Marketing Mix: 4ps Of Marketing
- 1.Product is the element of marketing mix that deals with
- A.
Design, quality, and price
- B.
Advertising, channels of distribution
- C.
Features, quality, competitors' price
- D.
Quality, design, features
- 2.If a product is price sensitive than
- A.
Increase in price will decrease demand
- B.
Increase in price will increase demand
- C.
Increase in price will not affect demand
- 3.Direct channels of distribution can involve
- A.
Producers and consumers
- B.
Producers, retailers, consumers
- C.
Intermediaries
- D.
Retailers and consumers
- 4.Importers are
- A.
A: intermediaries between producers and consumers from different countries
- B.
B: businesses that brings into a country international products for sale
- C.
C: business that sell directly to customers
- D.
A and B both
- 5.Tim Horton's "roll up the rim" is an example of this sales promotion strategy
- A.
Contests
- B.
Coupons
- C.
Samples
- D.
Special events
- 6.Place, in marketing mix concept, can be described as
- A.
Where the product is produced
- B.
Where the product is consumed
- C.
Channels through which the product reaches consumers
- D.
Where the product is advertized
- 7.The most important specialty channel of distribution is
- A.
E-commerce
- B.
Catalog sales
- C.
Telemarketing
- D.
Vending machines
- 8.The product - service mix
- A.
Includes services that add value to the product, such as delivery, extended warranties, and free parking.
- B.
Is offered by business that sell both goods and services
- C.
Is part of Product element of marketing mix
- D.
All of the above
- 9.Wholesalers are intermediaries in distribution channels that deal directly with customers.
- A.
True
- B.
False
- 10.If product developers are dealing with the material, the scent, the size, or the taste of a product, they are concerned with the product’s design.
- A.
True
- B.
False
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