Business & Management Test: Business Strategy

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  • 1/40 Questions

    The process of strategic analysis is aided by a number of tools.  These tools include:

    • SWOT analysis
    • Porters Five Forces Analysis
    • PEST analysis
    • All of the above
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Strategy Quizzes & Trivia
About This Quiz

This Business & Management Test on Business Strategy assesses knowledge in strategic analysis tools, competitive advantage factors, and product portfolio assessment using the BCG Matrix. It is designed to enhance understanding of market positioning and operational efficiencies.

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  • 2. 

    If we want to assess the product portfolio of a business, we could use:

    • The ANSOFF Matrix

    • Michael Porters Five Forces Model

    • The Boston Consulting Group (BCG) Matrix

    • All of the above

    Correct Answer
    A. The Boston Consulting Group (BCG) Matrix
    Explanation
    The Boston Consulting Group (BCG) Matrix is a tool used to assess the product portfolio of a business. It categorizes products into four quadrants based on their market growth rate and relative market share. These quadrants are: stars (high growth, high market share), cash cows (low growth, high market share), question marks (high growth, low market share), and dogs (low growth, low market share). By analyzing the products in each quadrant, businesses can make strategic decisions on how to allocate resources and prioritize their products. Therefore, the BCG Matrix is a suitable tool for assessing the product portfolio of a business.

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  • 3. 

    If a country believes in free trade, which of the following policies is not acceptable?

    • Globalization policies.

    • Trading Bloc membership.

    • Anti-dumping duties.

    • Protectionist measures.

    Correct Answer
    A. Protectionist measures.
    Explanation
    Protectionist measures are not acceptable if a country believes in free trade because protectionism involves implementing policies that restrict or limit imports through tariffs, quotas, or subsidies, which goes against the principles of free trade. Free trade promotes the exchange of goods and services without barriers, allowing countries to specialize in their comparative advantages and benefit from a more efficient allocation of resources. Protectionist measures, on the other hand, aim to shield domestic industries from foreign competition, which can lead to inefficiencies, higher prices for consumers, and retaliation from other countries.

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  • 4. 

    According to Michael Porter, what are the two main factors which can lead to a significant competitive advantage? 

    • Higher costs and differentiated products

    • Lower costs or differentiated products

    • Lower costs or homogeneous products

    • Lower costs or economies of scale.

    Correct Answer
    A. Lower costs or differentiated products
    Explanation
    According to Michael Porter, a significant competitive advantage can be achieved through either lower costs or differentiated products. Lower costs enable a company to offer products at a more competitive price, attracting more customers. On the other hand, differentiated products offer unique features or benefits that set them apart from competitors, attracting customers who are willing to pay a premium for those qualities. By focusing on either lower costs or differentiated products, a company can gain a competitive edge in the market.

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  • 5. 

    According to Michael Porter, differentiated products will allow companies to:

    • Charge a higher price

    • Charge a lower price

    • Increase prices with no change in consumer demand

    • Increase prices with only a small change in demand.

    Correct Answer
    A. Charge a higher price
    Explanation
    Differentiated products refer to unique and distinct offerings that have features or qualities that set them apart from competitors. According to Michael Porter, when companies have differentiated products, they have a competitive advantage that allows them to charge a higher price. This is because customers perceive these products as having higher value or benefits compared to other alternatives in the market. By charging a higher price, companies can generate higher profit margins and potentially attract a specific target market that is willing to pay more for the unique attributes of the product.

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  • 6. 

    When companies invest in robotic technology or other machines to reduce costs, this is called:

    • Rationalization

    • Automation

    • Research and Development

    • All of the above.

    Correct Answer
    A. Automation
    Explanation
    When companies invest in robotic technology or other machines to reduce costs, this is called automation. Automation refers to the use of technology and machines to perform tasks that were previously done by humans. By automating processes, companies can increase efficiency, reduce labor costs, and improve productivity. This can be achieved through the use of robots, computer systems, or other automated systems.

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  • 7. 

    When two companies merge, they may benefit through bulk purchases and a smaller combined workforce.   This is called:  

    • Rationalization

    • Automation

    • Research and Development

    • None of the above.

