Social Media Marketing Assessment Trivia Quiz
Take this social media marketing quiz today in order to enhance your pre-existing knowledge about social media and marketing! Who knows, you might even learn something new by taking this quiz! Social media is accessed by almost everyone on the entire globe. Since it is such a huge market, not marketing whatever you need to sell on social media is like playing with a self-awarded handicap. Remove the handicap and take this quiz right now! Let's go!
Questions and Answers
- 1.
What are ow.ly and bit.ly?
- A.
Tools to both shorten a URL you wish to share via Twitter/Facebook etc… and deliver analytic data to track what you’ve shared.
- B.
Tools to group conversations in Twitter so they can easily be found in Twitter Search.
Correct Answer
A. Tools to both shorten a URL you wish to share via Twitter/Facebook etc… and deliver analytic data to track what you’ve shared.Explanation
They’re URL shorteners like TinyURL but have analytics installed so you can see who’s talking about your URL. Use Backtweets to tell you how many people have mentioned your URL but have masked that URL using ow.ly or bit.ly.Rate this question:
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- 2.
There is a free tool that allows you to see what people are writing about on Twitter and on “walls” or as status updates on Facebook. It allows you to compare one term vs. another and even allows you to see what terms are most associated with what people are writing about. This tool is free and easy to find if you Google the name of the tool. What is the name of the tool?
- A.
Facebook Word List
- B.
Facebook Lexicon
- C.
Facebook Dictionary
- D.
Facebook Glossary
Correct Answer
B. Facebook LexiconExplanation
The correct answer is Facebook Lexicon. This tool allows users to see what people are writing about on Twitter and Facebook, compare different terms, and identify the most associated terms with what people are writing about. It is a free tool that can be easily found by searching its name on Google.Rate this question:
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- 3.
When people “tweet” (post something on Twitter) about a brand, the majority of the brand mentions are positive.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
It’s a misconception if someone thinks that the majority of brand mentions on Twitter are negative. When a brand is mentioned, 52.4% of the mentions are positive in tone.Rate this question:
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- 4.
Twitter 101: The symbol “#” is used to group topics and easily find conversation threads using Twitter search. What is this called?
- A.
Retweet
- B.
Direct Message
- C.
Hashtag
- D.
URL shortener
Correct Answer
C. HashtagExplanation
It’s a favorite of events and conferences. For instance, at the Online Marketing Summit, our hashtag is #OMS. So when someone searches for #OMS in Twitter, all tweets with this tag are easily found.Rate this question:
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- 5.
When thinking of hiring a social media manager, it’s more important to hire someone who is passionate about the brand than someone who is a social media expert.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
People can learn the social media landscape. Passion is difficult to cultivate.Rate this question:
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- 6.
With the rise of smartphone technology, marketers are flocking to make use of location-based services such as __________ in order to take advantage of geo-marketing, marketing to specific users according to where they are geographically located.
- A.
Twitter
- B.
Foursquare
- C.
Reddit
- D.
Quora
Correct Answer
B. FoursquareExplanation
Facebook and Google have also bought into location-based services with their launches of Facebook Places and Google Places. Location-based services are expected to grow tremendously in the next few years.Rate this question:
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- 7.
When using Google Analytics to measure traffic to your website from your social media efforts, you'll want to custom segment your data so you can easily compare different campaigns. This is best accomplished by:
- A.
Tagging each link you provide in a social media campaign by using UTM parameters
- B.
Purchasing a more robust analytics solution. This cannot be done in Google Analytics
- C.
Creating unique landing pages for each social media campaign
- D.
Forcing your visitors to enable and accept "cookies".
Correct Answer
A. Tagging each link you provide in a social media campaign by using UTM parametersExplanation
The best way to segment your data within Google Analytics is by tagging the links using UTM parameters. You define the parameters (e.g. utm_source=twitter OR utm_campaign=freeshipping) and Google Analytics segments the reports accordingly. It may look complicated, but it's simple and crucial.Rate this question:
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- 8.
Are you trying to reach women in your social media marketing efforts? If so, you're more likely to find them on...
