Incircle Digital Marketing Training Assessment

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| By Seyi Adetunji
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Seyi Adetunji
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Quizzes Created: 1 | Total Attempts: 421
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Incircle Digital Marketing Training Assessment - Quiz

Incircle Online Student Training assessment programme


Questions and Answers
  • 1. 

    Which of the following services CANNOT be used to process online payments?

    • A.

      Quora

    • B.

      Braintree

    • C.

      Google Wallet

    • D.

      Paypal

    Correct Answer
    A. Quora
  • 2. 

    Amazon, eBay, Alibaba are examples of ___________?

    • A.

      Online Networking

    • B.

      Collaborative sites

    • C.

      Online Marketplaces

    • D.

      Allocated Budget

    Correct Answer
    C. Online Marketplaces
    Explanation
    Amazon, eBay, and Alibaba are examples of online marketplaces. Online marketplaces are platforms where multiple sellers can list and sell their products or services to a wide range of customers. These platforms provide a centralized location for buyers and sellers to connect and conduct transactions. Users can browse through various products or services, compare prices, and make purchases directly from different sellers. Online marketplaces often offer a wide range of products and services, making it convenient for buyers to find what they need in one place.

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  • 3. 

    According to the SMstudy® Guide, which of the following can be used by companies to monitor and improve relationships with current and potential customers?

    • A.

      Incorporating various feedback mechanisms

    • B.

      Giving promotions and offers to customers

    • C.

      Providing valuable content to users

    • D.

      All of the above

    Correct Answer
    D. All of the above
    Explanation
    Companies can use various methods to monitor and improve relationships with current and potential customers. Incorporating feedback mechanisms allows companies to gather valuable insights and make necessary improvements based on customer feedback. Giving promotions and offers to customers helps in building loyalty and maintaining a positive relationship. Providing valuable content to users establishes a sense of trust and credibility, which can lead to stronger customer relationships. Therefore, all of the above options can be used by companies to monitor and improve relationships with customers.

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  • 4. 

    Which one of the following strategies defines how a company will position, target, market, and sell its planned products?

    • A.

      Corporate Product Strategy

    • B.

      Corporate Marketing Strategy

    • C.

      Corporate Operations Strategy

    • D.

      Corporate Finance Strategy

    Correct Answer
    B. Corporate Marketing Strategy
    Explanation
    Corporate marketing strategy is the correct answer because it encompasses the overall plan and approach a company will take to position, target, market, and sell its planned products. This strategy involves determining the target market, developing a value proposition, creating marketing campaigns, and implementing sales tactics to effectively promote and sell the products. It is a crucial aspect of a company's overall business strategy and plays a key role in achieving its marketing and sales objectives.

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  • 5. 

    What can be deemed as an advantage of marketing through the online marketplace?

    • A.

      Easy customer acquisition

    • B.

      Demos and product reviews are provided online

    • C.

      Customer can make his or her purchase online

    • D.

      All of the above

    Correct Answer
    D. All of the above
    Explanation
    Marketing through the online marketplace offers several advantages. Firstly, it provides easy customer acquisition as online platforms have a wide reach and can attract a large number of potential customers. Secondly, demos and product reviews are provided online, allowing customers to gather information and make informed decisions about their purchases. Lastly, customers can conveniently make their purchases online, saving time and effort. Therefore, all of the options mentioned above can be considered advantages of marketing through the online marketplace.

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  • 6. 

    Which one of the following Aspects of Sales and Marketing is necessary in determining a product’s objective, price, distribution strategy, and budget for its marketing?

    • A.

      Corporate Sales

    • B.

      Market Research

    • C.

      Retail Marketing

    • D.

      Marketing Strategy

    Correct Answer
    D. Marketing Strategy
    Explanation
    Marketing strategy is necessary in determining a product's objective, price, distribution strategy, and budget for its marketing. This is because marketing strategy involves the overall plan and approach that a company uses to promote and sell its products or services. It includes decisions about target market, positioning, pricing, distribution channels, and promotional activities. By developing a marketing strategy, a company can align its marketing efforts with its overall business objectives and effectively reach its target customers.

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  • 7. 

    Which one of the following aspects of sales and marketing are considered “Essential Marketing Aspects"

    • A.

      Marketing Strategy and Marketing Research

    • B.

      Digital Marketing and Branding and Advertising

    • C.

      Branding and Advertising and Corporate Sales

    • D.

      Corporate Sales and Retail Marketing

    Correct Answer
    A. Marketing Strategy and Marketing Research
    Explanation
    The essential marketing aspects are marketing strategy and marketing research because they are fundamental components of any successful marketing campaign. Marketing strategy involves determining the overall approach and goals for marketing activities, while marketing research involves gathering and analyzing data to understand consumer behavior, market trends, and competitors. These aspects help businesses make informed decisions and develop effective marketing plans to reach their target audience and achieve their objectives.