    Correct Answer
    A. Rationalization
    Explanation
    When two companies merge, they may benefit through bulk purchases and a smaller combined workforce. This is called rationalization. Rationalization refers to the process of restructuring and streamlining a company's operations to improve efficiency and reduce costs. By combining resources and eliminating redundancies, the merged company can take advantage of economies of scale and achieve cost savings through bulk purchasing. Additionally, a smaller combined workforce can lead to increased productivity and reduced overhead expenses. Therefore, rationalization is the correct term to describe these benefits of a company merger.

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  • 8. 

    Shell has spent millions of dollars on R&D to allow _________________ away from its original oil and gas business.

    • Differentiation

    • Diversification

    • Spending

    • Movement

    Correct Answer
    A. Diversification
    Explanation
    Shell has invested a significant amount of money in research and development to enable diversification away from its traditional oil and gas business. This means that Shell has focused on exploring and expanding into new industries or markets in order to reduce its dependence on its original business and create a more varied portfolio.

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  • 9. 

    Hamel and Prahalad (1990) argued that competitive advantage may be enhanced when a business focuses on developing its: 

    • Core competences

    • Mission and vision statement

    • USP

    • All of the above.

    Correct Answer
    A. Core competences
    Explanation
    Hamel and Prahalad (1990) argued that competitive advantage may be enhanced when a business focuses on developing its core competences. This means that by identifying and nurturing the unique strengths and capabilities that set the business apart from its competitors, it can create a sustainable advantage in the marketplace. By leveraging its core competences, a business can differentiate itself, deliver superior value to customers, and ultimately achieve long-term success. This approach goes beyond simply having a mission and vision statement or a unique selling proposition (USP), as it involves building and leveraging a set of distinctive capabilities that are difficult for competitors to replicate.

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  • 10. 

    What is a core product? 

    • A product made from a business's core competences, and for final consumer use.

    • A product made from a business's core competences but not for the final consumer or end user.

    • A product made from a business's core competences, but only for select consumers.

    • None of the above.

    Correct Answer
    A. A product made from a business's core competences but not for the final consumer or end user.
    Explanation
    A core product refers to a product that is created using a business's core competences, but it is not intended for the final consumer or end user. This means that the product is likely to be used as an input or component in the production of other goods or services, rather than being directly consumed by individuals. The core competences of the business are the unique strengths and capabilities that set it apart from competitors, and these competences are utilized to create the core product.

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  • 11. 

    Which of the following should be associated with a core competence? 

    • Provide recognizable benefits to consumers

    • Not be easy for other firms to copy - eg: a patented design.

    • Be applicable to a range of different products and markets

    • All of the above.

    Correct Answer
    A. All of the above.
    Explanation
    A core competence should provide recognizable benefits to consumers because it is a unique capability or skill that sets a company apart from its competitors. It should also not be easy for other firms to copy, such as a patented design, in order to maintain a competitive advantage. Additionally, a core competence should be applicable to a range of different products and markets, allowing the company to leverage its capabilities across various areas of business. Therefore, all of the given options are associated with a core competence.

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  • 12. 

    According to Prahalad & Hamel, developing a core competency depends on: 

    • Integrating multiple technologies

    • Integrating different product skills that already exist in the business.

    • Spending large amounts on R&D.

    • The first two options are correct

    Correct Answer
    A. The first two options are correct
    Explanation
    According to Prahalad & Hamel, developing a core competency depends on integrating multiple technologies and integrating different product skills that already exist in the business. This means that in order to develop a core competency, a company should focus on combining various technologies and leveraging the existing product skills within the organization. This approach allows the company to create unique and valuable capabilities that set it apart from competitors. Spending large amounts on R&D is not mentioned as a requirement for developing a core competency in this context.

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  • 13. 

    Sony's ability to _____________________ electronic components has led to many core products. 

    • Manufacture

    • Produce

    • Miniaturise

    • Enlarge

    Correct Answer
    A. Miniaturise
    Explanation
    Sony's ability to miniaturize electronic components has led to many core products. This means that Sony has been able to make their electronic components smaller in size without compromising their functionality. This has allowed them to create smaller and more compact devices, such as smartphones, cameras, and portable music players, which have become some of their flagship products. The ability to miniaturize electronic components has also contributed to advancements in technology, making devices more portable and convenient for consumers.

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  • 14. 

    By building up new products for new markets, there will be greater opportunity for ____________ of scale in the manufacture of the core products.

