Quiz: Web Analytics For Social Media

10 Questions | Total Attempts: 1763

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Quiz: Web Analytics For Social Media

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Questions and Answers
  • 1. 
    Judy, an international speaker & author, recently tweeted a picture of her new running shoes that she bought from Zappos. Seeing that picture, couple of Judy's followers also went online to Zappos to buy the same shoes. This social media behavior can also be described as:
    • A. 

      Social Media Conversation

    • B. 

      Social Media Marketing

    • C. 

      Social Media Influence

    • D. 

      Social Media Conversions

  • 2. 
    Three variables are necessary when tracking your social media performance on Google Analytics:
    • A. 

      Campaign variable

    • B. 

      Medium variable

    • C. 

      Source variable

    • D. 

      All of the above

  • 3. 
    One way on Google Analytics to tell if your site visitors are clicking on social media icons on your site is by?
    • A. 

      OnClick tracking

    • B. 

      Click tracking

    • C. 

      Event tracking

    • D. 

      Audience tracking

  • 4. 
    You can only track social conversions on Google Analytics, if the conversion is tracked through ? 
    • A. 

      Event tracking

    • B. 

      Campaign tracking

    • C. 

      Referral tracking

    • D. 

      All of the above

  • 5. 
    Can you track with Analytics things such as share of voice, influence, or popularity?
    • A. 

      Yes

    • B. 

      No

  • 6. 
    Meltwater buzz or Sprout Social is an example of ?
    • A. 

      Social Media Network

    • B. 

      Social Media Tool

    • C. 

      Social Media Monitoring Service

    • D. 

      None of the above

  • 7. 
    Social Interactions on Google Analytics cannot be tracked automatically except ?
    • A. 

      Facebook

    • B. 

      Twitter

    • C. 

      Linkedin

    • D. 

      Google+

  • 8. 
    In Doug's analogy of Hear, See, and Tell, an example of Analytics able to "hear" social media is through 
    • A. 

      Data collection

    • B. 

      Page tagging

    • C. 

      Campaign tracking

    • D. 

      All of the above

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