Marketing Planning Quiz Questions! Trivia Quiz

20 Questions | Total Attempts: 2918

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Marketing Quizzes & Trivia

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Questions and Answers
  • 1. 
    A marketing plan does not have to be
    • A. 

      Simple

    • B. 

      Clear

    • C. 

      Complex

    • D. 

      Lengthy

    • E. 

      Both (3) and (4)

  • 2. 
    A marketing plan is the collection of specific
    • A. 

      Products

    • B. 

      Markets

    • C. 

      Staffs

    • D. 

      Actions

    • E. 

      None of these

  • 3. 
    The marketing planning process includes
    • A. 

      Goal setting

    • B. 

      Analysing the current situation

    • C. 

      Creating the marketing strategy

    • D. 

      Allocating marketing resources and monitoring

    • E. 

      All of the above

  • 4. 
    Analysing the current situation includes
    • A. 

      Marketing audit

    • B. 

      SWOT Analysis

    • C. 

      Marketing assumption

    • D. 

      All of the above

    • E. 

      None of the above

  • 5. 
    Creating the marketing strategy includes
    • A. 

      Marketing objectives and strategies

    • B. 

      Forecasts of expected results

    • C. 

      Create alternative plans

    • D. 

      All of the above

    • E. 

      None of the above

  • 6. 
    Goal setting includes
    • A. 

      Mission

    • B. 

      Corporate objectives

    • C. 

      Both (1) and (2)

    • D. 

      Marketing audit

    • E. 

      None of the above

  • 7. 
    The process of allocating marketing resources and monitoring includes
    • A. 

      Marketing Budget

    • B. 

      Detailed action plan

    • C. 

      Both (1) and (2)

    • D. 

      Marketing audit

    • E. 

      SWOT analysis

  • 8. 
    According to which of the following "planning is deciding in the present what to do in the future"?
    • A. 

      Philip Kotler

    • B. 

      Bartle

    • C. 

      Santon

    • D. 

      AMA

    • E. 

      None of these

  • 9. 
    The elements of Marketing Planning include
    • A. 

      Policies

    • B. 

      Procedures

    • C. 

      Programmes

    • D. 

      Rules

    • E. 

      All of these

  • 10. 
    Which of the following is/are the importance of Marketing Planning?
    • A. 

      To offset future uncertainties

    • B. 

      Economy in operation

    • C. 

      Helpful in co-ordination

    • D. 

      Helpful in control

    • E. 

      All of the above

  • 11. 
    Which of the following is/are the element of Marketing Planning?
    • A. 

      Budget

    • B. 

      Strategy

    • C. 

      Schedule

    • D. 

      All of these

    • E. 

      None of these

  • 12. 
    Factors affecting the Marketing Planning include
    • A. 

      Internal Factor

    • B. 

      National Factor

    • C. 

      International Factor

    • D. 

      All of the above

    • E. 

      None of these

  • 13. 
    The internal factors affecting marketing plan include
    • A. 

      Size of company

    • B. 

      Financial Resources of company

    • C. 

      Channels of distribution

    • D. 

      All of the above

    • E. 

      None of the above

  • 14. 
    The national factors affecting marketing plan includes
    • A. 

      Population of country

    • B. 

      National Income of country

    • C. 

      Trade policy

    • D. 

      All of the above

    • E. 

      None of the above

  • 15. 
    The international factors affecting the marketing plan include
    • A. 

      International monetary system

    • B. 

      International Stability and peace

    • C. 

      Technical Development in the World

    • D. 

      Scientific Development in the World

    • E. 

      All of the above

  • 16. 
    Which of the following is/are the feature of a marketing plan?
    • A. 

      Generate a unique selling proposition

    • B. 

      Determine the optimal marketing budget

    • C. 

      Estimating the marketing return on investment

    • D. 

      Identify SWOT

    • E. 

      All of the above

  • 17. 
    ROI stands for
    • A. 

      Return on investment

    • B. 

      Rate of investment

    • C. 

      Risk on investment

    • D. 

      Return on Input

    • E. 

      None of the above

  • 18. 
    All of the following would be steps or concerns in the process of strategic planning except
    • A. 

      Defining a clear company's mission

    • B. 

      Setting supportive objectives

    • C. 

      Designing a sound business portfolio

    • D. 

      Checking to see if an advertising spot had been run in its allotted time slot

    • E. 

      None of the above

  • 19. 
    A company's value chain is only as strong as its
    • A. 

      Sales person

    • B. 

      Producer

    • C. 

      Weakest link

    • D. 

      Consumer

    • E. 

      None of these

  • 20. 
    Which of the following remains at the centre of any marketing process?
    • A. 

      Target consumers

    • B. 

      Product

    • C. 

      Price

    • D. 

      Promotion

    • E. 

      None of these