How Well Do You Know Web Analytics For Social Media

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Bobtripathi
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How Well Do You Know Web Analytics For Social Media - Quiz

The awesome social media industry has changed the way we connect & do business. Just how well do you know about web analytics for social media? Web analytics help us get the accurate rate of the data of social sites. Therefore, it is essential to have a good grip on them in you're in the social media marketing industry. Take the quiz to brush up on your knowledge, hopefully, you may learn a thing or two. Wouldn't that be super fun? Give it a try! Good Luck!


Questions and Answers
  • 1. 

    Judy, an international speaker & author, recently tweeted a picture of her new running shoes that she bought from Zappos. Seeing that picture, couple of Judy's followers also went online to Zappos to buy the same shoes. This social media behavior can also be described as:

    • A.

      Social Media Conversation

    • B.

      Social Media Marketing

    • C.

      Social Media Influence

    • D.

      Social Media Conversions

    Correct Answer
    C. Social Media Influence
    Explanation
    The given correct answer is "Social Media Influence". This is because Judy's tweet about her new running shoes influenced her followers to also purchase the same shoes from Zappos. This demonstrates the power of social media in influencing and shaping consumer behavior.

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  • 2. 

    One way on Google Analytics to tell if your site visitors are clicking on social media icons on your site is by?

    • A.

      OnClick tracking

    • B.

      Click tracking

    • C.

      Event tracking

    • D.

      Audience tracking

    Correct Answer
    C. Event tracking
    Explanation
    Event tracking in Google Analytics allows you to track specific actions or events on your website, such as clicks on social media icons. By implementing event tracking, you can gather data on how many visitors are clicking on these icons and analyze the effectiveness of your social media strategy. This data can help you understand user behavior, identify areas for improvement, and optimize your website's performance.

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  • 3. 

    You can only track social conversions on Google Analytics, if the conversion is tracked through ? 

    • A.

      Event tracking

    • B.

      Campaign tracking

    • C.

      Referral tracking

    • D.

      All of the above

    Correct Answer
    D. All of the above
    Explanation
    The correct answer is "All of the above." This means that you can track social conversions on Google Analytics through event tracking, campaign tracking, and referral tracking. Event tracking allows you to track specific actions or events on your website, such as clicks on social media buttons. Campaign tracking allows you to track conversions from specific marketing campaigns, including social media campaigns. Referral tracking allows you to track conversions from referral sources, such as social media platforms. By using all of these tracking methods, you can effectively measure and analyze social conversions on Google Analytics.

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  • 4. 

    Three variables are necessary when tracking your social media performance on Google Analytics:

    • A.

      Campaign variable

    • B.

      Medium variable

    • C.

      Source variable

    • D.

      All of the above

    Correct Answer
    D. All of the above
    Explanation
    The correct answer is "all of the above" because when tracking social media performance on Google Analytics, it is necessary to use all three variables: campaign variable, medium variable, and source variable. These variables help to identify and categorize the different campaigns, mediums, and sources that are driving traffic to your social media platforms. By using all three variables, you can accurately measure and analyze the effectiveness of your social media efforts and make informed decisions to improve your performance.

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  • 5. 

    Can you track with Analytics things such as share of voice, influence, or popularity?

    • A.

      Yes

    • B.

      No

    Correct Answer
    B. No
    Explanation
    Tracking share of voice, influence, or popularity requires more advanced analytics tools and techniques than what is typically available in basic analytics platforms. These metrics involve measuring the reach and impact of a brand or content, which often requires data from various sources and more sophisticated analysis methods. Therefore, basic analytics tools may not have the capability to track these specific metrics.

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  • 6. 

    Meltwater buzz or Sprout Social is an example of ?

    • A.

      Social Media Network

    • B.

      Social Media Tool

    • C.

      Social Media Monitoring Service

    • D.

      None of the above

    Correct Answer
    C. Social Media Monitoring Service
    Explanation
    Meltwater Buzz and Sprout Social are both examples of social media monitoring services. These platforms allow users to monitor and analyze social media activity, track mentions and engagement, and gather insights and data on their brand's online presence. They go beyond being just social media networks or tools by providing specific services focused on monitoring and analyzing social media activities.

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  • 7. 

