How Much Do You Know About Digital Marketing? Trivia Quiz

40 Questions | Total Attempts: 214

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How Much Do You Know About Digital Marketing? Trivia Quiz - Quiz

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Questions and Answers
  • 1. 
     What is “cost per customer acquisition”? 
    • A. 

      The amount a company pays a customer to try their product

    • B. 

      The average cost of marketing spent per new customer

    • C. 

      The cost of marketing staff

    • D. 

      The cost to beat competitors

  • 2. 
    What are the four P’s of marketing?
    • A. 

      Product, Price, Placement, Promotion

    • B. 

      Position, Price, Production, Premature

    • C. 

      Product, Promotion, Procedures, Procurement

    • D. 

      Placement, Production, Procurement, Procedures

  • 3. 
    What should a company do once it achieves its search engine ranking goals? 
    • A. 

      Stop promoting the site

    • B. 

      Constantly monitor and improve their site in order to maintain their ranking

    • C. 

      Revise the site once in awhile

    • D. 

      Sell advertising on their site

  • 4. 
    What is the best way to make internet marketing effective?
    • A. 

      Focus on one specific technique such as direct email

    • B. 

      Use a myriad of methods online

    • C. 

      Spend a lot of money on it

    • D. 

      Use email marketing first

  • 5. 
     What is meant by “white hat”?
    • A. 

      When marketers show up for work wearing white hats

    • B. 

      Dishonest techniques for gaining higher rankings

    • C. 

      Ethical and honest methods of increasing page rankings

    • D. 

      Software used to increase rankings

  • 6. 
    How important is content on a site when optimizing it?
    • A. 

      Not important at all, does not factor in

    • B. 

      Mildly important to keep customers happy

    • C. 

      It is the only thing which creates a higher ranking in search engines

    • D. 

      Very important, new content especially

  • 7. 
    What is the purpose of sending a monthly newsletter?
    • A. 

      It creates work for employees at the company

    • B. 

      It builds branding, creates awareness and a connection with potential clients

    • C. 

      It gives people a chance to opt out of ever talking to your company again

    • D. 

      Required by law

  • 8. 
    What is a site index?
    • A. 

      A page which has a linkable outline of all of the pages on a website

    • B. 

      A site with only 1 page

    • C. 

      A site with special deals for purchasers

    • D. 

      A special ranking with search engines

  • 9. 
    What will happen if you type the words ‘Certification -Networking’ in the Google search box?
    • A. 

      Google will find the web pages about Certification and also containing the word “Networking”

    • B. 

      Google will find all the web pages containing the words “Certification” and “Networking”

    • C. 

      Google will find all the web pages in which the words “Certification” and “Networking” appear together

    • D. 

      Google will find the web pages about Certification that do not contain the word Networking

  • 10. 
    Which of the following statements is correct with regard to the description meta tag?
    • A. 

      It should be about 50 characters in length

    • B. 

      The description should not contain the keywords

    • C. 

      If the meta description is not included, the search engines will use the meta keywords for information

    • D. 

      Google uses the meta description to generate the search engine results pages

  • 11. 
    Which of the following statements about the Google Sitemap are correct:
    • A. 

      Repeated submission of the Sitemap to Google could be penalized

    • B. 

      It is possible to create and submit specialized Sitemaps to Google for Video and Mobile content

    • C. 

      The Sitemap acceptable to Google follows an XML format

  • 12. 
    Search engines do not index some common words (such as “or”, “and”, “when”, and “in”) within the webpage. What are these common words called?
    • A. 

      Barrier words

    • B. 

      Non-indexable words

    • C. 

      Slow words

    • D. 

      Stop words

  • 13. 
    Which of the following can be termed as good keyword selection and placement strategies?
    • A. 

      Targeting synonyms of the main keyword

    • B. 

      Targeting the highest searched keywords only

    • C. 

      Copying competitor keywords

    • D. 

      Optimizing five or more keywords per page

  • 14. 
    _________________ use both crawlers and directories to generate relevant results.
    • A. 

      Crawler-based Search Engines

    • B. 

      Human-Powered Directories

    • C. 

      Hybrid Search Engines

    • D. 

      Meta Search Engines

  • 15. 
    All major search engines are case sensitive.
    • A. 

      True

    • B. 

      False

  • 16. 
    Which of the following is an ethical SEO Technique?
    • A. 

      Creating a subdomain with the hottest keyword and creating duplicate copies of existing pages on it

    • B. 

      Filling your pages with keywords, whether relevant to the page content or not

    • C. 

      Creating a page which serves a different content to the search engine bots and different to human users

    • D. 

      None of the above

  • 17. 
    Implementing a 301 Permanent Redirects on the old pages to redirect to the new pages is a good idea from the SEO perspective.
    • A. 

      True

    • B. 

      False

  • 18. 
    What will the following robots.txt file do?User-agent:GooglebotDisallow:/*?User-agent:ScooterDisallow:
    • A. 

      It will allow Google to crawl any of the dynamically generated pages. It will also allow the altavista scooter bot to access every page

    • B. 

      It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the altavista scooter bot from accessing any page

    • C. 

      It will disallow Google from crawling any of the dynamically generated pages. It will allow the altavista scooter bot to access every page

    • D. 

      None of the above

  • 19. 
    Google displays up to _____ characters of a webpage’s Title Tag.
    • A. 

      56

    • B. 

      60

    • C. 

      70

    • D. 

      80

  • 20. 
    A Sitemap provides a list of internal links to user accessible pages on a website.
    • A. 

      True

    • B. 

      False

  • 21. 
    Which of the following is not a part of the “Tools” Feature of Google AdWords: 
    • A. 

      Change history

    • B. 

      Conversions

    • C. 

      Google Analytics

    • D. 

      Google AdSense

  • 22. 
     Google AdWords does not accept an Ad copy that includes: 
    • A. 

      excessive capitalization

    • B. 

      product price

    • C. 

      incorrect grammar

    • D. 

      numerals

  • 23. 
     In an Adwords ad, how many characters is the display URL limited to?
    • A. 

      28

    • B. 

      30

    • C. 

      35

    • D. 

      40

  • 24. 
    At which of the following levels may a daily budget be set? 
    • A. 

      Keyword

    • B. 

      Campaign

    • C. 

      AdWords Account

  • 25. 
    What is the character limit for posts on Twitter?
    • A. 

      No limit

    • B. 

      100 characters

    • C. 

      140 characters

    • D. 

      200 characters

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