Are You A Stupid Marketer?
This is a quiz to see if you're a stupid marketer. Take this at your own risk of damaging your ego or realizing you need help. �
- 1.What are the proper ways to size a market?
- A.
Guess at how many customers exist by searching the internet for an article with recent figures or purchasing a report
- B.
Ask your local economic development agency for recent studies
- C.
Conduct a contextual inquiry
- D.
Conduct a focus group
- E.
Ask your friend who works for a company who is in that industry or space
- 2.What are 3 very useful secondary market research resources to help you define a market?
- A.
ASAE Directory of Associations Online
- B.
Economic Statistics & Research
- C.
Population & Demography Resources
- D.
Bureau of Internet Strategy and Public resources
- E.
Bureau for Research and Discovery of Penn State
- 3.Do you know the what 2 areas Primary research is divided into?
- A.
Reactive and non-reactive research
- B.
Interactive and directed research
- C.
Ethnographic and demographic research
- D.
Secondary and Tertiary research
- E.
Individual and Group research
- 4.There are many sources of secondary research material. Which of these are possibly options?
- A.
Libraries
- B.
People in the industry
- C.
Newspapers
- D.
Internet
- E.
Public schools
- 5.Is target marketing and segmentation the same?
- A.
Yes
- B.
No
- C.
This question is too hard
- 6.What is a brand?
- A.
A collection of thoughts and perceptions someone has about a product, service, or organization
- B.
A logo, a symbol, a name, a group of people
- C.
A formula that no one can break or steal
- D.
A system or processes and intellectual properties that are owned by an organization
- E.
The essence of a company
- 7.What is branding?
- A.
A collection of signals that express the brand idea and help build the associations in someones mind
- B.
Logos, identity kits, stationary, graphics, cool designs
- C.
The act of burning something into an object or the mind
- D.
A hot poker for cattle
- E.
Something invented by advertisers in the 1950's
- 8.If your landing page was not converting properly what is the one thing that would have the greatest effect to change conversion?
- A.
Change the headline
- B.
Change the body copy
- C.
Change the call to action
- D.
Change the button colors, text or shape of button
- E.
Change the key graphic
- 9.In email marketing what is the number one field that determines the open rate for emails?
- A.
The body copy message
- B.
The offer
- C.
The subject line
- D.
Who its from
- E.
What day it came in and what time
- 10.When optimizing for PPC ad campaign on google adwords, what is #1 thing that affects click through rates?
- A.
Bolded ads
- B.
Upper and lowercase usage of text under headline
- C.
The headline
- D.
The offer itself
- E.
Who the offer is for
- 11.To get your results please enter your name
- 12.Please enter your email you would like the results emailed to. We protect your privacy and will not share your information with any 3rd parties or send you spam emails.
- 13.What is your website URL?
Questions: 100 | Attempts: 14516 | Last updated: Oct 7, 2020
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