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Module 10 Marketing

47 Questions
Marketing Quizzes & Trivia
Questions and Answers
  • 1. 
    Which of the following cities were innovative distribution hubs because their canals allowed goods to be loaded and unloaded directly into a merchant’s warehouse?
    • A. 

      Venice

    • B. 

      Amsterdam

    • C. 

      London

    • D. 

      Both A and B

    • E. 

      All of the above

  • 2. 
    Intermediaries add what type of utility to a manufacturers’ product?
    • A. 

      Time utility

    • B. 

      Place utility

    • C. 

      Time and place utility

    • D. 

      Convenience utility

  • 3. 
    Which of the following statements is true about reaching target customers?
    • A. 

      Channel segmentation is important in distribution reach strategy

    • B. 

      The most common function of a marketing channel member is to provide reach and to resell the product into a market where the original seller can’t reach efficiently or effectively

    • C. 

      Retailers can give manufacturer both location and image competitive positioning

    • D. 

      Both A and B

    • E. 

      A, B, and C

  • 4. 
    Reach is short for?
    • A. 

      % of target customers the company distribution reaches

    • B. 

      Gross reach

    • C. 

      Net reach

    • D. 

      Selective reach

  • 5. 
    Which of the following is the basic channel activity discussed in distribution?
    • A. 

      Reaching target customers, where they are and where they shop

    • B. 

      Informing and serving the customer

    • C. 

      Moving the product

    • D. 

      Financing the venture

    • E. 

      All of the above

  • 6. 
    Risk-taking and financing activities of channel intermediaries _____________
    • A. 

      Are an important basic channel function these days

    • B. 

      Have been greatly increased over the last one hundred years

    • C. 

      Have been greatly reduced over the last one hundred years

    • D. 

      Both A and B

  • 7. 
    Which of the following criteria does the basic channel choice NOT depend on?
    • A. 

      Capability

    • B. 

      Cost

    • C. 

      Control

    • D. 

      Conviviality

    • E. 

      All of the above

  • 8. 
    Channel evolutionary rigidity occurs when channels___________________.
    • A. 

      Rigidly adopt new technology and processes that increase efficiency

    • B. 

      Very slowly adopt new technology and processes that increase efficiency

    • C. 

      Very quickly adopt new technology and processes that increase efficiency

    • D. 

      None of the above

  • 9. 
    In markets suffering from evolutionary rigidity, the potential rewards from innovating are
    • A. 

      Significant

    • B. 

      No change

    • C. 

      Small

    • D. 

      None of the above

  • 10. 
    As markets mature:
    • A. 

      The need for pioneer personal selling efforts increase

    • B. 

      The need for pioneer personal selling efforts decrease

    • C. 

      The need for direct selling and billing efforts increase

    • D. 

      The need for pioneer personal selling, direct selling and billing efforts decrease

    • E. 

      Both B and C

  • 11. 
    Which of the following statements best describes convenience products?
    • A. 

      Shoppers will go out of their way to buy the preferred alternative

    • B. 

      Shoppers will purchase the next preferred alternative when the product or service is not available

    • C. 

      The best distribution for a convenience product is to be everywhere

    • D. 

      Both B and C

  • 12. 
    What kinds of products are best suited for mass distribution?
    • A. 

      Products that are frequently purchased

    • B. 

      Products that are expensive

    • C. 

      Products that are major durables

    • D. 

      Products that are high risk purchases

    • E. 

      Both A and C

  • 13. 
    Reseller, image, services and marketing are NOT as important in?
    • A. 

      Franchising

    • B. 

      Mass distribution

    • C. 

      Selective distribution

    • D. 

      All of the above

  • 14. 
    Most of the focus in mass distribution is on?
    • A. 

      Reducing the cost of distribution

    • B. 

      Keeping the shelves stocked

    • C. 

      Keeping the quality of service high

    • D. 

      Both A and B

    • E. 

      A, B and C

  • 15. 
    Which of the following statements is true about franchising?
    • A. 

      Franchisees are imitators; there is little innovation in a franchise system

    • B. 

      About a quarter of all retailing is franchised

    • C. 

      Franchising is a way for an innovator to earn higher innovation profits

    • D. 

      Franchising is a big part of going global and acting global

    • E. 

      Both C and D

  • 16. 
    Which of the following products is suited for mass distribution?
    • A. 

      A Coach purse

    • B. 

