Are You A Stupid Marketer?

13 Questions | Total Attempts: 80

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Marketing Quizzes & Trivia

This is a quiz to see if you're a stupid marketer. Take this at your own risk of damaging your ego or realizing you need help. �


Questions and Answers
  • 1. 
    What are the proper ways to size a market?
    • A. 

      Guess at how many customers exist by searching the internet for an article with recent figures or purchasing a report

    • B. 

      Ask your local economic development agency for recent studies

    • C. 

      Conduct a contextual inquiry

    • D. 

      Conduct a focus group

    • E. 

      Ask your friend who works for a company who is in that industry or space

  • 2. 
    What are 3 very useful secondary market research resources to help you define a market?
    • A. 

      ASAE Directory of Associations Online

    • B. 

      Economic Statistics & Research

    • C. 

      Population & Demography Resources

    • D. 

      Bureau of Internet Strategy and Public resources

    • E. 

      Bureau for Research and Discovery of Penn State

  • 3. 
    Do you know the what 2 areas Primary research is divided into?
    • A. 

      Reactive and non-reactive research

    • B. 

      Interactive and directed research

    • C. 

      Ethnographic and demographic research

    • D. 

      Secondary and Tertiary research

    • E. 

      Individual and Group research

  • 4. 
    There are many sources of secondary research material. Which of these are possibly options?  
    • A. 

      Libraries

    • B. 

      People in the industry

    • C. 

      Newspapers

    • D. 

      Internet

    • E. 

      Public schools

  • 5. 
    Is target marketing and segmentation the same?
    • A. 

      Yes

    • B. 

      No

    • C. 

      This question is too hard

  • 6. 
    What is a brand?
    • A. 

      A collection of thoughts and perceptions someone has about a product, service, or organization

    • B. 

      A logo, a symbol, a name, a group of people

    • C. 

      A formula that no one can break or steal

    • D. 

      A system or processes and intellectual properties that are owned by an organization

    • E. 

      The essence of a company

  • 7. 
    What is branding?
    • A. 

      A collection of signals that express the brand idea and help build the associations in someones mind

    • B. 

      Logos, identity kits, stationary, graphics, cool designs

    • C. 

      The act of burning something into an object or the mind

    • D. 

      A hot poker for cattle

    • E. 

      Something invented by advertisers in the 1950's

  • 8. 
    If your landing page was not converting properly what is the one thing that would have the greatest effect to change conversion?
    • A. 

      Change the headline

    • B. 

      Change the body copy

    • C. 

      Change the call to action

    • D. 

      Change the button colors, text or shape of button

    • E. 

      Change the key graphic

  • 9. 
    In email marketing what is the number one field that determines the open rate for emails?
    • A. 

      The body copy message

    • B. 

      The offer

    • C. 

      The subject line

    • D. 

      Who its from

    • E. 

      What day it came in and what time

  • 10. 
    When optimizing for PPC ad campaign on google adwords, what is #1 thing that affects click through rates?
    • A. 

      Bolded ads

    • B. 

      Upper and lowercase usage of text under headline

    • C. 

      The headline

    • D. 

      The offer itself

    • E. 

      Who the offer is for

  • 11. 
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  • 12. 
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  • 13. 
    What is your website URL?
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