Quiz: How Well Do You Know Web Analytics For Social Media

15 Questions | Total Attempts: 2762

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Quiz: How Well Do You Know Web Analytics For Social Media - Quiz

The awesome social media industry has changed the way we connect & do business. Just how well do you know about web analytics for social media? Web analytics help us get the accurate rate of the data of social sites. Therefore, it is essential to have a good grip on them in you're in the social media marketing industry. Take the quiz to brush up on your knowledge, hopefully, you may learn a thing or two. Wouldn't that be super fun? Give it a try! Good Luck!


Questions and Answers
  • 1. 
    Judy, an international speaker & author, recently tweeted a picture of her new running shoes that she bought from Zappos. Seeing that picture, couple of Judy's followers also went online to Zappos to buy the same shoes. This social media behavior can also be described as:
    • A. 

      Social Media Conversation

    • B. 

      Social Media Marketing

    • C. 

      Social Media Influence

    • D. 

      Social Media Conversions

  • 2. 
    One way on Google Analytics to tell if your site visitors are clicking on social media icons on your site is by?
    • A. 

      OnClick tracking

    • B. 

      Click tracking

    • C. 

      Event tracking

    • D. 

      Audience tracking

  • 3. 
    You can only track social conversions on Google Analytics, if the conversion is tracked through ? 
    • A. 

      Event tracking

    • B. 

      Campaign tracking

    • C. 

      Referral tracking

    • D. 

      All of the above

  • 4. 
    Three variables are necessary when tracking your social media performance on Google Analytics:
    • A. 

      Campaign variable

    • B. 

      Medium variable

    • C. 

      Source variable

    • D. 

      All of the above

  • 5. 
    Can you track with Analytics things such as share of voice, influence, or popularity?
    • A. 

      Yes

    • B. 

      No

  • 6. 
    Meltwater buzz or Sprout Social is an example of ?
    • A. 

      Social Media Network

    • B. 

      Social Media Tool

    • C. 

      Social Media Monitoring Service

    • D. 

      None of the above

  • 7. 
    Social Interactions on Google Analytics cannot be tracked automatically except ?
    • A. 

      Facebook

    • B. 

      Twitter

    • C. 

      Linkedin

    • D. 

      Google+

  • 8. 
    In Doug's analogy of Hear, See, and Tell, an example of Analytics able to "hear" social media is through 
    • A. 

      Data collection

    • B. 

      Page tagging

    • C. 

      Campaign tracking

    • D. 

      All of the above

  • 9. 
    _____________ enables us to measure, collect, and analyze the website traffic data to understand user behavior on websites.
    • A. 

      Social Monitoring

    • B. 

      Website Monitoring

    • C. 

      Web Analytics

    • D. 

      Social Analytics

  • 10. 
    _________________ web analytics refers to the web measurement and analysis of the particular website.
    • A. 

      On - site

    • B. 

      In - site

    • C. 

      Out - site

    • D. 

      Off - site

  • 11. 
    _____________ is the sequence of the page views within a session.
    • A. 

      Session history 

    • B. 

      Visit history 

    • C. 

      Click path

    • D. 

      Page views

  • 12. 
    Measuring quantitative and qualitative data is a big advantage of what?
    • A. 

      Business Analytics

    • B. 

      Conversion Rate

    • C. 

      Web Analytics

    • D. 

      Media Statistical Analytics

  • 13. 
    The total count of number of people who visit the website in a particular time period is what?
    • A. 

      Unique Visitors

    • B. 

      Page views

    • C. 

      Conversion rate

    • D. 

      Bounce rate

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