This tests your marketing skills, focusing on everything in the Marketing 101 course.
The questions for the test is provided by distinguished professor Melker Melkersson at Stockholm School of Economics.
If you score 90% or above, you get a certificate that you have passed the test.
Gathering data, analysis, interpretation
Analysis, gathering data, interpretation
Interpretation, gathering data, analysis
Interpretation, reporting, analysis
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An open-ended
A dichotomous
A multiple choice
A scale
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Test
Arrange
Analyze
Control
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Personality
A role
Perception
An attitude
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Straight rebuy purchase
Delayed purchase
Modified rebuy purchase
New-task purchase
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Awareness
Interest
Evaluation
Culture
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Personality
Perception
Selective group
Habitual behavior
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Promotion
Self-study
Marketing research
Cost-benefit analysis
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Cognitive dissonances
Subcultures
Motives
Attitudes
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Personality
Culture
Lifestyle
Motive
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Descriptive
Exploratory
Causal
Corrective
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Learning
Role selection
Perception
Motivation
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Hypothesis development
Symptom identification
Problem identification
Data interpretation
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Group
Sample
Target group
Audience
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Physiological needs
Safety needs
Need recognition
Self-actualization
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Marketing data
Marketing intelligence
Web Master
Secondary data
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Developing the research budget
Choosing the research agency
Choosing the research method
Developing the research plan
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Primary
Census
Secondary
Tertiary
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Research is a continuous process, providing a constant flow of information
Research is conducted on a special-project basis
Research is performed when routine information is required
Research is the basis for making recurring marketing decisions
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Quiz Review Timeline (Updated): Aug 24, 2023 +
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