The Philip Morris Cash and Carry Quiz tests knowledge on promotional offers, product placement, and pricing in tobacco retail. It assesses understanding of offer validity, competition prizes, product displays, and profitability enhancements, tailored for retailers.
Marlboro Gold Touch
Chesterfield Red
Ice Blast 10’s (Ice Blast 20s if no 10s in stock)
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Ten
Twenty
Twenty Five
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Marlboro Gold Original
Marlboro Silver
Chesterfield Red
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Full
Strong
Smooth
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Ice Blast 10’s
Ice Blast 20’s
Chesterfield
Marlboro Gold Touch
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A holiday
£500
£1,000
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40p
52p
£1.02
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10 per day
10 per offer per retailer
As many as they like
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£8.27
£8.02
£8.85
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£4.15
£4.03
£4.21
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May 2011
May 2012
May 2013
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18
19
20
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Legal Age Smokers
Retailers
Cash & Carry staff
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Return them to all iD
Hand them out as flyers in the depot
Keep them
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£6.85
£6.25
£6.75
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£6.85
£6.25
£6.75
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Ten
Twenty
Twenty Five
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£6.85
£6.25
£6.75
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Quiz Review Timeline (Updated): Aug 25, 2023 +
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