The Social Media Optimization Quiz! Trivia

1. Social Media is the new "word of mouth".

True

False

Social media has become a powerful platform for people to share their opinions, experiences, and recommendations with others. It has the ability to reach a wide audience and spread information quickly. Just like traditional word of mouth, social media allows individuals to share their thoughts and recommendations about products, services, and experiences with their network of friends and followers. This can greatly influence the decisions and choices of others, making social media the modern-day equivalent of word of mouth. Therefore, the statement "Social Media is the new 'word of mouth'" is true.

Explanation

Social media has become a powerful platform for people to share their opinions, experiences, and recommendations with others. It has the ability to reach a wide audience and spread information quickly. Just like traditional word of mouth, social media allows individuals to share their thoughts and recommendations about products, services, and experiences with their network of friends and followers. This can greatly influence the decisions and choices of others, making social media the modern-day equivalent of word of mouth. Therefore, the statement "Social Media is the new 'word of mouth'" is true.

2. Social Suite allows the client to manage Facebook, Google+, Linkedin, and Twitter themselves all from one dashboard.

True

False

YouTube is not an option because its API (Application Program Interface) is not open. Clients must post videos and manage them directly through YouTube.

Explanation

YouTube is not an option because its API (Application Program Interface) is not open. Clients must post videos and manage them directly through YouTube.

3. With a Social Foundation Package, the client still has access to the social sites to add their own complementary content.

True

False

Client has access to SocialSuite and all of the features included, beyond just adding additional content.

Explanation

Client has access to SocialSuite and all of the features included, beyond just adding additional content.

4. The 80/20 rule of sharing content on Social Media means that 80% of content should be about what interests one's fans and 20% about the business itself.

True

False

The 80/20 rule of sharing content on social media suggests that the majority (80%) of the content should focus on topics that interest one's fans, while a smaller portion (20%) should be about the business itself. This approach aims to engage and cater to the interests of the audience, rather than solely promoting the business. By providing valuable and relevant content, businesses can build a stronger connection with their followers and potentially increase their engagement and loyalty.

Explanation

The 80/20 rule of sharing content on social media suggests that the majority (80%) of the content should focus on topics that interest one's fans, while a smaller portion (20%) should be about the business itself. This approach aims to engage and cater to the interests of the audience, rather than solely promoting the business. By providing valuable and relevant content, businesses can build a stronger connection with their followers and potentially increase their engagement and loyalty.

5. What is the username and password to the training site? (training.propelmarketing.com)

Demo demo

Propel propelU

Password password

Sales sales

The correct answer to the question is "propel propelU". This username and password combination is the login information for the training site at training.propelmarketing.com.

Explanation

The correct answer to the question is "propel propelU". This username and password combination is the login information for the training site at training.propelmarketing.com.

6. Propel's Social Team will make 12 content posts over the course of the month in the Social Foundation Package.

True

False

The explanation for the given correct answer, which is True, is that Propel's Social Team will indeed make 12 content posts over the course of the month in the Social Foundation Package. This means that the team will be responsible for creating and publishing 12 pieces of content on social media platforms within a month.

Explanation

The explanation for the given correct answer, which is True, is that Propel's Social Team will indeed make 12 content posts over the course of the month in the Social Foundation Package. This means that the team will be responsible for creating and publishing 12 pieces of content on social media platforms within a month.

7. In the Social Foundation Package, the client receives a quarterly campaign review with a strategist.

False

True

In the Social Foundation Package, clients are indeed provided with a quarterly campaign review conducted by a strategist. This review allows the client to assess the progress and effectiveness of their social media campaigns and make any necessary adjustments or improvements. The strategist will provide insights, data analysis, and recommendations to help the client optimize their social media marketing efforts. This review is a valuable component of the package and helps ensure that the client's social media campaigns are on track and aligned with their goals.

Explanation

In the Social Foundation Package, clients are indeed provided with a quarterly campaign review conducted by a strategist. This review allows the client to assess the progress and effectiveness of their social media campaigns and make any necessary adjustments or improvements. The strategist will provide insights, data analysis, and recommendations to help the client optimize their social media marketing efforts. This review is a valuable component of the package and helps ensure that the client's social media campaigns are on track and aligned with their goals.

8. You just finished signing up a client for a Social Media package. What are your next steps?

Schedule a Kick Off Call if sale is for a new customer or a meeting with your current CSS on the account if the sale is for an existing customer

Plan to attend first 10-15 minutes of Kick Off Call to ensure a smooth transition

Supply the CSS with as much information as possible in advance of the intake call

Do nothing, the CSS will know what to do

Enter the order by calling 1-800-549-3670 Option #2

After signing up a client for a Social Media package, the next steps include scheduling a Kick Off Call if the sale is for a new customer or arranging a meeting with the current CSS on the account if the sale is for an existing customer. It is also important to plan to attend the first 10-15 minutes of the Kick Off Call to ensure a smooth transition. Additionally, providing the CSS with as much information as possible in advance of the intake call is necessary. Lastly, the order should be entered by calling 1-800-549-3670 Option #2.

Explanation

After signing up a client for a Social Media package, the next steps include scheduling a Kick Off Call if the sale is for a new customer or arranging a meeting with the current CSS on the account if the sale is for an existing customer. It is also important to plan to attend the first 10-15 minutes of the Kick Off Call to ensure a smooth transition. Additionally, providing the CSS with as much information as possible in advance of the intake call is necessary. Lastly, the order should be entered by calling 1-800-549-3670 Option #2.

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9. Does a client get one-on-one attention from a Social Strategist every day to help with content creation with the Social Suite?

Yes

No

Social Suite is a DIY platform.

Explanation

Social Suite is a DIY platform.

10. We will create a presence and manage conversational content across which networks.

Facebook

YouTube

Google +

Twitter

Snapchat

The correct answer includes Facebook, YouTube, LinkedIn, Google+, and Twitter. These networks are commonly used for creating a presence and managing conversational content. They provide various features and tools for engaging with audiences, sharing content, and building a brand's online presence. Snapchat and Pinterest are not included in the correct answer as they are primarily visual platforms and may not be as suitable for managing conversational content.

Explanation

The correct answer includes Facebook, YouTube, LinkedIn, Google+, and Twitter. These networks are commonly used for creating a presence and managing conversational content. They provide various features and tools for engaging with audiences, sharing content, and building a brand's online presence. Snapchat and Pinterest are not included in the correct answer as they are primarily visual platforms and may not be as suitable for managing conversational content.

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11. Choose the BOOST packs that can be added onto the Social Foundation Package.

LeadsBOOST

AdBOOST

ContentBOOST

InsightsBOOST

GraphicsBOOST

The BOOST packs that can be added onto the Social Foundation Package are AdBOOST, ContentBOOST, and GraphicsBOOST. These packs are likely additional features or services that can enhance the social media marketing efforts of the Social Foundation Package. AdBOOST may provide tools or assistance for creating and managing advertisements, while ContentBOOST may offer content creation or curation services. GraphicsBOOST may involve graphic design services for creating visually appealing social media assets. These packs can help improve the effectiveness and visual appeal of the social media marketing strategy.

Explanation

The BOOST packs that can be added onto the Social Foundation Package are AdBOOST, ContentBOOST, and GraphicsBOOST. These packs are likely additional features or services that can enhance the social media marketing efforts of the Social Foundation Package. AdBOOST may provide tools or assistance for creating and managing advertisements, while ContentBOOST may offer content creation or curation services. GraphicsBOOST may involve graphic design services for creating visually appealing social media assets. These packs can help improve the effectiveness and visual appeal of the social media marketing strategy.

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