This is a quiz to see if you're a stupid marketer. Take this at your own risk of damaging your ego or realizing you need help.
A collection of signals that express the brand idea and help build the associations in someones mind
Logos, identity kits, stationary, graphics, cool designs
The act of burning something into an object or the mind
A hot poker for cattle
Something invented by advertisers in the 1950's
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Bolded ads
Upper and lowercase usage of text under headline
The headline
The offer itself
Who the offer is for
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A collection of thoughts and perceptions someone has about a product, service, or organization
A logo, a symbol, a name, a group of people
A formula that no one can break or steal
A system or processes and intellectual properties that are owned by an organization
The essence of a company
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Change the headline
Change the body copy
Change the call to action
Change the button colors, text or shape of button
Change the key graphic
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The body copy message
The offer
The subject line
Who its from
What day it came in and what time
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ASAE Directory of Associations Online
Economic Statistics & Research
Population & Demography Resources
Bureau of Internet Strategy and Public resources
Bureau for Research and Discovery of Penn State
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Reactive and non-reactive research
Interactive and directed research
Ethnographic and demographic research
Secondary and Tertiary research
Individual and Group research
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Libraries
People in the industry
Newspapers
Internet
Public schools
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Guess at how many customers exist by searching the internet for an article with recent figures or purchasing a report
Ask your local economic development agency for recent studies
Conduct a contextual inquiry
Conduct a focus group
Ask your friend who works for a company who is in that industry or space
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