Incircle Digital Marketing Training Assessment

99 Questions | By Seyiadetunji | Updated: Mar 21, 2022 | Attempts: 280

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Incircle Digital Marketing Training Assessment - Quiz

Incircle Online Student Training assessment programme

Questions and Answers

1.

Which of the following services CANNOT be used to process online payments?
- A.
  
  Quora
- B.
  
  Braintree
- C.
  
  Google Wallet
- D.
  
  Paypal
2.

Amazon, eBay, Alibaba are examples of ___________?
- A.
  
  Online Networking
- B.
  
  Collaborative sites
- C.
  
  Online Marketplaces
- D.
  
  Allocated Budget
3.

According to the SMstudy® Guide, which of the following can be used by companies to monitor and improve relationships with current and potential customers?
- A.
  
  Incorporating various feedback mechanisms
- B.
  
  Giving promotions and offers to customers
- C.
  
  Providing valuable content to users
- D.
  
  All of the above
4.

Which one of the following strategies defines how a company will position, target, market, and sell its planned products?
- A.
  
  Corporate Product Strategy
- B.
  
  Corporate Marketing Strategy
- C.
  
  Corporate Operations Strategy
- D.
  
  Corporate Finance Strategy
5.

What can be deemed as an advantage of marketing through the online marketplace?
- A.
  
  Easy customer acquisition
- B.
  
  Demos and product reviews are provided online
- C.
  
  Customer can make his or her purchase online
- D.
  
  All of the above
6.

Which one of the following Aspects of Sales and Marketing is necessary in determining a product’s objective, price, distribution strategy, and budget for its marketing?
- A.
  
  Corporate Sales
- B.
  
  Market Research
- C.
  
  Retail Marketing
- D.
  
  Marketing Strategy
7.

Which one of the following aspects of sales and marketing are considered “Essential Marketing Aspects"
- A.
  
  Marketing Strategy and Marketing Research
- B.
  
  Digital Marketing and Branding and Advertising
- C.
  
  Branding and Advertising and Corporate Sales
- D.
  
  Corporate Sales and Retail Marketing
8.

Match each web service in column A with its primary function in column B.
- A.
  
  I-a, ii-b, iii-c, iv-d
- B.
  
  I-d, ii-c, iii-b, iv-a
- C.
  
  I-b, ii-a, iii-d, iv-c
- D.
  
  None of the above
9.

What are some of the relevant Marketing Aspects (apart from Digital Marketing) that EduToys can use to reach its primary objective i.e. increasing revenues? Select from - Marketing Research, Corporate Sales, Retail Marketing and Branding and Advertising.
- A.
  
  Marketing Research (better understand the target market segment and customer preferences)
- B.
  
  Branding and Advertising (advertise on TV, radio, newspapers etc)
- C.
  
  Retail Marketing (creating a distribution channel to sell to shops)
- D.
  
  Corporate Sales (to sell to retailers such as WalMart, K-Mart, Amazon, Alibaba etc)
- E.
  
  Corporate Sales and Digital Marketing
- F.
  
  All of the Above
10.

Which of the following is NOT a tool that can be used to carry out digital marketing activities by an e-commerce company?
- A.
  
  Search Engine Marketing
- B.
  
  Social Media Marketing
- C.
  
  Mobile Device Marketing
- D.
  
  Telemarketing
11.

Which of the following processes needs to be completed first for a company to identify the digital marketing options available and select the one that will best suit its purposes?
- A.
  
  Understanding the available DM channels
- B.
  
  Creating a mobile platform—an app or a mobile website
- C.
  
  Evaluating each available channel
- D.
  
  Evaluating how competitors use DM channels
12.

Which of the following is an activity involved in improving each step of the conversion hierarchy step?
- A.
  
  Defining revenue as primary metric
- B.
  
  Reducing the number of customers dropping out
- C.
  
  Reducing the number of customers in step 1 of the conversion hierarchy
- D.
  
