How Much Do You Know About Digital Marketing? Trivia Quiz
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Questions and Answers
- 1.
What is “cost per customer acquisition”?
- A.
The amount a company pays a customer to try their product
- B.
The average cost of marketing spent per new customer
- C.
The cost of marketing staff
- D.
The cost to beat competitors
Correct Answer
B. The average cost of marketing spent per new customerExplanation
The term "cost per customer acquisition" refers to the average cost of marketing spent per new customer. This metric helps companies understand how much they are spending on marketing efforts to acquire each new customer. By calculating this cost, companies can evaluate the efficiency and effectiveness of their marketing campaigns and make informed decisions about their marketing budgets.Rate this question:
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- 2.
What are the four P’s of marketing?
- A.
Product, Price, Placement, Promotion
- B.
Position, Price, Production, Premature
- C.
Product, Promotion, Procedures, Procurement
- D.
Placement, Production, Procurement, Procedures
Correct Answer
D. Placement, Production, Procurement, ProceduresExplanation
The correct answer is "Product, Price, Placement, Promotion." These four P's of marketing are key elements that businesses focus on to effectively market their products or services. "Product" refers to the actual offering being sold, "Price" involves determining the appropriate pricing strategy, "Placement" refers to the distribution channels and locations where the product will be available, and "Promotion" involves the various marketing and advertising activities used to create awareness and generate sales.Rate this question:
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- 3.
What should a company do once it achieves its search engine ranking goals?
- A.
Stop promoting the site
- B.
Constantly monitor and improve their site in order to maintain their ranking
- C.
Revise the site once in awhile
- D.
Sell advertising on their site
Correct Answer
B. Constantly monitor and improve their site in order to maintain their rankingExplanation
Once a company achieves its search engine ranking goals, it should constantly monitor and improve their site in order to maintain their ranking. Search engine algorithms are constantly changing, and competitors are always trying to improve their own rankings. Therefore, it is important for the company to stay updated with these changes and make necessary adjustments to their site to ensure that it continues to rank well in search results. By constantly monitoring and improving their site, the company can maintain its visibility and attract organic traffic from search engines.Rate this question:
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- 4.
What is the best way to make internet marketing effective?
- A.
Focus on one specific technique such as direct email
- B.
Use a myriad of methods online
- C.
Spend a lot of money on it
- D.
Use email marketing first
Correct Answer
A. Focus on one specific technique such as direct emailExplanation
Focusing on one specific technique, such as direct email, is the best way to make internet marketing effective. By concentrating on a single method, businesses can allocate their time, resources, and efforts more efficiently. This allows for a deeper understanding of the chosen technique and enables marketers to refine their strategies, target specific audiences, and generate better results. Using a myriad of methods online or spending a lot of money on internet marketing may not yield the same level of effectiveness as a focused approach. Using email marketing first can also be a viable strategy, but it may not necessarily be the best or most effective technique for all businesses.Rate this question:
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- 5.
What is meant by “white hat”?
- A.
When marketers show up for work wearing white hats
- B.
Dishonest techniques for gaining higher rankings
- C.
Ethical and honest methods of increasing page rankings
- D.
Software used to increase rankings
Correct Answer
C. Ethical and honest methods of increasing page rankingsExplanation
The term "white hat" refers to ethical and honest methods of increasing page rankings. This means that marketers are using legitimate techniques that follow search engine guidelines to improve the visibility and ranking of their website. These methods focus on providing valuable content, optimizing website structure and design, and building high-quality backlinks. Unlike "black hat" techniques, which involve dishonest and manipulative practices, white hat strategies prioritize the user experience and long-term success of the website.Rate this question:
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- 6.
How important is content on a site when optimizing it?
- A.
Not important at all, does not factor in
- B.
Mildly important to keep customers happy
- C.
It is the only thing which creates a higher ranking in search engines
- D.