      A Chanel watch

    • C. 

      A pack of Charmin toilet paper

    • D. 

      A marketing textbook

  • 17. 
    A retail store’s assortment of customers has varying degrees of uniqueness, measured in terms of:
    • A. 

      Individual differences (age or income)

    • B. 

      Product usage and needs

    • C. 

      Perceptions of the competitive offerings

    • D. 

      Sensitivity to different promotional strategies

    • E. 

      All of the above

  • 18. 
    As discussed in the distribution module, what is the major concern for a supplier of a mass distribution product?
    • A. 

      Quality of its product or services

    • B. 

      Design of it product or services

    • C. 

      How to get into the mass distribution channels

    • D. 

      How to innovate new products frequently

  • 19. 
    When choosing a channel partner, a manufacturer seeks:
    • A. 

      A partner whose customers fit the manufacturer’s target market segment

    • B. 

      A partner whose service and current products complement its products and service

    • C. 

      A partner with inferior buying, marketing, merchandising and selling skills

    • D. 

      Both A and B

    • E. 

      A, B and C

  • 20. 
    Relationship synergy occurs when the effectiveness, capability and success of the partnership is:
    • A. 

      The marketing strategies and implementation skills of two trading partners

    • B. 

      When the retailer’s positioning and strategy appeal to the manufacturer’s management

    • C. 

      More than the sum of the seller’s and buyer’s separate capabilities

    • D. 

      When the manufacturer’s positioning and strategy appeal to the retailer’s served market

    • E. 

      None of the above

  • 21. 
    Relationship synergy occurs when there is a ____ served market fit and a ____ fit between the marketing strategies and the implementation skills of two trading partners.
    • A. 

      Low, low

    • B. 

      High, low

    • C. 

      Low, high

    • D. 

      High, high

  • 22. 
    In trading relationship and processes, which of the following statements is true?
    • A. 

      A unique trading relationship advantage comes from the manufacturer and channel partner working well together to reduce the costs of doing business

    • B. 

      If the cost reduction efforts of both parties are synchronized and if this synchronization is better than any other trading relationship, the trading relationship will have a unique competitive cost advantage

    • C. 

      Both A and B

  • 23. 
    What is/are the competitive advantage(s) for IKEA?
    • A. 

      Elegant Swedish design

    • B. 

      Flat packing furniture saves manufacturing and distribution costs for IKEA

    • C. 

      Customer convenience and lower final delivery costs for IKEA compared to other furniture competitors

    • D. 

      Both B and C

    • E. 

      All of the above

  • 24. 
    When containers were first introduced, a Harvard University transportation economist _______ container-based transportation would lead to a reduction in U.S. manufacturing jobs.
    • A. 

      Warned about how

    • B. 

      Could not see how

    • C. 

      Had nothing to say about how

  • 25. 
    Four of the following phrases appear in the physical distribution QFD figure. Please indicate which of the phrases appears in the box on the right side.
    • A. 

      Transportation process quality and cost

    • B. 

      Order-taking, picking, and packing process quality and costs

    • C. 

      Product quality and cost

    • D. 

      Customer service process quality and cost

    • E. 

      Inventory holding process quality and cost

  • 26. 
    Four of the following phrases appear in the physical distribution QFD figure. Please indicate which of the phrases appears in the box on the left side.
    • A. 

      Transportation process quality and cost

    • B. 

      Order-taking, picking, and packing process quality and costs

    • C. 

      Product quality and cost

    • D. 

      Customer service process quality and cost

    • E. 

      Inventory holding process quality and cost

  • 27. 
    When you make a physical distribution system more reliable and regular in its processes:
    • A. 

      It has no effect on inventory

    • B. 

      You increase the need for inventory

    • C. 

      You reduce the need for inventory

    • D. 

      None of the above

  • 28. 
    If the reliability of a delivery system (longest time – average time) is reduced by five days for a buyer who uses 100 boxes a day and the annual inventory carrying cost of each box is $12, how much does the buyer save annually?
    • A. 

      $5,000

    • B. 

      $6,000

    • C. 

      $10,000

    • D. 

      $12,000

  • 29. 
    If the reliability of a delivery system (longest time – average time) is reduced by 10 days for a buyer who uses 200 boxes a day, and the annual inventory carrying cost of each box is $150, how much does the buyer save annually?
    • A. 

      $150,000

    • B. 

      $200,000

    • C. 

