Marketing Management Practice Test Exam Questions! Trivia

24 Questions | By Mattli | Last updated: Mar 22, 2022 | Total Attempts: 442

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1.

Good marketing is no accident, but a result of careful planning and ________.
- A.
  
  Execution
- B.
  
  Selling
- C.
  
  Strategies
- D.
  
  Tactics
- E.
  
  Research
2.

The most formal definition of marketing is ________.
- A.
  
  Meeting needs profitably
- B.
  
  Identifying and meeting human and social needs
- C.
  
  The 4Ps (Product, Price, Place, Promotion)
- D.
  
  An organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders.
- E.
  
  Improving the quality of life for consumers
3.

Marketing management is ________.
- A.
  
  Managing the marketing process
- B.
  
  Monitoring the profitability of the companies products and services
- C.
  
  Selecting target markets
- D.
  
  Developing marketing strategies to move the company forward
- E.
  
  The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value
4.

________ goods constitute the bulk of most countries’ production and marketing efforts.
- A.
  
  Durable
- B.
  
  Impulse
- C.
  
  Physical
- D.
  
  Service
- E.
  
  Event
5.

________ is someone seeking a response (attention, a purchase, a vote, a donation) fromanother party, called the ________.
- A.
  
  Salesperson, customer
- B.
  
  Fund raiser, contributor
- C.
  
  Politician, voter
- D.
  
  Marketer, prospect
- E.
  
  Celebrity, audience
6.

Companies selling mass consumer goods and services such as soft drinks, cosmetics, airtravel, and athletic shoes and equipment spend a great deal of time trying to establish asuperior brand image in markets called ________.
- A.
  
  Business markets
- B.
  
  Global markets
- C.
  
  Consumer markets
- D.
  
  Nonprofit and governmental markets
- E.
  
  Service markets
7.

Customers are showing greater price sensitivity in their search for ________.
- A.
  
  The right product
- B.
  
  The right service
- C.
  
  The right store
- D.
  
  Value
- E.
  
  Relationships
8.

The ________ is practiced most aggressively with unsought goods, goods that buyersnormally do not think of buying, such as insurance, encyclopedias, and funeral plots.
- A.
  
  Marketing concept
- B.
  
  Selling concept
- C.
  
  Production concept
- D.
  
  Product concept
- E.
  
  Holistic marketing concept
9.

Marketers argue for a ________ in which all functions work together to respond to, serve,and satisfy the customer.
- A.
  
  Cross-functional team orientation
- B.
  
  Collaboration model
- C.
  
  Customer orientation
- D.
  
  Management-driven organization
- E.
  
  Total quality model
10.

________ can be seen as the development, design, and implementation of marketingprograms, processes, and activities that recognizes the breadth and interdependencies of theireffects.
- A.
  
  Niche marketing
- B.
  
  Holistic marketing
- C.
  
  Relationship marketing
- D.
  
  Supply-chain marketing
- E.
  
  Demand-centered marketing
11.

Companies who form a ________ collect information on each customer’s pasttransactions, demographics, psychographics, and media and distribution preferences.
- A.
  
  Sales network
- B.
  
  Holistic union
- C.
  
  Marketing network
- D.
  
  Supply-chain network
- E.
  
  Integrated network
12.

One traditional depiction of marketing activities is in terms of the marketing mix or fourPs. The four Ps are characterized as being ________.
- A.
  
  Product, positioning, place, and price
- B.
  
  Product, production, price, and place
- C.
  
  Promotion, place, positioning, and price
- D.
  
  Place, promotion, production, and positioning
- E.
  
  Product, price, promotion, and place
13.

________ reflects the perceived tangible and intangible benefits and costs to customers.
- A.
  
  Loyalty
- B.
  
  Satisfaction
- C.
  
  Value
- D.
  
  Expectations
- E.
  
  Comparison shopping
14.

Marketing evaluation and ________ processes are necessary to understand the efficiencyand effectiveness of marketing activities and how both could be improved.
- A.
  
  Control
- B.
  
  Analysis
- C.
  
  Measurement
- D.
  
  Feedback
- E.
  
  Consumer behavior
15.

A key ingredient of the marketing management process is insightful, ________ marketingstrategies and plans that can guide marketing activities.
- A.
  
  Creative
- B.
  
  Measurable
- C.
  
  Macro
- D.
  
  Micro
- E.
  
  Niche
16.

The task of any business is to deliver ________ at a profit.
- A.
  
  Customer needs
- B.
  
  Products
- C.
  
  Customer value
- D.
  
  Products and services
- E.
  
  Improved quality
17.

The traditional view of marketing is that the firm makes something and then ________ it.
- A.
  
  Markets
- B.
  
  Sells
- C.
  
  Distributes
- D.
  
  Prices
- E.
  
  Services
18.

The last step in the value creation and delivery sequence is ________ the value where thesales force, sales promotion, advertising, and other communication tools announce andpromote the product.
- A.
  
  Developing
- B.
  
  Distributing
- C.
  
  Communicating
- D.
  
  Reversing
- E.
  
  Researching
19.

The ________ is a tool for identifying ways to create more customer value.
- A.
  
  Value chain
- B.
  
  Customer survey
- C.
  
  Brand loyalty index
- D.
  
  Promotion channel
- E.
  
  Supplier database
20.

Another way to describe a value delivery network (partnering with specific suppliers anddistributors) is to call it a ________.
- A.
  
  Teamwork group
- B.
  
  Cabal
- C.
  
  Domestic power center
- D.
  
  Link to relationships
- E.
  
  Supply chain
21.

Most large companies consist of four organizational levels: the ________, the divisionlevel, the business unit level, and the product level.
- A.
  
  Board of director level
- B.
  
  Major stakeholder level
- C.
  
  Management team level
- D.
  
  Corporate level
- E.
  
  Strategic level
22.

The ________ is the central instrument for directing and coordinating the marketing effort.
- A.
  
  Strategic plan
- B.
  
  Marketing plan
- C.
  
  Tactical plan
- D.
  
  Customer value statement
- E.
  
  Corporate mission
23.

The ________ process consists of corporate, division, business, and product planning.
- A.
  
  Implementing
- B.
  
  Controlling
- C.
  
  Innovation
- D.
  
  Planning
- E.
  
  Competitive
24.

Mission statements are at their best when they reflect a ________.
- A.
  
  Market
- B.
  
  Strength
- C.
  
  Competency
- D.
  
  Vision
- E.
  
  Value