Very important, new content especially
Correct Answer
C. It is the only thing which creates a higher ranking in search enginesExplanation
Content is extremely important when optimizing a website because it plays a crucial role in determining the website's ranking in search engines. Search engines prioritize websites with high-quality, relevant, and fresh content. By regularly updating and improving the content on a site, it becomes more likely to rank higher in search engine results pages, leading to increased visibility and organic traffic. Therefore, content is not only important but also essential in creating a higher ranking in search engines.Rate this question:
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- 7.
What is the purpose of sending a monthly newsletter?
- A.
It creates work for employees at the company
- B.
It builds branding, creates awareness and a connection with potential clients
- C.
It gives people a chance to opt out of ever talking to your company again
- D.
Required by law
Correct Answer
B. It builds branding, creates awareness and a connection with potential clientsExplanation
Sending a monthly newsletter serves the purpose of building branding, creating awareness, and establishing a connection with potential clients. By regularly sharing updates, news, and valuable information, the company can strengthen its brand identity, increase visibility, and engage with its target audience. The newsletter allows the company to showcase its expertise, products, or services, and maintain a relationship with potential clients, ultimately leading to potential sales or business opportunities.Rate this question:
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- 8.
What is a site index?
- A.
A page which has a linkable outline of all of the pages on a website
- B.
A site with only 1 page
- C.
A site with special deals for purchasers
- D.
A special ranking with search engines
Correct Answer
A. A page which has a linkable outline of all of the pages on a websiteExplanation
A site index is a page that contains a linkable outline of all the pages on a website. It serves as a navigation tool for users to easily find and access different pages on the website. This helps improve user experience by providing a clear structure and organization of the website's content. Site indexes are commonly used on large websites with numerous pages to assist users in quickly locating the information they are looking for.Rate this question:
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- 9.
What will happen if you type the words ‘Certification -Networking’ in the Google search box?
- A.
Google will find the web pages about Certification and also containing the word “Networking”
- B.
Google will find all the web pages containing the words “Certification” and “Networking”
- C.
Google will find all the web pages in which the words “Certification” and “Networking” appear together
- D.
Google will find the web pages about Certification that do not contain the word Networking
Correct Answer
D. Google will find the web pages about Certification that do not contain the word NetworkingExplanation
If you type the words 'Certification -Networking' in the Google search box, Google will find the web pages about Certification that do not contain the word Networking. This is because the minus sign (-) is used as a Boolean operator in Google search, indicating that you want to exclude certain words from the search results. In this case, you are excluding the word "Networking" from the search, so Google will only show web pages related to Certification but without the word Networking.Rate this question:
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- 10.
Which of the following statements is correct with regard to the description meta tag?
- A.
It should be about 50 characters in length
- B.
The description should not contain the keywords
- C.
If the meta description is not included, the search engines will use the meta keywords for information
- D.
Google uses the meta description to generate the search engine results pages
Correct Answer
D. Google uses the meta description to generate the search engine results pagesExplanation
The correct answer is that Google uses the meta description to generate the search engine results pages. This means that the meta description plays a crucial role in influencing how a webpage appears in search engine results. It provides a concise summary of the webpage's content and helps users decide whether or not to click on the link. By including relevant and compelling information in the meta description, website owners can improve their chances of attracting clicks and driving traffic to their site.Rate this question:
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- 11.
Which of the following statements about the Google Sitemap are correct:
- A.
Repeated submission of the Sitemap to Google could be penalized
- B.
It is possible to create and submit specialized Sitemaps to Google for Video and Mobile content
- C.
The Sitemap acceptable to Google follows an XML format
Correct Answer
A. Repeated submission of the Sitemap to Google could be penalizedExplanation
Repeated submission of the Sitemap to Google could be penalized. This means that if you continuously submit the same Sitemap to Google multiple times, it could result in a penalty. It is important to only submit the Sitemap when there are significant changes or updates to the website's content.Rate this question:
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- 12.
Search engines do not index some common words (such as “or”, “and”, “when”, and “in”) within the webpage. What are these common words called?
- A.
Barrier words
- B.
Non-indexable words
- C.
Slow words
- D.
Stop words
Correct Answer
D. Stop wordsExplanation
Stop words are common words that search engines do not index within webpages. These words, such as "or," "and," "when," and "in," are considered to be too common and do not provide significant value in determining the relevance of a webpage to a search query. By excluding stop words from indexing, search engines can focus on more meaningful and relevant content to improve search results.Rate this question:
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- 13.
