Abm -3612 Online Test1

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| By Sonali.kale21
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Sonali.kale21
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Quizzes Created: 2 | Total Attempts: 1,819
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  • 1/12 Questions

    Interview is the method of collecting data in face to face situation

    • True
    • False
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About This Quiz

ABM -3612 online test1 evaluates understanding of marketing research principles, including data collection methods like interviews and schedules. It assesses key skills in defining price, data sources, and the role of marketing research in business.

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  • 2. 

    The amount expressed in terms of money is termed as-

    • Supply 

    • Price

    • Demand

    • Money

    Correct Answer
    A. Price
    Explanation
    The term "price" refers to the amount of money that is required to purchase a product or service. It is the monetary value assigned to a good or service in a market transaction. Therefore, the correct answer for the given question is "Price" as it specifically relates to the amount expressed in terms of money.

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  • 3. 

    Type or sources of data are

    • Primary data

    • Secondary data

    • Both of the above 

    • None of the above

    Correct Answer
    A. Both of the above 
    Explanation
    Both primary data and secondary data are types or sources of data. Primary data refers to the data that is collected directly from the original source through surveys, interviews, observations, etc. Secondary data, on the other hand, is the data that is collected by someone else for their own purposes, but can be used by others for analysis and research. Therefore, the correct answer is "Both of the above" as both primary data and secondary data are valid types of data sources.

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  • 4. 

    Defining the problem is the last step of marketing research process

    • True

    • False

    Correct Answer
    A. False
    Explanation
    The statement is false because defining the problem is actually the first step of the marketing research process. Before conducting any research, it is important to clearly identify and understand the problem or objective that needs to be addressed. This involves determining the specific information that is needed, the target audience, and the scope of the research. Only after defining the problem can researchers proceed to the subsequent steps of the research process, such as designing the research methodology, collecting data, analyzing the findings, and making recommendations.

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  • 5. 

    Predetermined questions are asked in informal interview.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    Predetermined questions are typically asked in formal interviews, not informal interviews. Informal interviews are more casual and conversational, often allowing for a more relaxed and open discussion between the interviewer and the interviewee. In contrast, formal interviews follow a structured format with predetermined questions that are designed to assess the candidate's qualifications and suitability for the position. Therefore, the statement "Predetermined questions are asked in informal interviews" is false.

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  • 6. 

    Schedules are filed by the respondent

    • True

    • False

    Correct Answer
    A. False
    Explanation
    The statement "Schedules are filed by the respondent" is false. This means that the respondent does not file schedules.

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  • 7. 

    Large area and population is covered by _____

    • Interview

    • Schedule

    • Questionnaire

    • All of the above

    Correct Answer
    A. Questionnaire
    Explanation
    The given question asks about what large area and population is covered by. The options provided are interview, schedule, questionnaire, and all of the above. Out of these options, the most suitable answer is "questionnaire" as it is a tool used to collect data from a large population and covers a wide area. It is a commonly used method in research and surveys to gather information from a large number of people across different locations.

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  • 8. 

    ________ consist of the number of questions printed or typed in a definite order  on a farm.

    Correct Answer
    Questionnaire
    Explanation
    A questionnaire is a set of questions that are printed or typed in a specific order. It is a tool used to collect information or data from individuals or groups. The questions in a questionnaire are designed to gather specific information and are usually structured in a logical sequence. The answer to the question is "questionnaire" because it is the term that accurately describes a set of questions printed or typed in a definite order.

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  • 9. 

    _________is the most commonly used instrument for data collection in extension research 

    • Schedule 

    • Interview

    • Questionnaire

    • None of the above

    Correct Answer
    A. Schedule 
    Explanation
    A schedule is the most commonly used instrument for data collection in extension research. A schedule is a structured form or document that contains a set of questions or prompts to gather information from respondents. It is often used in face-to-face interviews or surveys to ensure consistency in data collection and to guide the interviewer or researcher in asking the right questions. This method allows for standardized data collection and analysis, making it a popular choice in extension research.

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  • 10. 

    Spread or dissemination of information about the product or services to particular customer is called as __________

    Correct Answer
    Promotion
    Explanation
    Promotion refers to the spread or dissemination of information about a product or service to a specific customer. It involves various marketing activities such as advertising, sales promotion, public relations, and personal selling, aimed at creating awareness, generating interest, and persuading customers to make a purchase. Promotion plays a crucial role in the marketing mix as it helps companies communicate the value and benefits of their offerings, differentiate themselves from competitors, and ultimately drive sales.

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  • 11. 

    _________ is the systematic collectio, analysis and interpretation of data pertaining to market condition.

    Correct Answer
    Marketing research
    Explanation
    Marketing research is the process of gathering, analyzing, and interpreting data related to market conditions. It involves systematic data collection methods such as surveys, interviews, and observations to gather information about consumer behavior, market trends, and competitor analysis. The collected data is then analyzed and interpreted to identify market opportunities, assess customer preferences, and make informed marketing decisions. Marketing research helps businesses understand their target market, evaluate the effectiveness of marketing strategies, and make data-driven decisions to achieve their business goals.

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  • 12. 

    ___;_____ are filled in face to face situation by the researcher

    Correct Answer
    Schedules
    Explanation
    In face to face situations, researchers typically use schedules to gather information from participants. Schedules refer to structured questionnaires or interview guides that are used to collect data in a systematic and standardized manner. These schedules contain a set of predetermined questions that the researcher asks the participants during the face to face interaction. The use of schedules ensures that the researcher covers all the necessary topics and maintains consistency across different participants.

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  • Current Version
  • Mar 21, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • May 28, 2020
    Quiz Created by
    Sonali.kale21

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