Quiz: Influencer Marketing Trivia Questions!

10 Questions | Total Attempts: 884

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Marketing Quizzes & Trivia

Questions and Answers
  • 1. 
    Influence Marketing drives awareness while Brand Advocacy drives action.
    • A. 

      True

    • B. 

      False

  • 2. 
    __________ is the ability to cause or contribute to a change in opinion or behavior.
    • A. 

      Influencer

    • B. 

      Getting Influenced

    • C. 

      Influence

    • D. 

      All of the above

  • 3. 
    Consumer opinions matter, but recommendations from people you know matters most.
    • A. 

      True

    • B. 

      False

  • 4. 
    __________ show support for your cause, defend your product or service but does not have any alliance with your brand.
    • A. 

      Celebrities

    • B. 

      Advocates

    • C. 

      Ambassadors

  • 5. 
    __________ are compensated and formally endorsing your brand.
    • A. 

      Celebrities

    • B. 

      Advocates

    • C. 

      Ambassadors

  • 6. 
    Influence Marketing is a sustained effort and entails a lot of manual work.
    • A. 

      True

    • B. 

      False

  • 7. 
    __________ individuals whose name recognition commands a great deal of fascination and has the ability to use their status to communicate with broad effect.
    • A. 

      Celebrities

    • B. 

      Advocates

    • C. 

      Ambassadors

  • 8. 
    A person or group of people who change their opinion or behavior as the result of exposure to new information.
    • A. 

      Influencer

    • B. 

      Influencee

    • C. 

      Influence

    • D. 

      All of the above

  • 9. 
    __________ are average people who have a greater than average likelihood to influence through their social network.
    • A. 

      Ambassadors

    • B. 

      Professionals

    • C. 

      Citizens

  • 10. 
    There is no direct link between online advocacy and offline sales.
    • A. 

      True

    • B. 

      False

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