- A.
Facebook
- B.
Twitter
Correct Answer
A. FacebookExplanation
A Social Media study by SheSpeaks attributes the fact that women don't respond as well to marketing on Twitter because, by and large, women participate much more heavily in social networks than they do on Twitter.Rate this question:
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- 9.
Commonly found on the sidebar of a blog, it's a list of related blogs with links.
- A.
Blogroll
- B.
Blog Directory
- C.
Blogger
- D.
Blogosphere
Correct Answer
A. BlogrollExplanation
It's Blogroll. Blogrolls, Retweets, linkbacks… There are lots of opportunities to establish relationships with others in your community, who may then return the favor. Also, your audience may like additional resources.Rate this question:
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- 10.
One way companies are using Twitter is as a direct customer service tool.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
It's true. For example, Comcast has set up a unique Twitter handle, @comcastcares, to address customer service issues.Rate this question:
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- 11.
It's perfectly OK to vote for or promote your own content on bookmark sharing or voting sites such as Digg, Reddit, and Delicious.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
This is not completely true. It's perfectly OK to bookmark your own content on Delicious, but it's a violation of the terms of use of Digg. The lesson? Be sure to thoroughly read the terms of use and "lurk" for a while before participating fully.Rate this question:
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- 12.
Twitter was originally conceived as an SMS messaging tool. Because the typical cell phone only shows a certain number of characters on the first page of a message, Twitter posts, or "tweets", are limited to that number of characters. What is that number?
- A.
100
- B.
240
- C.
180
- D.
140
Correct Answer
D. 140Explanation
Twitter posts, or "tweets", are limited to 140 characters because the platform was originally designed as an SMS messaging tool. Since the typical cell phone only displays a certain number of characters on the first page of a message, Twitter adopted this character limit to ensure that tweets could be easily read and understood on mobile devices.Rate this question:
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- 13.
Which of the following video sharing sites uploads and tracks the performance of your video across multiple video sharing sites?
- A.
Youtube
- B.
Vimeo
- C.
Viddler
- D.
TubeMogul
Correct Answer
D. TubeMogulExplanation
TubeMogul uploads your video content to multiple sites and aggregates view and analytics data into one interface. It's a tool to know if you're using video in your social media strategy.Rate this question:
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- 14.
Reddit, Delicious and Digg are examples of...
- A.
Social Bookmarking Sites
- B.
Online Video Sharing sites
- C.
Blog Platforms
- D.
Wikis
Correct Answer
A. Social Bookmarking SitesExplanation
Reddit, Delicious, and Digg are all examples of social bookmarking sites. These websites allow users to save and organize links to web pages that they find interesting or want to revisit later. Users can also discover and share links that have been bookmarked by others, creating a community-driven platform for finding and sharing online content.Rate this question:
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- 15.
____________ is the measurement of the percentage of your site's visitors who see only one page of your site and then leave.
- A.
Bounce Rate
- B.
Conversion Rate
- C.
Exit Rate
Correct Answer
A. Bounce RateExplanation
This information can be helpful in identifying weak spots in your social media marketing efforts and landing pages.Rate this question:
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- 16.
There is an application for Facebook which adds a "reviews" tab to your fan page profile, allowing visitors to your fan page to post a review of your product or service.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
A business with a fan page can add such a "reviews" tab. This is a great way for customers to connect with you and a great way for prospects to see what your customers have to say about you. There are many interesting applications available for businesses with Facebook fan pages.Rate this question:
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- 17.
Flickr, the popular photo-sharing community site, is owned by Yahoo! and provides comprehensive tracking options to track photo views.
- A.
True
- B.
False
Correct Answer
A. TrueExplanation
Picasa, a similar site owned by Google, surprisingly does not provide this sort of aggregate data. You'll always want to thoroughly research what sort of data is available when choosing a new social media vehicle.Rate this question:
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- 18.
Most companies have a written social media policy.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
Survey data says that 69% of companies do not. Of those who did not have a policy, their main reason was that they weren't sure what to include in the policy.Rate this question:
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- 19.
