Marketing Priciple Trivia Quiz Questions! Test

28 Questions | Total Attempts: 92

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Marketing Management Quizzes & Trivia

Marketing principle Chapter one


Questions and Answers
  • 1. 
    What is Uitlity?
    • A. 

      The want satisfying power of a good or service .

    • B. 

      Organizational function and a set of processes for creating, communicating and delivering value to and for managing customer relationships in ways that benefit the organization and its stake holders.

    • C. 

      Activity in which two or more parties give something of value to each other to satisfy perceived needs.

    • D. 

      Business philosophy incorporating the marketing concept that emphasizes first determining unmet consumer needs and then designing a system for satisfying them.

    • E. 

      Company wide consumer orientation with the objective of achieving long run success.

  • 2. 
    What is marketing?
    • A. 

      the want satisfying power of a good or service .

    • B. 

      Involves marketing philosophies policies procedures and actions whose primary objective is to enhance society.

    • C. 

      Organizational function and a set of processes for creating, communicating and delivering value to and for managing customer relationships in ways that benefit the organization and its stake holders.

    • D. 

      Information collecting information about consumers competitors and channel members for use in making marketing decision.

    • E. 

      Warehousing products until needed for sale.

  • 3. 
    What is the Exchange Process?
    • A. 

      Business philosophy incorporating the marketing concept that emphasizes first determining unmet consumer needs and then designing a system for satisfying them.

    • B. 

      Managements failure to recognize the scope of its business.

    • C. 

      Identification and marketing of a social issue cause or idea to selected target markets.

    • D. 

      Activity in which two or more parties give something of value to each other to satisfy perceived needs.

    • E. 

      Marketing by mutual benefit organizations service organization and government organization intended to influence others to accept their goal receive their services or contribute to them in some way .

  • 4. 
    What is Customer Orientation?
    • A. 

      Marketing efforts designed to cultivate the attention interest and preferences of a target market toward a person perhaps a political candidate or celebrity.

    • B. 

      Managements failure to recognize the scope of its business.

    • C. 

      Development and maintenance of long term cost effective relationships with individual customers suppliers employees and other partners for mutual benefit.

    • D. 

      Company wide consumer orientation with the objective of achieving long run success.

    • E. 

      Business philosophy incorporating the marketing concept that emphasizes first determining unmet consumer needs and then designing a system for satisfying them.

  • 5. 
    What is the marketing concept?
    • A. 

      Company wide consumer orientation with the objective of achieving long run success.

    • B. 

      Development and maintenance of long term cost effective relationships with individual customers suppliers employees and other partners for mutual benefit.

    • C. 

      Managements failure to recognize the scope of its business.

    • D. 

      Marketing efforts designed to cultivate the attention interest and preferences of a target market toward a person perhaps a political candidate or celebrity.

    • E. 

      Marketing efforts to attract people and organizations to a particular geographic area.

  • 6. 
    What is relationship marketing?
    • A. 

      Managements failure to recognize the scope of its business.

    • B. 

      Marketing efforts designed to cultivate the attention interest and preferences of a target market toward a person perhaps a political candidate or celebrity.

    • C. 

      Development and maintenance of long term cost effective relationships with individual customers suppliers employees and other partners for mutual benefit.

    • D. 

      Marketing efforts to attract people and organizations to a particular geographic area.

    • E. 

      Identification and marketing of a social issue cause or idea to selected target markets.

  • 7. 
    What is a marketing myopia?
    • A. 

      Marketing of sporting cultural and charitable activities to selected target markets.

    • B. 

      Identification and marketing of a social issue cause or idea to selected target markets.

    • C. 

      Marketing efforts to attract people and organizations to a particular geographic area.

    • D. 

      Marketing efforts designed to cultivate the attention interest and preferences of a target market toward a person perhaps a political candidate or celebrity.

    • E. 

      Managements failure to recognize the scope of its business.

  • 8. 
    What is person marketing?
    • A. 

      Marketing efforts to attract people and organizations to a particular geographic area.

    • B. 

      Marketing efforts designed to cultivate the attention interest and preferences of a target market toward a person perhaps a political candidate or celebrity.

    • C. 

      Identification and marketing of a social issue cause or idea to selected target markets.

    • D. 

      Marketing of sporting cultural and charitable activities to selected target markets.

    • E. 

      Marketing by mutual benefit organizations service organization and government organization intended to influence others to accept their goal receive their services or contribute to them in some way .

  • 9. 
    What is place marketing?
    • A. 

      Identification and marketing of a social issue cause or idea to selected target markets.

    • B. 

      Marketing of sporting cultural and charitable activities to selected target markets.

    • C. 

      Marketing efforts to attract people and organizations to a particular geographic area.

    • D. 

      Marketing by mutual benefit organizations service organization and government organization intended to influence others to accept their goal receive their services or contribute to them in some way .

    • E. 

      Is the human activity that produces original ideas of knowledge.

  • 10. 
    What is cause marketing?
    • A. 

      Marketing of sporting cultural and charitable activities to selected target markets.

    • B. 

      Marketing by mutual benefit organizations service organization and government organization intended to influence others to accept their goal receive their services or contribute to them in some way .

    • C. 

      Is the human activity that produces original ideas of knowledge.

