Marketing Mix: 4ps Of Marketing

10 Questions | Total Attempts: 111

SettingsSettingsSettings
Please wait...
Marketing Mix: 4ps Of Marketing


Questions and Answers
  • 1. 
    Product is the element of marketing mix that deals with
    • A. 

      Design, quality, and price

    • B. 

      Advertising, channels of distribution

    • C. 

      Features, quality, competitors' price

    • D. 

      Quality, design, features

  • 2. 
    If a product is price sensitive than
    • A. 

      Increase in price will decrease demand

    • B. 

      Increase in price will increase demand

    • C. 

      Increase in price will not affect demand

  • 3. 
    Direct channels of distribution can involve
    • A. 

      Producers and consumers

    • B. 

      Producers, retailers, consumers

    • C. 

      Intermediaries

    • D. 

      Retailers and consumers

  • 4. 
    Importers are
    • A. 

      A: intermediaries between producers and consumers from different countries

    • B. 

      B: businesses that brings into a country international products for sale

    • C. 

      C: business that sell directly to customers

    • D. 

      A and B both

  • 5. 
    Tim Horton's "roll up the rim" is an example of this  sales promotion strategy
    • A. 

      Contests

    • B. 

      Coupons

    • C. 

      Samples

    • D. 

      Special events

  • 6. 
    Place, in marketing mix concept, can be described as
    • A. 

      Where the product is produced

    • B. 

      Where the product is consumed

    • C. 

      Channels through which the product reaches consumers

    • D. 

      Where the product is advertized

  • 7. 
    The most important specialty channel of distribution is
    • A. 

      E-commerce

    • B. 

      Catalog sales

    • C. 

      Telemarketing

    • D. 

      Vending machines

  • 8. 
    The product - service mix 
    • A. 

      Includes services that add value to the product, such as delivery, extended warranties, and free parking.

    • B. 

      Is offered by business that sell both goods and services

    • C. 

      Is part of Product element of marketing mix

    • D. 

      All of the above

  • 9. 
    Wholesalers are intermediaries in distribution channels that deal directly with customers.
    • A. 

      True

    • B. 

      False

  • 10. 
    If product developers are dealing with the material, the scent, the size, or the taste of a product, they are concerned with the product’s design.
    • A. 

      True

    • B. 

      False

Back to Top Back to top