.
The amount a company pays a customer to try their product
The average cost of marketing spent per new customer
The cost of marketing staff
The cost to beat competitors
Product, Price, Placement, Promotion
Position, Price, Production, Premature
Product, Promotion, Procedures, Procurement
Placement, Production, Procurement, Procedures
Stop promoting the site
Constantly monitor and improve their site in order to maintain their ranking
Revise the site once in awhile
Sell advertising on their site
Focus on one specific technique such as direct email
Use a myriad of methods online
Spend a lot of money on it
Use email marketing first
When marketers show up for work wearing white hats
Dishonest techniques for gaining higher rankings
Ethical and honest methods of increasing page rankings
Software used to increase rankings
Not important at all, does not factor in
Mildly important to keep customers happy
It is the only thing which creates a higher ranking in search engines
Very important, new content especially
It creates work for employees at the company
It builds branding, creates awareness and a connection with potential clients
It gives people a chance to opt out of ever talking to your company again
Required by law
A page which has a linkable outline of all of the pages on a website
A site with only 1 page
A site with special deals for purchasers
A special ranking with search engines
Google will find the web pages about Certification and also containing the word “Networking”
Google will find all the web pages containing the words “Certification” and “Networking”
Google will find all the web pages in which the words “Certification” and “Networking” appear together
Google will find the web pages about Certification that do not contain the word Networking
It should be about 50 characters in length
The description should not contain the keywords
If the meta description is not included, the search engines will use the meta keywords for information
Google uses the meta description to generate the search engine results pages
Repeated submission of the Sitemap to Google could be penalized
It is possible to create and submit specialized Sitemaps to Google for Video and Mobile content
The Sitemap acceptable to Google follows an XML format
Barrier words
Non-indexable words
Slow words
Stop words
Targeting synonyms of the main keyword
Targeting the highest searched keywords only
Copying competitor keywords
Optimizing five or more keywords per page
Crawler-based Search Engines
Human-Powered Directories
Hybrid Search Engines
Meta Search Engines
True
False
Creating a subdomain with the hottest keyword and creating duplicate copies of existing pages on it
Filling your pages with keywords, whether relevant to the page content or not
Creating a page which serves a different content to the search engine bots and different to human users
None of the above
True
False
It will allow Google to crawl any of the dynamically generated pages. It will also allow the altavista scooter bot to access every page
It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the altavista scooter bot from accessing any page
It will disallow Google from crawling any of the dynamically generated pages. It will allow the altavista scooter bot to access every page
None of the above
56
60
70
80
True
False
Change history
Conversions
Google Analytics
Google AdSense
excessive capitalization
product price
incorrect grammar
numerals
28
30
35
40
Keyword
Campaign
AdWords Account
No limit
100 characters
140 characters
200 characters