    • D. 

      Identification and marketing of a social issue cause or idea to selected target markets.

    • E. 

      Refers to the process of determining the authenticity accuracy and worth of information knowledge claims and arguments.

  • 11. 
    What is event marketing?
    • A. 

      Is the business application of knowledge based on scientific discoveries inventions and innovations.

    • B. 

      Refers to the process of determining the authenticity accuracy and worth of information knowledge claims and arguments.

    • C. 

      Is the human activity that produces original ideas of knowledge.

    • D. 

      Marketing by mutual benefit organizations service organization and government organization intended to influence others to accept their goal receive their services or contribute to them in some way .

    • E. 

      Marketing of sporting cultural and charitable activities to selected target markets.

  • 12. 
    What is organization marketing?
    • A. 

      Marketing by mutual benefit organizations service organization and government organization intended to influence others to accept their goal receive their services or contribute to them in some way .

    • B. 

      Is the human activity that produces original ideas of knowledge.

    • C. 

      Refers to the process of determining the authenticity accuracy and worth of information knowledge claims and arguments.

    • D. 

      Is the business application of knowledge based on scientific discoveries inventions and innovations.

    • E. 

      Refers to buyer seller communications in which the customer controls the amount and type of information received from a marketer.

  • 13. 
    What is creativity?
    • A. 

      The business application of knowledge based on scientific discoveries inventions and innovations.

    • B. 

      Another interactive technology for marketers and consumers alike to embrace.

    • C. 

      The traditional view of marketing as an exchange process.

    • D. 

      Partnerships in which two or more companies combine resources

    • E. 

      The human activity that produces original ideas of knowledge.

  • 14. 
    What is critical thinking?
    • A. 

      The business application of knowledge based on scientific discoveries inventions and innovations.

    • B. 

      Refers to the process of determining the authenticity accuracy and worth of information knowledge claims and arguments.

    • C. 

      Refers to buyer seller communications in which the customer controls the amount and type of information received from a marketer.

    • D. 

      Another interactive technology for marketers and consumers alike to embrace.

    • E. 

      The traditional view of marketing as an exchange process.

  • 15. 
    Define Interactive Marketing
    • A. 

      Partnerships in which two or more companies combine resources and capital to create competitive advantages in a new market.

    • B. 

      The traditional view of marketing as an exchange process.

    • C. 

      Another interactive technology for marketers and consumers alike to embrace.

    • D. 

      Refers to buyer seller communications in which the customer controls the amount and type of information received from a marketer.

  • 16. 
    Define Internet Protocol Television
    • A. 

      Ensuring that the product offering are available in sufficient quantities to meet customer demands.

    • B. 

      Another interactive technology for marketers and consumers alike to embrace.

    • C. 

      Using advertising personal selling and sales promotion to match products to customer needs.

  • 17. 
    Define Transaction Based Marketing
    • A. 

      Partnerships in which two or more companies combine resources and capital to create competitive advantages in a new market.

    • B. 

      Ensuring that the product offering are available in sufficient quantities to meet customer demands.

    • C. 

      The traditional view of marketing as an exchange process.

  • 18. 
    Define Strategic Alliance
    • A. 

      Ensuring that the product offering are available in sufficient quantities to meet customer demands.

    • B. 

      Partnerships in which two or more companies combine resources and capital to create competitive advantages in a new market.

    • C. 

      Using advertising personal selling and sales promotion to match products to customer needs.

  • 19. 
    Define Buying
    • A. 

      Using advertising personal selling and sales promotion to match products to customer needs.

    • B. 

      Ensuring the product offering meet quality and quantity controls of size weight and other variables.

    • C. 

      Ensuring that the product offering are available in sufficient quantities to meet customer demands.

  • 20. 
    Define Selling
    • A. 

      Ensuring the product offering meet quality and quantity controls of size weight and other variables.

    • B. 

      Using advertising personal selling and sales promotion to match products to customer needs.

    • C. 

      Involves marketing philosophies policies procedures and actions whose primary objective is to enhance society.

  • 21. 
    Define Standardizing and Grading
    • A. 

      Ensuring the product offering meet quality and quantity controls of size weight and other variables.

    • B. 

      Providing credit for channel member and consumers.

    • C. 

      Warehousing products until needed for sale.

  • 22. 
    Define Financing
    • A. 

      Warehousing products until needed for sale.

    • B. 

      Moving products from their point of production to locations convenient for purchasers.

    • C. 

      Providing credit for channel member and consumers.

  • 23. 
    Define Transporting
    • A. 

      Moving products from their point of production to locations convenient for purchasers.

    • B. 

      Warehousing products until needed for sale.

    • C. 

      Dealing with uncertainty about future customer purchases.

  • 24. 
    Define Storing
    • A. 

      Dealing with uncertainty about future customer purchases.

    • B. 

      Warehousing products until needed for sale.

    • C. 

      Information collecting information about consumers competitors and channel members for use in making marketing decision.

  • 25. 
    Define Risk Taking
    • A. 

      Dealing with uncertainty about future customer purchases.

    • B. 

      Information collecting information about consumers competitors and channel members for use in making marketing decision.

    • C. 

      Are moral standard of behavior accepted by society.

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