Incircle Digital Marketing Training Assessment

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Seyi Adetunji
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  • 1/99 Questions

    According to the SMstudy® Guide, which of the following can be used by companies to monitor and improve relationships with current and potential customers?

    • Incorporating various feedback mechanisms
    • Giving promotions and offers to customers
    • Providing valuable content to users
    • All of the above
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About This Quiz

This assessment evaluates knowledge in digital marketing, focusing on online payment processing, marketplaces, customer relationship monitoring, and marketing strategies.

Incircle Digital Marketing Training Assessment - Quiz

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  • 2. 

    Which one of the following strategies defines how a company will position, target, market, and sell its planned products?

    • Corporate Product Strategy

    • Corporate Marketing Strategy

    • Corporate Operations Strategy

    • Corporate Finance Strategy

    Correct Answer
    A. Corporate Marketing Strategy
    Explanation
    Corporate marketing strategy is the correct answer because it encompasses the overall plan and approach a company will take to position, target, market, and sell its planned products. This strategy involves determining the target market, developing a value proposition, creating marketing campaigns, and implementing sales tactics to effectively promote and sell the products. It is a crucial aspect of a company's overall business strategy and plays a key role in achieving its marketing and sales objectives.

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  • 3. 
    Match each web service in column A with its primary function in column B. - ProProfs

    Match each web service in column A with its primary function in column B.

    • I-a, ii-b, iii-c, iv-d

    • I-d, ii-c, iii-b, iv-a

    • I-b, ii-a, iii-d, iv-c

    • None of the above

    Correct Answer
    A. I-d, ii-c, iii-b, iv-a
    Explanation
    The correct answer matches each web service in column A with its primary function in column B. This means that the primary function of web service i is d, the primary function of web service ii is c, the primary function of web service iii is b, and the primary function of web service iv is a.

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  • 4. 

    ________________ can be used by companies to get detailed statistics about the performance of their website including visitor traffic, audience geographic profiles, and visitor flow to different website pages.

    • Compete

    • Alexa 

    • Google Analytics 

    • Quantcast

    Correct Answer
    A. Google Analytics 
    Explanation
    Google Analytics can be used by companies to get detailed statistics about the performance of their website including visitor traffic, audience geographic profiles, and visitor flow to different website pages. It provides valuable insights and data that helps businesses understand their audience, track conversions, measure advertising ROI, and make informed decisions to optimize their website's performance.

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  • 5. 

    As per the SMstudy® Guide, which of the following is one of the tools used for the Understand Available DM Channels process?

    • Expert Training and Knowledge-Sharing Workshop

    • Meetings and Discussions

    • Explore Websites

    • All of the above

    Correct Answer
    A. All of the above
    Explanation
    All of the above options are tools used for the Understand Available DM Channels process according to the SMstudy® Guide. Expert Training and Knowledge-Sharing Workshops can provide valuable insights and information about different digital marketing channels. Meetings and Discussions allow for collaboration and brainstorming to identify and understand available digital marketing channels. Exploring websites helps in researching and gathering information about various digital marketing channels. Therefore, all three options are valid tools for understanding available DM channels.

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  • 6. 

    Twitter and YouTube combined have higher reach than Facebook. This statement is:

    • Data Insufficient

    • True

    • False

    • Can't say

    Correct Answer
    A. Data Insufficient
    Explanation
    The given statement does not provide any specific data or evidence to support the claim that Twitter and YouTube combined have higher reach than Facebook. Without any quantitative or qualitative information, it is not possible to determine the accuracy of the statement. Therefore, the answer is Data Insufficient.

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  • 7. 

    A company "A" created a landing page to offer free discount coupons, but users are just not providing contact details. What could be the possible reasons?

    • All of these

    • Irrelevant coupons

    • Risk of Being on an Email List

    • Too many fields in the form

    Correct Answer
    A. All of these
    Explanation
    The possible reasons why users are not providing contact details for the free discount coupons could be due to a combination of factors. Firstly, if the coupons offered are irrelevant to the users' interests or needs, they may not see any value in providing their contact details. Secondly, some users may be hesitant to be on an email list due to concerns about spam or privacy issues. Lastly, if the form to provide contact details has too many fields or is too lengthy, it can be off-putting and discourage users from completing it.

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  • 8. 

