.
A written out document that includes information about the planning phase, implementation phase, and control phase.
A written out document that includes information about the planning phase, the work phase, and the analysis phase.
A written out document that includes information about the planning phase, the experiment phase, and the collective phase.
Control Phase
Implementation Phase
Planning Phase
Analysis Phase
Collective Phase
Control Phase
Implementation Phase
Planning Phase
Analysis Phase
Collective Phase
Control Phase
Implementation Phase
Planning Phase
Analysis Phase
Collective Phase
A broad description of the firm's objectives.
A broad description of the scope of activities a firm plans to undertake.
A broad description of the Marketing Plan.
A and C
A and B
Strengths
Weaknesses
Opportunities
Threats
Losses
Strengths
Segmentation
Targeting
Positioning
Weaknesses
True
False
Time-Poor Society
Privacy Concerns
Social Networking Tendencies
Green Marketing
Search for Information
Need Recognition
Postpurchase
Evaluation of Alternatives
Purchase and Consumption
Search for Information
Need Recognition
Postpurchase
Evaluation of Alternatives
Purchase and Consumption
Search for Information
Need Recognition
Postpurchase
Evaluation of Alternatives
Purchase and Consumption
Search for Information
Need Recognition
Postpurchase
Evaluation of Alternatives
Purchase and Consumption
Search for Information
Need Recognition
Postpurchase
Evaluation of Alternatives
Purchase and Consumption
Limited Problem Solving
Extended Problem Solving
Need Based Solving
Habitual Buying
Decision Heuristics
Motives
Attitudes
Perception
Vision
Learning
Family
Social Networking
Reference Groups
Media Trends
Culture
Product
Promotion
Package
Price
Place
Crowd Situation
Purchase Situation
Shopping Situation
Temporal State
Promotional Situation
Offshoring
Globalization
National Assessment Marketing
Infrastructure Marketing
Exchange Marketing
Power Distance Anaylsis
Economic Analysis
Infrastructure and Technology Analysis
Government Actions
Sociocultural Analysis
Strategic Alliances
Joint Ventures
Collaborative Communications
Direct Investments
Host Country Activation
Environmental Concerns
Global Labor Issues
Cost to Enter Country
Affect on Guest Country
Impact on Host Country