With more than 40 million monthly page views, this is one of the most prolific news sites reporting breaking web news, providing analysis of trends, reviewing new Web sites and services, and offering social media resources and guides. What is it?
- A.
Mashable.com
- B.
Salon.com
- C.
Frontier.com
- D.
Webtrends.com
Correct Answer
A. Mashable.comExplanation
Founded in 2005, Mashable is arguably the top source for news in social and digital media, technology and web culture.Rate this question:
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- 20.
Your CEO has just quoted a study that says that social media is a waste of time and money, as it rarely leads to sales online. You disagree. Which of the following responses is a valid counter-argument?
- A.
Social Media has significant brand awareness and customer research benefits
- B.
Social Media is an important part of the consumer's research process, so it impacts buying in that way.
- C.
Consumers research online before buying offline, so social media affects offline sales.
- D.
All of the Above
Correct Answer
D. All of the AboveExplanation
Even research from trusted sources can be dubious. Always use multiple sources for research and always be aware that the online marketing space is cluttered with differing opinions.Rate this question:
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- 21.
Facebook, LinkedIn, and Twitter each allow businesses to set up profiles, and they each allow users to interact with that business. Match the social medium to the way that users indicate that interest. 1) Facebook 2) LinkedIn 3) Twitter
- A.
1. "Like" 2. "Recommend" 3. "Follow"
- B.
1. "Recommend" 2. "Like" 3. "Follow"
- C.
1. "Follow" 2. "Like" 3. "Recommend"
- D.
1. "Follow" 2. "Recommend" 3. "Like"
Correct Answer
A. 1. "Like" 2. "Recommend" 3. "Follow"Explanation
One common measure of social media effectiveness is to track your number of "Likes" on Facebook, "Recommendations" on LinkedIn, and "Followers" on Twitter.Rate this question:
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- 22.
There is a marketing industry standard for measuring the success of your social media efforts.
- A.
True
- B.
False
Correct Answer
B. FalseExplanation
False. There is no industry standard. Depending on whom you ask, social media measurement could mean anything from PR and reputation management to Twitter reports to broad “engagement” measurement to looking at Facebook Insights day today. In truth, all of those things should inform a social media measurement program, but at the same time, if we’re talking standardization, it’s a lot of work to get it all under one umbrella.Rate this question:
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- 23.
In the social media landscape, there is a "Big 4" of social media tools. Facebook, Twitter, LinkedIn and _______________.
- A.
Blogs
- B.
YouTube
- C.
Social Bookmarking sites such as Digg and Reddit
- D.
Forums
Correct Answer
A. BlogsExplanation
According to the 2011 Social Media Marketing Report sponsored by Social Media Examiner, by a long shot, Facebook, Twitter, LinkedIn, and blogs were the top four social media tools used by marketers, with Facebook leading the pack. All of the other social media tools paled in comparison to these top four.Rate this question:
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- 24.
B2B vs B2C. B2C (Business to Consumer) marketers are most likely to focus their marketing efforts on Facebook. Business to Business (B2B) marketers are more likely to focus social media efforts in ____________
- A.
Facebook also
- B.
Twitter and Blogs
- C.
LinkedIn and Video (YouTube or similar)
Correct Answer
C. LinkedIn and Video (YouTube or similar)Explanation
The lesson here is to do the research to find the platforms that will best accomplish your social media marketing efforts.Rate this question:
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- 25.
Why do people initially choose to follow brands on Twitter and Facebook?
- A.
To gain access to exclusive deals, coupons and discounts
- B.
To provide feedback and engage in conversation
- C.
To share their tastes with others in their social network
Correct Answer
A. To gain access to exclusive deals, coupons and discountsExplanation
The main reason a user FIRST joins a fan page or follows a brand on Twitter is because of a contest or promotion. Once the individual becomes a fan the SECOND step is interacting with that fan in order to build some type of trust. Repeat customers are the best customers. Bring the fan in with a contest or promotion, then nurture that fan to build loyalty and to encourage them to share with their network.Rate this question:
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