This is the first Quiz covering chapters 1 & 2. Thee are 5 multiple choice questions. You have 5 minutes to complete.
Demographic
Sociocultural
Unions
Unions
Substitutes
Govenment
No two are the same
The customer selects the company(advertising does not influence)
Price and quality dictate your business
Breadth of product and georgraphic scope
Price and Quality
Location
Support activities and Primary Activities
Manufacturing Activities and Support Activities
Function activities and Logistical activities.