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  • 8. 

    Match each web service in column A with its primary function in column B.

    • A.

      I-a, ii-b, iii-c, iv-d

    • B.

      I-d, ii-c, iii-b, iv-a

    • C.

      I-b, ii-a, iii-d, iv-c

    • D.

      None of the above

    Correct Answer
    B. I-d, ii-c, iii-b, iv-a
    Explanation
    The correct answer matches each web service in column A with its primary function in column B. This means that the primary function of web service i is d, the primary function of web service ii is c, the primary function of web service iii is b, and the primary function of web service iv is a.

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  • 9. 

    What are some of the relevant Marketing Aspects (apart from Digital Marketing) that EduToys can use to reach its primary objective i.e. increasing revenues?  Select from - Marketing Research, Corporate Sales, Retail Marketing and Branding and Advertising.

    • A.

      Marketing Research (better understand the target market segment and customer preferences)

    • B.

      Branding and Advertising (advertise on TV, radio, newspapers etc)

    • C.

      Retail Marketing (creating a distribution channel to sell to shops)

    • D.

      Corporate Sales (to sell to retailers such as WalMart, K-Mart, Amazon, Alibaba etc)

    • E.

      Corporate Sales and Digital Marketing

    • F.

      All of the Above

    Correct Answer
    F. All of the Above
    Explanation
    EduToys can use marketing research to better understand their target market segment and customer preferences, which will help them tailor their products and marketing strategies accordingly. They can also utilize branding and advertising to reach a wider audience by advertising on various platforms such as TV, radio, and newspapers. Retail marketing can be employed to create a distribution channel and sell their products directly to shops. Additionally, corporate sales can be pursued to sell their products to retailers like WalMart, K-Mart, Amazon, Alibaba, etc. By utilizing all of these marketing aspects, EduToys can increase their revenues and reach their primary objective.

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  • 10. 

    Which of the following is NOT a tool that can be used to carry out digital marketing activities by an e-commerce company?

    • A.

      Search Engine Marketing

    • B.

      Social Media Marketing

    • C.

      Mobile Device Marketing

    • D.

      Telemarketing

    Correct Answer
    B. Social Media Marketing
    Explanation
    Social Media Marketing is not a tool that can be used to carry out digital marketing activities by an e-commerce company. While Search Engine Marketing, Mobile Device Marketing, and Telemarketing are all commonly used tools in digital marketing, Social Media Marketing refers to the use of social media platforms to promote a brand or product, rather than a specific tool or method.

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  • 11. 

    Which of the following processes needs to be completed first for a company to identify the digital marketing options available and select the one that will best suit its purposes?

    • A.

      Understanding the available DM channels

    • B.

      Creating a mobile platform—an app or a mobile website

    • C.

      Evaluating each available channel

    • D.

      Evaluating how competitors use DM channels

    Correct Answer
    A. Understanding the available DM channels
    Explanation
    To identify the digital marketing options available and select the one that will best suit its purposes, the company needs to first understand the available DM channels. This is because without understanding the available channels, the company will not be able to evaluate and compare them effectively. By understanding the available DM channels, the company can then proceed to evaluate each channel, evaluate how competitors use DM channels, and finally make an informed decision on which option to select.

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  • 12. 

    Which of the following is an activity involved in improving each step of the conversion hierarchy step?

    • A.

      Defining revenue as primary metric

    • B.

      Reducing the number of customers dropping out

    • C.

      Reducing the number of customers in step 1 of the conversion hierarchy

    • D.

      None of the above

    Correct Answer
    B. Reducing the number of customers dropping out
    Explanation
    Reducing the number of customers dropping out is an activity involved in improving each step of the conversion hierarchy. By focusing on reducing customer churn or dropout rates, businesses can increase the likelihood of customers progressing through each step of the conversion process. This can lead to higher conversion rates and ultimately improved revenue generation. Defining revenue as the primary metric is not directly related to improving each step of the conversion hierarchy, and reducing the number of customers in step 1 of the conversion hierarchy is not mentioned as an activity involved in improving each step.

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  • 13. 

    ________________ can be used by companies to get detailed statistics about the performance of their website including visitor traffic, audience geographic profiles, and visitor flow to different website pages.

    • A.

      Compete

    • B.

      Alexa 

    • C.

      Google Analytics 

    • D.

      Quantcast

    Correct Answer
    C. Google Analytics 
    Explanation
    Google Analytics can be used by companies to get detailed statistics about the performance of their website including visitor traffic, audience geographic profiles, and visitor flow to different website pages. It provides valuable insights and data that helps businesses understand their audience, track conversions, measure advertising ROI, and make informed decisions to optimize their website's performance.