    You Can Edit Your______ After You Have Completed The Ad words Account Creation Process.

    • Ad words Account Time Zone

    • Payment Currency

    • Keywords

    • Method Of Billing (Post pay Versus Prepay)

    Correct Answer
    A. Keywords
    Explanation
    After completing the AdWords account creation process, you have the ability to edit your keywords. Keywords are an essential component of AdWords campaigns as they determine which search queries trigger your ads. By editing your keywords, you can refine and optimize your campaigns to target specific audiences and improve your ad's visibility and relevance.

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  • 9. 

    Which of the following factors are critical in Life Cycle Emails?

    • Sending it at right time

    • All of these

    • Sending the right communication

    • Sending it to the right person

    Correct Answer
    A. All of these
    Explanation
    All of these factors are critical in Life Cycle Emails. Sending the email at the right time ensures that the recipient is more likely to engage with the content and take the desired action. Sending the right communication means providing relevant and personalized content that resonates with the recipient's needs and interests. Lastly, sending the email to the right person ensures that the message reaches the intended audience and increases the chances of a positive response.

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  • 10. 

    What makes advertising on Facebook unique?

    • The ability to target based on user-reported demographic and interest data

    • The ability to measure click and impression metrics

    • Everyone uses it

    • All of the above

    Correct Answer
    A. All of the above
    Explanation
    Advertising on Facebook is unique because it offers the ability to target specific audiences based on user-reported demographic and interest data. This allows advertisers to reach the most relevant users for their products or services. Additionally, Facebook provides comprehensive metrics to measure the performance of ads, including click and impression metrics. Lastly, Facebook has a massive user base, making it a popular platform for businesses to advertise on. Therefore, all of the above options contribute to the uniqueness of advertising on Facebook.

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  • 11. 

    Importing a custom CRM list is NOTcurrently available on Facebook.o you like?

    • True

    • False

    Correct Answer
    A. False
    Explanation
    The statement implies that importing a custom CRM list is not currently available on Facebook. However, the correct answer is False, which means that importing a custom CRM list is indeed available on Facebook.

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  • 12. 

    Which of the following is NOT a tool that can be used to carry out digital marketing activities by an e-commerce company?

    • Search Engine Marketing

    • Social Media Marketing

    • Mobile Device Marketing

    • Telemarketing

    Correct Answer
    A. Social Media Marketing
    Explanation
    Social Media Marketing is not a tool that can be used to carry out digital marketing activities by an e-commerce company. While Search Engine Marketing, Mobile Device Marketing, and Telemarketing are all viable tools for digital marketing, social media marketing refers to the use of social media platforms to promote products or services, rather than a specific tool or method.

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  • 13. 

    What can be deemed as an advantage of marketing through the online marketplace?

    • Easy customer acquisition

    • Demos and product reviews are provided online

    • Customer can make his or her purchase online

    • All of the above

    Correct Answer
    A. All of the above
    Explanation
    Marketing through the online marketplace offers several advantages. Firstly, it provides easy customer acquisition as online platforms have a wide reach and can attract a large number of potential customers. Secondly, demos and product reviews are provided online, allowing customers to gather information and make informed decisions about their purchases. Lastly, customers can conveniently make their purchases online, saving time and effort. Therefore, all of the options mentioned above can be considered advantages of marketing through the online marketplace.

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  • 14. 

    Sponsored ads are examples of ______________?

    • Paid Opportunities

    • Earned Opportunities

    • Shared Opportunities

    • Free Opportunities

    Correct Answer
    A. Paid Opportunities
    Explanation
    Sponsored ads are examples of paid opportunities because companies or individuals pay for these ads to be displayed to a targeted audience. They invest money in order to promote their products or services and reach a wider customer base. Unlike earned opportunities, where businesses gain exposure through organic means, sponsored ads require a financial investment to ensure visibility and reach.

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  • 15. 

    What is a CRM?

    • Customer Redemption Management

    • Customer Relationship Management

    • Customer ROI Measurement

    • Customer Running-Ads Management

    Correct Answer
    A. Customer Relationship Management
    Explanation
    CRM stands for Customer Relationship Management. It is a strategy that companies use to manage and analyze their interactions with current and potential customers. CRM systems help businesses build and maintain strong relationships with customers by organizing and tracking customer data, automating sales and marketing processes, and providing insights to improve customer satisfaction and loyalty. This allows businesses to better understand their customers' needs and preferences, personalize their interactions, and ultimately drive sales and revenue growth.

