The two broad approaches when selecting your target market:

market segmentation and total market

market segmentation and demographic

Mass markets deal with products that have......

products that consumers want to purchase

A business must determine what customers want then.....

develop a product and marketing plan

market towards that target market

evaluate their position in the market and develop a product

develop a product and marketing plan

Trivia Quiz: Marketing Management Practice Test!

1.

The two broad approaches when selecting your target market:
- A.
  
  Demographic and total market
- B.
  
  Total market and market choice
- C.
  
  Market segmentation and total market
- D.
  
  Market segmentation and demographic
Correct Answer
C. Market segmentation and total market

Explanation
When selecting a target market, two broad approaches are market segmentation and total market. Market segmentation involves dividing the market into smaller segments based on demographics, psychographics, behavior, or other factors. This allows businesses to focus their marketing efforts on specific groups that are most likely to be interested in their product or service. On the other hand, the total market approach involves targeting the entire market without any segmentation. This approach may be used when a product or service has mass appeal and is relevant to a wide range of customers. Both approaches have their advantages and disadvantages, and the choice between them depends on the specific goals and characteristics of the business.

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2.

There are 6 different types of markets?
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
The statement is true because there are indeed 6 different types of markets. These include perfect competition, monopolistic competition, oligopoly, monopoly, monopsony, and oligopsony. Each type of market has its own characteristics and degree of competition, ranging from a large number of buyers and sellers in perfect competition to a single seller in a monopoly.

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3.

Mass markets deal with products that have......
- A.
  
  Single use
- B.
  
  Large demand
- C.
  
  Meat and petrol
- D.
  
  Products that consumers want to purchase
Correct Answer
B. Large demand

Explanation
Mass markets deal with products that have a large demand. This means that the products are in high demand and are desired by a large number of consumers. Mass markets typically involve products that are widely consumed and appeal to a broad customer base. The high demand for these products allows for economies of scale in production and distribution, resulting in lower costs and potentially higher profits for businesses operating in mass markets.

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4.

Which market does this product fit into?
- A.
  
  Resource
- B.
  
  Intermediate
- C.
  
  Mass
- D.
  
  Consumer
Correct Answer
C. Mass

Explanation
This product fits into the mass market because it is targeted towards a large number of consumers. The term "mass market" refers to a broad audience that includes a wide range of consumers with varying needs and preferences. Products in the mass market are typically designed to appeal to a large segment of the population and are often produced in high volumes to meet the demand of the mass consumer market.

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5.

A SWOT analysis allows a business to ________________ its strategic situation.

Correct Answer
evaluate

Explanation
A SWOT analysis allows a business to assess and analyze its strategic situation. It helps in evaluating the business's strengths, weaknesses, opportunities, and threats, providing a comprehensive understanding of the internal and external factors that can impact its success. By conducting a SWOT analysis, a business can identify areas where it excels, areas that need improvement, potential growth opportunities, and potential risks or challenges. This evaluation enables the business to make informed decisions and develop effective strategies to leverage its strengths, address weaknesses, capitalize on opportunities, and mitigate threats.

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6.

Diamond rings are products which belong to the consumer market....
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
Diamond rings are not limited to the consumer market. They can also be found in the business-to-business market, such as when jewelry stores purchase diamond rings from wholesalers. Therefore, the statement that diamond rings belong only to the consumer market is false.

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7.

Which market segment do you believe TCS is marketing towards:
- A.
  
  Demographic and psychographic
- B.
  
  Geographic and product-related
- C.
  
  Geographic and demographic
- D.
  
  Geographic
Correct Answer
C. Geographic and demographic

Explanation
TCS is marketing towards the geographic and demographic market segment. This means that they are targeting specific geographical areas and specific demographic groups within those areas. By focusing on both geographic location and demographic characteristics, TCS can tailor their marketing efforts to reach the right audience in the right locations. This approach allows them to understand the needs, preferences, and behaviors of their target customers and create targeted marketing strategies to effectively reach and engage with them.

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8.

A business must determine what customers want then.....
- A.
  
  Market towards that target market
- B.
  
  Develop a marketing plan
- C.
  
  Evaluate their position in the market and develop a product
- D.
  
  Develop a product and marketing plan
Correct Answer
D. Develop a product and marketing plan

Explanation
A business must determine what customers want in order to develop a product and marketing plan. By understanding customer needs and preferences, the business can create a product that aligns with those desires and develop a marketing plan that effectively communicates the product's value to the target market. This approach ensures that the business meets customer expectations and maximizes its chances of success in the market.

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9.

An __________________ market is for raw materials and component parts that are already processed or assembled in some degree.

Correct Answer
industrial

Explanation
An industrial market refers to a market where raw materials and component parts that have already undergone some level of processing or assembly are traded. This means that the products being bought and sold in this market have already been transformed from their original state and are ready to be used in the production of goods or services. The term "industrial" in this context signifies the involvement of manufacturing and production processes, highlighting the importance of these markets in the supply chain of various industries.

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Trivia Quiz: Marketing Management Practice Test!

The two broad approaches when selecting your target market:

There are 6 different types of markets?

Mass markets deal with products that have......

Which market does this product fit into?

A SWOT analysis allows a business to ________________ its strategic situation.

Diamond rings are products which belong to the consumer market....

Which market segment do you believe TCS is marketing towards:

A business must determine what customers want then.....

An __________________ market is for raw materials and component parts that are already processed or assembled in some degree.