10th Grade Web Analytics Quizzes, Questions & Answers

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Section 5: Web Analytics

Explore the essentials of Web Analytics in Section 5, focusing on data sources like log files and JavaScript, understanding discrepancies in data, defining KPIs, and transforming web data into actionable knowledge. Ideal for...

Questions: 20 | Attempts: 217 | Last updated: Mar 21, 2023

Sample Question 1
Web Analytics come from two places, broadly speaking: Log Files from your server and Javascript collectors and cookies. Which of those two would be the one that captures information regarding a YouTube video embedded in your web site?

Web Server Log Files

Javascript collectors and cookies

Sample Question 2
Data collected via web server and data collected via javascript will almost never match. So how should you, as a marketer, handle this?

Choose one over the other, depending on your business and your website.

Note these discrepancies in reports, and use weighted metrics to assign a higher value to certain metrics.

Don’t think of the numbers generated as true or false, but as measurements over time. So while the data may be different, the trends can agree.

Reconfigure what you measure until the data collected does match.

Sample Question 3
A visitor whose visit lasts only one page is called a _________________.

Solo

Singlet

Bounce

Unique

10th Grade Web Analytics Quizzes, Questions & Answers

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