Marketing Mix: Product, Price And Place Quiz Questions!
7 Questions
| Total Attempts: 229
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Questions and Answers
- 1.A product is anything that is not capable of satisfying customer needs
- A.
True
- B.
False
- 2.Parts of product Specification and _______ ______ and Styling Functions and benefits __________ Range
- 3.Product range -is a collection of similar products offered by the same business
- A.
True
- B.
False
- 4.Which of these below are not ways of product differentiation
- A.
Branding
- B.
Performance
- C.
Distinctive design
- D.
Promotion
- 5.Which of these brands below are not a premium brand
- A.
Heinz
- B.
Reggae reggae
- C.
Birds eye
- D.
Tesco own brand
- 6.Brand extension is when a business uses a brand name on a new product that had some brand charetertsics. which of the one below is not a brand extension
- A.
Dove soap and dove shampoo
- B.
Mars bar and mars ice cream
- C.
Persil washing up liquid and persil washing tablets
- D.
Dairy milk and freddo
- 7.Go on the internet and find the 4 factors in the Boston Matrix
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Questions: 100 | Attempts: 14516 | Last updated: Oct 7, 2020
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