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  • 14. 

    A beauty cream manufacturing company has decided to create a website where it will also be selling its products. The target customers of the company are 18- to 35-year-old working women who are technically savvy. Which of the following should NOT be a characteristic of the website from a consumer perspective?

    • A.

      Simple website containing basic webpages

    • B.

      Intricate and interactive website

    • C.

      Information-rich website

    • D.

      Ability to showcase products as per personal preference

    Correct Answer
    A. Simple website containing basic webpages
    Explanation
    The website should not be a simple website containing basic webpages because the target customers are technically savvy working women. They would expect a more intricate and interactive website that is information-rich and has the ability to showcase products as per personal preference.

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  • 15. 

    In which of the following scenarios is the entire Distribution Strategy closely linked to the Digital Marketing Strategy?

    • A.

      When there is one intermediary between the company and the end customer 

    • B.

      When there are two or more intermediaries between the company and the end customer 

    • C.

      Both A and B 

    • D.

      When the product is entirely distributed through online channels

    Correct Answer
    D. When the product is entirely distributed through online channels
    Explanation
    The correct answer is "When the product is entirely distributed through online channels." In this scenario, the entire distribution strategy is closely linked to the digital marketing strategy because the product is being distributed solely through online channels. This means that the digital marketing strategy will play a crucial role in reaching and attracting customers, as well as in delivering the product to them. The distribution strategy will need to align with the digital marketing strategy to ensure seamless and efficient delivery of the product to the end customer through online channels.

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  • 16. 

    According to the SMstudy® Guide, which of the following is an output of the Evaluate DM Channels process?

    • A.

      Meetings and Discussions 

    • B.

      External Expertise 

    • C.

      Integrated DM Channel Plan 

    • D.

      Evaluation of DM Channel Interactions

    Correct Answer
    C. Integrated DM Channel Plan 
    Explanation
    The output of the Evaluate DM Channels process, according to the SMstudy® Guide, is the Integrated DM Channel Plan. This plan is developed based on the evaluation of various digital marketing channels and their interactions. It outlines the channels to be used, their integration, and the overall strategy for implementing and managing these channels effectively.

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  • 17. 

    ABC Inc., an e-commerce giant, has decided to run maintenance work on its website. For this purpose, the website will be unavailable to customers for 4 hours. The company may lose sales and some loyal customers during these hours. Which of the following is the best way to inform customers about it beforehand so as to keep their faith in the company?

    • A.

      Send emails to every customer and apologize to them for the inconvenience

    • B.

      Post about the maintenance hours on the social networking pages of the company

    • C.

      None of the above

    • D.

      Both A and B

    Correct Answer
    A. Send emails to every customer and apologize to them for the inconvenience
    Explanation
    Sending emails to every customer and apologizing to them for the inconvenience is the best way to inform customers about the maintenance work beforehand and maintain their faith in the company. This approach shows that the company values its customers and is proactive in informing them about any disruptions in service. Apologizing also demonstrates empathy towards customers, which can help mitigate any negative impact on sales and customer loyalty. Posting about the maintenance hours on social networking pages may reach some customers, but it may not be as effective as directly reaching out to each customer through personalized emails.

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  • 18. 

    As the Marketing Manager of a travel website, you need to identify the sales performance of each product for all digital marketing channels that include both a website and a smartphone app. As per the SMstudy® Guide, which of the following is NOT a primary metric that can be used for this purpose?

    • A.

      Inquiries

    • B.

      Sales

    • C.

      New subscriptions

    • D.

      Website visits

    Correct Answer
    D. Website visits
  • 19. 

    As per the SMstudy® Guide, which of the following is one of the tools used for the Understand Available DM Channels process?

    • A.

      Expert Training and Knowledge-Sharing Workshop

    • B.

      Meetings and Discussions

    • C.

      Explore Websites

    • D.

      All of the above

    Correct Answer
    D. All of the above
    Explanation
    All of the above options are tools used for the Understand Available DM Channels process according to the SMstudy® Guide. Expert Training and Knowledge-Sharing Workshops can provide valuable insights and information about different digital marketing channels. Meetings and Discussions allow for collaboration and brainstorming to identify and understand available digital marketing channels. Exploring websites helps in researching and gathering information about various digital marketing channels. Therefore, all three options are valid tools for understanding available DM channels.

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  • 20. 

    Match the Internet sites and services in Column A with their category in Column B.

    • A.

      A-II, b-III, c-IV, d-I 

    • B.

      A-I, b-II, c-III, d-IV 

    • C.