    • Diseconomies

    • Globalization

    • Liberalization

    • Economies

    Correct Answer
    A. Economies
    Explanation
    By building up new products for new markets, there will be greater opportunity for economies of scale in the manufacture of the core products. This means that as the company expands and produces more units of the core products, the average cost of production decreases. This is because the fixed costs can be spread over a larger number of units, resulting in lower production costs per unit. This can lead to increased profitability for the company and a competitive advantage in the market.

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  • 15. 

    Strategic choice is concerned with:

    • Identifying strategic options and deciding on one strategy that is best.

    • Identifying strategic options, evaluating them and then choosing between them.

    • Identifying strategic options, analyzing them, in order to avoid making mistakes.

    • None of the above.

    Correct Answer
    A. Identifying strategic options, evaluating them and then choosing between them.
    Explanation
    Strategic choice involves the process of identifying different strategic options available to an organization. These options are then evaluated based on various factors such as their feasibility, potential risks, and alignment with the organization's goals. After a thorough evaluation, the organization can make an informed decision and choose the most suitable strategy among the available options. This approach ensures that the organization considers multiple alternatives and selects the strategy that offers the best potential for success. The other options mentioned in the question, such as simply identifying options or analyzing them to avoid mistakes, do not encompass the complete process of strategic choice.

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  • 16. 

    The process of strategic choice is aided by a number of techniques that include: 

    • Decision trees

    • Fishbone diagram

    • Force field analysis

    • All of the above

    Correct Answer
    A. All of the above
    Explanation
    The process of strategic choice is aided by a number of techniques, including decision trees, fishbone diagrams, and force field analysis. These techniques help in analyzing and evaluating different options and factors that can impact the strategic decision-making process. Decision trees provide a visual representation of possible decisions and their potential outcomes. Fishbone diagrams help in identifying and analyzing the root causes of a problem or an issue. Force field analysis helps in understanding the driving and restraining forces that can influence the success of a strategic choice. Therefore, all of the above techniques are useful in the process of strategic choice.

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  • 17. 

    Forecasting future market changes is possible by using: 

    • Porters 10 Forces Model

    • Sales Forecasting

    • PESTLE analysis

    • None of the above.

    Correct Answer
    A. Sales Forecasting
    Explanation
    Sales forecasting is the process of estimating future sales based on historical data, market trends, and other relevant factors. It involves analyzing past sales patterns, market conditions, customer behavior, and other variables to predict future sales performance. By using sales forecasting, businesses can anticipate market changes, make informed decisions, and develop effective strategies to stay competitive. This makes sales forecasting a valuable tool for businesses to predict and prepare for future market changes.

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  • 18. 

    Which business tool can be used to identify growth strategies?

    • The Product Diffusion Curve

    • Michael Porters Five Forces Model

    • The Mouton and Blake Managerial Grid

    • The ANSOFF Matrix

    Correct Answer
    A. The ANSOFF Matrix
    Explanation
    The ANSOFF Matrix is a business tool that can be used to identify growth strategies. It provides a framework for analyzing and determining the best approach for growth by considering existing and new products in existing and new markets. The matrix consists of four growth strategies: market penetration, market development, product development, and diversification. Each strategy helps businesses identify potential growth opportunities and make informed decisions about their expansion plans.

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  • 19. 

    Target setting and ______________________ is an important tool to measure success against competitors. 

    • Goal setting

    • A mission statement

    • Benchmarking

    • All of the above.

    Correct Answer
    A. Benchmarking
    Explanation
    Benchmarking is an important tool to measure success against competitors. It involves comparing performance, processes, and practices with industry leaders or competitors to identify areas for improvement and set targets accordingly. By analyzing and adopting best practices from other successful organizations, benchmarking helps businesses to enhance their performance and stay competitive in the market. Therefore, benchmarking is a crucial component of target setting and measuring success against competitors.

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  • 20. 

    A _______________ plan is a methodical plan containing details of the organisation's central objectives and strategies to achieve them.

    • Marketing

    • Corporate

    • Finance

    • Hr

    Correct Answer
    A. Corporate
    Explanation
    A corporate plan is a methodical plan that contains details of an organization's central objectives and strategies to achieve them. This plan encompasses the overall goals and strategies of the entire organization, including all departments and functions. It provides a comprehensive roadmap for the organization's growth and success, outlining the steps and actions required to achieve the desired outcomes. This plan is crucial for aligning all aspects of the organization towards common goals and ensuring effective coordination and integration of efforts.

