Interactive Advertising 4ad7 - Finals

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  • 1/25 Questions

    Interactive Advertising Bureau is an advertising business organization that developsindustry standards, conducts research, and provides legal support for the __________advertising industry.

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About This Quiz

This final exam for Interactive Advertising 4AD7 covers key concepts such as online vs offline advertising, roles of IAB, and ad unit guidelines.

Interactive Advertising 4ad7 - Finals - Quiz

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  • 2. 

    Before choosing a medium, be sure that you have a specific goal for your ad.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    It is important to have a specific goal for your ad before choosing a medium because different advertising mediums have different strengths and weaknesses. By having a clear goal in mind, you can select the medium that is most effective in reaching your target audience and achieving your desired outcome. This ensures that your advertising efforts are focused and more likely to be successful.

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  • 3. 

    It is a form of advertising which uses the Internet to deliver promotional marketing messages to consumers.

    • Internet Gaming

    • Internet Advertising

    • Internet Connection

    • Internet Site

    Correct Answer
    A. Internet Advertising
    Explanation
    Internet advertising refers to the practice of using the Internet as a platform to deliver promotional marketing messages to consumers. This form of advertising utilizes various online channels such as websites, social media platforms, search engines, and email to reach and engage with the target audience. It allows businesses to promote their products or services, increase brand awareness, and drive customer engagement and conversions. Internet advertising has become increasingly popular and effective due to the widespread use of the Internet and the ability to target specific demographics and track the performance of campaigns.

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  • 4. 

    Internet advertising is a form of advertising which uses the Internet to deliver __________ marketing messages to consumers.

    Correct Answer
    Promotional
    Explanation
    Internet advertising is a form of advertising that utilizes the Internet as a platform to transmit promotional marketing messages to consumers. It involves various techniques such as display ads, social media ads, search engine marketing, and email marketing, among others. Through these channels, businesses can reach a wide audience and promote their products or services effectively.

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  • 5. 

    Anything printed on __________ would be considered print advertising.

    Correct Answer
    Paper
    Explanation
    Paper is commonly used as a medium for print advertising. It is a tangible material that can be easily printed on, making it suitable for various types of print advertisements such as newspapers, magazines, flyers, and posters. The statement implies that anything printed on paper would fall under the category of print advertising, indicating that paper is the correct answer.

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  • 6. 

    No matter which method you choose, there are certain guidelines you can follow to turn your potential customers into __________ consumers.

    Correct Answer
    Online
    Explanation
    The given sentence states that regardless of the method chosen, there are certain guidelines that can be followed to convert potential customers into consumers. The word "Online" is provided as the answer, suggesting that one of the methods being referred to is the online method. This implies that the guidelines mentioned in the sentence are specifically applicable to online strategies for converting potential customers into consumers.

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  • 7. 

    If you plan to shoot a commercial, you may need a film crew, director, actors and a voice over artist.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    To shoot a commercial, various roles and professionals are required, including a film crew, director, actors, and a voice over artist. These individuals collectively contribute to the production process, ensuring the commercial is visually appealing, well-directed, and effectively delivers the intended message. Therefore, the statement is true as it accurately reflects the need for these key personnel in shooting a commercial.

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  • 8. 

    What is the other term for Internet Advertising?

    • Advertising Online

    • Online Advertising

    • Online Advertisements

    • Online Gaming

    Correct Answer
    A. Online Advertising
    Explanation
    The other term for Internet Advertising is Online Advertising. This refers to the practice of promoting products or services on the internet through various platforms such as websites, social media, search engines, and mobile apps. It involves using different formats like display ads, video ads, sponsored content, and native advertising to reach a wide audience and drive traffic to a specific website or landing page. Online advertising allows businesses to target specific demographics, track performance, and optimize campaigns for better results.

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  • 9. 

    Your potential customers want to know how their lives may improve if they use theproduct or service you are promoting.

    • Titles

    • Body

    • Benefits

    • Call-to-action

    Correct Answer
    A. Benefits
    Explanation
    The given answer "Benefits" is correct because when promoting a product or service, it is important to highlight the advantages and positive outcomes that potential customers can expect to experience. By focusing on the benefits, customers are more likely to be interested and motivated to use the product or service, as they can see how it will improve their lives or meet their needs.

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  • 10. 

