Marketing Research Process Quiz Questions

75 Questions | Total Attempts: 372

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Marketing Quizzes & Trivia

Questions and Answers
  • 1. 
    A disadvantage of a general partnership is that each partner
    • A. 

      Is liable for the business's losses.

    • B. 

      Invests the same amount of capital

    • C. 

      Performs limited management duties.

    • D. 

      Has responsibility for preparing the annual report

  • 2. 
    In a market economic system, it is often unlawful for businesses to participate in distribution activities that
    • A. 

      Control profit margins

    • B. 

      Restrain free trade

    • C. 

      Maintain a competitive environment

    • D. 

      Encourage importing and exporting

  • 3. 
    Shelley has a $25 gift certificate and is having difficulty making a choice between a sweater and a pair of earrings. If she chooses the sweater, what is the opportunity cost of this decision?
    • A. 

      Sweater

    • B. 

      Earrings

    • C. 

      $25

    • D. 

      Gift Certificate

  • 4. 
    A country's easy monetary policy is often used to correct the problem of
    • A. 

      Unemployment

    • B. 

      High Taxes

    • C. 

      Globalization

    • D. 

      Import Quotas

  • 5. 
    Is it appropriate for job applicants to ask the business to let them know when the business makes a decision about filling a job?
    • A. 

      No, the business should not give out this information

    • B. 

      Yes, this request can be included in a follow-up letter

    • C. 

      No, the business will notify them without being asked.

    • D. 

      Yes, this should be the applicants' first question

  • 6. 
    Which of the following benefits of warranties and guarantees would benefit customers rather than businesses:
    • A. 

      Availability of service information

    • B. 

      Establishment of clear standards

    • C. 

      Increased profits

    • D. 

      Customer feedback

  • 7. 
    Which of the following is a product-related problem about which consumers have complained to government officials:
    • A. 

      Lack of product brands

    • B. 

      Lack of product information

    • C. 

      Lack of product promotion

    • D. 

      Lack of product technology

  • 8. 
    Which of the following is a characteristic of good visions:
    • A. 

      Permanent results

    • B. 

      Concrete situations

    • C. 

      Complicated ideas

    • D. 

      Expensive processes

  • 9. 
    The operations manager schedules quarterly reviews of office equipment whether there have been recent problems or not. This is an example of
    • A. 

      Safety precautions.

    • B. 

      Preventive maintenance.

    • C. 

      Installation.

    • D. 

      Corrective maintenance.

  • 10. 
    What type of market exists when a large supply of a product and a small demand have resulted in low prices?
    • A. 

      Monopolistic

    • B. 

      Productive

    • C. 

      Buyer's

    • D. 

      Competitive

  • 11. 
    Which of the following is an example of an economic activity:
    • A. 

      Buying new company equipment

    • B. 

      Conducting a meeting

    • C. 

      Complimenting a coworker

    • D. 

      Developing an advertising budget

  • 12. 
    An economy with a high unemployment level tends to have
    • A. 

      A high supply of money.

    • B. 

      Fewer monetary policies.

    • C. 

      Rapid GDP growth.

    • D. 

      A lower rate of inflation.

  • 13. 
    Which of the following is a product-related problem about which consumers have complained to government officials:
    • A. 

      Lack of product brands

    • B. 

      Lack of product information

    • C. 

      Lack of product promotion

    • D. 

      Lack of product technology

  • 14. 
    The president of the Acme Company identifies the jobs to be accomplished and assigns responsibility for completing those jobs to specific departments. What management function is the president performing?
    • A. 

      Planning

    • B. 

      Organizing

    • C. 

      Staffing

    • D. 

      Controlling

  • 15. 
    An environmental factor that would be specific to a particular business is the
    • A. 

      Advancing technology

    • B. 

      Economy

    • C. 

      Local demographics

    • D. 

      Market

  • 16. 
    In a weekly staff meeting, Morgan presents a set of new procedures that she believes will improve the department's productivity levels. Jacob disagrees with Morgan's approach and provides an alternative for improvement. Although Morgan agrees with a couple of Jacob's points, she still thinks her plan will be better for the company in the long run. How can Morgan effectively defend her idea for improvement? 
    • A. 

      Tell Jacob that most of his ideas are weak and restate her suggestions

    • B. 

      Present supporting research for her suggestions in an unbiased way

    • C. 

      Request that the group meet again, so she has time to come up with new ideas

    • D. 

      Ask the other members of the group for their input and ideas

  • 17. 
    Juan Rodriguez signed a promissory note for a loan. In this credit arrangement, Juan is the
    • A. 

      Lender.

    • B. 

      Creditor.

    • C. 

      Borrower.

    • D. 

      Depositor.

  • 18. 
    Which of the following is demographic information that businesses might monitor when making marketing decisions:
    • A. 

      Traits

    • B. 

      Opinions

    • C. 

      Income

    • D. 

      Values

  • 19. 
    The scope of the Internet can be described as
    • A. 

      Regional.

    • B. 

      Secure.

    • C. 

      Worldwide.

    • D. 

      Proprietary.

  • 20. 
    Which of the following is an example of how a business or industry has a unique relationship with its environment:
    • A. 

      New technology causes new laws to be enacted.

    • B. 

      An economy in prosperity will eventually experience recession.

    • C. 

      Social and cultural attitudes change over time.

    • D. 

      Demand for skilled nursing care rises as the population ages.

  • 21. 
    Julianne is going to a chamber-of-commerce luncheon where she will meet several important business leaders in her community. What is the most appropriate clothing for Julianne to wear?
    • A. 

      Black, sequin dress; short jacket; and high-heel shoes

    • B. 

      Colorful blouse, short skirt, and sandals

    • C. 

      Casual pants, long-sleeve t-shirt, and athletic shoes

    • D. 

      Dark pantsuit, blouse, and low-heel shoes

  • 22. 
    Businesses hope that individuals who are favourably impressed with the business will tell others about it so that the business will receive __________ publicity.
    • A. 

      Specialty

    • B. 

      Sponsored

    • C. 

      Word-of-mouth

    • D. 

      Point-of-purchase

  • 23. 
    Which of the following do many businesses believe to be their most important resource:
    • A. 

      Sales revenue

    • B. 

      Office supplies

    • C. 

      Equipment

    • D. 

      Employees

  • 24. 
    The ZRB Company promises to ship LST Inc. 200 units of product by a certaindate, and LST Inc. promises to pay ZRB $25,000 for the product within 14 days ofreceipt. This is an example of a(n)
    • A. 

      Defensible agreement.

    • B. 

      Exempt contract.

    • C. 

      Executed agreement.

    • D. 

      Bilateral contract.

  • 25. 
    Which of the following is a reason a company might organize itself under the lawsof a different country than those of its "home" country:
    • A. 

      To take advantage of technology

    • B. 

      To remain competitive

    • C. 

      To build brand value

    • D. 

      To save on taxes

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