How Much Do You Know About Digital Marketing? Trivia Quiz
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- 1.What is “cost per customer acquisition”?
- A.
The amount a company pays a customer to try their product
- B.
The average cost of marketing spent per new customer
- C.
The cost of marketing staff
- D.
The cost to beat competitors
- 2.What are the four P’s of marketing?
- A.
Product, Price, Placement, Promotion
- B.
Position, Price, Production, Premature
- C.
Product, Promotion, Procedures, Procurement
- D.
Placement, Production, Procurement, Procedures
- 3.What should a company do once it achieves its search engine ranking goals?
- A.
Stop promoting the site
- B.
Constantly monitor and improve their site in order to maintain their ranking
- C.
Revise the site once in awhile
- D.
Sell advertising on their site
- 4.What is the best way to make internet marketing effective?
- A.
Focus on one specific technique such as direct email
- B.
Use a myriad of methods online
- C.
Spend a lot of money on it
- D.
Use email marketing first
- 5.What is meant by “white hat”?
- A.
When marketers show up for work wearing white hats
- B.
Dishonest techniques for gaining higher rankings
- C.
Ethical and honest methods of increasing page rankings
- D.
Software used to increase rankings
- 6.How important is content on a site when optimizing it?
- A.
Not important at all, does not factor in
- B.
Mildly important to keep customers happy
- C.
It is the only thing which creates a higher ranking in search engines
- D.
Very important, new content especially
- 7.What is the purpose of sending a monthly newsletter?
- A.
It creates work for employees at the company
- B.
It builds branding, creates awareness and a connection with potential clients
- C.
It gives people a chance to opt out of ever talking to your company again
- D.
Required by law
- 8.What is a site index?
- A.
A page which has a linkable outline of all of the pages on a website
- B.
A site with only 1 page
- C.
A site with special deals for purchasers
- D.
A special ranking with search engines
- 9.What will happen if you type the words ‘Certification -Networking’ in the Google search box?
- A.
Google will find the web pages about Certification and also containing the word “Networking”
- B.
Google will find all the web pages containing the words “Certification” and “Networking”
- C.
Google will find all the web pages in which the words “Certification” and “Networking” appear together
- D.
Google will find the web pages about Certification that do not contain the word Networking
- 10.Which of the following statements is correct with regard to the description meta tag?
- A.
It should be about 50 characters in length
- B.
The description should not contain the keywords
- C.
If the meta description is not included, the search engines will use the meta keywords for information
- D.
Google uses the meta description to generate the search engine results pages
- 11.Which of the following statements about the Google Sitemap are correct:
- A.
Repeated submission of the Sitemap to Google could be penalized
- B.
It is possible to create and submit specialized Sitemaps to Google for Video and Mobile content
- C.
The Sitemap acceptable to Google follows an XML format
- 12.Search engines do not index some common words (such as “or”, “and”, “when”, and “in”) within the webpage. What are these common words called?
- A.
Barrier words
- B.
Non-indexable words
- C.
Slow words
- D.
Stop words
- 13.Which of the following can be termed as good keyword selection and placement strategies?
- A.
Targeting synonyms of the main keyword
- B.
Targeting the highest searched keywords only
- C.
Copying competitor keywords
- D.
Optimizing five or more keywords per page
- 14._________________ use both crawlers and directories to generate relevant results.
- A.
Crawler-based Search Engines
- B.
Human-Powered Directories
- C.
Hybrid Search Engines
- D.
Meta Search Engines
- 15.All major search engines are case sensitive.
- A.
True
- B.
False
- 16.Which of the following is an ethical SEO Technique?
- A.
Creating a subdomain with the hottest keyword and creating duplicate copies of existing pages on it
- B.
Filling your pages with keywords, whether relevant to the page content or not
- C.
Creating a page which serves a different content to the search engine bots and different to human users
- D.
None of the above
- 17.Implementing a 301 Permanent Redirects on the old pages to redirect to the new pages is a good idea from the SEO perspective.
- A.
True
- B.
False
- 18.What will the following robots.txt file do?User-agent:GooglebotDisallow:/*?User-agent:ScooterDisallow:
- A.
It will allow Google to crawl any of the dynamically generated pages. It will also allow the altavista scooter bot to access every page
- B.
It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the altavista scooter bot from accessing any page
- C.
It will disallow Google from crawling any of the dynamically generated pages. It will allow the altavista scooter bot to access every page
- D.
None of the above
- 19.Google displays up to _____ characters of a webpage’s Title Tag.
- A.
56
- B.
60
- C.
70
- D.
80
- 20.A Sitemap provides a list of internal links to user accessible pages on a website.
- A.
True
- B.
False
- 21.Which of the following is not a part of the “Tools” Feature of Google AdWords:
- A.
Change history
- B.
Conversions
- C.
Google Analytics
- D.
Google AdSense
- 22.Google AdWords does not accept an Ad copy that includes:
- A.
excessive capitalization
- B.
product price
- C.
incorrect grammar
- D.
numerals
- 23.In an Adwords ad, how many characters is the display URL limited to?
- A.
28
- B.
30
- C.
35
- D.
40
- 24.At which of the following levels may a daily budget be set?
- A.
Keyword
- B.
Campaign
- C.
AdWords Account
- 25.What is the character limit for posts on Twitter?
- A.
No limit
- B.
100 characters
- C.
140 characters
- D.
200 characters
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