Marketing Planning Quiz Questions With Answers

20 Questions | By Taruniis | Updated: Feb 23, 2023 | Attempts: 31940

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Marketing Planning Quiz Questions With Answers - Quiz

Do you think you know enough about Marketing planning? If yes, then you can definitely pass this marketing planning consists MCQ. Try to answer as many questions as you can in this marketing planning quiz. Marketing planning is about defining activities that will support business goals. With this informative quiz, you can enhance your knowledge. Your score will put light on your understanding of this subject. Do not forget to share the quiz with others.

Questions and Answers

1.

A marketing plan does not have to be
- A.
  
  Simple
- B.
  
  Clear
- C.
  
  Complex
- D.
  
  Lengthy
- E.
  
  Both (3) and (4)
2.

A marketing plan is a collection of specific
- A.
  
  Products
- B.
  
  Markets
- C.
  
  Staffs
- D.
  
  Actions
- E.
  
  None of these
3.

The marketing planning process includes
- A.
  
  Goal setting
- B.
  
  Analyzing the current situation
- C.
  
  Creating the marketing strategy
- D.
  
  Allocating marketing resources and monitoring
- E.
  
  All of the above
4.

Analyzing the current situation includes
- A.
  
  Marketing audit
- B.
  
  SWOT Analysis
- C.
  
  Marketing assumption
- D.
  
  All of the above
- E.
  
  None of the above
5.

Creating the marketing strategy includes
- A.
  
  Marketing objectives and strategies
- B.
  
  Forecasts of expected results
- C.
  
  Create alternative plans
- D.
  
  All of the above
- E.
  
  None of the above
6.

Goal setting includes
- A.
  
  Mission
- B.
  
  Corporate objectives
- C.
  
  Both (1) and (2)
- D.
  
  Marketing audit
- E.
  
  None of the above
7.

The process of allocating marketing resources and monitoring includes
- A.
  
  Marketing Budget
- B.
  
  Detailed action plan
- C.
  
  Both (1) and (2)
- D.
  
  Marketing audit
- E.
  
  SWOT analysis
8.

According to which of the following, "Planning is deciding in the present what to do in the future"?
- A.
  
  Philip Kotler
- B.
  
  Bartle
- C.
  
  Santon
- D.
  
  AMA
- E.
  
  None of these
9.

The elements of Marketing Planning include
- A.
  
  Policies
- B.
  
  Procedures
- C.
  
  Programs
- D.
  
  Rules
- E.
  
  All of these
10.

Which of the following is/are the most important of Marketing Planning?
- A.
  
  To offset future uncertainties.
- B.
  
  Economy in operation
- C.
  
  Helpful in co-ordination
- D.
  
  Helpful in control
- E.
  
  All of the above
11.

Which of the following is/are the element of Marketing Planning?
- A.
  
  Budget
- B.
  
  Strategy
- C.
  
  Schedule
- D.
  
  All of these
- E.
  
  None of these
12.

Factors affecting Marketing Planning include
- A.
  
  Internal Factor
- B.
  
  National Factor
- C.
  
  International Factor
- D.
  
  All of the above
- E.
  
  None of these
13.

The internal factors affecting the marketing plan include
- A.
  
  Size of company
- B.
  
  Financial Resources of the company.
- C.
  
  Channels of distribution
- D.
  
  All of the above
- E.
  
  None of the above
14.

The national factors affecting the marketing plan include
- A.
  
  Population of country
- B.
  
  National Income of country
- C.
  
  Trade policy
- D.
  
  All of the above
- E.
  
  None of the above
15.

The international factors affecting the marketing plan include
- A.
  
  International monetary system
- B.
  
  International Stability and peace
- C.
  
  Technical Development in the World
- D.
  
  Scientific Development in the World
- E.
  
  All of the above
16.

Which of the following is/are the feature of a marketing plan?
- A.
  
  Generate a unique selling proposition
- B.
  
  Determine the optimal marketing budget
- C.
  
  Estimating the marketing return on investment
- D.
  
  Identify SWOT
- E.
  
  All of the above
17.

ROI stands for
- A.
  
  Return on investment
- B.
  
  Rate of investment
- C.
  
  Risk on investment
- D.
  
  Return on Input
- E.
  
  None of the above
18.

All of the following would be steps or concerns in the process of strategic planning except
- A.
  
  Defining a clear company's mission
- B.
  
  Setting supportive objectives
- C.
  
  Designing a sound business portfolio
- D.
  
  Checking to see if an advertising spot had been run in its allotted time slot
- E.
  
  None of the above
19.

A company's value chain is only as strong as its
- A.
  
  Salesperson
- B.
  
  Producer
- C.
  
  Weakest link
- D.
  
  Consumer
- E.
  
  None of these
20.

Which of the following remains at the center of any marketing process?
- A.
  
  Target consumers
- B.
  
  Product
- C.
  
  Price
- D.
  
  Promotion
- E.
  
  None of these