Marketing Management Exam: MCQ Quiz!

25 Questions | Total Attempts: 787

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Marketing Management Exam: MCQ Quiz! - Quiz

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Questions and Answers
  • 1. 
    What is the marketing plan?  What does it entail?
    • A. 

      A written out document that includes information about the planning phase, implementation phase, and control phase.

    • B. 

      A written out document that includes information about the planning phase, the work phase, and the analysis phase.

    • C. 

      A written out document that includes information about the planning phase, the experiment phase, and the collective phase.

  • 2. 
    Within a marketing plan, defining a firm's mission and then evaluating how various factors affect potential success is known as what phase?
    • A. 

      Control Phase

    • B. 

      Implementation Phase

    • C. 

      Planning Phase

    • D. 

      Analysis Phase

    • E. 

      Collective Phase

  • 3. 
    When defining a marketing plan, identifying and evaluating opportunities and working them into the marketing mix is know as what phase?
    • A. 

      Control Phase

    • B. 

      Implementation Phase

    • C. 

      Planning Phase

    • D. 

      Analysis Phase

    • E. 

      Collective Phase

  • 4. 
    In a market plan, evaluating performance and taking corrective actions is part of what phase?
    • A. 

      Control Phase

    • B. 

      Implementation Phase

    • C. 

      Planning Phase

    • D. 

      Analysis Phase

    • E. 

      Collective Phase

  • 5. 
    What is a mission statement?
    • A. 

      A broad description of the firm's objectives.

    • B. 

      A broad description of the scope of activities a firm plans to undertake.

    • C. 

      A broad description of the Marketing Plan.

    • D. 

      A and C

    • E. 

      A and B

  • 6. 
    List the steps, in order, of the strategic marketing planning process. There are five steps, separate answers using a semicolon.
  • 7. 
    Step two of the strategic marketing planning process is conducting a situation analysis.  In this analysis what will a firm analyze?
    • A. 

      Strengths

    • B. 

      Weaknesses

    • C. 

      Opportunities

    • D. 

      Threats

    • E. 

      Losses

  • 8. 
    Step three of the strategic marketing planning process involves identifying opportunities. Three parts of identifying opportunities include:
    • A. 

      Strengths

    • B. 

      Segmentation

    • C. 

      Targeting

    • D. 

      Positioning

    • E. 

      Weaknesses

  • 9. 
    Macroenvironmental factors operate in the external environment.
    • A. 

      True

    • B. 

      False

  • 10. 
    What categories affect social trends as a macroenvironmental factor?
    • A. 

      Time-Poor Society

    • B. 

      Privacy Concerns

    • C. 

      Social Networking Tendencies

    • D. 

      Green Marketing

  • 11. 
    There are six macroenvironmental factors that the strategic marketing planning process takes into account.  Please list those six.
  • 12. 
    There are five steps in the Consumer Decision Process.  What is the first step?
    • A. 

      Search for Information

    • B. 

      Need Recognition

    • C. 

      Postpurchase

    • D. 

      Evaluation of Alternatives

    • E. 

      Purchase and Consumption

  • 13. 
    There are five steps in the Consumer Decision Process. What is the second step?
    • A. 

      Search for Information

    • B. 

      Need Recognition

    • C. 

      Postpurchase

    • D. 

      Evaluation of Alternatives

    • E. 

      Purchase and Consumption

  • 14. 
    There are five steps in the Consumer Decision Process.  What is the third step?
    • A. 

      Search for Information

    • B. 

      Need Recognition

    • C. 

      Postpurchase

    • D. 

      Evaluation of Alternatives

    • E. 

      Purchase and Consumption

  • 15. 
    There are five steps in the Consumer Decision Process.  What is the fourth step?
    • A. 

      Search for Information

    • B. 

      Need Recognition

    • C. 

      Postpurchase

    • D. 

      Evaluation of Alternatives

    • E. 

      Purchase and Consumption

  • 16. 
    There are five steps in the Consumer Decision Process.  What is the fifth step?
    • A. 

      Search for Information

    • B. 

      Need Recognition

    • C. 

      Postpurchase

    • D. 

      Evaluation of Alternatives

    • E. 

      Purchase and Consumption

  • 17. 
    What are three types of buying decisions?
    • A. 

      Limited Problem Solving

    • B. 

      Extended Problem Solving

    • C. 

      Need Based Solving

    • D. 

      Habitual Buying

    • E. 

      Decision Heuristics

  • 18. 
    What are the psychological factors that affect the Consumer Decision Process?
    • A. 

      Motives

    • B. 

      Attitudes

    • C. 

      Perception

    • D. 

      Vision

    • E. 

      Learning

  • 19. 
    What are the social factors that affect the Consumer Decision Process?
    • A. 

      Family

    • B. 

      Social Networking

    • C. 

      Reference Groups

    • D. 

      Media Trends

    • E. 

      Culture

  • 20. 
    What are the four Ps of marketing mix factors that affect the Consumer Decision Process?
    • A. 

      Product

    • B. 

      Promotion

    • C. 

      Package

    • D. 

      Price

    • E. 

      Place

  • 21. 
    What are the situational factors that can affect the Consumer Decision Process?
    • A. 

      Crowd Situation

    • B. 

      Purchase Situation

    • C. 

      Shopping Situation

    • D. 

      Temporal State

    • E. 

      Promotional Situation

  • 22. 
    The process by which good, services, capital, people, information, and ideas flow across national borders is known as:
    • A. 

      Offshoring

    • B. 

      Globalization

    • C. 

      National Assessment Marketing

    • D. 

      Infrastructure Marketing

    • E. 

      Exchange Marketing

  • 23. 
    When assessing global markets there are four factors that must be taken into account.  These include:
    • A. 

      Power Distance Anaylsis

    • B. 

      Economic Analysis

    • C. 

      Infrastructure and Technology Analysis

    • D. 

      Government Actions

    • E. 

      Sociocultural Analysis

  • 24. 
    Several Global Entry Strategies include Exporting, Franchising...
    • A. 

      Strategic Alliances

    • B. 

      Joint Ventures

    • C. 

      Collaborative Communications

    • D. 

      Direct Investments

    • E. 

      Host Country Activation

  • 25. 
    What are some issues when entering a global market?
    • A. 

      Environmental Concerns

    • B. 

      Global Labor Issues

    • C. 

      Cost to Enter Country

    • D. 

      Affect on Guest Country

    • E. 

      Impact on Host Country

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