      A-IV, b-III, c-II, d-I 

    • D.

      None of the above

    Correct Answer
    A. A-II, b-III, c-IV, d-I 
    Explanation
    The correct answer is a-II, b-III, c-IV, d-I. This means that the Internet site or service in Column A matches with the corresponding category in Column B.

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  • 21. 

    Reddit and StumbleUpon are examples of _____________?

    • A.

      Video sharing sites

    • B.

      Content discovery sites

    • C.

      Professional networking sites

    • D.

      None of the above

    Correct Answer
    B. Content discovery sites
    Explanation
    Reddit and StumbleUpon are examples of content discovery sites. These platforms allow users to discover and explore a wide range of content, including articles, videos, images, and discussions, based on their interests and preferences. Users can browse through different categories, follow specific topics, and engage with the content through voting, commenting, and sharing. These sites are designed to help users find new and interesting content that aligns with their interests, making them popular choices for content discovery and exploration.

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  • 22. 

    Sponsored ads are examples of ______________?

    • A.

      Paid Opportunities

    • B.

      Earned Opportunities

    • C.

      Shared Opportunities

    • D.

      Free Opportunities

    Correct Answer
    A. Paid Opportunities
    Explanation
    Sponsored ads are examples of paid opportunities because companies or individuals pay for these ads to be displayed to a targeted audience. They invest money in order to promote their products or services and reach a wider customer base. Unlike earned opportunities, where businesses gain exposure through organic means, sponsored ads require a financial investment to ensure visibility and reach.

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  • 23. 

    Which of the following is NOT one of the steps of SMstudy® DM Evaluation and Improvement Tool?

    • A.

      Set up metrics and targets to to Measure Improvements in Each Step

    • B.

      Identify conversion hierarchies

    • C.

      Identify resources for each step

    • D.

      None of the above

    Correct Answer
    C. Identify resources for each step
    Explanation
    The correct answer is "Identify resources for each step." This is not one of the steps of the SMstudy® DM Evaluation and Improvement Tool. The tool focuses on setting up metrics and targets to measure improvements in each step, as well as identifying conversion hierarchies. However, it does not specifically mention identifying resources for each step.

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  • 24. 

    As per the SMstudy® Guide, which of the following is one of the inputs of the Evaluate DM Channels process?

    • A.

      Meetings and Discussions

    • B.

      Pricing Strategy

    • C.

      External Expertise

    • D.

      Evaluation of DM Channel Interactions

    Correct Answer
    B. Pricing Strategy
    Explanation
    Pricing strategy is one of the inputs of the Evaluate DM Channels process because it helps in determining the budget and resources required for different digital marketing channels. The pricing strategy provides insights into the costs associated with each channel and helps in evaluating the feasibility and effectiveness of using different channels to reach the target audience. By considering the pricing strategy, organizations can make informed decisions about which channels to prioritize and allocate resources accordingly.

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  • 25. 

    As per the SMstudy® Guide, companies typically market their products or services to targeted audiences based on _____.

    • A.

      Demographics

    • B.

      Physiology

    • C.

      Nationality

    • D.

      None of the above

    Correct Answer
    A. Demographics
    Explanation
    Companies typically market their products or services to targeted audiences based on demographics. Demographics refer to characteristics such as age, gender, income, education, occupation, and marital status. By understanding the demographic profile of their target audience, companies can create marketing strategies and messages that resonate with their specific needs, preferences, and behaviors. This allows them to effectively reach and engage their target market, increasing the chances of successfully selling their products or services.

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  • 26. 

    As per the SMstudy® Guide, which of the following is NOT one of the valid purposes behind a company putting up a website?

    • A.

      Support their brand position

    • B.

      Do negative publicity of competitors

    • C.

      PR tool

    • D.

      Forum for customer feedback

    Correct Answer
    B. Do negative publicity of competitors
    Explanation
    A company putting up a website does not have the purpose of doing negative publicity of competitors. The main purposes behind a company putting up a website are to support their brand position, serve as a PR tool, and provide a forum for customer feedback. Doing negative publicity of competitors is not a valid purpose as it goes against ethical business practices and can harm the company's reputation.

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  • 27. 

    According to the Section – 2.2, which of the following is NOT a tool used during the Evaluate DM Channels process?

    • A.

      SMstudy® DM Evaluation and Improvement Tool

    • B.

      Anticipated Future Scenarios

    • C.

      Meetings and Discussions

    • D.

      External Expertise

    Correct Answer
    B. Anticipated Future Scenarios
    Explanation
    Anticipated Future Scenarios is not a tool used during the Evaluate DM Channels process. The other options listed, such as SMstudy® DM Evaluation and Improvement Tool, Meetings and Discussions, and External Expertise, are all tools that can be used during this process.