    If there is Online advertising, there must be Offline advertising?

    • True

    • False

    Correct Answer
    A. True
    Explanation
    The statement suggests that if there is online advertising, it implies the existence of offline advertising as well. This is because the use of the word "must" indicates a necessary condition. In other words, online advertising is a prerequisite for the presence of offline advertising. This can be understood by considering that online advertising refers to promotional activities carried out on the internet, while offline advertising refers to traditional forms of advertising such as print media, television, billboards, etc. Therefore, if a company engages in online advertising, it is likely that they also engage in offline advertising to reach a wider audience and maximize their marketing efforts.

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  • 11. 

    What does IAB means?

    • Interactive Advertising Board

    • Interrelations Advertising Bureau

    • Interactive Advertising Board

    • Interactive Advertising Bureau

    Correct Answer
    A. Interactive Advertising Bureau
    Explanation
    The correct answer is Interactive Advertising Bureau. The Interactive Advertising Bureau (IAB) is an industry trade group that represents companies in the online advertising ecosystem. They develop industry standards, conduct research, and provide education and guidance to advertisers, agencies, and media companies. The IAB plays a crucial role in shaping the future of digital advertising and promoting best practices within the industry.

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  • 12. 

    Some people feel more comfortable using a phone book and believe it __________ a company and means they can be trusted.

    • Legalizes

    • Legitimizes

    • Organizes

    • Authorizes

    Correct Answer
    A. Legitimizes
    Explanation
    Using a phone book legitimizes a company and means they can be trusted because it provides a sense of credibility and official recognition. When a company is listed in a phone book, it implies that they have gone through a verification process and have met certain criteria to be included in the directory. This can instill confidence in people who prefer traditional methods of finding information and view being listed in a phone book as a sign of legitimacy and trustworthiness.

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  • 13. 

    In online advertising, what is the popular method of advertisement via websites?

    • Pay-per-view

    • Pay-per-line

    • Pay-per-click

    • Pay-per-download

    Correct Answer
    A. Pay-per-click
    Explanation
    Pay-per-click is the popular method of advertisement via websites. This method involves advertisers paying a fee each time their ad is clicked on by a user. It is a widely used model because it allows advertisers to only pay for actual clicks, ensuring that they are getting direct traffic to their websites. This method also provides valuable data on user engagement and the effectiveness of the ad campaign.

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  • 14. 

    What IAB doesn't do?

    • Develops Industry Standards

    • Checking Online Traffics

    • Conducts Research

    • Provides Legal Support

    Correct Answer
    A. Checking Online Traffics
    Explanation
    IAB, the Interactive Advertising Bureau, is responsible for developing industry standards, conducting research, and providing legal support. However, it does not handle the task of checking online traffics. This means that IAB is not involved in monitoring or analyzing web traffic data.

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  • 15. 

    How to identify your target market?

    • Identify your businessʼ strategy market so that you can best serve and advertise directly to your real customers.

    • Identify your businessʼ gaming market so that you can best serve and advertise directly to your real customers.

    • Identify your businessʼ target market so that you can best serve and give design directly to your real customers.

    • Identify your businessʼ target market so that you can best serve and advertise directly to your real customers.

    Correct Answer
    A. Identify your businessʼ target market so that you can best serve and advertise directly to your real customers.
    Explanation
    The correct answer is to identify your business' target market so that you can best serve and advertise directly to your real customers. This means understanding the specific group of people who are most likely to be interested in your product or service and tailoring your marketing efforts towards them. By identifying your target market, you can create targeted advertising campaigns, develop products that meet their needs, and provide better customer service. This will ultimately lead to more effective marketing strategies and higher customer satisfaction.

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  • 16. 

    In parts of an advertisement. What is call-to-action means?

    • To get your potential customers to react on your offer

    • To get your potential customers to reply on your offer

    • To get your potential customers to act on your offer

    • To get your potential customers to check on your offer

    Correct Answer
    A. To get your potential customers to act on your offer
    Explanation
    The term "call-to-action" in the context of an advertisement refers to the goal of motivating potential customers to take action in response to the offer being presented. This action could include making a purchase, signing up for a service, filling out a form, or any other desired response. The purpose is to encourage immediate engagement and conversion from the advertisement.

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  • 17. 

