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Sales revenue
Sales volume
Number of customers
Marketing budgets
Product
Promotion
People
Place
Price
Physical environment
Pledge
People
Understanding the needs and wants of customers
Meeting the needs and wants of customers
Customer relations
Recruiting the best sales people
Perishable
Owned upon purchase
Tangible
Homogeneous
Researching customers' needs in order to develop new products
Producing innovative goods that meet the needs of the market
Developing products based on a firm's production capability
Primary research techniques to find out about customers' wants and needs
Customers are of central importance to marketing
Marketing affects all parts of a business
Marketing is all about selling to meet the needs of customers
Marketing is not the same as advertising
A SWOT analysis
Marketing objectives
Financial information
Methods of production
The total sales, as measured by value or volume, in a market
The percentage of total sales in a market that can be attributed to a firm
The number of suppliers in a market
The relative size of a market
Products are produced that customers actually want or need
Prices take account of what people are prepared and able to pay
There is heavy spending on product research and development
Customers buying habits enable a firm to establish promotional strategies
Product
Physical environment
Ambience
Feel-good factor
It can lead to market leadership or dominance
It requires economies of scale to be earned
There will be less competitors in the market
The firm will operate more productively
Using a firm's strengths such as its brand image to market existing and new products
Marketing decisions based on the needs of customers
Producing and marketing products that the firm believes will sell
Using a firm's assets to increase the marketing budget
Product orientation
Market orientation
Asset-led marketing
Social marketing
Brand names
Global reach
Distribution channels
Newly recruited staff
Asset-led marketing
Social marketing
Product orientation
Market orientation
Research is conducted on the needs and wants of customers
Products are designed according to what the producer feels will sell the best
Price is based on the ability and willingness of customers to pay
Distribution networks make it convenient for customers to make purchases
Increase output by 1 million toys by the end of the year
Open five new stores in Vietnam within the next three years
Increase market share by five per cent within the next 20 months
Increase brand awareness through above-the-line promotions
Price, Promotion and People
Place, Physical environment and Profit
Place, Price and Promotion
People, Physical environment and Process
Service orientation
Consumer orientation
Production orientation
Product orientation
Asset-led marketing
Market-led marketing
Consumer-led marketing
Product-led marketing
Customer relations management
Pricing
Production
Distribution
E-marketing
Persuasive marketing
Ethical marketing
Public relations management
Human resources management
Human relations management
Customer relations management
Public relations management
Packaging
People management
Process management
Physical evidence