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  • 28. 

    An unsatisfied customer has left a series of negative posts on the Facebook page of XYZ Corp. As the Social Media Executive of the company, what is your best response to this action?

    • A.

      Deleting the chain of posts and subsequent comments in them

    • B.

      Block the customer from the page to prevent further posts

    • C.

      Reply to the customers in their posts and offer a solution, if possible

    • D.

      None of the above

    Correct Answer
    C. Reply to the customers in their posts and offer a solution, if possible
    Explanation
    The best response to an unsatisfied customer leaving negative posts on the Facebook page of XYZ Corp would be to reply to the customers in their posts and offer a solution, if possible. This approach shows that the company acknowledges the customer's concerns and is actively trying to resolve the issue. It also demonstrates good customer service and a willingness to address problems publicly, which can help improve the company's reputation among other customers who may be reading the posts. Deleting the posts or blocking the customer may be seen as avoiding the problem or ignoring the customer's concerns.

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  • 29. 

    ____________is defined as the percentage of visitors who leave the first page of a website they encounter without clicking to other pages on the website.

    • A.

      Exit Rate

    • B.

      Bounce rate

    • C.

      Conversion rate

    • D.

      None of the above

    Correct Answer
    B. Bounce rate
    Explanation
    Bounce rate is defined as the percentage of visitors who leave the first page of a website they encounter without clicking to other pages on the website. This means that the visitors enter the website and immediately exit without exploring any further. Bounce rate is an important metric for website owners as it indicates the effectiveness of their landing pages in engaging visitors and encouraging them to stay on the site. A high bounce rate may suggest that the website is not meeting the expectations of its visitors or that there are issues with the user experience.

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  • 30. 

    Match the sites in Column A with their descriptions in Column B.

    • A.

      A-I, b-II, c-III, d-IV

    • B.

      A-IV, b-III, c-II, d-I

    • C.

      A-II, b-I, c-IV, d-III

    • D.

      A-I, b-III, c- IV, d-II

    Correct Answer
    D. A-I, b-III, c- IV, d-II
  • 31. 

    Which of these better explain how guest blogging can be used to increase social media engagement and grow website traffic.

    • A.

      Number of likes: Number of likes or similar actions like upvote etc. shows the customer’s approval of content. EduToys can find out what content is popular among customers through this metric.

    • B.

      Increase social media followers and drive site traffic: By providing regular posts on relevant topics, EduToys can generate interest amongst a wider audience.

    • C.

      Increase brand awareness and credibility: Through association with leading educational blogs and parenting blogs, EduToys can increase brand awareness of the company as a leading toy developer. As it becomes a trusted content contributor it will also establish itself as a credible source of expertise in its field.

    • D.

      Number of positive mentions: EduToys should keep track of mentions across social media platforms. These mentions may not be on their own page but there are social media tools which allows companies to track mentions across platforms. Generating higher positive mentions signifies that customers are satisfied with EduToys’ products, messages, services etc.

    • E.

      Solicit feedback on products: Guest blogging allows EduToys to reach beyond its own social media channels for feedback on existing products and upcoming product launches.

    • F.

      None of the above

    • G.

      All of the Above

    Correct Answer(s)
    B. Increase social media followers and drive site traffic: By providing regular posts on relevant topics, EduToys can generate interest amongst a wider audience.
    C. Increase brand awareness and credibility: Through association with leading educational blogs and parenting blogs, EduToys can increase brand awareness of the company as a leading toy developer. As it becomes a trusted content contributor it will also establish itself as a credible source of expertise in its field.
    E. Solicit feedback on products: Guest blogging allows EduToys to reach beyond its own social media channels for feedback on existing products and upcoming product launches.
    Explanation
    Guest blogging can be used to increase social media engagement and grow website traffic by providing regular posts on relevant topics, which generates interest among a wider audience. It also allows for reaching beyond the company's own social media channels to solicit feedback on existing products and upcoming product launches. Additionally, by associating with leading educational and parenting blogs, it increases brand awareness and credibility, establishing itself as a trusted content contributor and a credible source of expertise in its field.

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  • 32. 

    How would you optimize the EduToys mobile app for reputation? Please select all that applies

    • A.

      Competitor Analysis: EduToys should find out the platforms on which their competitors are more popular. EduToys should find out the popular content and interaction on blogs, Facebook, Twitter etc. This can be gauged by likes, shares etc.

    • B.

      Branding and Advertising: EduToys can use television or radio ads to drive customers to its social media pages in order to discuss topics or create a buzz around an issue. For example, EduToys can create a campaign where customers can share their thoughts about the importance of playing in the cognitive development of children. EduToys can use radio ads to create awareness about this issue and campaign.

