How Well Do You Know Web Analytics For Social Media

The correct answer is "all of the above" because when tracking social media performance on Google Analytics, it is necessary to use all three variables: campaign variable, medium variable, and source variable. These variables help to identify and categorize the different campaigns, mediums, and sources that are driving traffic to your social media platforms. By using all three variables, you can accurately measure and analyze the effectiveness of your social media efforts and make informed decisions to improve your performance.

Web Analytics enables us to measure, collect, and analyze the website traffic data to understand user behavior on websites. It provides insights into various aspects such as the number of visitors, their demographics, the pages they visit, the time spent on each page, and the actions they take on the website. This data helps businesses make informed decisions, optimize their websites, and improve user experience. Social Monitoring focuses on monitoring social media platforms, Website Monitoring focuses on monitoring website performance and uptime, and Social Analytics focuses on analyzing social media data.

The given correct answer is "Social Media Influence". This is because Judy's tweet about her new running shoes influenced her followers to also purchase the same shoes from Zappos. This demonstrates the power of social media in influencing and shaping consumer behavior.

Web analytics is a big advantage for measuring both quantitative and qualitative data. It allows businesses to track and analyze various metrics related to their website performance, such as the number of visitors, page views, bounce rate, conversion rate, and more. This data provides valuable insights into user behavior, preferences, and the effectiveness of marketing strategies. By understanding these metrics, businesses can make data-driven decisions to optimize their website, improve user experience, and ultimately drive better results.

Social interactions on Google Analytics can be tracked automatically for Facebook, Twitter, and Linkedin. However, Google+ is no longer active and therefore cannot be tracked automatically.

The correct answer is "All of the above." This means that you can track social conversions on Google Analytics through event tracking, campaign tracking, and referral tracking. Event tracking allows you to track specific actions or events on your website, such as clicks on social media buttons. Campaign tracking allows you to track conversions from specific marketing campaigns, including social media campaigns. Referral tracking allows you to track conversions from referral sources, such as social media platforms. By using all of these tracking methods, you can effectively measure and analyze social conversions on Google Analytics.

Meltwater Buzz and Sprout Social are both examples of social media monitoring services. These platforms allow users to monitor and analyze social media activity, track mentions and engagement, and gather insights and data on their brand's online presence. They go beyond being just social media networks or tools by providing specific services focused on monitoring and analyzing social media activities.

Event tracking in Google Analytics allows you to track specific actions or events on your website, such as clicks on social media icons. By implementing event tracking, you can gather data on how many visitors are clicking on these icons and analyze the effectiveness of your social media strategy. This data can help you understand user behavior, identify areas for improvement, and optimize your website's performance.

Tracking share of voice, influence, or popularity requires more advanced analytics tools and techniques than what is typically available in basic analytics platforms. These metrics involve measuring the reach and impact of a brand or content, which often requires data from various sources and more sophisticated analysis methods. Therefore, basic analytics tools may not have the capability to track these specific metrics.

The total count of number of people who visit the website in a particular time period is referred to as unique visitors. This metric represents the number of distinct individuals who access the website within a specific timeframe, regardless of how many times they visit or the number of pages they view. Unique visitors provide insights into the reach and popularity of a website, allowing businesses to track the size of their audience and evaluate the effectiveness of their marketing efforts.

Analytics can "hear" social media through campaign tracking. Campaign tracking involves monitoring and analyzing the performance of marketing campaigns across social media platforms. By tracking the success of different campaigns, analytics can gather data on the reach, engagement, and impact of social media activities. This allows businesses to understand how their social media efforts are performing and make data-driven decisions to optimize their strategies.

Off-site web analytics refers to the measurement and analysis of a website's performance and user behavior that occurs outside of the website itself. It involves tracking and analyzing data from external sources such as search engines, social media platforms, and other websites that refer traffic to the target website. This includes monitoring referral traffic, backlinks, social media mentions, and other off-site factors that can impact a website's visibility and performance. Off-site analytics provides insights into the effectiveness of marketing campaigns, SEO strategies, and overall online presence.

Click path refers to the sequence of the page views within a session. It represents the specific order in which a user navigates through different pages on a website during a single session. By analyzing the click path, website owners can gain insights into user behavior, identify popular paths, and optimize their website's navigation and content accordingly.