer.
    • A. 

      Cross-functional team orientation

    • B. 

      Collaboration model

    • C. 

      Customer orientation

    • D. 

      Management-driven organization

    • E. 

      Total quality model

  • 10. 
    ________ can be seen as the development, design, and implementation of marketingprograms, processes, and activities that recognizes the breadth and interdependencies of theireffects.
    • A. 

      Niche marketing

    • B. 

      Holistic marketing

    • C. 

      Relationship marketing

    • D. 

      Supply-chain marketing

    • E. 

      Demand-centered marketing

  • 11. 
    Companies who form a ________ collect information on each customer’s pasttransactions, demographics, psychographics, and media and distribution preferences.
    • A. 

      Sales network

    • B. 

      Holistic union

    • C. 

      Marketing network

    • D. 

      Supply-chain network

    • E. 

      Integrated network

  • 12. 
    One traditional depiction of marketing activities is in terms of the marketing mix or fourPs. The four Ps are characterized as being ________.
    • A. 

      Product, positioning, place, and price

    • B. 

      Product, production, price, and place

    • C. 

      Promotion, place, positioning, and price

    • D. 

      Place, promotion, production, and positioning

    • E. 

      Product, price, promotion, and place

  • 13. 
    ________ reflects the perceived tangible and intangible benefits and costs to customers.
    • A. 

      Loyalty

    • B. 

      Satisfaction

    • C. 

      Value

    • D. 

      Expectations

    • E. 

      Comparison shopping

  • 14. 
    Marketing evaluation and ________ processes are necessary to understand the efficiencyand effectiveness of marketing activities and how both could be improved.
    • A. 

      Control

    • B. 

      Analysis

    • C. 

      Measurement

    • D. 

      Feedback

    • E. 

      Consumer behavior

  • 15. 
    A key ingredient of the marketing management process is insightful, ________ marketingstrategies and plans that can guide marketing activities.
    • A. 

      Creative

    • B. 

      Measurable

    • C. 

      Macro

    • D. 

      Micro

    • E. 

      Niche

  • 16. 
    The task of any business is to deliver ________ at a profit.
    • A. 

      Customer needs

    • B. 

      Products

    • C. 

      Customer value

    • D. 

      Products and services

    • E. 

      Improved quality

  • 17. 
    The traditional view of marketing is that the firm makes something and then ________ it.
    • A. 

      Markets

    • B. 

      Sells

    • C. 

      Distributes

    • D. 

      Prices

    • E. 

      Services

  • 18. 
    The last step in the value creation and delivery sequence is ________ the value where thesales force, sales promotion, advertising, and other communication tools announce andpromote the product.
    • A. 

      Developing

    • B. 

      Distributing

    • C. 

      Communicating

    • D. 

      Reversing

    • E. 

      Researching

  • 19. 
    The ________ is a tool for identifying ways to create more customer value.
    • A. 

      Value chain

    • B. 

      Customer survey

    • C. 

      Brand loyalty index

    • D. 

      Promotion channel

    • E. 

      Supplier database

  • 20. 
    Another way to describe a value delivery network (partnering with specific suppliers anddistributors) is to call it a ________.
    • A. 

      Teamwork group

    • B. 

      Cabal

    • C. 

      Domestic power center

    • D. 

      Link to relationships

    • E. 

      Supply chain

  • 21. 
    Most large companies consist of four organizational levels: the ________, the divisionlevel, the business unit level, and the product level.
    • A. 

      Board of director level

    • B. 

      Major stakeholder level

    • C. 

      Management team level

    • D. 

      Corporate level

    • E. 

      Strategic level

  • 22. 
    The ________ is the central instrument for directing and coordinating the marketing effort.
    • A. 

      Strategic plan

    • B. 

      Marketing plan

    • C. 

      Tactical plan

    • D. 

      Customer value statement

    • E. 

      Corporate mission

  • 23. 
    The ________ process consists of corporate, division, business, and product planning.
    • A. 

      Implementing

    • B. 

      Controlling

    • C. 

      Innovation

    • D. 

      Planning

    • E. 

      Competitive

  • 24. 
    Mission statements are at their best when they reflect a ________.
    • A. 

      Market

    • B. 

      Strength

    • C. 

      Competency

    • D. 

      Vision

    • E. 

      Value

Back to Top Back to top