Interactive Advertising 4ad7 - Finals

25 Questions | Total Attempts: 73

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Interactive Advertising 4ad7 - Finals

Questions and Answers
  • 1. 
    What is the other term for Internet Advertising?
    • A. 

      Advertising Online

    • B. 

      Online Advertising

    • C. 

      Online Advertisements

    • D. 

      Online Gaming

  • 2. 
    What IAB doesn't do?
    • A. 

      Develops Industry Standards

    • B. 

      Checking Online Traffics

    • C. 

      Conducts Research

    • D. 

      Provides Legal Support

  • 3. 
    Ad Unit Guidelines is intended for marketers, agencies and media companies for usein the (1)_____, (2)_____, (3)_____ and (4)_____ of interactive marketing andadvertising.
    • A. 

      Designing

    • B. 

      Planning

    • C. 

      Using

    • D. 

      Selling

    • E. 

      Buying

    • F. 

      Interacting

    • G. 

      Gaming

    • H. 

      Creating

  • 4. 
    If there is Online advertising, there must be Offline advertising?
    • A. 

      True

    • B. 

      False

  • 5. 
    Interactive Advertising Bureau is an advertising business organization that developsindustry standards, conducts research, and provides legal support for the __________advertising industry.
  • 6. 
    If you run a print advertisement, for example, you can put a unique website address onit and track the number of visits and sales you receive through it.
    • A. 

      True

    • B. 

      False

  • 7. 
    Before choosing a medium, be sure that you have a specific goal for your ad.
    • A. 

      True

    • B. 

      False

  • 8. 
    You are determined with the specific tactics you want to use, based on your?
    • A. 

      Design and Layout

    • B. 

      Goals and Budget

    • C. 

      Plan and Sales

    • D. 

      Input and Output

  • 9. 
    If you plan to run a print ad, you will be needing a ...?
    • A. 

      Print and editor

    • B. 

      Copywritter and graphic designer

    • C. 

      Editor and graphic designer

    • D. 

      Artist and copywritter

  • 10. 
    How to identify your target market?
    • A. 

      Identify your businessʼ strategy market so that you can best serve and advertise directly to your real customers.

    • B. 

      Identify your businessʼ gaming market so that you can best serve and advertise directly to your real customers.

    • C. 

      Identify your businessʼ target market so that you can best serve and give design directly to your real customers.

    • D. 

      Identify your businessʼ target market so that you can best serve and advertise directly to your real customers.

  • 11. 
    In parts of an advertisement. What is call-to-action means?
    • A. 

      To get your potential customers to react on your offer

    • B. 

      To get your potential customers to reply on your offer

    • C. 

      To get your potential customers to act on your offer

    • D. 

      To get your potential customers to check on your offer

  • 12. 
    Your potential customers want to know how their lives may improve if they use theproduct or service you are promoting.
    • A. 

      Titles

    • B. 

      Body

    • C. 

      Benefits

    • D. 

      Call-to-action

  • 13. 
    Some ads may have only a single visual while others might have several pictures. Even text-only ads might have some graphics in the form of decorative bullets or borders. When included with visuals the caption is one of the first things most readers look at before the visual.
    • A. 

      True

    • B. 

      False

  • 14. 
    It is a form of advertising which uses the Internet to deliver promotional marketing messages to consumers.
    • A. 

      Internet Gaming

    • B. 

      Internet Advertising

    • C. 

      Internet Connection

    • D. 

      Internet Site

  • 15. 
    What does IAB means?
    • A. 

      Interactive Advertising Board

    • B. 

      Interrelations Advertising Bureau

    • C. 

      Interactive Advertising Board

    • D. 

      Interactive Advertising Bureau

  • 16. 
    Rich Media Advertising is an Internet advertising term for a Web page ad that uses advanced technology such as streaming video, downloaded applets (programs) that doesn't interact instantly with the user, and ads that change when the user's mouse passes over it 
    • A. 

      True

    • B. 

      False

  • 17. 
    Internet advertising is a form of advertising which uses the Internet to deliver __________ marketing messages to consumers.
  • 18. 
    Photographs, drawings, and graphic embellishments are a key visual element of many types of ads.
    • A. 

      Design / layout

    • B. 

      Artwork / image

    • C. 

      Photo / drawing

    • D. 

      Concept / lines

  • 19. 
    Anything printed on __________ would be considered print advertising.
  • 20. 
    Some people feel more comfortable using a phone book and believe it __________ a company and means they can be trusted.
    • A. 

      Legalizes

    • B. 

      Legitimizes

    • C. 

      Organizes

    • D. 

      Authorizes

  • 21. 
    No matter which method you choose, there are certain guidelines you can follow to turn your potential customers into __________ consumers.
  • 22. 
    Political, economic, technological or socio cultural factors are informations you can find by paying attention to national and international news, reading industry reports and reviewing trade magazines.
    • A. 

      True

    • B. 

      False

  • 23. 
    In online advertising, what is the popular method of advertisement via websites?
    • A. 

      Pay-per-view

    • B. 

      Pay-per-line

    • C. 

      Pay-per-click

    • D. 

      Pay-per-download

  • 24. 
    If you plan to shoot a commercial, you may need a film crew, director, actors and a voice over artist.
    • A. 

      True

    • B. 

      False

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