Strategy Of Social Media Marketing Quiz

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Strategy Of Social Media Marketing Quiz - Quiz

Social media marketing is a very powerful means for businesses to reach prospects and customers. A serious business must interact with customers through many means such as Facebook, Twitter, Instagram, as well as Pinterest. Failure to do this will result in missing out on a lot of customers who are actively interacting with different brands online every day. Effective social media marketing strategy leads to an increase in sales and also creates loyal and devoted brand advocates.


Questions and Answers
  • 1. 

    Which of the following is the first step to creating an effective strategy?

    • A.

      Lobbying 

    • B.

      Establishing objectives 

    • C.

      Attainability 

    • D.

      Setting time 

    Correct Answer
    B. Establishing objectives 
    Explanation
    Establishing objectives is the first step to creating an effective strategy because it helps to define the desired outcomes and goals that the strategy aims to achieve. By clearly identifying and articulating the objectives, it becomes easier to develop a plan and make decisions that align with the overall strategic direction. Objectives provide a framework for evaluating the success of the strategy and guide the allocation of resources and efforts towards the most important priorities. Without clearly established objectives, it would be difficult to create a focused and coherent strategy.

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  • 2. 

    What is the major purpose of social media metrics? 

    • A.

      They give accurate number of engagements 

    • B.

      They make it easy to track constant engages 

    • C.

      They demonstrate the value and impacts of decisions made 

    • D.

      They prevent vanity metrics 

    Correct Answer
    C. They demonstrate the value and impacts of decisions made 
    Explanation
    The major purpose of social media metrics is to demonstrate the value and impacts of decisions made. This means that social media metrics provide data and insights that can help evaluate the effectiveness of social media strategies and campaigns. By measuring metrics such as reach, engagement, conversions, and ROI, businesses can understand the impact of their decisions and make informed decisions for future campaigns. This helps in optimizing social media efforts and achieving business goals.

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  • 3. 

    What is the function of the awareness metrics? 

    • A.

      It illuminates current and potential audience 

    • B.

      It helps marketers know the next step

    • C.

      It solidifies loyal advocates 

    • D.

      It ensures feedback from customers 

    Correct Answer
    A. It illuminates current and potential audience 
    Explanation
    Awareness metrics serve the purpose of illuminating the current and potential audience. These metrics provide insights and data about the reach and visibility of a marketing campaign or initiative. By analyzing awareness metrics, marketers can understand the extent to which their message is reaching the target audience and gaining attention. This information is valuable in making informed decisions about marketing strategies and tactics, as well as identifying areas for improvement or optimization. Ultimately, awareness metrics help marketers gauge the effectiveness of their efforts in creating awareness and capturing the attention of their intended audience.

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  • 4. 

    Which of the following isn't part of the SMART strategy?

    • A.

      Specific 

    • B.

      Measurable 

    • C.

      Achievable 

    • D.

      Reliant 

    Correct Answer
    D. Reliant 
    Explanation
    The SMART strategy is an acronym that stands for Specific, Measurable, Achievable, Relevant, and Time-bound. It is a framework used for setting goals and objectives. The term "Reliant" is not a part of the SMART strategy.

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  • 5. 

    A B2B interested in generating more leads would be perfectly suited for which of the following social media channel?

    • A.

      Facebook

    • B.

      Instagram

    • C.

      Pinterest

    • D.

      LinkedIn

    Correct Answer
    D. LinkedIn
    Explanation
    LinkedIn is the correct answer because it is a social media platform specifically designed for professionals and businesses. It is widely used by B2B companies to network, connect with potential clients, and generate leads. LinkedIn allows businesses to create company pages, share industry-related content, join relevant groups, and engage with other professionals in their field. It offers various advertising options and targeting capabilities that can help B2B companies reach their desired audience and generate more leads.

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  • 6. 

    Which of the following is the best for new brands? 

    • A.

      Telegram 

    • B.

      Twitter

    • C.

      Pinterest

    • D.

      Instagram 

    Correct Answer
    D. Instagram 
    Explanation
    Instagram is the best platform for new brands because it has a large user base and is focused on visual content, making it ideal for showcasing products and creating a visually appealing brand image. Instagram also offers various features such as Instagram Stories and sponsored posts, which can help new brands reach a wider audience and engage with potential customers. Additionally, Instagram's algorithm prioritizes content from accounts that users interact with, increasing the chances of new brands being discovered by their target audience.

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  • 7. 

    Which of the following is best for businesses that want to reach a wider audience, run advertisements and post live videos?

    • A.

      Twitter 

    • B.

      Instagram 

    • C.

      LinkedIn

    • D.

      Facebook

    Correct Answer
    D. Facebook
    Explanation
    Facebook is the best option for businesses that want to reach a wider audience, run advertisements, and post live videos because it has the largest user base among the given options. With over 2.8 billion monthly active users, Facebook provides a vast potential audience for businesses to target. Additionally, Facebook's advertising platform offers advanced targeting options, allowing businesses to reach specific demographics and interests. Furthermore, Facebook's live video feature enables businesses to engage with their audience in real-time, increasing brand visibility and interaction.

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  • 8. 

    What social media platform is best for business interested in sharing timely updates, providing customer services and sharing relevant articles? 

    • A.

      Facebook 

    • B.

      Telegram

    • C.

      Instagram

    • D.

      Twitter

    Correct Answer
    D. Twitter
    Explanation
    Twitter is the best social media platform for businesses interested in sharing timely updates, providing customer services, and sharing relevant articles. Twitter's fast-paced and real-time nature makes it ideal for sharing quick updates and news. Its direct messaging feature allows businesses to provide efficient customer service. Additionally, Twitter's character limit encourages concise and to-the-point sharing, making it suitable for sharing relevant articles and information.

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  • 9. 

    Visual brands interested in sharing photos, product videos as well as staff and customer videos should use which of the following? 

    • A.

      Instagram 

    • B.

      LinkedIn

    • C.

      Twitter

    • D.

      Tumblr

    Correct Answer
    A. Instagram 
    Explanation
    Instagram is the correct answer because it is a social media platform that is primarily focused on sharing visual content such as photos and videos. It is widely used by brands to showcase their products, share behind-the-scenes footage, and engage with their audience through visual storytelling. Instagram's user-friendly interface and features like filters and hashtags make it an ideal platform for visually-driven brands to showcase their content and connect with their target audience.

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  • 10. 

    Which of the following is best for brands interested in sharing instructional videos, funny videos, and product review videos? 

    • A.

      Instagram

    • B.

      Twitter 

    • C.

      YouTube 

    • D.

      Facebook 

    Correct Answer
    C. YouTube 
    Explanation
    YouTube is the best platform for brands interested in sharing instructional videos, funny videos, and product review videos. YouTube is specifically designed for video content and has a large user base that actively seeks out and engages with video content. It offers a wide range of features and tools for creators to optimize their videos, reach a global audience, and monetize their content. Additionally, YouTube's algorithm is highly effective in recommending relevant videos to users, increasing the visibility and potential reach of brand content.

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