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  • 16. 

    What does the acronym WWW stand for?

    • Wild Wacky Walter

    • Web Wide Wave

    • World Wide Web

    • Wide Wall Web

    Correct Answer
    A. World Wide Web
    Explanation
    The acronym WWW stands for World Wide Web. This is the correct answer because the World Wide Web is a system of interconnected documents and other resources, linked by hyperlinks and URLs. It is a global information space where users can access and share information through websites. The other options, Wild Wacky Walter, Web Wide Wave, and Wide Wall Web, are not commonly used or recognized acronyms for the WWW.

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  • 17. 

    What database does WP use?

    • PostgreSQL

    • MySQL

    • Oracle

    • SQL Server Express

    Correct Answer
    A. MySQL
    Explanation
    WordPress (WP) uses MySQL as its database. MySQL is a popular open-source relational database management system that is widely used for web applications, including content management systems like WordPress. It is known for its reliability, scalability, and ease of use, making it a suitable choice for handling the storage and retrieval of data in WP. MySQL allows WP to efficiently manage and organize its content, user information, settings, and other data required for the functioning of the website.

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  • 18. 

    What is the meaning of CPC?

    • Cost per Conversion

    • Cost per Country

    • Cost per Campaign

    • Cost per click

    Correct Answer
    A. Cost per click
    Explanation
    CPC stands for Cost per click. It is a metric used in online advertising to measure the cost an advertiser pays for each click on their advertisement. This means that the advertiser is charged only when a user clicks on their ad, regardless of whether or not they make a purchase or complete a desired action. CPC is commonly used to determine the effectiveness and efficiency of online advertising campaigns, as it helps advertisers calculate the cost of driving traffic to their website or landing page.

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  • 19. 

    As per the SMstudy® Guide, which of the following is NOT one of the valid purposes behind a company putting up a website?

    • Support their brand position

    • Do negative publicity of competitors

    • PR tool

    • Forum for customer feedback

    Correct Answer
    A. Do negative publicity of competitors
    Explanation
    The purpose of a company putting up a website is to support their brand position, serve as a PR tool, and provide a forum for customer feedback. However, doing negative publicity of competitors is not a valid purpose behind a company putting up a website.

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  • 20. 

    Which of the following services CANNOT be used to process online payments?

    • Quora

    • Braintree

    • Google Wallet

    • Paypal

    Correct Answer
    A. Quora
  • 21. 

    A beauty cream manufacturing company has decided to create a website where it will also be selling its products. The target customers of the company are 18- to 35-year-old working women who are technically savvy. Which of the following should NOT be a characteristic of the website from a consumer perspective?

    • Simple website containing basic webpages

    • Intricate and interactive website

    • Information-rich website

    • Ability to showcase products as per personal preference

    Correct Answer
    A. Simple website containing basic webpages
    Explanation
    The website should not be a simple website containing basic webpages because the target customers are technically savvy working women. They would expect a more intricate and interactive website that is information-rich and has the ability to showcase products as per personal preference.

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  • 22. 
    Match the Internet sites and services in Column A with their category in Column B. - ProProfs

    Match the Internet sites and services in Column A with their category in Column B.

    • A-II, b-III, c-IV, d-I 

    • A-I, b-II, c-III, d-IV 

    • A-IV, b-III, c-II, d-I 

    • None of the above

    Correct Answer
    A. A-II, b-III, c-IV, d-I 
    Explanation
    The correct answer is a-II, b-III, c-IV, d-I. This means that the Internet site or service in Column A matches with the corresponding category in Column B.

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  • 23. 

    Which of the following is verified first in the process of Email Marketing

    • Authentication

    • Frequency & Volume 

    • Reputation

    • Content

    Correct Answer
    A. Content
    Explanation
    In the process of Email Marketing, the content of the email is verified first. This means that before sending out the email, marketers ensure that the content is accurate, relevant, and engaging. This includes checking for any grammatical errors, making sure the message is clear and concise, and ensuring that the content aligns with the overall marketing strategy. By verifying the content first, marketers can ensure that their message is effective and resonates with their target audience.

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  • 24. 

