Test Your Kowledge About Marketing Mix! Trivia Questions

1. Firms are now using internet a lot more to distribute products.

True

False

The statement suggests that firms are currently utilizing the internet more frequently as a means to distribute their products. This implies that the internet has become a popular platform for businesses to reach customers and deliver their goods or services.

Explanation

The statement suggests that firms are currently utilizing the internet more frequently as a means to distribute their products. This implies that the internet has become a popular platform for businesses to reach customers and deliver their goods or services.

2. Outlets are places which sell a firm's products.

True

False

Outlets are indeed places where a firm's products are sold. These can include physical retail stores, online platforms, or any other distribution channels through which customers can purchase the firm's products. Therefore, the statement "Outlets are places which sell a firm's products" is true.

Explanation

Outlets are indeed places where a firm's products are sold. These can include physical retail stores, online platforms, or any other distribution channels through which customers can purchase the firm's products. Therefore, the statement "Outlets are places which sell a firm's products" is true.

3. Distribution Channels

Are the places where the business may have relocated.

Are the routes to a market that a product takes from producers to their final customers.

Is when there is more than one middle person between the producer and customer.

Is when producers use retailers who sell products on to general public.

Distribution channels refer to the routes through which a product travels from the producer to the final customers in the market. This includes various intermediaries such as wholesalers, retailers, and distributors who facilitate the movement of the product. These channels help in reaching the target market efficiently and effectively, ensuring that the product is available to the customers at the right place and time.

Explanation

Distribution channels refer to the routes through which a product travels from the producer to the final customers in the market. This includes various intermediaries such as wholesalers, retailers, and distributors who facilitate the movement of the product. These channels help in reaching the target market efficiently and effectively, ensuring that the product is available to the customers at the right place and time.

4. Place is the term we give to distribution.

True

False

The statement "Place is the term we give to distribution" is true. In marketing, "place" refers to the distribution channels and methods used to make a product or service available to the target customers. It involves decisions on how and where the product will be sold, such as through retail stores, online platforms, or direct sales. Distribution plays a crucial role in reaching the right customers at the right time and place, ensuring that the product is readily accessible to meet their needs. Therefore, the given statement is correct.

Explanation

The statement "Place is the term we give to distribution" is true. In marketing, "place" refers to the distribution channels and methods used to make a product or service available to the target customers. It involves decisions on how and where the product will be sold, such as through retail stores, online platforms, or direct sales. Distribution plays a crucial role in reaching the right customers at the right time and place, ensuring that the product is readily accessible to meet their needs. Therefore, the given statement is correct.

5. Short distribution is from the producer to the international market .

True

False

The statement "Short distribution is from the producer to the international market" is false. Short distribution refers to the movement of goods from the producer to the local or regional market, rather than the international market. In short distribution, the focus is on supplying goods to nearby customers, reducing transportation costs, and ensuring quick delivery. The international market would involve longer distribution channels and additional processes such as exportation and customs regulations.

Explanation

The statement "Short distribution is from the producer to the international market" is false. Short distribution refers to the movement of goods from the producer to the local or regional market, rather than the international market. In short distribution, the focus is on supplying goods to nearby customers, reducing transportation costs, and ensuring quick delivery. The international market would involve longer distribution channels and additional processes such as exportation and customs regulations.

6. Distribution is

The process of advertising a product using the internet.

The process of delivering a product from the business to the retailer.

The process of getting the firms product to the market.

The process of relocating the business to another area.

Distribution refers to the process of getting a firm's product to the market. This involves activities such as transportation, warehousing, and inventory management to ensure that the product reaches the intended customers in the right quantity, at the right time, and in the right condition. It encompasses the entire supply chain from the manufacturer or producer to the end consumer. By effectively managing distribution, a business can ensure that its products are available and accessible to customers, thereby maximizing sales and market reach.

Explanation

Distribution refers to the process of getting a firm's product to the market. This involves activities such as transportation, warehousing, and inventory management to ensure that the product reaches the intended customers in the right quantity, at the right time, and in the right condition. It encompasses the entire supply chain from the manufacturer or producer to the end consumer. By effectively managing distribution, a business can ensure that its products are available and accessible to customers, thereby maximizing sales and market reach.

7. Short distribution channels

Are when outlets sell products to other outlets.

Are products which are sold to the international market.

Sell products directly to the business

Are where the producer sells either directly to the customer or through a retailer.

Short distribution channels refer to the method in which the producer sells their products either directly to the customer or through a retailer. This means that the products can be purchased directly from the producer or through a third-party retailer. This distribution strategy eliminates the need for multiple intermediaries and allows for a more efficient and streamlined process of getting the products to the end consumer.

Explanation

Short distribution channels refer to the method in which the producer sells their products either directly to the customer or through a retailer. This means that the products can be purchased directly from the producer or through a third-party retailer. This distribution strategy eliminates the need for multiple intermediaries and allows for a more efficient and streamlined process of getting the products to the end consumer.