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  • 21. 

    A corporate plan could include 

    • A profit target

    • A sales growth target

    • A market share target

    • All of the above

    Correct Answer
    A. All of the above
    Explanation
    A corporate plan is a comprehensive strategy that outlines the goals and objectives of a company. It typically includes various targets and objectives that the company aims to achieve. In this case, a corporate plan could include a profit target, which sets a specific financial goal for the company to reach. It could also include a sales growth target, which outlines the desired increase in sales over a certain period of time. Additionally, a market share target may be included, which sets a goal for the company to capture a specific percentage of the market. Therefore, all of the options mentioned (profit target, sales growth target, and market share target) could be part of a corporate plan.

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  • 22. 

    According to the ANSOFF Matrix, increasing sales of existing products in the home market is called:

    • Market development

    • Diversification

    • Product development

    • Market penetration.

    Correct Answer
    A. Market penetration.
    Explanation
    Market penetration refers to the strategy of increasing sales of existing products in the home market. This strategy involves focusing on existing products and markets to gain a larger market share. It typically involves tactics such as aggressive pricing, increased marketing and advertising efforts, and expanding distribution channels. Market penetration is different from market development, which involves entering new markets with existing products, diversification, which involves entering new markets with new products, and product development, which involves creating and launching new products in existing markets.

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  • 23. 

    The value of corporate planning for several years ahead is that senior managers have: 

    • A clear focus

    • A sense of purpose

    • All the information they will require

    • The first two options are correct.

    Correct Answer
    A. The first two options are correct.
    Explanation
    The value of corporate planning for several years ahead is that senior managers have a clear focus and a sense of purpose. By having a clear focus, senior managers can align their efforts and resources towards specific goals and objectives, ensuring that everyone in the organization is working towards the same direction. Additionally, having a sense of purpose helps senior managers make strategic decisions and prioritize initiatives that contribute to the long-term success of the company. While having all the information they will require is important, it is not explicitly mentioned in the given options.

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  • 24. 

    An important benefit of any corporate plan is the control and __________ process.

    • Stability

    • Review

    • Analysis

    • None of the above.

    Correct Answer
    A. Review
    Explanation
    Corporate plans provide a systematic framework for reviewing and evaluating the performance and progress of a company. This review process allows for the identification of any deviations from the planned goals and objectives, enabling the management to take corrective actions and maintain control over the company's operations. Therefore, the correct answer is "review."

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  • 25. 

    By preparing a corporate plan, senior managers are forced to consider the organization's:

    • Worst performing employees

    • Trials and tribulations

    • Hr problems

    • Strengths and weaknesses

    Correct Answer
    A. Strengths and weaknesses
    Explanation
    By preparing a corporate plan, senior managers are forced to consider the organization's strengths and weaknesses. This is because a corporate plan involves assessing the current state of the organization, identifying its strengths and weaknesses, and formulating strategies to leverage the strengths and improve or mitigate the weaknesses. By analyzing the strengths, the organization can identify areas of competitive advantage and build upon them. Similarly, by identifying weaknesses, the organization can work towards addressing them and improving overall performance. Therefore, preparing a corporate plan helps senior managers gain a comprehensive understanding of the organization's internal capabilities and limitations.

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  • 26. 

    When a company tries to consider unforeseen events, this is called:

    • Forward thinking

    • Event management

    • Contingency planning

    • All of the above.

    Correct Answer
    A. Contingency planning
    Explanation
    Contingency planning refers to the process of preparing for and responding to potential future events or situations that may disrupt normal business operations. It involves identifying potential risks, developing strategies to mitigate those risks, and establishing protocols to ensure business continuity in the event of unforeseen circumstances. Forward thinking and event management are related concepts but do not encompass the comprehensive approach of contingency planning. Therefore, the correct answer is contingency planning.

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  • 27. 

    Henry Mintzberg (1994) was critical of corporate plans,  because he maintained that strategy often emerges over _______ in response to events, rather than being formally planned. 

    • Time

    • Many decades

    • The product life cycle

    • All of the above.