    Web Analytics reports are used by

    • All of these

    • IT teams

    • Product teams

    • Marketing teams

    Correct Answer
    A. All of these
    Explanation
    Web Analytics reports are used by all of these teams, including IT teams, product teams, and marketing teams. IT teams utilize web analytics reports to monitor website performance, identify technical issues, and optimize website functionality. Product teams rely on web analytics reports to understand user behavior, track product usage, and make data-driven decisions for product development. Marketing teams use web analytics reports to measure the effectiveness of marketing campaigns, track website traffic, and analyze user demographics. Overall, web analytics reports provide valuable insights and data for all these teams to improve their respective areas and drive business growth.

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  • 25. 

    Most companies have a written social media policy.

    • True

    • False

    • None of the above

    Correct Answer
    A. True
    Explanation
    It is commonly observed that most companies have a written social media policy in place. This policy helps to establish guidelines and rules for employees regarding their behavior and usage of social media platforms. Having a written policy ensures that employees are aware of the company's expectations and can help prevent any potential issues or misuse of social media. Therefore, the statement "Most companies have a written social media policy" is true.

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  • 26. 

    Http is more secure than https

    • True

    • False

    Correct Answer
    A. False
  • 27. 

    Space Above the Fold: When designing your email message, the information within the top half of the email…

    • Is not important, users will always scroll down to read your whole message.

    • Should contain company link & logo, clear headline of what message you’re trying to convey, call-to-action button/link so the user knows what they’re supposed to do after receiving the message.

    • Should only include a headline and nothing clickable.

    • Should contain external (additional products) so as to increase more sales

    Correct Answer
    A. Should contain company link & logo, clear headline of what message you’re trying to convey, call-to-action button/link so the user knows what they’re supposed to do after receiving the message.
    Explanation
    The correct answer is that the space above the fold should contain the company link & logo, clear headline of what message you're trying to convey, and a call-to-action button/link so the user knows what they're supposed to do after receiving the message. This is because the space above the fold is the first thing that users see when they open the email, and it is crucial to grab their attention and provide them with a clear and compelling message. Including the company link & logo, a clear headline, and a call-to-action button/link helps to engage the user and guide them towards taking the desired action.

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  • 28. 

    Email Setup: How should your email template be setup?

    • As all one image.

    • Text Only.

    • A good mix of both text and images, with alt-tags.

    • Hyperlinks only

    Correct Answer
    A. A good mix of both text and images, with alt-tags.
    Explanation
    The email template should be set up with a good mix of both text and images, with alt-tags. This is because using a combination of text and images allows for a visually appealing and engaging email, while also ensuring that the message is accessible to all recipients, including those who may have images disabled or use screen readers. Alt-tags provide alternative text descriptions for images, allowing visually impaired users to understand the content of the email.

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  • 29. 

    What is Wordpress?

    • WordPress is open source software you can use to create a beautiful website, blog, or app.

    • Wordpress is a social network just like Facebook and Twitter.

    • Wordpress is a HTML page builder you can use to create your static HTML pages.

    • Wordpress is a paid software you can use to create a beautiful website, blog, or app.

    Correct Answer
    A. WordPress is open source software you can use to create a beautiful website, blog, or app.
    Explanation
    WordPress is a popular open source software that allows users to create and manage websites, blogs, and applications. It provides a user-friendly interface and a wide range of customizable themes and plugins, making it easy for individuals and businesses to create attractive and functional websites without extensive coding knowledge. The open source nature of WordPress means that it is constantly being updated and improved by a community of developers, ensuring that users have access to the latest features and security enhancements. Overall, WordPress is a versatile and powerful tool for creating and managing online content.

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  • 30. 

    What is the difference between Wordpress Posts and Wordpress Pages?

    • There is absolutely no difference between Posts and Pages.

    • Posts are entries listed in reverse chronological order on the site homepage and Pages are static and are not listed by date.

    • Pages are entries listed in reverse chronological order on the site homepage and Posts are static and are not listed by date.

    • None of the above.

    Correct Answer
    A. Posts are entries listed in reverse chronological order on the site homepage and Pages are static and are not listed by date.
    Explanation
    Posts and Pages in WordPress have distinct characteristics. Posts are dynamic entries that are listed in reverse chronological order on the site homepage. They are typically used for blog content or news updates. On the other hand, Pages are static and are not listed by date. They are usually used for static content like About Us, Contact, or other informational pages. The correct answer accurately describes this difference between Posts and Pages in WordPress.

