Are You A Stupid Marketer?

13 Questions | By Stevend | Last updated: Mar 21, 2022 | Total Attempts: 81

Questions

Settings

Create your own Quiz

This is a quiz to see if you're a stupid marketer. Take this at your own risk of damaging your ego or realizing you need help. �

Questions and Answers

1.

To get your results please enter your name
2.

Please enter your email you would like the results emailed to. We protect your privacy and will not share your information with any 3rd parties or send you spam emails.
3.

What is your website URL?
4.

What are the proper ways to size a market?
- A.
  
  Guess at how many customers exist by searching the internet for an article with recent figures or purchasing a report
- B.
  
  Ask your local economic development agency for recent studies
- C.
  
  Conduct a contextual inquiry
- D.
  
  Conduct a focus group
- E.
  
  Ask your friend who works for a company who is in that industry or space
5.

What are 3 very useful secondary market research resources to help you define a market?
- A.
  
  ASAE Directory of Associations Online
- B.
  
  Economic Statistics & Research
- C.
  
  Population & Demography Resources
- D.
  
  Bureau of Internet Strategy and Public resources
- E.
  
  Bureau for Research and Discovery of Penn State
6.

Do you know the what 2 areas Primary research is divided into?
- A.
  
  Reactive and non-reactive research
- B.
  
  Interactive and directed research
- C.
  
  Ethnographic and demographic research
- D.
  
  Secondary and Tertiary research
- E.
  
  Individual and Group research
7.

There are many sources of secondary research material. Which of these are possibly options?
- A.
  
  Libraries
- B.
  
  People in the industry
- C.
  
  Newspapers
- D.
  
  Internet
- E.
  
  Public schools
8.

Is target marketing and segmentation the same?
- A.
  
  Yes
- B.
  
  No
- C.
  
  This question is too hard
9.

What is a brand?
- A.
  
  A collection of thoughts and perceptions someone has about a product, service, or organization
- B.
  
  A logo, a symbol, a name, a group of people
- C.
  
  A formula that no one can break or steal
- D.
  
  A system or processes and intellectual properties that are owned by an organization
- E.
  
  The essence of a company
10.

What is branding?
- A.
  
  A collection of signals that express the brand idea and help build the associations in someones mind
- B.
  
  Logos, identity kits, stationary, graphics, cool designs
- C.
  
  The act of burning something into an object or the mind
- D.
  
  A hot poker for cattle
- E.
  
  Something invented by advertisers in the 1950's
11.

If your landing page was not converting properly what is the one thing that would have the greatest effect to change conversion?
- A.
  
  Change the headline
- B.
  
  Change the body copy
- C.
  
  Change the call to action
- D.
  
  Change the button colors, text or shape of button
- E.
  
  Change the key graphic
12.

In email marketing what is the number one field that determines the open rate for emails?
- A.
  
  The body copy message
- B.
  
  The offer
- C.
  
  The subject line
- D.
  
  Who its from
- E.
  
  What day it came in and what time
13.

When optimizing for PPC ad campaign on google adwords, what is #1 thing that affects click through rates?
- A.
  
  Bolded ads
- B.
  
  Upper and lowercase usage of text under headline
- C.
  
  The headline
- D.
  
  The offer itself
- E.
  
  Who the offer is for