    Correct Answer
    A. Time
    Explanation
    Henry Mintzberg was critical of corporate plans because he believed that strategy often emerges over time in response to events, rather than being formally planned. He argued that strategies are not always pre-determined or fixed, but rather they evolve and adapt as situations and circumstances change. Mintzberg's perspective highlights the importance of flexibility and agility in strategic decision-making, as well as the need to be responsive to external factors and market dynamics.

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  • 28. 

    Which groups would need to know the content of a corporate plan? 

    • Shareholders

    • Major lenders to the organization

    • Employees

    • All of the above.

    Correct Answer
    A. All of the above.
    Explanation
    All of the mentioned groups, including shareholders, major lenders to the organization, and employees, would need to know the content of a corporate plan. Shareholders have a vested interest in the company's direction and strategy, while major lenders need to assess the organization's long-term viability. Employees need to understand the plan to align their efforts and contribute to its success. Therefore, all these groups should be aware of the corporate plan to make informed decisions and collaborate effectively.

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  • 29. 

    Which of the following is a major influence on a corporate plan? 

    • Financial resources

    • Operating capacity

    • Managerial skils

    • All of the above

    Correct Answer
    A. All of the above
    Explanation
    A corporate plan is a comprehensive document that outlines the goals, objectives, strategies, and actions of a company. It takes into consideration various factors that can influence the success of the plan. Financial resources play a crucial role in determining the feasibility and implementation of the plan. Operating capacity refers to the company's ability to effectively utilize its resources and infrastructure to achieve its goals. Managerial skills are essential for developing and executing the plan. Therefore, all of these factors - financial resources, operating capacity, and managerial skills - are major influences on a corporate plan.

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  • 30. 

    During a recession a business is most likely to:

    • Increase remuneration to staff.

    • Delay cost savings strategies.

    • Increase bonuses for performance.

    • Delay expansion plans

    Correct Answer
    A. Delay expansion plans
    Explanation
    During a recession, businesses often face financial constraints and reduced demand for their products or services. As a result, they are more likely to delay expansion plans to minimize costs and mitigate risks. This allows them to focus on stabilizing their current operations and conserving resources rather than taking on additional investments that may not yield immediate returns. Delaying expansion plans helps businesses navigate through the recessionary period and ensures they are better positioned to resume growth once economic conditions improve.

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  • 31. 

    A company producing income _______________ luxury products may find its corporate plan is most influenced by macro-economic forecasts. 

    • Inelastic

    • Elastic

    • Price elastic

    • None of the above

    Correct Answer
    A. Elastic
    Explanation
    A company producing income elastic luxury products may find its corporate plan is most influenced by macro-economic forecasts. This is because income elastic products are highly sensitive to changes in consumers' income levels. When the economy is doing well and people have more disposable income, they are more likely to purchase luxury products. On the other hand, during economic downturns or recessions, consumers may cut back on luxury purchases. Therefore, macro-economic forecasts, which provide insights into the overall economic conditions and income levels, are crucial for a company producing income elastic luxury products to make informed decisions and adjust their corporate plan accordingly.

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  • 32. 

    The process of allocating and controlling resources to support the chosen strategies is called:

    • Strategic choice

    • Strategic analysis

    • Strategic implementation

    • All of the above.

    Correct Answer
    A. Strategic implementation
    Explanation
    Strategic implementation refers to the process of allocating and controlling resources to support the chosen strategies. It involves putting the strategies into action and ensuring that the necessary resources are available and utilized effectively. This includes making decisions, setting goals, assigning responsibilities, and monitoring progress towards achieving the strategic objectives. Therefore, the correct answer is strategic implementation.

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  • 33. 

    Strategies to globalize operations include:

    • Offshoring

    • Outsourcing

    • Joint ventures

    • All of the above

    Correct Answer
    A. All of the above
    Explanation
    The correct answer is "all of the above" because offshoring, outsourcing, and joint ventures are all strategies that companies can use to globalize their operations. Offshoring involves relocating certain business processes or functions to another country, typically to take advantage of lower costs or access to specific expertise. Outsourcing refers to contracting out specific tasks or services to external vendors, often in different countries, to benefit from their specialized capabilities. Joint ventures involve partnering with another company, often from a different country, to collaborate and share resources and risks in expanding into new markets or operations. Therefore, all three options are valid strategies for globalizing operations.

