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Module 10 Marketing

47 Questions  I  By Amphib2007
Module 10 Marketing

  
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Question Excerpt

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1.  A retail store’s assortment of customers has varying degrees of uniqueness, measured in terms of:
A.
B.
C.
D.
E.
2.  Which of the following is the biggest retail line of business in the U.S., according to U. S. Commerce Department Statistics?
A.
B.
C.
D.
E.
3.  Reach is short for?
A.
B.
C.
D.
4.  When a manufacturer creates its own retail outlets, what is the real rationale for it?
A.
B.
C.
D.
5.  Which of the following might be a reason for a company to distribute through new channels?
A.
B.
C.
D.
6.  Four of the following phrases appear in the physical distribution QFD figure. Please indicate which of the phrases appears in the box on the left side.
A.
B.
C.
D.
E.
7.  A manufacturer prefers:
A.
B.
C.
D.
8.  Which of the following criteria does the basic channel choice NOT depend on?
A.
B.
C.
D.
E.
9.  Reseller, image, services and marketing are NOT as important in?
A.
B.
C.
D.
10.  When containers were first introduced, a Harvard University transportation economist _______ container-based transportation would lead to a reduction in U.S. manufacturing jobs.
A.
B.
C.
11.  Relationship synergy occurs when the effectiveness, capability and success of the partnership is:
A.
B.
C.
D.
E.
12.  Most of the focus in mass distribution is on?
A.
B.
C.
D.
E.
13.  Retailers and manufacturers need to seek the balance for:
A.
B.
C.
D.
14.  What kinds of products are best suited for mass distribution?
A.
B.
C.
D.
E.
15.  As markets mature:
A.
B.
C.
D.
E.
16.  Which of the following products is suited for mass distribution?
A.
B.
C.
D.
17.  Which of the following channel members was negatively affected by Internet marketing?
A.
B.
C.
D.
E.
18.  Which of the following retailing areas has been greatly impacted by Internet marketing, as mentioned in the distribution module?
A.
B.
C.
D.
19.  In markets suffering from evolutionary rigidity, the potential rewards from innovating are
A.
B.
C.
D.
20.  The development of a new logistics relationship between businesses and trading partners requires which of the following?
A.
B.
C.
D.
E.
21.  Risk-taking and financing activities of channel intermediaries _____________
A.
B.
C.
D.
22.  Which of the following statements best describes convenience products?
A.
B.
C.
D.
23.  As discussed in the distribution module, a common source of conflict between manufacturers and partners is misunderstanding the other party’s viewpoint when it comes to planning and implementing joint marketing programs. These misunderstandings may include:
A.
B.
C.
D.
24.  As discussed in distribution module, retailing is about:
A.
B.
C.
D.
E.
25.  Intermediaries add what type of utility to a manufacturers’ product?
A.
B.
C.
D.
26.  Which of the following statements is true about reaching target customers?
A.
B.
C.
D.
E.
27.  Relationship synergy occurs when there is a ____ served market fit and a ____ fit between the marketing strategies and the implementation skills of two trading partners.
A.
B.
C.
D.
28.  Which of the following is/are advantage(s) of computerization in order-taking processes?
A.
B.
C.
D.
E.
29.  Safety stock is held:
A.
B.
C.
D.
30.  Which of the following statements is true about Walmart in Britain?
A.
B.
C.
D.
31.  Channel evolutionary rigidity occurs when channels___________________.
A.
B.
C.
D.
32.  When choosing a channel partner, a manufacturer seeks:
A.
B.
C.
D.
E.
33.  Which of the following statements is true about franchising?
A.
B.
C.
D.
E.
34.  If the reliability of a delivery system (longest time – average time) is reduced by five days for a buyer who uses 100 boxes a day and the annual inventory carrying cost of each box is $12, how much does the buyer save annually?
A.
B.
C.
D.
35.  Retailing success depends on:
A.
B.
C.
D.
E.
36.  Which of the following cities were innovative distribution hubs because their canals allowed goods to be loaded and unloaded directly into a merchant’s warehouse?
A.
B.
C.
D.
E.
37.  Which of the following companies successfully added new distribution channels, as discussed in the distribution module?
A.
B.
C.
D.
38.  Which of the following is the basic channel activity discussed in distribution?
A.
B.
C.
D.
E.
39.  What is/are the competitive advantage(s) for IKEA?
A.
B.
C.
D.
E.
40.  A manufacturer’s launching of its own outlet stores is mainly because____________.
A.
B.
C.
D.
41.  When you make a physical distribution system more reliable and regular in its processes:
A.
B.
C.
D.
42.  A manufacturer has to reach its target customers, and if those customers shift which channels they shop, then the manufacturer has to ____________.
A.
B.
C.
D.
43.  Which of the following statements is the key to operating multiple channels?
A.
B.
C.
D.
E.
44.  In trading relationship and processes, which of the following statements is true?
A.
B.
C.
45.  If the reliability of a delivery system (longest time – average time) is reduced by 10 days for a buyer who uses 200 boxes a day, and the annual inventory carrying cost of each box is $150, how much does the buyer save annually?
A.
B.
C.
D.
46.  As discussed in the distribution module, what is the major concern for a supplier of a mass distribution product?
A.
B.
C.
D.
47.  Four of the following phrases appear in the physical distribution QFD figure. Please indicate which of the phrases appears in the box on the right side.
A.
B.
C.
D.
E.
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