Omi Digital IQ Test

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| By Omiquiz

Omiquiz

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Quizzes Created: 1 | Total Attempts: 275

Questions: 30 | Attempts: 276 | Updated: Mar 20, 2023

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Mar 20, 2023

Quiz Edited by
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Jan 27, 2012

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Omi Digital IQ Test

These types of keywords are worth targeting for several reasons. There is less competition for them. They're generally cheaper. It's easier to achieve a high ranking with them. And they're higher converting because they're more specific. What are they called?

One reason to keep testing different ad copy and different landing pages is to increase your ____________, the measurement which determines the ad's relevance to the search.

1 in 3 mobile searches have __________ intent.

Once a prospect is filling out a form on your website, there is no harm in asking that user to fill in as much information as you can possibly get.

______________ is, by far, the #1 most use media channel on mobile devices.

Mobile marketing campaigns are generally ______________ traditional online marketing.

The term “Bounce Rate” is universally understood to mean the percentage of emails that fail to get delivered.

Which of the following is NOT true about cookies, the mechanism that allows the web server to both distinguish users from one another and track page views within and across visits?

Your web analytics program is returning results that don’t seem to jibe with what you already know about your visitors’ behavior. The first item you check is one of the most common reasons for web analytics program inaccuracies. What is that item?

Email marketing is the gateway to social media marketing. Which of the following is the most effective way to use your email marketing to drive traffic to your social media?

Web Analytics is defined as the study of optimizing the effectiveness of websites through the transformation of web related data into _______________.

The name of the organization dedicated to promoting a global understanding of web analytics is _______________________

What is the main measurement challenge to segmentation?

One method of collecting data, the industry standard, is page tagging. You’ll add page tags to every page from which you’d like to collect data. Which of the following is a disadvantage to page tagging?

The number one measure ISPs use to determine whether to deliver your E-mail or block it is:

Between 2007 - 2011, what was the fastest growing social network in terms of users?

Twitter was originally conceived as an SMS messaging tool. Because the typical cell phone only shows a certain number of characters on the first page of a message, Twitter posts, or "Tweets", are limited to that number of characters. What is that number?

When using Google Analytics to measure traffic to your website from your social media efforts, you'll want to custom segment your data so you can easily compare different campaigns. This is best accomplished by __________________

How many test subjects are recommended to catch 80-85% of Usability Problems in a simple, focused test of a relatively simple website?

What is the process of changing old 404 pages that have link connectivity to 301 redirect pages called?

PDFs should contain all of the following to assist in Optimization EXCEPT:

Where typical analytics programs such as Google Analytics give you __ data, marketing automation systems can provide you with data about the visitors to your website.

Lead Scoring is the process of assigning numerical scores to your leads for purposes of ranking and qualification. When using marketing automation, the lead score is derived by combining demographic data (e.g. job title, company size, etc..) with ______________________.

As related to sending emails as part of an email campaign, which of the following is the LEAST important to measure or understand?

What is SaaS?

Here’s the scenario. Your goal is for readers of your enewsletter to visit a specific landing page and download your white paper. How do you most accurately measure that goal?

Bit.ly is a url shortener. Instead of tweeting, for example, a long url such as “http://institute.onlinemarketingconnect.com/content-marketing-syllabus”, you’ll tweet a much shorter “bit.lya1b2c3.” Aside from shortening the url itself, what is an added marketing benefit of using bit.ly?

What open rate (percentage of recipients who open the email) is accurate to use as your baseline expectation for your enewsletters (assume that receipients have opted to receive the enewsletter)?

You decide to have your employees blog as part of your content marketing strategy. Before they do, however, it is important that they undergo social media training. What should they learn about in that training?

Omi Digital IQ Test

These types of keywords are worth targeting for several reasons. There is less competition for them. They're generally cheaper. It's easier to achieve a high ranking with them. And they're higher converting because they're more specific. What are they called?

One reason to keep testing different ad copy and different landing pages is to increase your ____________, the measurement which determines the ad's relevance to the search.

1 in 3 mobile searches have __________ intent.

Once a prospect is filling out a form on your website, there is no harm in asking that user to fill in as much information as you can possibly get.

______________ is, by far, the #1 most use media channel on mobile devices.

Mobile marketing campaigns are generally ______________ traditional online marketing.

The term “Bounce Rate” is universally understood to mean the percentage of emails that fail to get delivered.

Which of the following is NOT true about cookies, the mechanism that allows the web server to both distinguish users from one another and track page views within and across visits?

Your web analytics program is returning results that don’t seem to jibe with what you already know about your visitors’ behavior. The first item you check is one of the most common reasons for web analytics program inaccuracies. What is that item?

Email marketing is the gateway to social media marketing. Which of the following is the most effective way to use your email marketing to drive traffic to your social media?

Web Analytics is defined as the study of optimizing the effectiveness of websites through the transformation of web related data into _______________.

The name of the organization dedicated to promoting a global understanding of web analytics is _______________________

What is the main measurement challenge to segmentation?

One method of collecting data, the industry standard, is page tagging. You’ll add page tags to every page from which you’d like to collect data. Which of the following is a disadvantage to page tagging?

The number one measure ISPs use to determine whether to deliver your E-mail or block it is:

Between 2007 - 2011, what was the fastest growing social network in terms of users?

Twitter was originally conceived as an SMS messaging tool. Because the typical cell phone only shows a certain number of characters on the first page of a message, Twitter posts, or "Tweets", are limited to that number of characters. What is that number?

When using Google Analytics to measure traffic to your website from your social media efforts, you'll want to custom segment your data so you can easily compare different campaigns. This is best accomplished by __________________

How many test subjects are recommended to catch 80-85% of Usability Problems in a simple, focused test of a relatively simple website?

What is the process of changing old 404 pages that have link connectivity to 301 redirect pages called?

PDFs should contain all of the following to assist in Optimization EXCEPT:

Where typical analytics programs such as Google Analytics give you ____________ data, marketing automation systems can provide you with __________ data about the visitors to your website.

Lead Scoring is the process of assigning numerical scores to your leads for purposes of ranking and qualification. When using marketing automation, the lead score is derived by combining demographic data (e.g. job title, company size, etc..) with ______________________.

As related to sending emails as part of an email campaign, which of the following is the LEAST important to measure or understand?

What is SaaS?

Here’s the scenario. Your goal is for readers of your enewsletter to visit a specific landing page and download your white paper. How do you most accurately measure that goal?

Bit.ly is a url shortener. Instead of tweeting, for example, a long url such as “http://institute.onlinemarketingconnect.com/content-marketing-syllabus”, you’ll tweet a much shorter “bit.lya1b2c3.” Aside from shortening the url itself, what is an added marketing benefit of using bit.ly?

What open rate (percentage of recipients who open the email) is accurate to use as your baseline expectation for your enewsletters (assume that receipients have opted to receive the enewsletter)?

You decide to have your employees blog as part of your content marketing strategy. Before they do, however, it is important that they undergo social media training. What should they learn about in that training?

Where typical analytics programs such as Google Analytics give you __ data, marketing automation systems can provide you with data about the visitors to your website.