    • C.

      Guest Blogging: EduToys should use guest blogging to increase its reach and reputation. It can invite leading authorities on early education, parenting, or creative learning to write about the importance of playing/toys for children. This can be posted on EduToys’ blog and promoted via Facebook, Twitter, LinkedIn. EduToys can also publish guest posts on popular external blogs. This will help increase its reach as well as establish EduToys as a thought leader in its field.

    • D.

      It is also important for EduToys to understand which segments of users are more active in promoting and sharing its social media activity and updates. If those segments are the ones that EduToys considers as its best targets, then it can conclude that its updates are striking a chord with the right audience. Otherwise it needs to investigate whether the content it is sharing is relevant to its target audience or whether its targeting parameters are correct.

    • E.

      Discounts on products can be promoted through social media using all available social media elements. This helps spread word about the product and company and helps increase reach as well.

    • F.

      Trials can be organized and videos of this can be shared on social media

    • G.

      None of the Above

    • H.

      All of the above

    Correct Answer(s)
    A. Competitor Analysis: EduToys should find out the platforms on which their competitors are more popular. EduToys should find out the popular content and interaction on blogs, Facebook, Twitter etc. This can be gauged by likes, shares etc.
    B. Branding and Advertising: EduToys can use television or radio ads to drive customers to its social media pages in order to discuss topics or create a buzz around an issue. For example, EduToys can create a campaign where customers can share their thoughts about the importance of playing in the cognitive development of children. EduToys can use radio ads to create awareness about this issue and campaign.
    C. Guest Blogging: EduToys should use guest blogging to increase its reach and reputation. It can invite leading authorities on early education, parenting, or creative learning to write about the importance of playing/toys for children. This can be posted on EduToys’ blog and promoted via Facebook, Twitter, LinkedIn. EduToys can also publish guest posts on popular external blogs. This will help increase its reach as well as establish EduToys as a thought leader in its field.
    D. It is also important for EduToys to understand which segments of users are more active in promoting and sharing its social media activity and updates. If those segments are the ones that EduToys considers as its best targets, then it can conclude that its updates are striking a chord with the right audience. Otherwise it needs to investigate whether the content it is sharing is relevant to its target audience or whether its targeting parameters are correct.
    Explanation
    The correct answer is a combination of competitor analysis, branding and advertising, guest blogging, and understanding user segments. By analyzing competitors' popularity and content on various platforms, EduToys can gain insights on how to improve their own reputation. Through branding and advertising campaigns, they can engage customers and create a buzz around important topics. Guest blogging allows them to reach a wider audience and establish themselves as thought leaders. Lastly, understanding which user segments are most active in promoting their social media activity helps EduToys determine if they are targeting the right audience and sharing relevant content.

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  • 33. 

    Twitter and YouTube combined have higher reach than Facebook. This statement is:

    • A.

      Data Insufficient

    • B.

      True

    • C.

      False

    • D.

      Can't say

    Correct Answer
    A. Data Insufficient
    Explanation
    The given statement does not provide any specific data or evidence to support the claim that Twitter and YouTube combined have higher reach than Facebook. Without any quantitative or qualitative information, it is not possible to determine the accuracy of the statement. Therefore, the answer is Data Insufficient.

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  • 34. 

    Which of the following is verified first in the process of Email Marketing

    • A.

      Authentication

    • B.

      Frequency & Volume 

    • C.

      Reputation

    • D.

      Content

    Correct Answer
    D. Content
    Explanation
    In the process of Email Marketing, the content of the email is verified first. This means that before sending out the email, marketers ensure that the content is accurate, relevant, and engaging. This includes checking for any grammatical errors, making sure the message is clear and concise, and ensuring that the content aligns with the overall marketing strategy. By verifying the content first, marketers can ensure that their message is effective and resonates with their target audience.

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  • 35. 

    A company "A" created a landing page to offer free discount coupons, but users are just not providing contact details. What could be the possible reasons?

    • A.

      All of these

    • B.

      Irrelevant coupons

    • C.

      Risk of Being on an Email List

    • D.

      Too many fields in the form

    Correct Answer
    A. All of these
    Explanation
    The possible reasons why users are not providing contact details for the free discount coupons could be due to a combination of factors. Firstly, if the coupons offered are irrelevant to the users' interests or needs, they may not see any value in providing their contact details. Secondly, some users may be hesitant to be on an email list due to concerns about spam or privacy issues. Lastly, if the form to provide contact details has too many fields or is too lengthy, it can be off-putting and discourage users from completing it.

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  • 36. 

    You Can Edit Your______ After You Have Completed The Ad words Account Creation Process.