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  • 31. 

    What is Wordpress Template?

    • Template is only the front page of my Wordpress blog.

    • Templates are the bits of code which provide instructions and requests for information stored within the WordPress database.

    • Templates are the files which control how your WordPress site will be displayed on the Web.

    • Template is a main theme configuration file.

    Correct Answer
    A. Templates are the files which control how your WordPress site will be displayed on the Web.
    Explanation
    Templates are the files that determine the layout and design of a WordPress website. They control how the content is displayed on the front end of the site, including the arrangement of elements such as headers, footers, sidebars, and content areas. Templates provide a structure for organizing and presenting the information stored in the WordPress database. By modifying templates, users can customize the appearance and functionality of their WordPress site to suit their specific needs and preferences.

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  • 32. 

    What is the meaning of CPC?

    • Cost per Conversion

    • Cost per Country

    • Cost per Campaign

    • None of the above

    Correct Answer
    A. None of the above
    Explanation
    CPC stands for Cost per Click, which refers to the amount of money an advertiser pays for each click on their advertisement. None of the given options correctly define the meaning of CPC.

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  • 33. 

    Which user characteristics are you able to target your ads?

    • Behavior

    • Interest

    • Gender

    • Age

    • All of the above

    Correct Answer
    A. All of the above
    Explanation
    You are able to target your ads based on behavior, interests, gender, and age. This means that you can tailor your advertisements to specific user characteristics, allowing you to reach a more relevant audience and increase the effectiveness of your ad campaigns. By targeting based on behavior, you can reach users who have exhibited certain actions or patterns, while targeting based on interests allows you to reach users who have shown an interest in specific topics. Gender and age targeting allows you to further narrow down your audience based on demographic information.

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  • 34. 

    What are the different types of administrative permissions for advertising accounts?

    • Advertiser

    • Admin

    • Analyst

    • All of the above

    • None of the above

    Correct Answer
    A. All of the above
    Explanation
    The correct answer is "All of the above." This means that all three types of administrative permissions for advertising accounts - Advertiser, Admin, and Analyst - are available. Advertisers have full control over the account, admins have the ability to manage users and account settings, and analysts have access to view and analyze the account's performance data.

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  • 35. 

    What are some of the relevant Marketing Aspects (apart from Digital Marketing) that EduToys can use to reach its primary objective i.e. increasing revenues?  Select from - Marketing Research, Corporate Sales, Retail Marketing and Branding and Advertising.

    • Marketing Research (better understand the target market segment and customer preferences)

    • Branding and Advertising (advertise on TV, radio, newspapers etc)

    • Retail Marketing (creating a distribution channel to sell to shops)

    • Corporate Sales (to sell to retailers such as WalMart, K-Mart, Amazon, Alibaba etc)

    • Corporate Sales and Digital Marketing

    • All of the Above

    Correct Answer
    A. All of the Above
    Explanation
    EduToys can use marketing research to better understand their target market segment and customer preferences, which will help them tailor their products and marketing strategies accordingly. They can also utilize branding and advertising to reach a wider audience by advertising on various platforms such as TV, radio, and newspapers. Retail marketing can be employed to create a distribution channel and sell their products directly to shops. Additionally, corporate sales can be pursued to sell their products to retailers like WalMart, K-Mart, Amazon, Alibaba, etc. By utilizing all of these marketing aspects, EduToys can increase their revenues and reach their primary objective.

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  • 36. 

    For a website selling IT training courses, Which Is an Effective Negative Keyword?

    • Java

    • Services

    • Python

    • CCNA

    Correct Answer
    A. Services
    Explanation
    An effective negative keyword for a website selling IT training courses would be "Services". This is because the website is focused on selling courses, not services. By adding "Services" as a negative keyword, the website can prevent their ads from showing up in search results related to IT services, ensuring that their ads are only displayed to users who are specifically looking for training courses.

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  • 37. 

    Which distribution channel is the most stable for business usage?

