Quiz: Take The Business Development Assessment Test
10 Questions
| Total Attempts: 1037
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With a combination of business and commerce, business development is a process to develop within and between organizations. Take this test to assess your knowledge of business development.
Questions and Answers
- 1.The most important criteria in segmenting a business's customers are...
- A.
Demographics
- B.
It depends
- C.
Psychographics
- D.
Buying criteria and buying behaviour
- 2.The most important stakeholder(s) responsible for the successful development of a business is/are...
- A.
Owners
- B.
Employees
- C.
A and B
- D.
Neither
- 3.“Many people want a car but only a few are able to buy.” This is an example of...
- A.
Want
- B.
Demand
- C.
Need
- D.
Status
- 4.Which of the following human needs are shaped by the culture and individual personality?
- A.
Wants
- B.
Demands
- C.
Needs
- D.
Social needs
- 5.What is referred to as a want backed by an ability to pay?
- A.
Wants
- B.
Demand
- C.
Needs
- D.
Status
- 6.The establishment of certain standards or specifications for a product is called...
- A.
Standardization
- B.
Gradation
- C.
Product Control
- D.
Product Development
- 7.Which of the following terms is described as testing before launching product?
- A.
Acid test
- B.
Concept testing
- C.
Market test
- D.
Test marketing
- 8.What is the basic role of promotion in business?
- A.
Communication
- B.
Information
- C.
Interpretation
- D.
Manipulation
- 9.The trade of value between two parties shows...
- A.
Transaction
- B.
Commission
- C.
Need
- D.
Want
- 10.The aim of marketing products and services is to....
- A.
Produce
- B.
Make profit
- C.
Satisfy customer needs
- D.
Sell products
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