Marketing Mix Strategies Quiz Questions! Trivia Quiz

8 Questions | Total Attempts: 147

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Marketing Mix Strategies Quiz Questions! Trivia Quiz

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Questions and Answers
  • 1. 
    The number of individual products produced or sold by an organization
    • A. 

      Price mix

    • B. 

      Promotional mix

    • C. 

      Product mix

    • D. 

      Marketing mix

  • 2. 
    The period of time over which an item is developed, brought to market and eventually removed from the market; generally has 4 destinct stages.
    • A. 

      Product Life Cycle

    • B. 

      Marketing Life Cycle

    • C. 

      Production Process

    • D. 

      Product Positioning

  • 3. 
    a way of expanding product offerings by adding new product lines, items, or services that may or may not be related to current products
    • A. 

      Product Modifications

    • B. 

      Product Positioning

    • C. 

      Line Extensions

    • D. 

      Marketing Mix

  • 4. 
    Name of the first phase of the Product Life Cycle and tends to be the least profitable for a business
    • A. 

      Beginning

    • B. 

      Growth

    • C. 

      Introduction

    • D. 

      Decline

  • 5. 
    This phase of the Product Life Cycle tends to be with the following criteria:
    • Product is enjoying success with increasing sales and profits
    • Advertising focuses on consumer satisfaction
    • Competition is aware of success and will look to offer similar products or services
    • A. 

      Growth

    • B. 

      Introduction

    • C. 

      Maturity

    • D. 

      Decline

  • 6. 
    One of the product mix strategies is to add an alteration in a company’s existing product.
    • A. 

      Line Modification

    • B. 

      Alteration Strategy

    • C. 

      None of the Above

    • D. 

      Product Modification

  • 7. 
    What are the 3 product mix strategies?  (Please list them below)
  • 8. 
    Please list the 4 phases in the Product Life Cycle
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