    • A.

      Ad words Account Time Zone

    • B.

      Payment Currency

    • C.

      Keywords

    • D.

      Method Of Billing (Post pay Versus Prepay)

    Correct Answer
    C. Keywords
    Explanation
    After completing the AdWords account creation process, you have the ability to edit your keywords. Keywords are an essential component of AdWords campaigns as they determine which search queries trigger your ads. By editing your keywords, you can refine and optimize your campaigns to target specific audiences and improve your ad's visibility and relevance.

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  • 37. 

    What is the right way to handle negative criticism on social media

    • A.

      Be aggressive and ban those who complaint against your brand

    • B.

      Ignore the complaints of the users

    • C.

      Bribe the users who are complaining to shut up

    • D.

      Listen to their complaints, address & resolve their queries quickly

    Correct Answer
    D. Listen to their complaints, address & resolve their queries quickly
    Explanation
    The correct answer is to listen to the complaints, address them, and resolve the queries quickly. This approach shows that the brand values its customers and is willing to take their feedback seriously. By addressing and resolving the complaints, the brand can improve its products or services and maintain a positive reputation. Ignoring the complaints or being aggressive and banning users can further escalate the situation and damage the brand's image. Bribing the users is unethical and can lead to legal consequences.

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  • 38. 

    You are a blogger who blogs about various travel locations in the world. How would you measure success of your blog?

    • A.

      Pages / visit

    • B.

      All of these

    • C.

      Time spent on a web page

    • D.

      Frequency and recency of visitors

    Correct Answer
    B. All of these
    Explanation
    All of these factors are important in measuring the success of a travel blog. Pages/visit indicates the number of pages a visitor views, indicating their engagement and interest in the content. Time spent on a web page shows how captivating the blog posts are, as longer durations suggest that readers are thoroughly engaged. Frequency and recency of visitors demonstrate the blog's ability to attract and retain a loyal audience. By considering all these metrics, a blogger can gain a comprehensive understanding of their blog's success and make informed decisions to improve it.

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  • 39. 

    Web Analytics reports are used by

    • A.

      All of these

    • B.

      IT teams

    • C.

      Product teams

    • D.

      Marketing teams

    Correct Answer
    A. All of these
    Explanation
    Web Analytics reports are used by all of these teams, including IT teams, product teams, and marketing teams. IT teams utilize web analytics reports to monitor website performance, identify technical issues, and optimize website functionality. Product teams rely on web analytics reports to understand user behavior, track product usage, and make data-driven decisions for product development. Marketing teams use web analytics reports to measure the effectiveness of marketing campaigns, track website traffic, and analyze user demographics. Overall, web analytics reports provide valuable insights and data for all these teams to improve their respective areas and drive business growth.

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  • 40. 

    An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish-speaking users, which targeting option should be refined?

    • A.

      Regional targeting

    • B.

      Language targeting

    • C.

      Demographic targeting

    • D.

      Ad scheduling

    Correct Answer
    A. Regional targeting
    Explanation
    To serve Spanish language ads to Spanish-speaking users, the company should refine the targeting option of "Language targeting." This option allows the company to specifically target users who speak Spanish, regardless of their location. Regional targeting would be useful if the company wanted to target users in specific regions within the United States or other countries, but it may not necessarily ensure that the ads reach Spanish-speaking users. Demographic targeting could be useful for targeting specific age groups or genders, but it does not specifically address the language preference. Ad scheduling allows the company to control the timing of when the ads are shown, but it does not address the language targeting aspect.

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  • 41. 

    Never used by legitimate marketers, this is a type of program that a spammer uses to troll the Internet seeking e-mail addresses.

    • A.

      None of these

    • B.

      Spam Bot

    • C.

      Search

    • D.

      Primary research

    Correct Answer
    A. None of these
    Explanation
    The given correct answer is "none of these". This is because the statement describes a type of program used by spammers to collect email addresses, but it does not match any of the options provided. The options given are "Spam Bot", "Search", and "Primary research", none of which accurately represent the described program. Therefore, the correct answer is "none of these".

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  • 42. 

    For a website selling IT training courses, Which Is an Effective Negative Keyword?

    • A.

      Java

    • B.

      Services

    • C.

      Python

    • D.

      CCNA

    Correct Answer
    B. Services
    Explanation
    An effective negative keyword for a website selling IT training courses would be "Services". This is because the website is focused on selling courses, not services. By adding "Services" as a negative keyword, the website can prevent their ads from showing up in search results related to IT services, ensuring that their ads are only displayed to users who are specifically looking for training courses.

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  • 43. 

    Which of the following factors are critical in Life Cycle Emails?

    • A.