    If you run a print advertisement, for example, you can put a unique website address onit and track the number of visits and sales you receive through it.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    By including a unique website address in a print advertisement, it becomes possible to track the number of visits and sales generated through that specific advertisement. This can be done by monitoring the traffic and sales data associated with the unique website address. Therefore, the statement is true.

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  • 18. 

    If you plan to run a print ad, you will be needing a ...?

    • Print and editor

    • Copywritter and graphic designer

    • Editor and graphic designer

    • Artist and copywritter

    Correct Answer
    A. Copywritter and graphic designer
    Explanation
    If you plan to run a print ad, you will be needing a copywriter and graphic designer. A copywriter is responsible for creating compelling and persuasive written content for the ad, while a graphic designer is needed to design the visual elements and layout of the ad. Both roles are essential in creating an effective and visually appealing print ad that captures the attention of the target audience.

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  • 19. 

    Photographs, drawings, and graphic embellishments are a key visual element of many types of ads.

    • Design / layout

    • Artwork / image

    • Photo / drawing

    • Concept / lines

    Correct Answer
    A. Artwork / image
    Explanation
    Photographs, drawings, and graphic embellishments are often referred to as artwork or images in the context of advertisements. These visual elements play a crucial role in capturing the attention of the audience and conveying the intended message effectively. They enhance the overall design and layout of the ad, making it visually appealing and engaging. Thus, the answer "Artwork / image" accurately describes these key visual elements in ads.

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  • 20. 

    You are determined with the specific tactics you want to use, based on your?

    • Design and Layout

    • Goals and Budget

    • Plan and Sales

    • Input and Output

    Correct Answer
    A. Goals and Budget
    Explanation
    When determining the specific tactics to use, it is important to consider your goals and budget. Your goals will help you identify what you want to achieve, and your budget will determine the resources available to you. By aligning your tactics with your goals and budget, you can ensure that you are making strategic decisions that are feasible and effective.

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  • 21. 

    Ad Unit Guidelines is intended for marketers, agencies and media companies for usein the (1)_____, (2)_____, (3)_____ and (4)_____ of interactive marketing andadvertising.

    • Designing

    • Planning

    • Using

    • Selling

    • Buying

    • Interacting

    • Gaming

    • Creating

    Correct Answer(s)
    A. Planning
    A. Selling
    A. Buying
    A. Creating
    Explanation
    The Ad Unit Guidelines is a resource intended for marketers, agencies, and media companies to assist them in the planning, selling, buying, and creating of interactive marketing and advertising. It provides guidelines and best practices for designing effective ad units to ensure they are engaging and meet industry standards. By following these guidelines, marketers and agencies can plan their ad campaigns, sell ad space to clients, buy ad inventory from publishers, and create compelling ad units that resonate with their target audience.

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  • 22. 

    Some ads may have only a single visual while others might have several pictures. Even text-only ads might have some graphics in the form of decorative bullets or borders. When included with visuals the caption is one of the first things most readers look at before the visual.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    The explanation for the given answer, False, is that the statement is incorrect. The caption is not one of the first things most readers look at before the visual. While visuals may capture attention initially, captions are typically read after the visual is observed.

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  • 23. 

    Rich Media Advertising is an Internet advertising term for a Web page ad that uses advanced technology such as streaming video, downloaded applets (programs) that doesn't interact instantly with the user, and ads that change when the user's mouse passes over it 

    • True

    • False

    Correct Answer
    A. False
    Explanation
    Rich Media Advertising is an Internet advertising term for a Web page ad that uses advanced technology such as streaming video, downloaded applets (programs) that interact instantly with the user, and ads that change when the user's mouse passes over it. The statement in the question incorrectly states that rich media ads do not interact instantly with the user, which is false.

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  • 24. 

    Political, economic, technological or socio cultural factors are informations you can find by paying attention to national and international news, reading industry reports and reviewing trade magazines.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    The statement suggests that political, economic, technological, and socio-cultural factors can be found by paying attention to national and international news, reading industry reports, and reviewing trade magazines. However, the correct answer is false because while these sources may provide some information on these factors, they are not the only sources. Other sources such as academic research, government reports, and expert opinions can also provide valuable information on these factors.

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Quiz Review Timeline (Updated): Nov 29, 2023 +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Nov 29, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Nov 14, 2014
    Quiz Created by
    BobbyUSTClass
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