Which of the following can be termed as good keyword selection and placement strategies?
- A.
Targeting synonyms of the main keyword
- B.
Targeting the highest searched keywords only
- C.
Copying competitor keywords
- D.
Optimizing five or more keywords per page
Correct Answer
A. Targeting synonyms of the main keywordExplanation
Targeting synonyms of the main keyword can be termed as a good keyword selection and placement strategy. By targeting synonyms, a website can increase its chances of ranking higher in search engine results for a wider range of related keywords. This strategy allows for greater visibility and potential traffic, as different users may use different terms to search for the same topic. It also helps to avoid keyword stuffing and provides a more natural and user-friendly experience.Rate this question:
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- 14.
_________________ use both crawlers and directories to generate relevant results.
- A.
Crawler-based Search Engines
- B.
Human-Powered Directories
- C.
Hybrid Search Engines
- D.
Meta Search Engines
Correct Answer
D. Meta Search EnginesExplanation
Meta search engines use both crawlers and directories to generate relevant results. Crawlers are used to scan and index web pages, while directories are human-powered and involve manual categorization of websites. By combining these two approaches, meta search engines aim to provide a comprehensive and diverse range of search results. They gather information from multiple search engines and directories, eliminating the need for users to search multiple platforms individually. This allows for a more efficient and comprehensive search experience for users.Rate this question:
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- 15.
All major search engines are case sensitive.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
This statement is false because most major search engines are not case sensitive. This means that they do not differentiate between uppercase and lowercase letters when performing a search. For example, a search for "apple" would yield the same results as a search for "Apple" or "APPLE". However, there may be some search engines or specific search functions that are case sensitive, but this is not true for all major search engines.Rate this question:
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- 16.
Which of the following is an ethical SEO Technique?
- A.
Creating a subdomain with the hottest keyword and creating duplicate copies of existing pages on it
- B.
Filling your pages with keywords, whether relevant to the page content or not
- C.
Creating a page which serves a different content to the search engine bots and different to human users
- D.
None of the above
Correct Answer
D. None of the aboveExplanation
None of the given options is an ethical SEO technique. Creating duplicate copies of existing pages, filling pages with irrelevant keywords, and serving different content to search engine bots and human users are all considered unethical practices in SEO. Ethical SEO techniques focus on providing valuable and relevant content to users, optimizing website structure and design, and following search engine guidelines for improving organic search rankings.Rate this question:
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- 17.
Implementing a 301 Permanent Redirects on the old pages to redirect to the new pages is a good idea from the SEO perspective.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
Implementing a 301 Permanent Redirects on the old pages to redirect to the new pages is a good idea from the SEO perspective because it helps to maintain the link equity and authority of the old pages, which can positively impact the new pages' rankings in search engine results. By redirecting the old pages with a 301 redirect, search engines understand that the content has permanently moved to a new location and will transfer the ranking signals from the old pages to the new ones. This ensures that users and search engines can easily find and access the new pages, improving the overall SEO performance.Rate this question:
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- 18.
What will the following robots.txt file do?User-agent:GooglebotDisallow:/*?User-agent:ScooterDisallow:
- A.
It will allow Google to crawl any of the dynamically generated pages. It will also allow the altavista scooter bot to access every page
- B.
It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the altavista scooter bot from accessing any page
- C.
It will disallow Google from crawling any of the dynamically generated pages. It will allow the altavista scooter bot to access every page
- D.
None of the above
Correct Answer
B. It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the altavista scooter bot from accessing any pageExplanation
The given robots.txt file includes two directives. The "User-agent: Googlebot" directive specifies the rules for the Googlebot crawler. The "Disallow: /*" directive tells Googlebot not to crawl any URLs on the website. The "User-agent: Scooter" directive specifies the rules for the altavista scooter bot. The "Disallow:" directive with no value after it tells the altavista scooter bot not to access any page on the website. Therefore, the correct answer is that the robots.txt file will disallow Google from crawling any dynamically generated pages and will also disallow the altavista scooter bot from accessing any page.Rate this question:
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- 19.