    • WhatsApp

    • Twitter

    • Facebook

    • Email

    Correct Answer
    A. Email
    Explanation
    Email is the most stable distribution channel for business usage because it has been around for a long time and is widely used and accepted by businesses. It provides a reliable and secure means of communication, allowing businesses to send and receive important information, documents, and messages. Email also offers features such as attachments and the ability to organize and categorize messages, making it a convenient and efficient channel for business communication. Additionally, email is not subject to the limitations or restrictions that may be imposed by social media platforms, making it a more reliable and stable option.

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  • 38. 

    Tools to do keywords research

    • All of these

    • Word trackers

    • Google insights for search

    • Adwords keyword tool

    Correct Answer
    A. All of these
    Explanation
    The correct answer is all of these. This means that all the mentioned tools, including word trackers, Google insights for search, and the AdWords keyword tool, can be used to conduct keyword research. These tools provide valuable insights and data on keyword popularity, search volume, and competition, helping users optimize their content and improve their website's visibility in search engine results.

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  • 39. 

    Tracking: Enabling email tracking is important for gathering what?

    • Deliverability.

    • Opens & clicks.

    • Statistics

    • Analytics

    Correct Answer
    A. Analytics
    Explanation
    Enabling email tracking is important for gathering analytics. By tracking emails, you can collect data on various metrics such as open rates, click-through rates, bounce rates, and unsubscribe rates. These analytics provide insights into the effectiveness of your email campaigns, allowing you to measure the success of your marketing efforts and make data-driven decisions to improve future campaigns.

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  • 40. 

    Cost per Click (CPC) and cost per 1,000 impressions (CPM) bids cannot be edited.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    The given answer is false. CPC and CPM bids can be edited. Cost per Click (CPC) is a bidding strategy where advertisers pay for each click on their ads, and cost per 1,000 impressions (CPM) is a bidding strategy where advertisers pay for every 1,000 ad impressions. Both CPC and CPM bids can be adjusted and edited by advertisers to optimize their campaign performance and budget allocation.

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  • 41. 

    Amazon, eBay, Alibaba are examples of ___________?

    • Online Networking

    • Collaborative sites

    • Online Marketplaces

    • Allocated Budget

    Correct Answer
    A. Online Marketplaces
    Explanation
    Amazon, eBay, and Alibaba are examples of online marketplaces. Online marketplaces are platforms where multiple sellers can list and sell their products or services to a wide range of customers. These platforms provide a centralized location for buyers and sellers to connect and conduct transactions. Users can browse through various products or services, compare prices, and make purchases directly from different sellers. Online marketplaces often offer a wide range of products and services, making it convenient for buyers to find what they need in one place.

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  • 42. 

    As per the SMstudy® Guide, which of the following is NOT one of the valid purposes behind a company putting up a website?

    • Support their brand position

    • Do negative publicity of competitors

    • PR tool

    • Forum for customer feedback

    Correct Answer
    A. Do negative publicity of competitors
    Explanation
    A company putting up a website does not have the purpose of doing negative publicity of competitors. The main purposes behind a company putting up a website are to support their brand position, serve as a PR tool, and provide a forum for customer feedback. Doing negative publicity of competitors is not a valid purpose as it goes against ethical business practices and can harm the company's reputation.

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  • 43. 

    An unsatisfied customer has left a series of negative posts on the Facebook page of XYZ Corp. As the Social Media Executive of the company, what is your best response to this action?

    • Deleting the chain of posts and subsequent comments in them

    • Block the customer from the page to prevent further posts

    • Reply to the customers in their posts and offer a solution, if possible

    • None of the above

    Correct Answer
    A. Reply to the customers in their posts and offer a solution, if possible
    Explanation
    The best response to an unsatisfied customer leaving negative posts on the Facebook page of XYZ Corp would be to reply to the customers in their posts and offer a solution, if possible. This approach shows that the company acknowledges the customer's concerns and is actively trying to resolve the issue. It also demonstrates good customer service and a willingness to address problems publicly, which can help improve the company's reputation among other customers who may be reading the posts. Deleting the posts or blocking the customer may be seen as avoiding the problem or ignoring the customer's concerns.

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  • 44. 

