Did you know that business development and marketing should work in tandem toward their common goal, which is building the business? These two principles each play a different role in achieving this goal. Business development is responsible for forming business relationships, while marketing involves understanding the target market's needs and establishing its overall message. This amazing quiz will reveal how business development and marketing are related.
Operational Staff and Library
Procurement and Clerical
Marketing and Executive Management
Library and Procurement
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Data and background on clients
Help build client dossiers
Add more creative information to pitches
Help DigitasLBi to price loans, in conjunction with client metrics
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True
False
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What sort of industry information do you use to help prepare for client meetings?
Do you include a background on the prospect’s industries in briefing notes?
How do you effectively benchmark your client’s growth, costs and key ratios against the industry’s average to judge risks?
What is the process for understanding a client’s/prospect’s industry?
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What key criteria do you currently use when developing marketing for growth and winning new business?
How is information obtained and disseminated through your organization?
Do you have any uncommitted funds at the moment?
What is the process for understanding a client’s marketplace?
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Staying ahead of competition
Review compliance with administrative regulations
New product development
Uncover malpractice, theft, or fraud
Marketing segmentation
Identifying target markets
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Key Ratios
Major Markets
Major Players
Key Success Factors
Key External Drivers
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Conduct meetings and demonstrations
Restructure the company's operations, management or ownership
Pitch to prospective clients
Ensure legality of commercial transactions
Write proposals
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Precipitation
Market/Product Specialization
Segment your Market
Consolidate your Markets
Concentration of Resources
Business Differentiation
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Quiz Review Timeline (Updated): Dec 22, 2023 +
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