Social Media Marketing Assessment Trivia Quiz

It’s a favorite of events and conferences. For instance, at the Online Marketing Summit, our hashtag is #OMS. So when someone searches for #OMS in Twitter, all tweets with this tag are easily found.

They’re URL shorteners like TinyURL but have analytics installed so you can see who’s talking about your URL. Use Backtweets to tell you how many people have mentioned your URL but have masked that URL using ow.ly or bit.ly.

A Social Media study by SheSpeaks attributes the fact that women don't respond as well to marketing on Twitter because, by and large, women participate much more heavily in social networks than they do on Twitter.

A business with a fan page can add such a "reviews" tab. This is a great way for customers to connect with you and a great way for prospects to see what your customers have to say about you. There are many interesting applications available for businesses with Facebook fan pages.

It's true. For example, Comcast has set up a unique Twitter handle, @comcastcares, to address customer service issues.

Picasa, a similar site owned by Google, surprisingly does not provide this sort of aggregate data. You'll always want to thoroughly research what sort of data is available when choosing a new social media vehicle.

Even research from trusted sources can be dubious. Always use multiple sources for research and always be aware that the online marketing space is cluttered with differing opinions.

One common measure of social media effectiveness is to track your number of "Likes" on Facebook, "Recommendations" on LinkedIn, and "Followers" on Twitter.

This information can be helpful in identifying weak spots in your social media marketing efforts and landing pages.

Facebook and Google have also bought into location-based services with their launches of Facebook Places and Google Places. Location-based services are expected to grow tremendously in the next few years.

The lesson here is to do the research to find the platforms that will best accomplish your social media marketing efforts.

People can learn the social media landscape. Passion is difficult to cultivate.

The best way to segment your data within Google Analytics is by tagging the links using UTM parameters. You define the parameters (e.g. utm_source=twitter OR utm_campaign=freeshipping) and Google Analytics segments the reports accordingly. It may look complicated, but it's simple and crucial.

Twitter posts, or "tweets", are limited to 140 characters because the platform was originally designed as an SMS messaging tool. Since the typical cell phone only displays a certain number of characters on the first page of a message, Twitter adopted this character limit to ensure that tweets could be easily read and understood on mobile devices.

Reddit, Delicious, and Digg are all examples of social bookmarking sites. These websites allow users to save and organize links to web pages that they find interesting or want to revisit later. Users can also discover and share links that have been bookmarked by others, creating a community-driven platform for finding and sharing online content.

The main reason a user FIRST joins a fan page or follows a brand on Twitter is because of a contest or promotion. Once the individual becomes a fan the SECOND step is interacting with that fan in order to build some type of trust. Repeat customers are the best customers. Bring the fan in with a contest or promotion, then nurture that fan to build loyalty and to encourage them to share with their network.

It’s a misconception if someone thinks that the majority of brand mentions on Twitter are negative. When a brand is mentioned, 52.4% of the mentions are positive in tone.

Founded in 2005, Mashable is arguably the top source for news in social and digital media, technology and web culture.

The correct answer is Facebook Lexicon. This tool allows users to see what people are writing about on Twitter and Facebook, compare different terms, and identify the most associated terms with what people are writing about. It is a free tool that can be easily found by searching its name on Google.

It's Blogroll. Blogrolls, Retweets, linkbacks… There are lots of opportunities to establish relationships with others in your community, who may then return the favor. Also, your audience may like additional resources.

Survey data says that 69% of companies do not. Of those who did not have a policy, their main reason was that they weren't sure what to include in the policy.

False. There is no industry standard. Depending on whom you ask, social media measurement could mean anything from PR and reputation management to Twitter reports to broad “engagement” measurement to looking at Facebook Insights day today. In truth, all of those things should inform a social media measurement program, but at the same time, if we’re talking standardization, it’s a lot of work to get it all under one umbrella.

This is not completely true. It's perfectly OK to bookmark your own content on Delicious, but it's a violation of the terms of use of Digg. The lesson? Be sure to thoroughly read the terms of use and "lurk" for a while before participating fully.

TubeMogul uploads your video content to multiple sites and aggregates view and analytics data into one interface. It's a tool to know if you're using video in your social media strategy.

According to the 2011 Social Media Marketing Report sponsored by Social Media Examiner, by a long shot, Facebook, Twitter, LinkedIn, and blogs were the top four social media tools used by marketers, with Facebook leading the pack. All of the other social media tools paled in comparison to these top four.