Marketing Skills Test

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| By Gustavborgefalk
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Gustavborgefalk
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Quizzes Created: 3 | Total Attempts: 9,063
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  • 1/20 Questions

    Marketing stimuli consist of the four Ps. Which is NOT one of these Ps?

    • Product
    • Price
    • Political
    • Promotion
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About This Quiz

This tests your marketing skills, focusing on everything in the Marketing 101 course.
The questions for the test is provided by distinguished professor Melker Melkersson at Stockholm School of Economics.
If you score 90% or above, you get a certificate that you have passed the test.

Marketing Skills Test - Quiz

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  • 2. 

    Q - Which one of the following schemes is TRUE regarding marketing research?

    • Gathering data, analysis, interpretation

    • Analysis, gathering data, interpretation

    • Interpretation, gathering data, analysis

    • Interpretation, reporting, analysis

    Correct Answer
    A. Gathering data, analysis, interpretation
    Explanation
    The correct order of steps in marketing research is gathering data, analysis, and interpretation. This means that the first step is to collect relevant data through various methods such as surveys, interviews, or observations. Then, the collected data is analyzed using statistical techniques and other analytical tools to identify patterns, trends, and insights. Finally, the results are interpreted to draw meaningful conclusions and make informed decisions. This order ensures that data is collected before analysis and interpretation, allowing for a systematic and logical approach to marketing research.

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  • 3. 

    A person on the University Book Shop's survey asks respondents to tell the shop, in their own words, what they like least about textbook shopping. What is a type of this question?

    • An open-ended

    • A dichotomous

    • A multiple choice

    • A scale

    Correct Answer
    A. An open-ended
    Explanation
    An open-ended question allows respondents to provide their own answers in their own words, without any pre-determined options or limitations. In this case, the person conducting the survey is asking respondents to express their opinions about what they dislike the most about textbook shopping. This type of question allows for more detailed and personalized responses, providing valuable insights and feedback for the University Book Shop.

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  • 4. 

    Q - Management Information System consists of people, equipment, and procedures to gather, sort, ____________, evaluate, and distribute information to marketing decision makers.

    • Test

    • Arrange

    • Analyze

    • Control

    Correct Answer
    A. Analyze
    Explanation
    Management Information System consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute information to marketing decision makers. Analyzing information is a key component of a Management Information System as it involves examining data and extracting meaningful insights from it. This analysis helps in understanding trends, patterns, and relationships within the data, which in turn assists marketing decision makers in making informed decisions.

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  • 5. 

    Which one of the following concepts refers to the “set of actions and activities associated with each position one holds within a family, club and organization”?

    • Personality

    • A role

    • Perception

    • An attitude

    Correct Answer
    A. A role
    Explanation
    A role refers to the set of actions and activities associated with each position one holds within a family, club, and organization. It is the behavior and responsibilities expected from an individual in a particular position. Personality refers to the unique set of traits, characteristics, and patterns of behavior that define an individual. Perception refers to the way individuals interpret and make sense of their environment. An attitude refers to a person's feelings, beliefs, and opinions about something or someone.

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  • 6. 

    A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following purchases?

    • Straight rebuy purchase

    • Delayed purchase

    • Modified rebuy purchase

    • New-task purchase

    Correct Answer
    A. New-task purchase
    Explanation
    A new-task purchase refers to a transaction where an organization is buying an item for the first time to perform a new job. This means that the organization has never purchased this item before and it is required for a new task or project. Unlike a straight rebuy purchase where the organization is buying a familiar item from a known supplier, a new-task purchase involves researching and evaluating different options to make the best choice for the specific job at hand.

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  • 7. 

    Q - Which one of the following is NOT one of the stages that customers go through in the process of adopting a new product?

    • Awareness

    • Interest

    • Evaluation

    • Culture

    Correct Answer
    A. Culture
    Explanation
    Culture is not one of the stages that customers go through in the process of adopting a new product. The stages that customers typically go through are awareness, interest, and evaluation. Culture refers to the beliefs, values, and behaviors of a particular group or society, and while it can influence consumer behavior, it is not a specific stage in the process of adopting a new product.

