Clinic Marketing & Branding Checklist

1.

Exterior Signage
- A.
  
  Blades
- B.
  
  Politician Signs
- C.
  
  Banners
- D.
  
  A-Frame Signs
Correct Answer(s)
A. Blades
B. Politician Signs
C. Banners
D. A-Frame Signs

Explanation
The given answer lists different types of exterior signage. Blades are thin, rectangular signs that are often mounted on walls or poles. Politician signs are temporary signs used during election campaigns to promote a specific candidate. Banners are large, flexible signs made of vinyl or fabric that can be hung or attached to structures. A-Frame signs are freestanding signs that are shaped like an "A" and can be easily moved and placed outside a business or event.

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2.

Interior Signage
- A.
  
  Door Signs
- B.
  
  Window Signs
- C.
  
  Specialty Program Signage
- D.
  
  Thank You for Referral Poster
- E.
  
  Newspaper Articles/Community Involvement Framed Art
- F.
  
  "Greatest Compliment" Sign
Correct Answer(s)
A. Door Signs
B. Window Signs
C. Specialty Program Signage
D. Thank You for Referral Poster
E. Newspaper Articles/Community Involvement Framed Art
F. "Greatest Compliment" Sign
3.

Promotional Materials
- A.
  
  Water Bottles
- B.
  
  T-Shirts
- C.
  
  Pens
- D.
  
  Magnets
- E.
  
  Cold Packs
Correct Answer(s)
A. Water Bottles
B. T-Shirts
C. Pens
D. Magnets
E. Cold Packs

Explanation
The given answer is a list of promotional materials that can be used for marketing purposes. Water bottles, t-shirts, pens, magnets, and cold packs are all commonly used items for promoting a brand, event, or business. These items can be customized with logos, slogans, or contact information, and they are often given away as freebies or sold as merchandise to create awareness and attract potential customers.

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4.

Patient Marketing Materials
- A.
  
  Free Screen Cards
- B.
  
  Birthday Cards
- C.
  
  Friends and Family Free Screen Cards
- D.
  
  6-Month Follow-Up Cards
- E.
  
  General Information Flier
- F.
  
  Insurance Information Brochure
- G.
  
  Specialty Programming Brochure
- H.
  
  Meet Your Physical Therapist Brochure
- I.
  
  Welcome Letter
- J.
  
  Compliance Reward Program
- K.
  
  Graduation Certificates
- L.
  
  Generic Logo Postcards
- M.
  
  Business Card for Billing Questions
- N.
  
  Waiting Room Physical Therapy Services and Educational Flyers
- O.
  
  Patient Surveys
Correct Answer(s)
A. Free Screen Cards
B. Birthday Cards
C. Friends and Family Free Screen Cards
D. 6-Month Follow-Up Cards
E. General Information Flier
F. Insurance Information Brochure
G. Specialty Programming Brochure
H. Meet Your Physical Therapist Brochure
I. Welcome Letter
J. Compliance Reward Program
K. Graduation Certificates
L. Generic Logo Postcards
M. Business Card for Billing Questions
N. Waiting Room Physical Therapy Services and Educational Flyers
O. Patient Surveys

Explanation
The given answer includes a comprehensive list of patient marketing materials that can be used in a physical therapy setting. These materials cover a range of purposes such as providing general information about the facility, insurance information, specialty programs, and the physical therapist. They also include materials for patient engagement and retention, such as free screen cards, birthday cards, follow-up cards, and a compliance reward program. Additionally, there are materials for promoting the facility, such as generic logo postcards and waiting room flyers. Patient surveys are also included to gather feedback and improve the quality of care.

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5.

Physician Marketing Materials
- A.
  
  Referral Surveys
- B.
  
  Reverse Currency Script Pad
Correct Answer(s)
A. Referral Surveys
B. Reverse Currency Script Pad

Explanation
The correct answer is Referral Surveys and Reverse Currency Script Pad. Referral surveys are marketing materials used by physicians to gather feedback and recommendations from patients who have been referred to them. This helps in building a strong referral network and attracting new patients. On the other hand, a reverse currency script pad is a type of marketing material used by physicians to prescribe medications with specific instructions and dosages, making it easier for patients to understand and follow their treatment plans. Both these marketing materials play a crucial role in promoting a physician's practice and enhancing patient satisfaction.

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6.

Stationary
- A.
  
  Business Cards
- B.
  
  Letterhead
- C.
  
  Envelopes
- D.
  
  Stickers
- E.
  
  New Patient Folders
- F.
  
  Thank You Cards
- G.
  
  Professional Pictures and Bios
- H.
  
  Post Cards for New Patients
Correct Answer(s)
A. Business Cards
B. Letterhead
C. Envelopes
D. Stickers
E. New Patient Folders
F. Thank You Cards
G. Professional Pictures and Bios
H. Post Cards for New Patients

Explanation
The given list includes various items that are commonly used for professional and promotional purposes. Business cards are essential for networking and providing contact information. Letterhead, envelopes, and stickers are used for official correspondence and branding. New patient folders are used in healthcare settings to organize patient information. Thank you cards are used to express gratitude to clients or customers. Professional pictures and bios are used for marketing and establishing credibility. Post cards for new patients can be used to promote services and attract new clients.

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7.

E-Store
- A.
  
  Promo Cards for E-Store
- B.
  
  None
Correct Answer(s)
A. Promo Cards for E-Store
B. None

Explanation
The given answer suggests that the E-Store does not have any promo cards available.

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8.

Apparel
- A.
  
  Shirts with Clinic Logo
- B.
  
  Name Tags
Correct Answer(s)
A. Shirts with Clinic Logo
B. Name Tags

Explanation
The correct answer is "Shirts with Clinic Logo, Name Tags". This answer suggests that the apparel mentioned includes shirts with the clinic's logo and name tags. It implies that the clinic staff or employees wear shirts with the clinic's logo, which helps in identifying them as part of the clinic team. Additionally, they also wear name tags, which further aids in identification and personalization.

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9.

Digital Enhancement
- A.
  
  Website SEO Optimization
- B.
  
  Social Media Guidance
Correct Answer(s)
A. Website SEO Optimization
B. Social Media Guidance

Explanation
The correct answer is Website SEO Optimization and Social Media Guidance. These two strategies are essential for improving the online presence and visibility of a website. Website SEO optimization involves optimizing the website's content, structure, and technical aspects to rank higher in search engine results. This helps increase organic traffic and attract more potential customers. Social media guidance, on the other hand, involves creating and managing social media accounts to engage with the target audience, increase brand awareness, and drive traffic to the website. Both strategies work together to enhance the website's online performance and reach a wider audience.

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10.

Electronic Communication
- A.
  
  RMS Newsletters
- B.
  
  RMS E-Blasts
Correct Answer(s)
A. RMS Newsletters
B. RMS E-Blasts

Explanation
The answer suggests that the electronic communication methods used by RMS are RMS Newsletters and RMS E-Blasts. These methods are likely used to disseminate information, updates, and news to the intended recipients. RMS Newsletters may be more comprehensive and detailed, while RMS E-Blasts may be shorter and more concise. Both methods serve as effective ways to communicate with the target audience electronically.

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Clinic Marketing & Branding Checklist

Exterior Signage

Interior Signage

Promotional Materials

Patient Marketing Materials

Physician Marketing Materials

Stationary

E-Store

Apparel

Digital Enhancement

Electronic Communication