Google displays up to _____ characters of a webpage’s Title Tag.
- A.
56
- B.
60
- C.
70
- D.
80
Correct Answer
C. 70Explanation
Google displays up to 70 characters of a webpage's Title Tag. The Title Tag is an HTML element that specifies the title of a webpage. It is displayed as the clickable headline in search engine results pages. Google typically shows the first 70 characters of the Title Tag, although it may vary depending on the pixel width rather than the character count. It is important to optimize the Title Tag within this limit to effectively convey the webpage's content and attract users to click on the search result.Rate this question:
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- 20.
A Sitemap provides a list of internal links to user accessible pages on a website.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
A sitemap is a file that lists all the pages on a website, allowing search engines to crawl and index the site more effectively. It serves as a guide for search engine bots and helps them understand the structure of the website. Additionally, a sitemap can also be used by users to navigate through the website easily, as it provides a list of internal links to all the user-accessible pages. Therefore, the statement that a sitemap provides a list of internal links to user-accessible pages on a website is true.Rate this question:
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- 21.
Which of the following is not a part of the “Tools” Feature of Google AdWords:
- A.
Change history
- B.
Conversions
- C.
Google Analytics
- D.
Google AdSense
Correct Answer
D. Google AdSenseExplanation
Google AdSense is not a part of the "Tools" feature of Google AdWords. Google AdSense is a separate program that allows website owners to earn money by displaying targeted ads on their websites. The "Tools" feature of Google AdWords includes tools such as Change history, Conversions, and Google Analytics, which are used for managing and optimizing ad campaigns.Rate this question:
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- 22.
Google AdWords does not accept an Ad copy that includes:
- A.
excessive capitalization
- B.
product price
- C.
incorrect grammar
- D.
numerals
Correct Answer
A. excessive capitalizationExplanation
Google AdWords does not accept an ad copy that includes excessive capitalization because it goes against their advertising policies. Excessive capitalization is often seen as spammy and can be considered as an attempt to grab attention or mislead users. Advertisements should follow proper grammar and avoid excessive use of capital letters to maintain a professional and trustworthy appearance.Rate this question:
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- 23.
In an Adwords ad, how many characters is the display URL limited to?
- A.
28
- B.
30
- C.
35
- D.
40
Correct Answer
C. 35Explanation
The display URL in an Adwords ad is limited to 35 characters. This means that the URL shown in the ad will be truncated if it exceeds 35 characters. It is important to keep the display URL concise and relevant to effectively convey the website or landing page that the ad is directing users to.Rate this question:
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- 24.
At which of the following levels may a daily budget be set?
- A.
Keyword
- B.
Campaign
- C.
AdWords Account
Correct Answer
B. CampaignExplanation
A daily budget can be set at the campaign level. This allows advertisers to allocate a specific amount of money that they are willing to spend on a particular campaign each day. By setting a daily budget at the campaign level, advertisers have more control over their spending and can ensure that they do not exceed their desired budget. This also allows them to allocate their budget strategically across different campaigns based on their goals and priorities.Rate this question:
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- 25.
What is the character limit for posts on Twitter?
- A.
No limit
- B.
100 characters
- C.
140 characters
- D.
200 characters
Correct Answer
C. 140 charactersExplanation
The character limit for posts on Twitter is 140 characters. This means that users can only write messages that are 140 characters or less in length. This limit was initially set to accommodate the constraints of SMS messaging, which had a limit of 160 characters. Twitter decided to reserve 20 characters for usernames, hence the 140-character limit for tweets. This restriction encourages users to be concise and creative with their messages, making Twitter a platform for short and snappy communication.Rate this question:
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- 26.
What is meant by “micro-blogging”?
- A.
Blogging daily
- B.
Blogs which are posted by companies, not individuals
- C.
Blogs with limited individual posts, limited by character count typically
- D.
