Quiz 1 - Chapter 1 & 2

20 Questions | Total Attempts: 121

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Quiz 1 - Chapter 1 & 2


Questions and Answers
  • 1. 
    There are 4 (four) ways to produce an income, which is through employee, business owners, self-employed and investor. Select the best ways that can generate the most income.
    • A. 

      Employee

    • B. 

      Business owners

    • C. 

      Self-employed

    • D. 

      Investor

  • 2. 
    Select the best statement that best describe internet or online marketing
    • A. 

      The process of promoting brand, product or services over the internet.

    • B. 

      The process of promoting product or services only over the internet.

    • C. 

      The process of promoting brand, product or services through online and offline.

    • D. 

      The process of promoting brand, product or services through offline.

  • 3. 
    Choose the correct statement on the advantages of social media marketing
    • A. 

      High commitment of resources to managing your social media presence, responding to feedback and producing new content

    • B. 

      Ineffective use - for example, using the network to push for sales without engaging with customers, or failing to respond to negative feedback - may damage your reputation

    • C. 

      Difficult to quantify the return on investment

    • D. 

      Compelling and relevant content will grab the attention of potential customers and increase brand visibility

  • 4. 
    There are several platforms of social media that can be used to promote brand, products and services. Choose the best combination of social media platform to integrate social media into your business
    • A. 

      Facebook , pinterest and instagram only

    • B. 

      Facebook , twitter, pinterest

    • C. 

      Instagram, whatsapp, facebook and website

    • D. 

      Instagram, facebook and youtube

  • 5. 
    Which statement that best describe the advantages of social media platform?
    • A. 

      Geotarget content and are able to generate higher converting leads.

    • B. 

      Slow and difficult in sharing content

    • C. 

      Does not encourage in building relationship

    • D. 

      Real-time results are hard to obtain.

  • 6. 
    What is a business model?
    • A. 

      It is a documentation on how to manage company’s employee

    • B. 

      It is a blueprint on company’s organizational structure.

    • C. 

      It is a documentation on how the company’s capture consumer’s value.

    • D. 

      It is a blueprint on how an organization creates, delivers and captures value

  • 7. 
    Business model canvas consist _______________ blocks to understand the overall picture of the chosen business.
    • A. 

      10

    • B. 

      8

    • C. 

      9

    • D. 

      6

  • 8. 
    BMC stands for:
    • A. 

      Big model canvas

    • B. 

      Business minimize cost

    • C. 

      Business model canvas

    • D. 

      Big maximize cost

  • 9. 
    The best definition for USP is :
    • A. 

      Unique Selling Price

    • B. 

      Unique Sellable Picture

    • C. 

      Unbeatable Show Price

    • D. 

      Unique Selling Proposition

  • 10. 
    Customer Relationships a part of Business Model Canvas?
    • A. 

      True

    • B. 

      False

  • 11. 
    Kelly is planning to open a Lemonade stand. In order to sell lemonade, she needs to do marketing, selling and making lemonade. Base on what she have to do, which block in Business Model canvas that best categorize on what she have to do?
    • A. 

      Key Partners

    • B. 

      Key activities

    • C. 

      Value proposition

    • D. 

      Relationship

  • 12. 
    What is a customer segmentation?
    • A. 

      It is an application on how to get customer’s data.

    • B. 

      It is an application of clustering techniques to customer data.

    • C. 

      It is a customer base

    • D. 

      It is a customer base that obtain through selling activity

  • 13. 
    There are four main bases of segmentation which consist:-
    • A. 

      Geographic, demographic, behavioural and psychographic

    • B. 

      Age, gender, location and salary and psychographic

    • C. 

      Geographic, psychographic, macroscopic and microscopic

    • D. 

      Microscopic and macroscopic data

  • 14. 
    “ Personality, lifestyle , attitudes and class” can be classified under which segmentation?
    • A. 

      Geographic

    • B. 

      Demographic

    • C. 

      Micrographic

    • D. 

      Psychografic

  • 15. 
    Customers can be classified into customer segments. For example, Mr. A is keen to purchase branded items regardless how much does it cost. Which customer segments do you think Mr. A belongs to?
    • A. 

      Convenience seekers

    • B. 

      Brand buyers

    • C. 

      Casual buyers

    • D. 

      Bargain hunters

  • 16. 
    ROI or return on Investment is referring to :
    • A. 

      Repeat on investment

    • B. 

      Reorder on investment

    • C. 

      Return on investment

    • D. 

      Repeat on index

  • 17. 
    What is the key performance index for sales?
    • A. 

      Income

    • B. 

      Profit

    • C. 

      Minimizing cost

    • D. 

      Maximizing sales

  • 18. 
    What is the main sales objective?
    • A. 

      Maximizing cost and maximizing profits

    • B. 

      Minimizing cost and minimizing profits

    • C. 

      Minimizing profits and maximizing cost

    • D. 

      Minimizing cost and maximizing profits

  • 19. 
    B have a total sale of her cosmetic product amounted to RM 100,000 with an expenses of advertisement equals to RM 25,000. Determine ROI for Mrs. BOK
    • A. 

      3

    • B. 

      6

    • C. 

      4

    • D. 

      5

  • 20. 
    Mr. Rizal invested a sum of RM 50,000 in FB advertisement. As a result of that online advertising, He manage to get a total sale of RM 500,000 in return. Calculate ROI for Mr. Rizal
    • A. 

      9

    • B. 

      10

    • C. 

      11

    • D. 

      13

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