Quiz: Take The Business Development Assessment Test

10 Questions | Total Attempts: 1037

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Quiz: Take The Business Development Assessment Test

With a combination of business and commerce, business development is a process to develop within and between organizations. Take this test to assess your knowledge of business development.


Questions and Answers
  • 1. 
    The most important criteria in segmenting a business's customers are...
    • A. 

      Demographics

    • B. 

      It depends

    • C. 

      Psychographics

    • D. 

      Buying criteria and buying behaviour

  • 2. 
    The most important stakeholder(s) responsible for the successful development of a business is/are...
    • A. 

      Owners

    • B. 

      Employees

    • C. 

      A and B

    • D. 

      Neither

  • 3. 
    “Many people want a car but only a few are able to buy.” This is an example of...
    • A. 

      Want

    • B. 

      Demand

    • C. 

      Need

    • D. 

      Status

  • 4. 
    Which of the following human needs are shaped by the culture and individual personality?
    • A. 

      Wants

    • B. 

      Demands

    • C. 

      Needs

    • D. 

      Social needs

  • 5. 
    What is referred to as a want backed by an ability to pay?
    • A. 

      Wants

    • B. 

      Demand

    • C. 

      Needs

    • D. 

      Status

  • 6. 
    The establishment of certain standards or specifications for a product is called...
    • A. 

      Standardization

    • B. 

      Gradation

    • C. 

      Product Control

    • D. 

      Product Development

  • 7. 
    Which of the following terms is described as testing before launching product?
    • A. 

      Acid test

    • B. 

      Concept testing

    • C. 

      Market test

    • D. 

      Test marketing

  • 8. 
    What is the basic role of promotion in business?
    • A. 

      Communication

    • B. 

      Information

    • C. 

      Interpretation

    • D. 

      Manipulation

  • 9. 
    The trade of value between two parties shows...
    • A. 

      Transaction

    • B. 

      Commission

    • C. 

      Need

    • D. 

      Want

  • 10. 
    The aim of marketing products and services is to....
    • A. 

      Produce

    • B. 

      Make profit

    • C. 

      Satisfy customer needs

    • D. 

      Sell products