Interactive Advertising Prelim Exam

51 Questions | Total Attempts: 43

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Interactive Advertising Prelim Exam

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Questions and Answers
  • 1. 
    What is Internet Advertising?
    • A. 

      It is a form of advertising which uses the internet to deliver promotional marketing messages to audiences.

    • B. 

      It is a form of advertising which uses the internet to deliver promotional marketing messages to consumers.

    • C. 

      It is a form of advertising which uses the internet to show promotional marketing messages to consumers.

    • D. 

      It is a form of advertising which uses the internet to deliver promotional marketing advertisements to consumers.

  • 2. 
    Internet Advertising is also known as?
    • A. 

      Online Gaming

    • B. 

      Online Promotion

    • C. 

      Online Advertising

    • D. 

      Online Advertisements

  • 3. 
    Interactive Advertising Bureau is an advertising business organization that develops industry standards, conducts research and?
    • A. 

      Provides legal documentation for the online advertising industry.

    • B. 

      Provides legal communication for the online advertising industry.

    • C. 

      Provides legal support for the online advertising industry.

    • D. 

      Provides legal processes for the online advertising industry.

  • 4. 
    What is the intention for creating an Ad Unit Guideline?
    • A. 

      It is intended for audience, agencies and media companies.

    • B. 

      It is intended for marketers, agencies and media companies.

    • C. 

      It is intended for marketers, studios and media companies.

    • D. 

      It is intended for marketers, agencies and net companies.

  • 5. 
    Ad Unit Guidelines are used for .....
    • A. 

      Creating, planning, buying and selling interactive marketing and advertising.

    • B. 

      Creating, planning, buying and marketing interactive gaming and advertising.

    • C. 

      Creating, planning, designing and selling interactive marketing and advertising.

    • D. 

      Creating, planning, buying and selling interactive marketing and promotion.

  • 6. 
    Is Internet Advertising a form which uses the internet to deliver promotional marketing messages to the whole world?
    • A. 

      True

    • B. 

      False

  • 7. 
    What is Rich Media Advertising?
    • A. 

      It is an internet advertising term for a web page ad that uses advanced gaming.

    • B. 

      It is an internet advertising term for a web page ad that uses advanced technology.

    • C. 

      It is an internet advertising term for a full page ad that uses advanced technology.

    • D. 

      It is an internet advertising term for a web page ad that uses printing technology.

  • 8. 
    What are the advanced technologies of Rich Media Advertisements?
    • A. 

      Streaming Video, downloaded games, Ads (changes when the user's mouse passes over it).

    • B. 

      Streaming Video, downloaded applets, Ads (activates when the user's mouse passes over it).

    • C. 

      Streaming Video, downloaded applets, Ads (changes when the user's mouse passes over it).

    • D. 

      Streaming music, downloaded applets, Ads (changes when the user's mouse passes over it).

  • 9. 
    Wide Skyscraper, Leaderboard, Micro Bar and Button 2 in Rich Media Ads are?
    • A. 

      Parts of an advertisement

    • B. 

      Sizes of advertisement

    • C. 

      Name of sites

    • D. 

      None of the above

  • 10. 
    What do you need to compromise when preparing images for the web and other online media?
    • A. 

      Sound quality

    • B. 

      Image display quality

    • C. 

      Print ad quality

    • D. 

      Web site quality

  • 11. 
    You can use the optimization features in the Save For Web & Devices dialog box to?
    • A. 

      Preview optimized images in different file formats and with different file attributes.

    • B. 

      Preview optimized images in different file qualities and with different file attributes.

    • C. 

      Preview optimized images in different file sizes and with different file names.

    • D. 

      Preview optimized images in different file names and with different file formats.

  • 12. 
    You can view multiple versions of an image simultaneously and modify optimization settings as...
    • A. 

      You check the image to select the best preview of settings for your needs.

    • B. 

      You manipulate the image to select the best combination of output for your needs.

    • C. 

      You design the image to select the best output of settings for your needs.

    • D. 

      You preview the image to select the best combination of settings for your needs.

  • 13. 
    Save for Web & Devices: You can not specify transparency and matting, select options to control dithering, and resize the image to specified pixel dimension or a specified percentage of the original size.
    • A. 

      True

    • B. 

      False

  • 14. 
    When you save an optimized file using the Save For Web & Devices command. You can choose to generate an HTML file for the image?
    • A. 

      True

    • B. 

      False

  • 15. 
    You need to identify the purpose of your advertising campaign before you begin planning it. True or False?
    • A. 

      True

    • B. 

      False

  • 16. 
    In Photoshop, you can Save As command to save an images as...
    • A. 

      GIF, JPEG, TIFF

    • B. 

      GIF, TIFF, PSD

    • C. 

      GIF, JPEG, PNG

    • D. 

      GIF, PNG, TIFF

  • 17. 
    In Photoshop Save As Command. Which web features are not preserved but you can add to a file.
    • A. 

      Links, colors and slices

    • B. 

      Slices, links and animations

    • C. 

      Animations, features and layouts

    • D. 

      Sizes, slices and designs

  • 18. 
    In Photoshop Save As command. You can not use the Image Processor to resize and convert the images color profile to web standard SRGB?
    • A. 

      True

    • B. 

      False

  • 19. 
    Under what menu would you find the Save For Web & Devices?
  • 20. 
    If the entire artwork is not visible in the Save For Web & Devices dialog box. You can use the ____ ____ to bring another area into view.
  • 21. 
    Use the ____ ____ to magnify or reduce the view.
  • 22. 
    In Creative Output, is defining a clear purpose a rule for maximizing such design?
    • A. 

      True

    • B. 

      False

  • 23. 
    To maximize your Creative Output, you have to identify a compelling motive?
    • A. 

      True

    • B. 

      False

  • 24. 
    Rules in Creative Output, architect an unworthy challenge?
    • A. 

      True

    • B. 

      False

  • 25. 
    You should provide a conducive environment to maximize your Creative Output?
    • A. 

      True

    • B. 

      False

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