Marketing Mix: Product, Price And Place Quiz Questions!

7 Questions | Total Attempts: 229

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Marketing Mix: Product, Price And Place Quiz Questions!

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Questions and Answers
  • 1. 
    A product is anything that is not capable of satisfying customer needs
    • A. 

      True

    • B. 

      False

  • 2. 
    Parts of product Specification and _______ ______ and Styling Functions and benefits __________ Range
  • 3. 
    Product range -is a collection of similar products offered by the same business
    • A. 

      True

    • B. 

      False

  • 4. 
    Which of these below are not ways of product differentiation
    • A. 

      Branding

    • B. 

      Performance

    • C. 

      Distinctive design

    • D. 

      Promotion

  • 5. 
    Which of these brands below are not a premium brand
    • A. 

      Heinz

    • B. 

      Reggae reggae

    • C. 

      Birds eye

    • D. 

      Tesco own brand

  • 6. 
    Brand extension is when a business uses a brand name on a new product that had some brand charetertsics. which of the one below is not a brand extension
    • A. 

      Dove soap and dove shampoo

    • B. 

      Mars bar and mars ice cream

    • C. 

      Persil washing up liquid and persil washing tablets

    • D. 

      Dairy milk and freddo

  • 7. 
    Go on the internet and find the 4 factors in the Boston Matrix
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