Marketing Management Practice Test Exam Questions! Trivia

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Quizzes Created: 4 | Total Attempts: 870

Questions: 24 | Attempts: 508 | Updated: Mar 22, 2023

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Marketing Management Practice Test Exam Questions! Trivia

Good marketing is no accident, but a result of careful planning and ________.

The most formal definition of marketing is ________.

Marketing management is ________.

________ goods constitute the bulk of most countries’ production and marketing efforts.

is someone seeking a response (attention, a purchase, a vote, a donation) fromanother party, called the .

Companies selling mass consumer goods and services such as soft drinks, cosmetics, airtravel, and athletic shoes and equipment spend a great deal of time trying to establish asuperior brand image in markets called ________.

Customers are showing greater price sensitivity in their search for ________.

The ________ is practiced most aggressively with unsought goods, goods that buyersnormally do not think of buying, such as insurance, encyclopedias, and funeral plots.

Marketers argue for a ________ in which all functions work together to respond to, serve,and satisfy the customer.

________ can be seen as the development, design, and implementation of marketingprograms, processes, and activities that recognizes the breadth and interdependencies of theireffects.

Companies who form a ________ collect information on each customer’s pasttransactions, demographics, psychographics, and media and distribution preferences.

One traditional depiction of marketing activities is in terms of the marketing mix or fourPs. The four Ps are characterized as being ________.

________ reflects the perceived tangible and intangible benefits and costs to customers.

Marketing evaluation and ________ processes are necessary to understand the efficiencyand effectiveness of marketing activities and how both could be improved.

A key ingredient of the marketing management process is insightful, ________ marketingstrategies and plans that can guide marketing activities.

The task of any business is to deliver ________ at a profit.

The traditional view of marketing is that the firm makes something and then ________ it.

The last step in the value creation and delivery sequence is ________ the value where thesales force, sales promotion, advertising, and other communication tools announce andpromote the product.

The ________ is a tool for identifying ways to create more customer value.

Another way to describe a value delivery network (partnering with specific suppliers anddistributors) is to call it a ________.

Most large companies consist of four organizational levels: the ________, the divisionlevel, the business unit level, and the product level.

The ________ is the central instrument for directing and coordinating the marketing effort.

The ________ process consists of corporate, division, business, and product planning.

Mission statements are at their best when they reflect a ________.

Marketing Management Practice Test Exam Questions! Trivia

Good marketing is no accident, but a result of careful planning and ________.

The most formal definition of marketing is ________.

Marketing management is ________.

________ goods constitute the bulk of most countries’ production and marketing efforts.

________ is someone seeking a response (attention, a purchase, a vote, a donation) fromanother party, called the ________.

Companies selling mass consumer goods and services such as soft drinks, cosmetics, airtravel, and athletic shoes and equipment spend a great deal of time trying to establish asuperior brand image in markets called ________.

Customers are showing greater price sensitivity in their search for ________.

The ________ is practiced most aggressively with unsought goods, goods that buyersnormally do not think of buying, such as insurance, encyclopedias, and funeral plots.

Marketers argue for a ________ in which all functions work together to respond to, serve,and satisfy the customer.

________ can be seen as the development, design, and implementation of marketingprograms, processes, and activities that recognizes the breadth and interdependencies of theireffects.

Companies who form a ________ collect information on each customer’s pasttransactions, demographics, psychographics, and media and distribution preferences.

One traditional depiction of marketing activities is in terms of the marketing mix or fourPs. The four Ps are characterized as being ________.

________ reflects the perceived tangible and intangible benefits and costs to customers.

Marketing evaluation and ________ processes are necessary to understand the efficiencyand effectiveness of marketing activities and how both could be improved.

A key ingredient of the marketing management process is insightful, ________ marketingstrategies and plans that can guide marketing activities.

The task of any business is to deliver ________ at a profit.

The traditional view of marketing is that the firm makes something and then ________ it.

The last step in the value creation and delivery sequence is ________ the value where thesales force, sales promotion, advertising, and other communication tools announce andpromote the product.

The ________ is a tool for identifying ways to create more customer value.

Another way to describe a value delivery network (partnering with specific suppliers anddistributors) is to call it a ________.

Most large companies consist of four organizational levels: the ________, the divisionlevel, the business unit level, and the product level.

The ________ is the central instrument for directing and coordinating the marketing effort.

The ________ process consists of corporate, division, business, and product planning.

Mission statements are at their best when they reflect a ________.

is someone seeking a response (attention, a purchase, a vote, a donation) fromanother party, called the .