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  • 34. 

    A business with a power culture would not consult or communicate with staff affected by 

    • Strategic choice

    • Strategic analysis

    • Strategic change

    • None of the above.

    Correct Answer
    A. Strategic change
    Explanation
    A business with a power culture typically has a hierarchical structure where decisions are made by a few individuals at the top. In such a culture, there is limited consultation or communication with staff affected by any changes, including strategic change. This is because the power is centralized, and the decision-making authority rests with a select few. The lack of consultation or communication can lead to a lack of employee involvement and engagement, potentially impacting the success of the strategic change initiative.

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  • 35. 

    Businesses that operate with a task or ______________ based cultures are more likely to encourage active participation in implementing major strategic change. 

    • Manager

    • People

    • Family

    • Friend

    Correct Answer
    A. People
    Explanation
    Businesses that operate with a task or people based cultures are more likely to encourage active participation in implementing major strategic change. This is because in task-based cultures, the focus is on achieving specific goals and objectives, and involving people in the process can lead to better outcomes. Similarly, in people-based cultures, the emphasis is on collaboration, teamwork, and valuing the input and ideas of individuals. Therefore, both task and people-based cultures foster an environment that supports and encourages active participation in implementing major strategic change.

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  • 36. 

    In organizations with ___________ cultures, employees may have no agreed set of beliefs and they may take no pride in their work. 

    • Weak

    • Strong

    • Timid

    • Diverse

    Correct Answer
    A. Weak
    Explanation
    In organizations with weak cultures, employees may have no agreed set of beliefs and they may take no pride in their work. This lack of a shared belief system and lack of pride in their work can lead to a lack of cohesion and motivation among employees. Without a strong culture to guide and unite them, employees may feel disconnected and disengaged from their work, resulting in lower productivity and overall performance.

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  • 37. 

    In some cultures, it may be acceptable to offer _______________ to obtain a large contract.

    • Incentives

    • Money

    • Enticements

    • Bribes

    Correct Answer
    A. Bribes
    Explanation
    In certain cultures, offering bribes may be considered an acceptable practice to secure a significant contract. This unethical behavior involves providing illicit payments or favors to influence the decision-making process in one's favor. While incentives and enticements may also be used in business negotiations, the term "bribes" specifically refers to the act of offering illegal or unethical inducements.

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  • 38. 

    The Body Shop almost invented the ______________  culture.

    • Bathroom

    • Task based

    • Ethical trading

    • None of the above

    Correct Answer
    A. Ethical trading
    Explanation
    The Body Shop is known for its commitment to ethical trading, which involves sourcing ingredients and products in a way that promotes fair trade, sustainability, and social responsibility. The company was one of the pioneers in incorporating ethical practices into the beauty and skincare industry, and its success has led to the widespread adoption of this culture by other companies. This includes promoting fair wages, supporting local communities, and avoiding the use of ingredients that harm the environment or animals. The Body Shop's focus on ethical trading has had a significant impact on the industry and has helped to shape consumer expectations and demand for socially responsible products.

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  • 39. 

    Which of the following companies is most famous for implementing a culture of continuous improvement? 

    • Exxon Mobil

    • Phil Morris

    • Toyota

    • United

    Correct Answer
    A. Toyota
    Explanation
    Toyota is the correct answer because it is widely recognized for its implementation of the Toyota Production System, which is based on the principles of continuous improvement. This system emphasizes the elimination of waste, standardization of processes, and empowering employees to identify and solve problems. Toyota's commitment to continuous improvement has been instrumental in its success and has set a benchmark for other companies striving to achieve operational excellence.

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  • 40. 

    Dell is a company that has experienced rapid organic growth in recent years. Another word for organic is:

    • External growth

    • Internal growth

    • Joint venture

    • Strategic alliances

    Correct Answer
    A. Internal growth
    Explanation
    The correct answer is "internal growth." This refers to the company's expansion and development through its own resources and capabilities, rather than through mergers, acquisitions, or partnerships with other companies. In the context of Dell, it means that the company has been able to achieve significant growth by leveraging its own strengths, such as innovation, product development, and market penetration, without relying on external factors or collaborations with other organizations.

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  • Current Version
  • Mar 20, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Feb 16, 2014
    Quiz Created by
    Phillip27

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