Marketing Planning Quiz Questions With Answers

20 Questions | Total Attempts: 17045

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Marketing Planning Quiz Questions With Answers

Do you think you know enough about Marketing planning? If yes, then you can definitely pass this Marketing Planning Quiz. Try to answer as many questions as you can. Your score will put light upon your understanding of this subject.


Questions and Answers
  • 1. 
    A marketing plan does not have to be
    • A. 

      Simple

    • B. 

      Clear

    • C. 

      Complex

    • D. 

      Lengthy

    • E. 

      Both (3) and (4)

  • 2. 
    A marketing plan is the collection of specific...
    • A. 

      Products

    • B. 

      Markets

    • C. 

      Staffs

    • D. 

      Actions

    • E. 

      None of these

  • 3. 
    The marketing planning process includes
    • A. 

      Goal setting

    • B. 

      Analyzing the current situation

    • C. 

      Creating the marketing strategy

    • D. 

      Allocating marketing resources and monitoring

    • E. 

      All of the above

  • 4. 
    Analyzing the current situation includes
    • A. 

      Marketing audit

    • B. 

      SWOT Analysis

    • C. 

      Marketing assumption

    • D. 

      All of the above

    • E. 

      None of the above

  • 5. 
    Creating the marketing strategy includes
    • A. 

      Marketing objectives and strategies

    • B. 

      Forecasts of expected results

    • C. 

      Create alternative plans

    • D. 

      All of the above

    • E. 

      None of the above

  • 6. 
    Goal setting includes
    • A. 

      Mission

    • B. 

      Corporate objectives

    • C. 

      Both (1) and (2)

    • D. 

      Marketing audit

    • E. 

      None of the above

  • 7. 
    The process of allocating marketing resources and monitoring includes
    • A. 

      Marketing Budget

    • B. 

      Detailed action plan

    • C. 

      Both (1) and (2)

    • D. 

      Marketing audit

    • E. 

      SWOT analysis

  • 8. 
    According to which of the following "Planning is deciding in the present what to do in the future"?
    • A. 

      Philip Kotler

    • B. 

      Bartle

    • C. 

      Santon

    • D. 

      AMA

    • E. 

      None of these

  • 9. 
    The elements of Marketing Planning include
    • A. 

      Policies

    • B. 

      Procedures

    • C. 

      Programs

    • D. 

      Rules

    • E. 

      All of these

  • 10. 
    Which of the following is/are the importance of Marketing Planning?
    • A. 

      To offset future uncertainties.

    • B. 

      Economy in operation

    • C. 

      Helpful in co-ordination

    • D. 

      Helpful in control

    • E. 

      All of the above

  • 11. 
    Which of the following is/are the element of Marketing Planning?
    • A. 

      Budget

    • B. 

      Strategy

    • C. 

      Schedule

    • D. 

      All of these

    • E. 

      None of these

  • 12. 
    Factors affecting Marketing Planning include
    • A. 

      Internal Factor

    • B. 

      National Factor

    • C. 

      International Factor

    • D. 

      All of the above

    • E. 

      None of these

  • 13. 
    The internal factors affecting the marketing plan include
    • A. 

      Size of company

    • B. 

      Financial Resources of the company.

    • C. 

      Channels of distribution

    • D. 

      All of the above

    • E. 

      None of the above

  • 14. 
    The national factors affecting marketing plan includes
    • A. 

      Population of country

    • B. 

      National Income of country

    • C. 

      Trade policy

    • D. 

      All of the above

    • E. 

      None of the above

  • 15. 
    The international factors affecting the marketing plan include
    • A. 

      International monetary system

    • B. 

      International Stability and peace

    • C. 

      Technical Development in the World

    • D. 

      Scientific Development in the World

    • E. 

      All of the above

  • 16. 
    Which of the following is/are the feature of a marketing plan?
    • A. 

      Generate a unique selling proposition

    • B. 

      Determine the optimal marketing budget

    • C. 

      Estimating the marketing return on investment

    • D. 

      Identify SWOT

    • E. 

      All of the above

  • 17. 
    ROI stands for
    • A. 

      Return on investment

    • B. 

      Rate of investment

    • C. 

      Risk on investment

    • D. 

      Return on Input

    • E. 

      None of the above

  • 18. 
    All of the following would be steps or concerns in the process of strategic planning except
    • A. 

      Defining a clear company's mission

    • B. 

      Setting supportive objectives

    • C. 

      Designing a sound business portfolio

    • D. 

      Checking to see if an advertising spot had been run in its allotted time slot

    • E. 

      None of the above

  • 19. 
    A company's value chain is only as strong as its
    • A. 

      Salesperson

    • B. 

      Producer

    • C. 

      Weakest link

    • D. 

      Consumer

    • E. 

      None of these

  • 20. 
    Which of the following remains at the center of any marketing process?
    • A. 

      Target consumers

    • B. 

      Product

    • C. 

      Price

    • D. 

      Promotion

    • E. 

      None of these

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