Omi Digital IQ Test

It's 140. Even though Twitter has evolved well beyond SMS for cell phones, the character limit is still in place. Because of this limitation, URL's are often too long to Tweet. Fortunately, url shorteners such as ow.ly and bit.ly help shorten URL's.

It’s trackable, and thus measurable. Bit.ly tells you exactly how many people have visited that page AND exactly how many people did so through the bit.ly link. It’s a tool worth knowing.

The more information they have to give, the likelier it is for them to abandon. When asking a prospect to fill out a form, ask as LITTLE as you possibly can (name/company/email/job title/phone) to qualify them. Progressive profiling is gathering data from your prospects a little bit at a time to progressively gain a complete profile of your prospect. As opposed to asking your prospects to fill out long data forms, just ask them for the basics the first time they visit. Then, when they return to your website, ask for a little bit more information. As your prospects progress through the buying cycle, you learn progressively more about them. This lessens the resistance people often have to filling out lots of information at a time.

Actionable knowledge. It’s not enough to simply produce the data, but you need to analyze the data, be vocal in meetings, publicize the data within your company and champion the power of web analytics to effect change. Web Analytics isn’t just about measuring, but about reporting and recommending.

Using your content in an email to tell part of your story in one channel (email) and then the rest of the story in another channel (social media) is the best way. Multi-channel marketing is key.

This goal measurement is the most popular measurement used in Google Analytics. Set your own goals and measure them easily with Google Analytics.

As part of social media training, employees should learn all of the above. It is crucial that employees undergo thorough training before they start speaking on behalf of the company. Otherwise, at best, you likely won’t be maximizing your benefits from such blogging. At worst, you could face HR or legal issues.

SaaS stands for Software as a Service, essentially software deployed over the internet. There is no hardware to install and no physical storage to consider. This is important because all marketing automation is SaaS.

Facebook's explosive growth helped it reach over half a billion users in 2010.

Content is king in online marketing. Focusing on your content benefits your email marketing, website usability, SEO, social media, and your entire online marketing strategy.

The difference is aggregate vs individual. Google Analytics can provide actionable and exact data regarding your websites visitors, but marketing automation gives you individual, real time data. To use that data, you’ll want to develop a competency for analyzing digital body language.

Mobile marketing is more than twice as effective as regular online marketing in several areas.

This allows the link metrics and Page Rank that those links carry to be redirected to a relevant page within the site rather than a 404 page where it is no longer counted.

Scoring online behavior by reading digital body language is the other component of the lead score. How many pages did they go to? What pages did they go to? Demographic data can tell you that they’re qualified, but online behavior can tell you that they’re a HOT lead.

In the long term, the higher the quality score, the less you'll have to pay per click.

The opposite is true. Dashes are seen as spaces and preserve keyword value.

Worldwide, over 6 trillion text messages were sent in 2010. Text messaging is still the #1 mobile channel for marketers.

Long tail keywords, specific niche keywords, (as opposed to short tail keywords which are broad, general category keywords with high search volume) are worth developing and targeting for exactly these reasons.

The best way to segment your data within Google Analytics is by tagging the links using UTM parameters. You define the parameters (e.g. utm_source=twitter OR utm_campaign=freeshipping) and Google Analytics segments the reports accordingly. It may look complicated, but it's simple and crucial.

It’s the WAA, and it’s one of your best resources for information related to web analytics.

False. Email marketers measure “bounces”, the number or percentage of emails that get bounced back to you, the sender, as a result of invalid email addresses. While that could be what a marketer means when she says “bounce rate”, the term is more commonly used in website analytics to demonstrate the percentage of visitors who visit exactly one page of your website and then “bounce” to another site.

A reputation score is produced from an algorithm derived from dozens of factors and spam-filtering tools.

1 in 3 mobile searches have local intent. Hyperlocal marketing is a highly significant mobile marketing opportunity.

Incomplete or improperly implemented page tags are the reasons for many common analytics program inaccuracies. Page tagging is a technical task, but even the most junior online marketer needs to understand its basic functions and capabilities.

Cookies are not program code, but data. It’s the page tag that is the code that must be attached to every page of your site.

The main measurement challenge to segmentation is technical. Advanced tagging and advanced reporting are required in order to accurately segment your data. Segmentation does not require expensive analytics tools. Finally, although defining when a visitor is a segment is an inexact science it requires analysis and decision-making, not technical skill necessarily, so it’s not the main challenge.

Page tagging requires that users have cookies and Javascript enabled, and that’s a disadvantage. None of the other answers are true for this method – it limits the useless data collected, it does track the forward and back buttons. The caching issues found in the log file method of data collection are not present when viewing page tags.

For larger, more complex sites, where users can take different paths through the interface, a larger set of participants is recommended.

If 20% of your list is not opening your enewsletter, then you may have a bad list or you may have the wrong content.

“Open rate” is the least important. “Click through” is far more important.