Marketing Planning Quiz Questions! Trivia Quiz
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- 1.A marketing plan does not have to be
- A.
Simple
- B.
Clear
- C.
Complex
- D.
Lengthy
- E.
Both (3) and (4)
- 2.A marketing plan is the collection of specific
- A.
Products
- B.
Markets
- C.
Staffs
- D.
Actions
- E.
None of these
- 3.The marketing planning process includes
- A.
Goal setting
- B.
Analysing the current situation
- C.
Creating the marketing strategy
- D.
Allocating marketing resources and monitoring
- E.
All of the above
- 4.Analysing the current situation includes
- A.
Marketing audit
- B.
SWOT Analysis
- C.
Marketing assumption
- D.
All of the above
- E.
None of the above
- 5.Creating the marketing strategy includes
- A.
Marketing objectives and strategies
- B.
Forecasts of expected results
- C.
Create alternative plans
- D.
All of the above
- E.
None of the above
- 6.Goal setting includes
- A.
Mission
- B.
Corporate objectives
- C.
Both (1) and (2)
- D.
Marketing audit
- E.
None of the above
- 7.The process of allocating marketing resources and monitoring includes
- A.
Marketing Budget
- B.
Detailed action plan
- C.
Both (1) and (2)
- D.
Marketing audit
- E.
SWOT analysis
- 8.According to which of the following "planning is deciding in the present what to do in the future"?
- A.
Philip Kotler
- B.
Bartle
- C.
Santon
- D.
AMA
- E.
None of these
- 9.The elements of Marketing Planning include
- A.
Policies
- B.
Procedures
- C.
Programmes
- D.
Rules
- E.
All of these
- 10.Which of the following is/are the importance of Marketing Planning?
- A.
To offset future uncertainties
- B.
Economy in operation
- C.
Helpful in co-ordination
- D.
Helpful in control
- E.
All of the above
- 11.Which of the following is/are the element of Marketing Planning?
- A.
Budget
- B.
Strategy
- C.
Schedule
- D.
All of these
- E.
None of these
- 12.Factors affecting the Marketing Planning include
- A.
Internal Factor
- B.
National Factor
- C.
International Factor
- D.
All of the above
- E.
None of these
- 13.The internal factors affecting marketing plan include
- A.
Size of company
- B.
Financial Resources of company
- C.
Channels of distribution
- D.
All of the above
- E.
None of the above
- 14.The national factors affecting marketing plan includes
- A.
Population of country
- B.
National Income of country
- C.
Trade policy
- D.
All of the above
- E.
None of the above
- 15.The international factors affecting the marketing plan include
- A.
International monetary system
- B.
International Stability and peace
- C.
Technical Development in the World
- D.
Scientific Development in the World
- E.
All of the above
- 16.Which of the following is/are the feature of a marketing plan?
- A.
Generate a unique selling proposition
- B.
Determine the optimal marketing budget
- C.
Estimating the marketing return on investment
- D.
Identify SWOT
- E.
All of the above
- 17.ROI stands for
- A.
Return on investment
- B.
Rate of investment
- C.
Risk on investment
- D.
Return on Input
- E.
None of the above
- 18.All of the following would be steps or concerns in the process of strategic planning except
- A.
Defining a clear company's mission
- B.
Setting supportive objectives
- C.
Designing a sound business portfolio
- D.
Checking to see if an advertising spot had been run in its allotted time slot
- E.
None of the above
- 19.A company's value chain is only as strong as its
- A.
Sales person
- B.
Producer
- C.
Weakest link
- D.
Consumer
- E.
None of these
- 20.Which of the following remains at the centre of any marketing process?
- A.
Target consumers
- B.
Product
- C.
Price
- D.
Promotion
- E.
None of these
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