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  • 8. 

    The process by which people select, organize and interpret information to form a meaningful picture of the world. It refers to which one of the following?

    • Personality

    • Perception

    • Selective group

    • Habitual behavior

    Correct Answer
    A. Perception
    Explanation
    Perception refers to the process by which individuals select, organize, and interpret information in order to make sense of the world around them. It involves the way people perceive and understand their surroundings, including their thoughts, feelings, and experiences. Perception plays a crucial role in shaping our understanding of reality and influences our behavior and decision-making. It encompasses the way we perceive and interpret sensory information, such as sights, sounds, tastes, and smells, as well as our cognitive processes and biases.

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  • 9. 

    Q - Harvard University is using the systematic design, collection, analysis, and reporting of data relevant to marketing its programs to minority students. What do we call this?

    • Promotion

    • Self-study

    • Marketing research

    • Cost-benefit analysis

    Correct Answer
    A. Marketing research
    Explanation
    Harvard University is engaging in marketing research by systematically designing, collecting, analyzing, and reporting data related to promoting its programs to minority students. This process involves gathering information about the target audience, their preferences, needs, and interests, in order to effectively market the university's programs to them.

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  • 10. 

    Groups of people with shared value systems based on common life experiences and situations in a culture represent which one of the following options?

    • Cognitive dissonances

    • Subcultures

    • Motives

    • Attitudes

    Correct Answer
    A. Subcultures
    Explanation
    Subcultures are groups of people who share common value systems, experiences, and situations within a larger culture. These subcultures may have their own distinct norms, beliefs, and behaviors that differentiate them from the dominant culture. They often form due to shared interests, occupations, or demographics. Unlike cognitive dissonances, which refer to psychological discomfort caused by conflicting beliefs or attitudes, subcultures are formed based on shared values and experiences. Motives refer to the reasons behind individuals' actions, while attitudes are individuals' evaluations or feelings towards something. Therefore, subcultures best fit the description of groups of people with shared value systems based on common life experiences and situations in a culture.

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  • 11. 

    Person’s pattern of living as expressed in his or her psychographics represents which one of the following concepts?

    • Personality

    • Culture

    • Lifestyle

    • Motive

    Correct Answer
    A. Lifestyle
    Explanation
    The correct answer is lifestyle because a person's pattern of living, as expressed in their psychographics, refers to their lifestyle. Psychographics involves studying individuals' attitudes, interests, opinions, and activities, which collectively define their lifestyle choices and behaviors. Personality refers to an individual's unique characteristics and traits, while culture represents the shared beliefs, values, and customs of a group. Motive refers to the underlying reason or motivation behind a person's actions.

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  • 12. 

    Q - The objective of which of the following research is to gather preliminary information that will help define the problem and suggest hypotheses?

    • Descriptive

    • Exploratory

    • Causal

    • Corrective

    Correct Answer
    A. Exploratory
    Explanation
    Exploratory research aims to gather preliminary information that will aid in defining the problem and suggesting hypotheses. This type of research is conducted when little is known about the topic and seeks to explore and gain insights into the subject matter. It helps researchers to understand the problem better, identify potential variables, and generate hypotheses for further investigation. Exploratory research is often used at the initial stages of a study to provide a foundation for more in-depth research in the future.

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  • 13. 

    A change in an individual's behavior prompted by information and experience refers to which one of the following concepts?

    • Learning

    • Role selection

    • Perception

    • Motivation

    Correct Answer
    A. Learning
    Explanation
    Learning refers to the process of acquiring knowledge, skills, attitudes, or behaviors through experience, study, or teaching. When an individual's behavior changes as a result of receiving new information or gaining new experiences, it can be attributed to the concept of learning. This change in behavior can be a result of acquiring new knowledge, developing new skills, or adjusting attitudes based on the information and experiences that the individual has encountered.

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  • 14. 

    If ABC Ltd knows that its market share in Pakistan has dropped 13 percent in the first quarter of the year but does not know what might have contributed to this decline; it is in which stage of the marketing research process?

