Do you think you know enough about Marketing planning? If yes, then you can definitely pass this marketing planning consists MCQ. Try to answer as many questions as you can in this marketing planning quiz. Marketing planning is about defining activities that will support business goals. With this informative quiz, you can enhance your knowledge. Your score will put light on your understanding of this subject. Do not forget to share the quiz with others.
Simple
Clear
Complex
Lengthy
Both (3) and (4)
Products
Markets
Staffs
Actions
None of these
Goal setting
Analyzing the current situation
Creating the marketing strategy
Allocating marketing resources and monitoring
All of the above
Marketing audit
SWOT Analysis
Marketing assumption
All of the above
None of the above
Marketing objectives and strategies
Forecasts of expected results
Create alternative plans
All of the above
None of the above
Mission
Corporate objectives
Both (1) and (2)
Marketing audit
None of the above
Marketing Budget
Detailed action plan
Both (1) and (2)
Marketing audit
SWOT analysis
Philip Kotler
Bartle
Santon
AMA
None of these
Policies
Procedures
Programs
Rules
All of these
To offset future uncertainties.
Economy in operation
Helpful in co-ordination
Helpful in control
All of the above
Budget
Strategy
Schedule
All of these
None of these
Internal Factor
National Factor
International Factor
All of the above
None of these
Size of company
Financial Resources of the company.
Channels of distribution
All of the above
None of the above
Population of country
National Income of country
Trade policy
All of the above
None of the above
International monetary system
International Stability and peace
Technical Development in the World
Scientific Development in the World
All of the above
Generate a unique selling proposition
Determine the optimal marketing budget
Estimating the marketing return on investment
Identify SWOT
All of the above
Return on investment
Rate of investment
Risk on investment
Return on Input
None of the above
Defining a clear company's mission
Setting supportive objectives
Designing a sound business portfolio
Checking to see if an advertising spot had been run in its allotted time slot
None of the above
Salesperson
Producer
Weakest link
Consumer
None of these
Target consumers
Product
Price
Promotion
None of these
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