Marketing Research Process Quiz Questions

75 Questions | By Zohreh_aliasgari | Updated: Mar 21, 2022 | Attempts: 401

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1.

A disadvantage of a general partnership is that each partner
- A.
  
  Is liable for the business's losses.
- B.
  
  Invests the same amount of capital
- C.
  
  Performs limited management duties.
- D.
  
  Has responsibility for preparing the annual report
2.

In a market economic system, it is often unlawful for businesses to participate in distribution activities that
- A.
  
  Control profit margins
- B.
  
  Restrain free trade
- C.
  
  Maintain a competitive environment
- D.
  
  Encourage importing and exporting
3.

Shelley has a $25 gift certificate and is having difficulty making a choice between a sweater and a pair of earrings. If she chooses the sweater, what is the opportunity cost of this decision?
- A.
  
  Sweater
- B.
  
  Earrings
- C.
  
  $25
- D.
  
  Gift Certificate
4.

A country's easy monetary policy is often used to correct the problem of
- A.
  
  Unemployment
- B.
  
  High Taxes
- C.
  
  Globalization
- D.
  
  Import Quotas
5.

Is it appropriate for job applicants to ask the business to let them know when the business makes a decision about filling a job?
- A.
  
  No, the business should not give out this information
- B.
  
  Yes, this request can be included in a follow-up letter
- C.
  
  No, the business will notify them without being asked.
- D.
  
  Yes, this should be the applicants' first question
6.

Which of the following benefits of warranties and guarantees would benefit customers rather than businesses:
- A.
  
  Availability of service information
- B.
  
  Establishment of clear standards
- C.
  
  Increased profits
- D.
  
  Customer feedback
7.

Which of the following is a product-related problem about which consumers have complained to government officials:
- A.
  
  Lack of product brands
- B.
  
  Lack of product information
- C.
  
  Lack of product promotion
- D.
  
  Lack of product technology
8.

Which of the following is a characteristic of good visions:
- A.
  
  Permanent results
- B.
  
  Concrete situations
- C.
  
  Complicated ideas
- D.
  
  Expensive processes
9.

The operations manager schedules quarterly reviews of office equipment whether there have been recent problems or not. This is an example of
- A.
  
  Safety precautions.
- B.
  
  Preventive maintenance.
- C.
  
  Installation.
- D.
  
  Corrective maintenance.
10.

What type of market exists when a large supply of a product and a small demand have resulted in low prices?
- A.
  
  Monopolistic
- B.
  
  Productive
- C.
  
  Buyer's
- D.
  
  Competitive
11.

Which of the following is an example of an economic activity:
- A.
  
  Buying new company equipment
- B.
  
  Conducting a meeting
- C.
  
  Complimenting a coworker
- D.
  
  Developing an advertising budget
12.

An economy with a high unemployment level tends to have
- A.
  
  A high supply of money.
- B.
  
  Fewer monetary policies.
- C.
  
  Rapid GDP growth.
- D.
  
  A lower rate of inflation.
13.

Which of the following is a product-related problem about which consumers have complained to government officials:
- A.
  
  Lack of product brands
- B.
  
  Lack of product information
- C.
  
  Lack of product promotion
- D.
  
  Lack of product technology
14.

The president of the Acme Company identifies the jobs to be accomplished and assigns responsibility for completing those jobs to specific departments. What management function is the president performing?
- A.
  
  Planning
- B.
  
  Organizing
- C.
  
  Staffing
- D.
  
  Controlling
15.

An environmental factor that would be specific to a particular business is the
- A.
  
  Advancing technology
- B.
  
  Economy
- C.
  
  Local demographics
- D.
  
  Market
16.

In a weekly staff meeting, Morgan presents a set of new procedures that she believes will improve the department's productivity levels. Jacob disagrees with Morgan's approach and provides an alternative for improvement. Although Morgan agrees with a couple of Jacob's points, she still thinks her plan will be better for the company in the long run. How can Morgan effectively defend her idea for improvement?
- A.
  
  Tell Jacob that most of his ideas are weak and restate her suggestions
- B.
  
  Present supporting research for her suggestions in an unbiased way
- C.
  
  Request that the group meet again, so she has time to come up with new ideas
- D.
  
  Ask the other members of the group for their input and ideas
17.

Juan Rodriguez signed a promissory note for a loan. In this credit arrangement, Juan is the
- A.
  
  Lender.
- B.
  
  Creditor.
- C.
  
  Borrower.
- D.
  
  Depositor.
18.

Which of the following is demographic information that businesses might monitor when making marketing decisions:
- A.
  
  Traits
- B.
  
  Opinions
- C.
  
  Income
- D.
  
  Values
19.

The scope of the Internet can be described as
- A.
  
  Regional.
- B.
  
  Secure.
- C.
  
  Worldwide.
- D.
  
  Proprietary.
20.

Which of the following is an example of how a business or industry has a unique relationship with its environment:
- A.
  
  New technology causes new laws to be enacted.
- B.
  
  An economy in prosperity will eventually experience recession.
- C.
  
  Social and cultural attitudes change over time.
- D.
  
  Demand for skilled nursing care rises as the population ages.
21.

Julianne is going to a chamber-of-commerce luncheon where she will meet several important business leaders in her community. What is the most appropriate clothing for Julianne to wear?
- A.
  
  Black, sequin dress; short jacket; and high-heel shoes
- B.
  
  Colorful blouse, short skirt, and sandals
- C.
  
  Casual pants, long-sleeve t-shirt, and athletic shoes
- D.
  
  Dark pantsuit, blouse, and low-heel shoes
22.

Businesses hope that individuals who are favourably impressed with the business will tell others about it so that the business will receive __________ publicity.
- A.
  
  Specialty
- B.
  
  Sponsored
- C.
  
  Word-of-mouth
- D.
  
  Point-of-purchase
23.

Which of the following do many businesses believe to be their most important resource:
- A.
  
  Sales revenue
- B.
  
  Office supplies
- C.
  
  Equipment
- D.
  
  Employees
24.

The ZRB Company promises to ship LST Inc. 200 units of product by a certaindate, and LST Inc. promises to pay ZRB $25,000 for the product within 14 days ofreceipt. This is an example of a(n)
- A.
  
  Defensible agreement.
- B.
  
  Exempt contract.
- C.
  
  Executed agreement.
- D.
  
  Bilateral contract.
25.

Which of the following is a reason a company might organize itself under the lawsof a different country than those of its "home" country:
- A.
  
  To take advantage of technology
- B.
  
  To remain competitive
- C.
  
  To build brand value
- D.
  
  To save on taxes