Marketing Mix: Product, Price And Place Quiz Questions!

7 Questions | By Leeaaronbaker | Last updated: Mar 21, 2022 | Total Attempts: 285

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Questions and Answers

1.

A product is anything that is not capable of satisfying customer needs
- A.
  
  True
- B.
  
  False
2.

Parts of product Specification and _______ ______ and Styling Functions and benefits __________ Range
3.

Product range -is a collection of similar products offered by the same business
- A.
  
  True
- B.
  
  False
4.

Which of these below are not ways of product differentiation
- A.
  
  Branding
- B.
  
  Performance
- C.
  
  Distinctive design
- D.
  
  Promotion
5.

Which of these brands below are not a premium brand
- A.
  
  Heinz
- B.
  
  Reggae reggae
- C.
  
  Birds eye
- D.
  
  Tesco own brand
6.

Brand extension is when a business uses a brand name on a new product that had some brand charetertsics. which of the one below is not a brand extension
- A.
  
  Dove soap and dove shampoo
- B.
  
  Mars bar and mars ice cream
- C.
  
  Persil washing up liquid and persil washing tablets
- D.
  
  Dairy milk and freddo
7.

Go on the internet and find the 4 factors in the Boston Matrix