Test Your Kowledge About Marketing Mix! Trivia Questions

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| By Junaidarfaq786
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Junaidarfaq786
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Quizzes Created: 1 | Total Attempts: 246
| Attempts: 248
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  • 1/7 Questions

     Firms are now using internet a lot more to distribute products.

    • True
    • False
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About This Quiz

Explore the essentials of the marketing mix with our trivia! Assess your understanding of distribution, the role of internet in marketing, and the concept of outlets. Perfect for learners keen on mastering marketing fundamentals.

Marketing Mix Quizzes & Trivia

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  • 2. 

    Outlets are places which sell a firm’s products.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    Outlets are indeed places where a firm's products are sold. These can include physical retail stores, online platforms, or any other distribution channels through which customers can purchase the firm's products. Therefore, the statement "Outlets are places which sell a firm's products" is true.

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  • 3. 

     Distribution Channels

    • Are the places where the business may have relocated.

    • are the routes to a market that a product takes from producers to their final customers.

    • Is when there is more than one middle person between the producer and customer.

    • is when producers use retailers who sell products on to general public.

    Correct Answer
    A. are the routes to a market that a product takes from producers to their final customers.
    Explanation
    Distribution channels refer to the routes through which a product travels from the producer to the final customers in the market. This includes various intermediaries such as wholesalers, retailers, and distributors who facilitate the movement of the product. These channels help in reaching the target market efficiently and effectively, ensuring that the product is available to the customers at the right place and time.

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  • 4. 

    Place is the term we give to distribution.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    The statement "Place is the term we give to distribution" is true. In marketing, "place" refers to the distribution channels and methods used to make a product or service available to the target customers. It involves decisions on how and where the product will be sold, such as through retail stores, online platforms, or direct sales. Distribution plays a crucial role in reaching the right customers at the right time and place, ensuring that the product is readily accessible to meet their needs. Therefore, the given statement is correct.

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  • 5. 

     Short distribution is from the producer to the international market .

    • True

    • False

    Correct Answer
    A. False
    Explanation
    The statement "Short distribution is from the producer to the international market" is false. Short distribution refers to the movement of goods from the producer to the local or regional market, rather than the international market. In short distribution, the focus is on supplying goods to nearby customers, reducing transportation costs, and ensuring quick delivery. The international market would involve longer distribution channels and additional processes such as exportation and customs regulations.

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  • 6. 

     Distribution is

    • The process of advertising a product using the internet.

    • The process of delivering a product from the business to the retailer.

    • The process of getting the firms product to the market.

    • The process of relocating the business to another area.

    Correct Answer
    A. The process of getting the firms product to the market.
    Explanation
    Distribution refers to the process of getting a firm's product to the market. This involves activities such as transportation, warehousing, and inventory management to ensure that the product reaches the intended customers in the right quantity, at the right time, and in the right condition. It encompasses the entire supply chain from the manufacturer or producer to the end consumer. By effectively managing distribution, a business can ensure that its products are available and accessible to customers, thereby maximizing sales and market reach.

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  • 7. 

     Short distribution channels

    • Are when outlets sell products to other outlets.

    • Are products which are sold to the international market.

    • Sell products directly to the business

    • Are where the producer sells either directly to the customer or through a retailer.

    Correct Answer
    A. Are where the producer sells either directly to the customer or through a retailer.
    Explanation
    Short distribution channels refer to the method in which the producer sells their products either directly to the customer or through a retailer. This means that the products can be purchased directly from the producer or through a third-party retailer. This distribution strategy eliminates the need for multiple intermediaries and allows for a more efficient and streamlined process of getting the products to the end consumer.

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Quiz Review Timeline (Updated): Mar 20, 2023 +

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  • Current Version
  • Mar 20, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Apr 21, 2015
    Quiz Created by
    Junaidarfaq786
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