Serving Upscale Customers Part 1

10 Questions | Total Attempts: 121

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Serving Upscale Customers Part 1 - Quiz

Serving upscale customers part 1.


Questions and Answers
  • 1. 
    Upscale consumers are less concerned with price and more concerned about the brands they deal with.
    • A. 

      True

    • B. 

      False

  • 2. 
    Upscale consumers expect to pay a premium price in exchange for a premium service experience.
    • A. 

      True

    • B. 

      False

  • 3. 
    Upscale consumers see your brand as an extension of their personal brand.
    • A. 

      True

    • B. 

      False

  • 4. 
    Upscale consumers are approximately three times more likely to adopt new technology than the average consumer.
    • A. 

      True

    • B. 

      False

  • 5. 
    Upscale consumers consider premium service as an indicator of their personal status.
    • A. 

      True

    • B. 

      False

  • 6. 
    When dealing with upscale consumers it’s important to focus on the benefits rather than price or features. 
    • A. 

      True

    • B. 

      False

  • 7. 
    When dealing with an upscale consumer which of the following is likely to be most effective?
    • A. 

      If you give them our card they will give you a ten percent discount.

    • B. 

      It's a bit more expensive but it's right around the corner.

  • 8. 
    Which of the following is likely to be more effective when dealing with upscale customers?
    • A. 

      It's very popular with our C-suite customers.

    • B. 

      Their wi-fi isn't the best but, hey, there's a 20% discount!

  • 9. 
    Which of the following statements is not true?
    • A. 

      Upscale customers regard premium service as a sign of status.

    • B. 

      Upscale consumers are easily embarrassed by special service.

    • C. 

      Upscale consumers as a group could be considered early adopters of new technology.

    • D. 

      Upscale consumers are likely to share stories of exceptional service experiences.

  • 10. 
    Upscale customers put a premium on personal time.
    • A. 

      True

    • B. 

      False

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