Blogging from mobile devices
Correct Answer
C. Blogs with limited individual posts, limited by character count typicallyExplanation
Micro-blogging refers to the practice of posting short and concise blog posts, typically limited by a character count. Unlike traditional blogging, which allows for longer and more detailed posts, micro-blogging focuses on brevity and quick updates. This format is often associated with platforms like Twitter, where users can share their thoughts, news, or updates in a limited number of characters.Rate this question:
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- 27.
. What is the ultimate goal of a social network marketing plan?
- A.
To satisfy investors in the company
- B.
To justify spending in marketing
- C.
To find investors for a company
- D.
Drive potential customers to the company and give them an action item to perform
Correct Answer
D. Drive potential customers to the company and give them an action item to performExplanation
The ultimate goal of a social network marketing plan is to drive potential customers to the company and give them an action item to perform. This means that the objective is to attract and engage potential customers through social media platforms, encouraging them to take a specific action, such as making a purchase, signing up for a newsletter, or visiting the company's website. The focus is on converting social media users into active customers and generating measurable results for the company.Rate this question:
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- 28.
What is “guerilla marketing”?
- A.
Marketing geared towards animal lovers
- B.
Marketing which relies on time and energy rather than a large dollar budget
- C.
Aggressive sales techniques
- D.
Marketing using a large scale national budget
Correct Answer
B. Marketing which relies on time and energy rather than a large dollar budgetExplanation
Guerilla marketing is a marketing strategy that focuses on using unconventional and low-cost methods to promote a product or service. It relies on creativity, innovation, and the use of time and energy instead of a large budget. Guerilla marketing campaigns often involve viral marketing, street art, flash mobs, or other attention-grabbing tactics to generate buzz and engage with the target audience in a memorable way. This approach allows companies to achieve maximum impact with minimal financial resources.Rate this question:
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- 29.
How is site traffic useful in evaluating marketing?
- A.
Overall site traffic can be followed and a general idea of marketing’s impact on it can be determined
- B.
There is no correlation between site traffic and marketing
- C.
Ads can send receivers to a specific landing page, which can be tracked
- D.
Product sales from the company website can be attributed directly to the marketing campaign
Correct Answer
C. Ads can send receivers to a specific landing page, which can be trackedExplanation
Ads can send receivers to a specific landing page, which can be tracked. This means that by analyzing the traffic to the landing page, marketers can measure the effectiveness of their ads and evaluate the impact of their marketing efforts. By tracking the number of visitors, the duration of their stay, and the actions they take on the landing page, marketers can gain insights into how well their ads are performing and make data-driven decisions to optimize their marketing strategies.Rate this question:
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- 30.
What is “social media optimization”?
- A.
Creating content which easily creates publicity via social networks
- B.
Writing clear content
- C.
Creating short content which is easily indexed
- D.
Hiring people to create content for social networks
Correct Answer
A. Creating content which easily creates publicity via social networksExplanation
Social media optimization refers to the practice of creating content that is specifically designed to generate publicity and engagement through social media platforms. This involves creating content that is shareable, engaging, and easily spreadable across social networks. By focusing on creating content that resonates with the target audience and encourages them to share it with their network, social media optimization aims to increase brand visibility, drive traffic, and enhance the overall online presence of a business or individual.Rate this question:
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- 31.
Look at this series: F2, __, D8, C16, B32, ... What number should fill the blank?Vincent has a paper route. Each morning, he delivers 37 newspapers to customers in his neighborhood. It takes Vincent 50 minutes to deliver all the papers. If Vincent is sick or has other plans, his friend Thomas, who lives on the same street, will sometimes deliver the papers for him.
- A.
Vincent and Thomas live in the same neighborhood.
- B.
It takes Thomas more than 50 minutes to deliver the papers.
- C.
It is dark outside when Vincent begins his deliveries.
- D.
Thomas would like to have his own paper route.
Correct Answer
A. Vincent and Thomas live in the same neighborhood. -
- 32.
36 31 29 24 22 17 15
- A.
13 11
- B.
10 5
- C.
13 8
- D.
