Serving Upscale Customers Part 1

10 Questions | By TScottGross | Updated: Mar 21, 2022 | Attempts: 209

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Serving upscale customers part 1.

Questions and Answers

1.

Part a. of Upscale Customers Part 1
2.

Part b of Upscale Customer Part 1
3.

Part c of Upscale Customers Part 1
4.

Upscale consumers are less concerned with price and more concerned about the brands they deal with.
- A.
  
  True
- B.
  
  False
5.

Upscale consumers expect to pay a premium price in exchange for a premium service experience.
- A.
  
  True
- B.
  
  False
6.

Upscale consumers see your brand as an extension of their personal brand.
- A.
  
  True
- B.
  
  False
7.

Upscale consumers are approximately three times more likely to adopt new technology than the average consumer.
- A.
  
  True
- B.
  
  False
8.

Upscale consumers consider premium service as an indicator of their personal status.
- A.
  
  True
- B.
  
  False
9.

When dealing with upscale consumers it’s important to focus on the benefits rather than price or features.
- A.
  
  True
- B.
  
  False
10.

When dealing with an upscale consumer which of the following is likely to be most effective?
- A.
  
  If you give them our card they will give you a ten percent discount.
- B.
  
  It's a bit more expensive but it's right around the corner.
11.

Which of the following is likely to be more effective when dealing with upscale customers?
- A.
  
  It's very popular with our C-suite customers.
- B.
  
  Their wi-fi isn't the best but, hey, there's a 20% discount!
12.

Which of the following statements is not true?
- A.
  
  Upscale customers regard premium service as a sign of status.
- B.
  
  Upscale consumers are easily embarrassed by special service.
- C.
  
  Upscale consumers as a group could be considered early adopters of new technology.
- D.
  
  Upscale consumers are likely to share stories of exceptional service experiences.
13.

Upscale customers put a premium on personal time.
- A.
  
  True
- B.
  
  False