Social Media Marketing Assessment Trivia Quiz

25 Questions | Total Attempts: 6598

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Social Media Marketing Assessment Trivia Quiz - Quiz

Take this social media marketing quiz today in order to enhance your pre-existing knowledge about social media and marketing! Who knows, you might even learn something new by taking this quiz! Social media is accessed by almost everyone on the entire globe. Since it is such a huge market, not marketing whatever you need to sell on social media is like playing with a self-awarded handicap. Remove the handicap and take this quiz right now! Let's go!


Questions and Answers
  • 1. 
    There is a free tool that allows you to see what people are writing about on Twitter and on “walls” or as status updates on Facebook. It allows you to compare one term vs. another and even allows you to see what terms are most associated with what people are writing about. This tool is free and easy to find if you Google the name of the tool. What is the name of the tool?
    • A. 

      Facebook Word List

    • B. 

      Facebook Lexicon

    • C. 

      Facebook Dictionary

    • D. 

      Facebook Glossary

  • 2. 
    When people “tweet” (post something on Twitter) about a brand, the majority of the brand mentions are positive.
    • A. 

      True

    • B. 

      False

  • 3. 
    Twitter 101: The symbol “#” is used to group topics and easily find conversation threads using Twitter search. What is this called?
    • A. 

      Retweet

    • B. 

      Direct Message

    • C. 

      Hashtag

    • D. 

      URL shortener

  • 4. 
    When thinking of hiring a social media manager, it’s more important to hire someone who is passionate about the brand than someone who is a social media expert.
    • A. 

      True

    • B. 

      False

  • 5. 
    With the rise of smartphone technology, marketers are flocking to make use of location-based services such as __________ in order to take advantage of geo-marketing, marketing to specific users according to where they are geographically located.
    • A. 

      Twitter

    • B. 

      Foursquare

    • C. 

      Reddit

    • D. 

      Quora

  • 6. 
    When using Google Analytics to measure traffic to your website from your social media efforts, you'll want to custom segment your data so you can easily compare different campaigns. This is best accomplished by:
    • A. 

      Tagging each link you provide in a social media campaign by using UTM parameters

    • B. 

      Purchasing a more robust analytics solution. This cannot be done in Google Analytics

    • C. 

      Creating unique landing pages for each social media campaign

    • D. 

      Forcing your visitors to enable and accept "cookies".

  • 7. 
    Are you trying to reach women in your social media marketing efforts? If so, you're more likely to find them on...
    • A. 

      Facebook

    • B. 

      Twitter

  • 8. 
    Commonly found on the sidebar of a blog, it's a list of related blogs with links.
    • A. 

      Blogroll

    • B. 

      Blog Directory

    • C. 

      Blogger

    • D. 

      Blogosphere

  • 9. 
    One way companies are using Twitter is as a direct customer service tool.
    • A. 

      True

    • B. 

      False

  • 10. 
    It's perfectly OK to vote for or promote your own content on bookmark sharing or voting sites such as Digg, Reddit, and Delicious.
    • A. 

      True

    • B. 

      False

  • 11. 
    Twitter was originally conceived as an SMS messaging tool. Because the typical cell phone only shows a certain number of characters on the first page of a message, Twitter posts, or "tweets", are limited to that number of characters. What is that number?
    • A. 

      100

    • B. 

      240

    • C. 

      180

    • D. 

      140

  • 12. 
    Which of the following video sharing sites uploads and tracks the performance of your video across multiple video sharing sites?
    • A. 

      Youtube

    • B. 

      Vimeo

    • C. 

      Viddler

    • D. 

      TubeMogul

  • 13. 
    Reddit, Delicious and Digg are examples of...
    • A. 

      Social Bookmarking Sites

    • B. 

      Online Video Sharing sites

    • C. 

      Blog Platforms

    • D. 

      Wikis

  • 14. 
    ____________ is the measurement of the percentage of your site's visitors who see only one page of your site and then leave.
    • A. 

      Bounce Rate

    • B. 

      Conversion Rate

    • C. 

      Exit Rate

  • 15. 
    There is an application for Facebook which adds a "reviews" tab to your fan page profile, allowing visitors to your fan page to post a review of your product or service.
    • A. 

      True

    • B. 

      False

  • 16. 
    Flickr, the popular photo-sharing community site, is owned by Yahoo! and provides comprehensive tracking options to track photo views.
    • A. 

      True

    • B. 

      False

  • 17. 
    Most companies have a written social media policy.
    • A. 

      True

    • B. 

      False

  • 18. 
    With more than 40 million monthly page views, this is one of the most prolific news sites reporting breaking web news, providing analysis of trends, reviewing new Web sites and services, and offering social media resources and guides.  What is it?
    • A. 

      Mashable.com

    • B. 

      Salon.com

    • C. 

      Frontier.com

    • D. 

      Webtrends.com

  • 19. 
    Your CEO has just quoted a study that says that social media is a waste of time and money, as it rarely leads to sales online.  You disagree. Which of the following responses is a valid counter-argument?
    • A. 

      Social Media has significant brand awareness and customer research benefits

    • B. 

      Social Media is an important part of the consumer's research process, so it impacts buying in that way.

    • C. 

      Consumers research online before buying offline, so social media affects offline sales.

    • D. 

      All of the Above

  • 20. 
    Facebook, LinkedIn, and Twitter each allow businesses to set up profiles, and they each allow users to interact with that business.   Match the social medium to the way that users indicate that interest.  1) Facebook  2) LinkedIn  3) Twitter
    • A. 

      1. "Like" 2. "Recommend" 3. "Follow"

    • B. 

      1. "Recommend" 2. "Like" 3. "Follow"

    • C. 

      1. "Follow" 2. "Like" 3. "Recommend"

    • D. 

      1. "Follow" 2. "Recommend" 3. "Like"

  • 21. 
    There is a marketing industry standard for measuring the success of your social media efforts.
    • A. 

      True

    • B. 

      False

  • 22. 
    In the social media landscape, there is a "Big 4" of social media tools.  Facebook, Twitter, LinkedIn and _______________.
    • A. 

      Blogs

    • B. 

      YouTube

    • C. 

      Social Bookmarking sites such as Digg and Reddit

    • D. 

      Forums

  • 23. 
    B2B vs B2C.  B2C (Business to Consumer) marketers are most likely to focus their marketing efforts on Facebook.   Business to Business (B2B) marketers are more likely to focus social media efforts in ____________
    • A. 

      Facebook also

    • B. 

      Twitter and Blogs

    • C. 

      LinkedIn and Video (YouTube or similar)

  • 24. 
    Why do people initially choose to follow brands on Twitter and Facebook?
    • A. 

      To gain access to exclusive deals, coupons and discounts

    • B. 

      To provide feedback and engage in conversation

    • C. 

      To share their tastes with others in their social network

  • 25. 
    What are ow.ly and bit.ly?
    • A. 

      Tools to both shorten a URL you wish to share via Twitter/Facebook etc… and deliver analytic data to track what you’ve shared.

    • B. 

      Tools to group conversations in Twitter so they can easily be found in Twitter Search.