10 8
Correct Answer
D. 10 8Explanation
The given sequence starts with 36 and decreases by 5, 2, 5, 2, 5, and 2 successively. Then, it continues with 13 and decreases by 2 and 3. Finally, it follows the pattern of alternating between decreasing by 2 and 3. Therefore, the next two numbers in the sequence are 10 and 8.Rate this question:
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- 33.
9 16 23 30 37 44 51
- A.
59 66
- B.
56 62
- C.
58 66
- D.
58 65
Correct Answer
D. 58 65Explanation
The given sequence starts with 9 and increases by 7 each time. However, after reaching 51, the pattern changes and the numbers start decreasing. The second row adds 7 to the last number of the previous row. The third row subtracts 4 from the last number of the previous row. The fourth row adds 8 to the last number of the previous row. The fifth row subtracts 3 from the last number of the previous row. Therefore, the next numbers in the sequence would be 58 and 65.Rate this question:
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- 34.
Blueberries cost more than strawberries. Blueberries cost less than raspberries. Raspberries cost more than strawberries and blueberries. If the first two statements are true, the third statement is
- A.
True
- B.
False
- C.
Uncertain
- D.
Option 4
Correct Answer
A. TrueExplanation
Based on the given information, we can conclude that blueberries cost more than strawberries (first statement) and blueberries cost less than raspberries (second statement). Since raspberries cost more than both strawberries and blueberries (third statement), it is logical to say that the third statement is true. Therefore, the correct answer is true.Rate this question:
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- 35.
Apartments in the Riverdale Manor cost less than apartments in The Gaslight Commons. Apartments in the Livingston Gate cost more than apartments in the The Gaslight Commons. Of the three apartment buildings, the Livingston Gate costs the most. If the first two statements are true, the third statement is
- A.
True
- B.
False
- C.
Uncertain
- D.
Option 4
Correct Answer
A. TrueExplanation
The first statement states that apartments in Riverdale Manor cost less than apartments in The Gaslight Commons. The second statement states that apartments in Livingston Gate cost more than apartments in The Gaslight Commons. From these two statements, we can infer that apartments in Livingston Gate cost the most out of the three apartment buildings. Therefore, the third statement is true.Rate this question:
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- 36.
Which word does NOT belong with the others?
- A.
Parsley
- B.
Basil
- C.
Dill
- D.
Mayonnaise
Correct Answer
D. MayonnaiseExplanation
Parsley, basil, and dill are all herbs commonly used in cooking, while mayonnaise is a condiment. The first three items are all related to each other as herbs, while mayonnaise stands out as a different type of food item.Rate this question:
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- 37.
Which word does NOT belong with the others?
- A.
Tulip
- B.
Rose
- C.
Bud
- D.
Daisy
Correct Answer
C. BudExplanation
The word "Bud" does not belong with the others because it is not a type of flower like the other three options. Tulip, rose, and daisy are all different types of flowers, whereas "Bud" refers to the early stage of a flower before it blooms.Rate this question:
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- 38.
. Which word does NOT belong with the others?
- A.
Heading
- B.
Body
- C.
letter
- D.
Closing
Correct Answer
C. letterExplanation
The words "heading," "body," and "closing" are all related to a document or written communication, while "letter" is a specific type of document. Therefore, "letter" does not belong with the others as it is more specific and differentiates itself from the general category of documents.Rate this question:
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- 39.
B2CD, _____, BCD4, B5CD, BC6D
- A.
B2C2D
- B.
BC3D
- C.
B2C3D
- D.
BCD7
Correct Answer
B. BC3DExplanation
The given sequence follows a pattern where each term is formed by inserting a number between the letters B and CD. The number increases by 1 with each subsequent term. Therefore, the missing term should have the number 3 inserted between B and CD, resulting in BC3D.Rate this question:
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- 40.
CMM, EOO, GQQ, _____, KUU
- A.
GRR
- B.
GSS
- C.
ISS
- D.
ITT
Correct Answer
C. ISSExplanation
The pattern in the given sequence is that each letter is two positions ahead of the previous letter in the alphabet. Starting with C, the next letter is E, then G, and so on. Following this pattern, the missing letter should be two positions ahead of G, which is I. Therefore, the correct answer is ISS.Rate this question:
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