    Social Interactions on Google Analytics cannot be tracked automatically except ?

    • A.

      Facebook

    • B.

      Twitter

    • C.

      Linkedin

    • D.

      Google+

    Correct Answer
    D. Google+
    Explanation
    Social interactions on Google Analytics can be tracked automatically for Facebook, Twitter, and Linkedin. However, Google+ is no longer active and therefore cannot be tracked automatically.

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  • 8. 

    In Doug's analogy of Hear, See, and Tell, an example of Analytics able to "hear" social media is through 

    • A.

      Data collection

    • B.

      Page tagging

    • C.

      Campaign tracking

    • D.

      All of the above

    Correct Answer
    C. Campaign tracking
    Explanation
    Analytics can "hear" social media through campaign tracking. Campaign tracking involves monitoring and analyzing the performance of marketing campaigns across social media platforms. By tracking the success of different campaigns, analytics can gather data on the reach, engagement, and impact of social media activities. This allows businesses to understand how their social media efforts are performing and make data-driven decisions to optimize their strategies.

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  • 9. 

    _____________ enables us to measure, collect, and analyze the website traffic data to understand user behavior on websites.

    • A.

      Social Monitoring

    • B.

      Website Monitoring

    • C.

      Web Analytics

    • D.

      Social Analytics

    Correct Answer
    C. Web Analytics
    Explanation
    Web Analytics enables us to measure, collect, and analyze the website traffic data to understand user behavior on websites. It provides insights into various aspects such as the number of visitors, their demographics, the pages they visit, the time spent on each page, and the actions they take on the website. This data helps businesses make informed decisions, optimize their websites, and improve user experience. Social Monitoring focuses on monitoring social media platforms, Website Monitoring focuses on monitoring website performance and uptime, and Social Analytics focuses on analyzing social media data.

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  • 10. 

    _________________ web analytics refers to the web measurement and analysis of the particular website.

    • A.

      On - site

    • B.

      In - site

    • C.

      Out - site

    • D.

      Off - site

    Correct Answer
    D. Off - site
    Explanation
    Off-site web analytics refers to the measurement and analysis of a website's performance and user behavior that occurs outside of the website itself. It involves tracking and analyzing data from external sources such as search engines, social media platforms, and other websites that refer traffic to the target website. This includes monitoring referral traffic, backlinks, social media mentions, and other off-site factors that can impact a website's visibility and performance. Off-site analytics provides insights into the effectiveness of marketing campaigns, SEO strategies, and overall online presence.

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  • 11. 

    _____________ is the sequence of the page views within a session.

    • A.

      Session history 

    • B.

      Visit history 

    • C.

      Click path

    • D.

      Page views

    Correct Answer
    C. Click path
    Explanation
    Click path refers to the sequence of the page views within a session. It represents the specific order in which a user navigates through different pages on a website during a single session. By analyzing the click path, website owners can gain insights into user behavior, identify popular paths, and optimize their website's navigation and content accordingly.

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  • 12. 

    Measuring quantitative and qualitative data is a big advantage of what?

    • A.

      Business Analytics

    • B.

      Conversion Rate

    • C.

      Web Analytics

    • D.

      Media Statistical Analytics

    Correct Answer
    C. Web Analytics
    Explanation
    Web analytics is a big advantage for measuring both quantitative and qualitative data. It allows businesses to track and analyze various metrics related to their website performance, such as the number of visitors, page views, bounce rate, conversion rate, and more. This data provides valuable insights into user behavior, preferences, and the effectiveness of marketing strategies. By understanding these metrics, businesses can make data-driven decisions to optimize their website, improve user experience, and ultimately drive better results.

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  • 13. 

    The total count of number of people who visit the website in a particular time period is what?

    • A.

      Unique Visitors

    • B.

      Page views

    • C.

      Conversion rate

    • D.

      Bounce rate

    Correct Answer
    A. Unique Visitors
    Explanation
    The total count of number of people who visit the website in a particular time period is referred to as unique visitors. This metric represents the number of distinct individuals who access the website within a specific timeframe, regardless of how many times they visit or the number of pages they view. Unique visitors provide insights into the reach and popularity of a website, allowing businesses to track the size of their audience and evaluate the effectiveness of their marketing efforts.

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