  None of the above
13.

________________ can be used by companies to get detailed statistics about the performance of their website including visitor traffic, audience geographic profiles, and visitor flow to different website pages.
- A.
  
  Compete
- B.
  
  Alexa
- C.
  
  Google Analytics
- D.
  
  Quantcast
14.

A beauty cream manufacturing company has decided to create a website where it will also be selling its products. The target customers of the company are 18- to 35-year-old working women who are technically savvy. Which of the following should NOT be a characteristic of the website from a consumer perspective?
- A.
  
  Simple website containing basic webpages
- B.
  
  Intricate and interactive website
- C.
  
  Information-rich website
- D.
  
  Ability to showcase products as per personal preference
15.

In which of the following scenarios is the entire Distribution Strategy closely linked to the Digital Marketing Strategy?
- A.
  
  When there is one intermediary between the company and the end customer
- B.
  
  When there are two or more intermediaries between the company and the end customer
- C.
  
  Both A and B
- D.
  
  When the product is entirely distributed through online channels
16.

According to the SMstudy® Guide, which of the following is an output of the Evaluate DM Channels process?
- A.
  
  Meetings and Discussions
- B.
  
  External Expertise
- C.
  
  Integrated DM Channel Plan
- D.
  
  Evaluation of DM Channel Interactions
17.

ABC Inc., an e-commerce giant, has decided to run maintenance work on its website. For this purpose, the website will be unavailable to customers for 4 hours. The company may lose sales and some loyal customers during these hours. Which of the following is the best way to inform customers about it beforehand so as to keep their faith in the company?
- A.
  
  Send emails to every customer and apologize to them for the inconvenience
- B.
  
  Post about the maintenance hours on the social networking pages of the company
- C.
  
  None of the above
- D.
  
  Both A and B
18.

As the Marketing Manager of a travel website, you need to identify the sales performance of each product for all digital marketing channels that include both a website and a smartphone app. As per the SMstudy® Guide, which of the following is NOT a primary metric that can be used for this purpose?
- A.
  
  Inquiries
- B.
  
  Sales
- C.
  
  New subscriptions
- D.
  
  Website visits
19.

As per the SMstudy® Guide, which of the following is one of the tools used for the Understand Available DM Channels process?
- A.
  
  Expert Training and Knowledge-Sharing Workshop
- B.
  
  Meetings and Discussions
- C.
  
  Explore Websites
- D.
  
  All of the above
20.

Match the Internet sites and services in Column A with their category in Column B.
- A.
  
  A-II, b-III, c-IV, d-I
- B.
  
  A-I, b-II, c-III, d-IV
- C.
  
  A-IV, b-III, c-II, d-I
- D.
  
  None of the above
21.

Reddit and StumbleUpon are examples of _____________?
- A.
  
  Video sharing sites
- B.
  
  Content discovery sites
- C.
  
  Professional networking sites
- D.
  
  None of the above
22.

Sponsored ads are examples of ______________?
- A.
  
  Paid Opportunities
- B.
  
  Earned Opportunities
- C.
  
  Shared Opportunities
- D.
  
  Free Opportunities
23.

Which of the following is NOT one of the steps of SMstudy® DM Evaluation and Improvement Tool?
- A.
  
  Set up metrics and targets to to Measure Improvements in Each Step
- B.
  
  Identify conversion hierarchies
- C.
  
  Identify resources for each step
- D.
  
  None of the above
24.

As per the SMstudy® Guide, which of the following is one of the inputs of the Evaluate DM Channels process?
- A.
  
  Meetings and Discussions
- B.
  
  Pricing Strategy
- C.
  
  External Expertise
- D.
  
  Evaluation of DM Channel Interactions
25.

As per the SMstudy® Guide, companies typically market their products or services to targeted audiences based on _____.
- A.
  
  Demographics
- B.
  
  Physiology
- C.
  
  Nationality
- D.
  
  None of the above