Trivia Quiz: Marketing Management Practice Test!

10 Questions | Total Attempts: 40

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Trivia Quiz: Marketing Management Practice Test!

Questions and Answers
  • 1. 
    The two broad approaches when selecting your target market:
    • A. 

      Demographic and total market

    • B. 

      Total market and market choice

    • C. 

      Market segmentation and total market

    • D. 

      Market segmentation and demographic

  • 2. 
    There are 6 different types of markets?
    • A. 

      True

    • B. 

      False

  • 3. 
    Mass markets deal with products that have......
    • A. 

      Single use

    • B. 

      Large demand

    • C. 

      Meat and petrol

    • D. 

      Products that consumers want to purchase

  • 4. 
    Which market does this product fit into?
    • A. 

      Resource

    • B. 

      Intermediate

    • C. 

      Mass

    • D. 

      Consumer

  • 5. 
    A SWOT analysis allows a business to ________________ its strategic situation.
  • 6. 
    Diamond rings are products which belong to the consumer market....
    • A. 

      True

    • B. 

      False

  • 7. 
    Which market segment do you believe TCS is marketing towards:
    • A. 

      Demographic and psychographic

    • B. 

      Geographic and product-related

    • C. 

      Geographic and demographic

    • D. 

      Geographic

  • 8. 
    A business must determine what customers want then.....
    • A. 

      Market towards that target market

    • B. 

      Develop a marketing plan

    • C. 

      Evaluate their position in the market and develop a product

    • D. 

      Develop a product and marketing plan

  • 9. 
    An __________________ market is for raw materials and component parts that are already processed or assembled in some degree.
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