Trivia Quiz: Marketing Management Practice Test!

10 Questions | By LTripa | Last updated: Sep 25, 2020 | Total Attempts: 40

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1.

The two broad approaches when selecting your target market:
- A.
  
  Demographic and total market
- B.
  
  Total market and market choice
- C.
  
  Market segmentation and total market
- D.
  
  Market segmentation and demographic
2.

There are 6 different types of markets?
- A.
  
  True
- B.
  
  False
3.

Mass markets deal with products that have......
- A.
  
  Single use
- B.
  
  Large demand
- C.
  
  Meat and petrol
- D.
  
  Products that consumers want to purchase
4.

Which market does this product fit into?
- A.
  
  Resource
- B.
  
  Intermediate
- C.
  
  Mass
- D.
  
  Consumer
5.

A SWOT analysis allows a business to ________________ its strategic situation.
6.

Diamond rings are products which belong to the consumer market....
- A.
  
  True
- B.
  
  False
7.

Which market segment do you believe TCS is marketing towards:
- A.
  
  Demographic and psychographic
- B.
  
  Geographic and product-related
- C.
  
  Geographic and demographic
- D.
  
  Geographic
8.

A business must determine what customers want then.....
- A.
  
  Market towards that target market
- B.
  
  Develop a marketing plan
- C.
  
  Evaluate their position in the market and develop a product
- D.
  
  Develop a product and marketing plan
9.

An __________________ market is for raw materials and component parts that are already processed or assembled in some degree.

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