Flypaper Quarterly Quiz 2.0: The Return

If a website has "http://" instead of "https://", it means that the site is not secure. The "http://" protocol is the standard method of transmitting data between a web browser and a website, but it does not encrypt the data being transmitted. This means that any information entered on the website, such as passwords or credit card details, could potentially be intercepted by hackers. On the other hand, websites that use "https://" have an added layer of security through SSL (Secure Sockets Layer) encryption, which ensures that the data transmitted between the browser and the website is encrypted and protected from unauthorized access.

Sprout Social is the social posting tool used in Flypaper. It is likely preferred because it offers a comprehensive set of features for managing and scheduling social media posts, monitoring social media activity, and analyzing performance. It allows salespeople to effectively manage their social media presence and engage with their audience. Hootsuite, SocialCircle, and HubSpot are other social media management tools, but the correct answer specifically mentions Sprout Social as the tool used in Flypaper.

Yes clients are free to post on their own in addition to our posting it actually brings even more authenticity to their pages. 

The correct answer is "It allows a client to pay less for a click than their competitors." Quality score is important because it determines the cost per click (CPC) for advertisers in pay-per-click (PPC) advertising. A higher quality score means a lower CPC, allowing the client to save money and potentially outbid their competitors while still maintaining a high ad position. This can result in a higher return on investment (ROI) and better overall campaign performance.

HubSpot is the correct answer because it is stated as the name of the new CRM in Flypaper.

Social Accounts cannot be added to the CRM system. The CRM system is designed to manage and store information about companies, contacts, and deals. Social accounts, such as social media profiles, are not typically included in a CRM system as they are managed separately and do not provide the same type of information as companies, contacts, and deals.

Meetings can be logged in the CRM even if they have already happened because the CRM system allows users to record and track past interactions and activities. This feature enables users to maintain a comprehensive record of all meetings, including those that have already taken place. Logging past meetings in the CRM provides a historical reference and helps in tracking communication and follow-up actions.

Local Listing Cleanup is not included in the $499 Online Presence package.

If a client buys social but doesn't have Facebook, the company will create a Facebook account for the client and then provide them with access to it.

High quality content is the most effective form of SEO in online presence because it attracts and engages users, increases website traffic, and improves search engine rankings. When content is valuable, informative, and relevant to the target audience, it encourages users to spend more time on the website, reduces bounce rates, and increases the likelihood of social sharing and backlinking. This, in turn, signals search engines that the website is trustworthy and authoritative, leading to higher rankings in search results. Keywords, HTML tags, and pictures are important elements in SEO, but without high quality content, they won't have as much impact.

The correct answer is 30 days. This is the length of time that is typically communicated to clients for building a website. While some markets may be faster than others, 30 days is the standard timeframe that is taught.

The correct answer is Twitter. The question mentions that there is one platform that they stopped listing as a platform they would post on. Since the announcement was made at the summit last year in #Memphis, it implies that Twitter is the platform they stopped using for posting.

SEM (Search Engine Marketing) involves optimizing a website's visibility in search engine results by targeting specific keywords. If a website does not feature the keywords that a client wants to go after, there is no point in doing SEM for that website. The purpose of SEM is to attract relevant traffic by focusing on specific keywords, so if those keywords are not present on the website, SEM efforts would be ineffective. Therefore, the correct answer is "No."

CTR stands for Click Through Rate, which refers to the percentage of people who click on a specific link or advertisement after seeing it. This metric is commonly used in Search Engine Marketing to measure the effectiveness of an ad campaign or search engine results page. It helps advertisers and marketers understand how well their ads are performing and whether they are attracting the desired audience.

The correct answer is 100%. This means that the management fee on additional FB spend is equal to the amount spent. For example, if you spend $100 on Facebook advertising, the management fee would also be $100. This indicates that the fee is a percentage-based fee rather than a fixed amount or a sliding scale.

The correct answer is "Spend" because the sentence states that Flypaper now sells Precision Targeting by something, and out of the given options, "Spend" is the only one that makes sense in this context. It implies that Precision Targeting is sold based on the amount of money spent by the customers.

The correct answer is $1000. This is the minimum amount of spend required when requesting a proposal from the SEM Team.

The correct answer is "funnel booster" or any variation of the same name. This package includes both SEM (Search Engine Marketing) and PT (Pay-Per-Click) features.