    • Hypothesis development

    • Symptom identification

    • Problem identification

    • Data interpretation

    Correct Answer
    A. Problem identification
    Explanation
    In this scenario, ABC Ltd is aware that its market share in Pakistan has decreased but does not have any knowledge of the factors that may have caused this decline. Therefore, the company is in the problem identification stage of the marketing research process. In this stage, the focus is on identifying and defining the specific problem or issue that needs to be addressed through research. Once the problem is identified, further research can be conducted to determine the causes and potential solutions.

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  • 15. 

    Marketing researchers usually draw conclusions about large groups of consumers by studying which of the following small components of the total consumer population?

    • Group

    • Sample

    • Target group

    • Audience

    Correct Answer
    A. Sample
    Explanation
    Marketing researchers usually draw conclusions about large groups of consumers by studying a sample of the total consumer population. A sample is a smaller representative group that is selected from the larger population in order to gather data and insights. By studying this sample, researchers can make inferences and draw conclusions about the larger population. This allows them to make informed decisions and develop effective marketing strategies that cater to the needs and preferences of the entire consumer population.

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  • 16. 

    Maslow has a list of human needs from the most pressing to the least pressing. They include all of the following EXCEPT:

    • Physiological needs

    • Safety needs

    • Need recognition

    • Self-actualization

    Correct Answer
    A. Need recognition
    Explanation
    Maslow's hierarchy of needs is a theory that categorizes human needs into a hierarchical structure. The needs start with physiological needs, such as food and water, followed by safety needs, such as shelter and security. Self-actualization is the highest level of need where individuals strive to reach their full potential. "Need recognition" is not a part of Maslow's hierarchy and is therefore not included in the list of human needs.

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  • 17. 

    Q - The systematic collection and analysis of publicly available information about competitors and developments in the marketing environment is very useful. It is known as:

    • Marketing data

    • Marketing intelligence

    • Web Master

    • Secondary data

    Correct Answer
    A. Marketing intelligence
    Explanation
    Marketing intelligence refers to the systematic collection and analysis of publicly available information about competitors and developments in the marketing environment. This includes gathering data on competitors' strategies, market trends, consumer behavior, and other relevant information. By utilizing marketing intelligence, businesses can gain insights into their competitors' actions and make informed decisions to stay competitive in the market. It helps in identifying opportunities and threats, understanding customer needs, and developing effective marketing strategies.

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  • 18. 

    Q - Which of the following steps in the marketing research process has been left out: defining the problems and research objectives, implementing the research plan, and interpreting and reporting the findings?

    • Developing the research budget

    • Choosing the research agency

    • Choosing the research method

    • Developing the research plan

    Correct Answer
    A. Developing the research plan
    Explanation
    The correct answer is developing the research plan. This step is crucial in the marketing research process as it involves determining the specific research objectives, selecting appropriate research methods, and designing a detailed plan to carry out the research effectively. Without a well-developed research plan, it would be challenging to gather relevant data and interpret the findings accurately.

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  • 19. 

    Q - Which form of data can usually be obtained more quickly and at a lower cost?

    • Primary

    • Census

    • Secondary

    • Tertiary

    Correct Answer
    A. Secondary
    Explanation
    Secondary data refers to data that has already been collected and is readily available for analysis. This data is usually obtained more quickly and at a lower cost compared to primary data, which requires new data collection methods such as surveys or experiments. Secondary data can be obtained from sources such as government reports, research studies, or databases. It is often used in research and analysis to complement primary data or to answer research questions that do not require primary data collection.

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  • 20. 

    Which one of the following statements BEST characterizes marketing research?

    • Research is a continuous process, providing a constant flow of information

    • Research is conducted on a special-project basis

    • Research is performed when routine information is required

    • Research is the basis for making recurring marketing decisions

    Correct Answer
    A. Research is conducted on a special-project basis
    Explanation
    Marketing research is characterized as being conducted on a special-project basis because it is typically initiated to gather specific information for a particular marketing project or decision. It is not a continuous process like other forms of research, but rather a targeted effort to obtain insights and data for a specific purpose.

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  • Current Version
  • Aug 24, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Jul 03, 2012
    Quiz Created by
    Gustavborgefalk
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