Marketing Management Exam: MCQ Quiz!

25 Questions | By Mackeem | Last updated: Mar 21, 2022 | Total Attempts: 787

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Marketing Management Exam: MCQ Quiz! - Quiz

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1.

What is the marketing plan? What does it entail?
- A.
  
  A written out document that includes information about the planning phase, implementation phase, and control phase.
- B.
  
  A written out document that includes information about the planning phase, the work phase, and the analysis phase.
- C.
  
  A written out document that includes information about the planning phase, the experiment phase, and the collective phase.
2.

Within a marketing plan, defining a firm's mission and then evaluating how various factors affect potential success is known as what phase?
- A.
  
  Control Phase
- B.
  
  Implementation Phase
- C.
  
  Planning Phase
- D.
  
  Analysis Phase
- E.
  
  Collective Phase
3.

When defining a marketing plan, identifying and evaluating opportunities and working them into the marketing mix is know as what phase?
- A.
  
  Control Phase
- B.
  
  Implementation Phase
- C.
  
  Planning Phase
- D.
  
  Analysis Phase
- E.
  
  Collective Phase
4.

In a market plan, evaluating performance and taking corrective actions is part of what phase?
- A.
  
  Control Phase
- B.
  
  Implementation Phase
- C.
  
  Planning Phase
- D.
  
  Analysis Phase
- E.
  
  Collective Phase
5.

What is a mission statement?
- A.
  
  A broad description of the firm's objectives.
- B.
  
  A broad description of the scope of activities a firm plans to undertake.
- C.
  
  A broad description of the Marketing Plan.
- D.
  
  A and C
- E.
  
  A and B
6.

List the steps, in order, of the strategic marketing planning process. There are five steps, separate answers using a semicolon.
7.

Step two of the strategic marketing planning process is conducting a situation analysis. In this analysis what will a firm analyze?
- A.
  
  Strengths
- B.
  
  Weaknesses
- C.
  
  Opportunities
- D.
  
  Threats
- E.
  
  Losses
8.

Step three of the strategic marketing planning process involves identifying opportunities. Three parts of identifying opportunities include:
- A.
  
  Strengths
- B.
  
  Segmentation
- C.
  
  Targeting
- D.
  
  Positioning
- E.
  
  Weaknesses
9.

Macroenvironmental factors operate in the external environment.
- A.
  
  True
- B.
  
  False
10.

What categories affect social trends as a macroenvironmental factor?
- A.
  
  Time-Poor Society
- B.
  
  Privacy Concerns
- C.
  
  Social Networking Tendencies
- D.
  
  Green Marketing
11.

There are six macroenvironmental factors that the strategic marketing planning process takes into account. Please list those six.
12.

There are five steps in the Consumer Decision Process. What is the first step?
- A.
  
  Search for Information
- B.
  
  Need Recognition
- C.
  
  Postpurchase
- D.
  
  Evaluation of Alternatives
- E.
  
  Purchase and Consumption
13.

There are five steps in the Consumer Decision Process. What is the second step?
- A.
  
  Search for Information
- B.
  
  Need Recognition
- C.
  
  Postpurchase
- D.
  
  Evaluation of Alternatives
- E.
  
  Purchase and Consumption
14.

There are five steps in the Consumer Decision Process. What is the third step?
- A.
  
  Search for Information
- B.
  
  Need Recognition
- C.
  
  Postpurchase
- D.
  
  Evaluation of Alternatives
- E.
  
  Purchase and Consumption
15.

There are five steps in the Consumer Decision Process. What is the fourth step?
- A.
  
  Search for Information
- B.
  
  Need Recognition
- C.
  
  Postpurchase
- D.
  
  Evaluation of Alternatives
- E.
  
  Purchase and Consumption
16.

There are five steps in the Consumer Decision Process. What is the fifth step?
- A.
  
  Search for Information
- B.
  
  Need Recognition
- C.
  
  Postpurchase
- D.
  
  Evaluation of Alternatives
- E.
  
  Purchase and Consumption
17.

What are three types of buying decisions?
- A.
  
  Limited Problem Solving
- B.
  
  Extended Problem Solving
- C.
  
  Need Based Solving
- D.
  
  Habitual Buying
- E.
  
  Decision Heuristics
18.

What are the psychological factors that affect the Consumer Decision Process?
- A.
  
  Motives
- B.
  
  Attitudes
- C.
  
  Perception
- D.
  
  Vision
- E.
  
  Learning
19.

What are the social factors that affect the Consumer Decision Process?
- A.
  
  Family
- B.
  
  Social Networking
- C.
  
  Reference Groups
- D.
  
  Media Trends
- E.
  
  Culture
20.

What are the four Ps of marketing mix factors that affect the Consumer Decision Process?
- A.
  
  Product
- B.
  
  Promotion
- C.
  
  Package
- D.
  
  Price
- E.
  
  Place
21.

What are the situational factors that can affect the Consumer Decision Process?
- A.
  
  Crowd Situation
- B.
  
  Purchase Situation
- C.
  
  Shopping Situation
- D.
  
  Temporal State
- E.
  
  Promotional Situation
22.

The process by which good, services, capital, people, information, and ideas flow across national borders is known as:
- A.
  
  Offshoring
- B.
  
  Globalization
- C.
  
  National Assessment Marketing
- D.
  
  Infrastructure Marketing
- E.
  
  Exchange Marketing
23.

When assessing global markets there are four factors that must be taken into account. These include:
- A.
  
  Power Distance Anaylsis
- B.
  
  Economic Analysis
- C.
  
  Infrastructure and Technology Analysis
- D.
  
  Government Actions
- E.
  
  Sociocultural Analysis
24.

Several Global Entry Strategies include Exporting, Franchising...
- A.
  
  Strategic Alliances
- B.
  
  Joint Ventures
- C.
  
  Collaborative Communications
- D.
  
  Direct Investments
- E.
  
  Host Country Activation
25.

What are some issues when entering a global market?
- A.
  
  Environmental Concerns
- B.
  
  Global Labor Issues
- C.
  
  Cost to Enter Country
- D.
  
  Affect on Guest Country
- E.
  
  Impact on Host Country