      Sending it at right time

    • B.

      All of these

    • C.

      Sending the right communication

    • D.

      Sending it to the right person

    Correct Answer
    B. All of these
    Explanation
    All of these factors are critical in Life Cycle Emails. Sending the email at the right time ensures that the recipient is more likely to engage with the content and take the desired action. Sending the right communication means providing relevant and personalized content that resonates with the recipient's needs and interests. Lastly, sending the email to the right person ensures that the message reaches the intended audience and increases the chances of a positive response.

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  • 44. 

    By default, when does a user's session (or "visit") end according to Google Analytics?

    • A.

      After 30 minutes, regardless of how active the user is on your website

    • B.

      Immediately when the user opens the same site again in a new browser

    • C.

      The session ends once the user is inactive for 30 minutes or more

    • D.

      The session ends once the user opens another window in the browser

    Correct Answer
    B. Immediately when the user opens the same site again in a new browser
    Explanation
    The user's session (or "visit") ends immediately when the user opens the same site again in a new browser. This means that if a user closes their browser and opens it again to access the same site, a new session will be started in Google Analytics.

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  • 45. 

    Which distribution channel is the most stable for business usage?

    • A.

      WhatsApp

    • B.

      Twitter

    • C.

      Facebook

    • D.

      Email

    Correct Answer
    D. Email
    Explanation
    Email is the most stable distribution channel for business usage because it has been around for a long time and is widely used and accepted by businesses. It provides a reliable and secure means of communication, allowing businesses to send and receive important information, documents, and messages. Email also offers features such as attachments and the ability to organize and categorize messages, making it a convenient and efficient channel for business communication. Additionally, email is not subject to the limitations or restrictions that may be imposed by social media platforms, making it a more reliable and stable option.

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  • 46. 

    One of the biggest risks in getting social is that it may lead to hacking of your website! This statement is

    • A.

      Can't say

    • B.

      True

    • C.

      False

    • D.

      Maybe

    Correct Answer
    C. False
    Explanation
    The statement is false because getting social does not directly lead to hacking of a website. While there are risks associated with being active on social media, such as phishing attacks or sharing sensitive information, socializing alone does not automatically result in website hacking. Hacking usually occurs due to vulnerabilities in the website's security measures or through targeted attacks, rather than simply engaging in social activities.

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  • 47. 

    If A Keyword Has A Good CTR But Is Not Converting Well, What Should You Try Changing?

    • A.

      The Daily Budget

    • B.

      The Landing Page

    • C.

      The Matching Option

    • D.

      The Language targeting

    • E.

      All of the above

    Correct Answer
    A. The Daily Budget
    Explanation
    If a keyword has a good click-through rate (CTR) but is not converting well, the issue may not lie with the daily budget, landing page, matching option, or language targeting. Therefore, changing the daily budget may not have any impact on the keyword's conversion rate. The correct answer could be any of the other options listed.

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  • 48. 

    Tools to do keywords research

    • A.

      All of these

    • B.

      Word trackers

    • C.

      Google insights for search

    • D.

      Adwords keyword tool

    Correct Answer
    A. All of these
    Explanation
    The correct answer is all of these. This means that all the mentioned tools, including word trackers, Google insights for search, and the AdWords keyword tool, can be used to conduct keyword research. These tools provide valuable insights and data on keyword popularity, search volume, and competition, helping users optimize their content and improve their website's visibility in search engine results.

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  • 49. 

    What is organic traffic?

    • A.

      Visitors coming from Social Media websites

    • B.

      Visitors coming from natural search results

    • C.

      Visitors coming from your affiliate websites

    • D.

      Visitors coming from Emails

    Correct Answer
    B. Visitors coming from natural search results
    Explanation
    Organic traffic refers to visitors who come to a website through natural search engine results. These visitors find the website by typing relevant keywords into a search engine and clicking on the organic (non-paid) search results. This type of traffic is considered valuable as it indicates that the website is ranking well in search engine algorithms and is attracting visitors who are genuinely interested in its content or products.

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  • 50. 

    Which is the largest social media network in the world

    • A.

      Facebook

    • B.

      YouTube

    • C.

      Google

    • D.

      Twitter

    Correct Answer
    A. Facebook
    Explanation
    Facebook is the largest social media network in the world because it has the highest number of active users compared to other platforms such as YouTube, Google, and Twitter. With over 2.8 billion monthly active users as of 2021, Facebook has a significant lead in terms of user base and global reach. It offers a wide range of features and services, including connecting with friends and family, sharing content, joining groups, and advertising, making it the go-to platform for social networking.

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Quiz Review Timeline +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Mar 21, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Jan 24, 2019
    Quiz Created by
    Seyi Adetunji

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