    What is the right way to handle negative criticism on social media

    • Be aggressive and ban those who complaint against your brand

    • Ignore the complaints of the users

    • Bribe the users who are complaining to shut up

    • Listen to their complaints, address & resolve their queries quickly

    Correct Answer
    A. Listen to their complaints, address & resolve their queries quickly
    Explanation
    The correct answer is to listen to the complaints, address them, and resolve the queries quickly. This approach shows that the brand values its customers and is willing to take their feedback seriously. By addressing and resolving the complaints, the brand can improve its products or services and maintain a positive reputation. Ignoring the complaints or being aggressive and banning users can further escalate the situation and damage the brand's image. Bribing the users is unethical and can lead to legal consequences.

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  • 45. 

    What is organic traffic?

    • Visitors coming from Social Media websites

    • Visitors coming from natural search results

    • Visitors coming from your affiliate websites

    • Visitors coming from Emails

    Correct Answer
    A. Visitors coming from natural search results
    Explanation
    Organic traffic refers to visitors who come to a website through natural search engine results. These visitors find the website by typing relevant keywords into a search engine and clicking on the organic (non-paid) search results. This type of traffic is considered valuable as it indicates that the website is ranking well in search engine algorithms and is attracting visitors who are genuinely interested in its content or products.

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  • 46. 

    What is the difference between PPC and SEO?

    • SEO generates organic traffic while PPC is used for branding

    • PPC has direct influence on domain authority, SEO has only indirect effect

    • SEO falls under SEM, PPC is a part of Analytics

    • PPC is usually faster, SEO success sustains better long-term

    Correct Answer
    A. SEO generates organic traffic while PPC is used for branding
    Explanation
    SEO (Search Engine Optimization) and PPC (Pay-Per-Click) are two different strategies used in digital marketing. SEO focuses on optimizing a website to improve its visibility in search engine rankings, which in turn generates organic (unpaid) traffic to the website. On the other hand, PPC involves paying for advertisements that appear on search engine results pages, social media platforms, or other websites. PPC is commonly used for branding purposes, as it allows businesses to reach a wider audience and increase brand awareness through targeted advertisements. Therefore, the given answer correctly highlights the difference between SEO and PPC in terms of their primary purposes.

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  • 47. 

    Which one of the following is a WordPress role?

    • Admin

    • Editor

    • Author

    • Subscriber

    • All of the above

    Correct Answer
    A. All of the above
    Explanation
    All of the options listed (Admin, Editor, Author, Subscriber) are valid WordPress roles. WordPress roles determine the level of access and capabilities that a user has within a WordPress website. The "Admin" role has the highest level of access and control, while the "Editor" role is responsible for managing and publishing content. The "Author" role can create and publish their own posts, and the "Subscriber" role has the least privileges, allowing users to only manage their own profile and leave comments. Therefore, the correct answer is "All of the above" as all the listed options are WordPress roles.

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  • 48. 

    You can change your Wordpress themes using?

    • Wordpress Appearance

    • Wordpress Settings

    • Wordpress Plugins

    • Wp-config.php file

    Correct Answer
    A. Wordpress Appearance
    Explanation
    In WordPress, you can change your themes by accessing the "WordPress Appearance" option. This option allows you to customize the look and feel of your website by selecting and activating different themes. Themes control the overall design, layout, and functionality of your WordPress site, so changing the theme can significantly alter its appearance. The "WordPress Settings" option is used for configuring various settings related to your website, while "WordPress Plugins" are used to extend the functionality of your site. The "wp-config.php" file, on the other hand, is a configuration file that contains various settings for your WordPress installation, but it is not directly used for changing themes.

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  • 49. 

    Which one of the following aspects of sales and marketing are considered “Essential Marketing Aspects"

    • Marketing Strategy and Marketing Research

    • Digital Marketing and Branding and Advertising

    • Branding and Advertising and Corporate Sales

    • Corporate Sales and Retail Marketing

    Correct Answer
    A. Marketing Strategy and Marketing Research
    Explanation
    The essential marketing aspects are marketing strategy and marketing research because they are fundamental components of any successful marketing campaign. Marketing strategy involves determining the overall approach and goals for marketing activities, while marketing research involves gathering and analyzing data to understand consumer behavior, market trends, and competitors. These aspects help businesses make informed decisions and develop effective marketing plans to reach their target audience and achieve their objectives.

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Quiz Review Timeline (Updated): Mar 21, 2023 +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Mar 21, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Jan 24, 2019
    Quiz Created by
    Seyi Adetunji

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