      $300,000

    • D. 

      $400,000

  • 30. 
    The development of a new logistics relationship between businesses and trading partners requires which of the following?
    • A. 

      The development of new attitudes that change old habits

    • B. 

      Enough trust to work together to develop competitive added value for both of you

    • C. 

      A willingness to not exploit the new relationship at the expense of long run cooperation

    • D. 

      Patience; payoff often takes time and there are always initial glitches

    • E. 

      All of the above

  • 31. 
    Safety stock is held:
    • A. 

      Against running out of demand because of order-delivery process unreliability

    • B. 

      Against running out of supply because of order-delivery process unreliability

    • C. 

      Against the cost of materials increasing

    • D. 

      None of the above

  • 32. 
    Which of the following is/are advantage(s) of computerization in order-taking processes?
    • A. 

      It greatly increase the variability in order processing time

    • B. 

      It often allows immediate notification of item availability

    • C. 

      It can produce courtesy confirmation e-mails that are automatically sent to buyers

    • D. 

      Both B and C

    • E. 

      A, B, and C

  • 33. 
    Which of the following might be a reason for a company to distribute through new channels?
    • A. 

      Introduction of new products

    • B. 

      A different retail channel may reach a different segment of shoppers

    • C. 

      If the manufacturer does not supply the new retailer, other competitors will

    • D. 

      All of the above

  • 34. 
    A manufacturer has to reach its target customers, and if those customers shift which channels they shop, then the manufacturer has to ____________.
    • A. 

      Add those channels

    • B. 

      Convince customers to switch back

    • C. 

      Manufacture products that are purchased in the old channel

    • D. 

      All of the above

  • 35. 
    Which of the following statements is the key to operating multiple channels?
    • A. 

      Through customer research undertaken together with channel members, establish whether the current and new channels share the same customers

    • B. 

      The manufacturer sets and follows the same well-defined performance criteria

    • C. 

      Each trading relationship’s uniqueness has to be recognized

    • D. 

      Both A and C

    • E. 

      A, B, and C

  • 36. 
    Which of the following companies successfully added new distribution channels, as discussed in the distribution module?
    • A. 

      Elizabeth Taylor’s Black Pearl fragrance

    • B. 

      Levi Strauss

    • C. 

      Both A and B

    • D. 

      None of the above

  • 37. 
    When a manufacturer creates its own retail outlets, what is the real rationale for it?
    • A. 

      The outlets are test labs for new product lines and merchandising innovations

    • B. 

      It strengthens the appeal of the brand sold through other retailers

    • C. 

      The manufacturer can make higher profits by retailing as well as manufacturing them

    • D. 

      All of the above

  • 38. 
    A manufacturer prefers:
    • A. 

      Intra-brand competition

    • B. 

      Inter-brand competition

    • C. 

      Both intra-brand and inter-brand competition are the same to a manufacturer

    • D. 

      None of the above

  • 39. 
    A manufacturer’s launching of its own outlet stores is mainly because____________.
    • A. 

      Consumers like to shop in outlet stores

    • B. 

      Manufacturers produce too many products and too many product lines

    • C. 

      Retail channels take advantage of generous buy-back programs and return a lot of stuff

    • D. 

      All of the above

  • 40. 
    As discussed in the distribution module, a common source of conflict between manufacturers and partners is misunderstanding the other party’s viewpoint when it comes to planning and implementing joint marketing programs. These misunderstandings may include:
    • A. 

      Retailers have the time and merchandising skills to set up promotional displays, and marketing people sent by a manufacturer to help only get in the way

    • B. 

      Manufacturers get upset when they run advertisements that draw prospective customers into the retail store but lose sales because the in-store marketing push is missing

    • C. 

      Both A and B

    • D. 

      None of the above

  • 41. 
    Which of the following is the biggest retail line of business in the U.S., according to U. S. Commerce Department Statistics?
    • A. 

      Food and beverage retailing

    • B. 

      General merchandise retailing

    • C. 

      Automotive dealer retailing

    • D. 

      Eating and drinking retailing

    • E. 

      Gas station retailing

  • 42. 
    Retailing success depends on:
    • A. 

      Store location

    • B. 

      The assortment or selection of products offered for sale

    • C. 

      The quality of merchandise presentation

    • D. 

      The attractiveness of the store interior

    • E. 

      All of the above

  • 43. 
    Retailers and manufacturers need to seek the balance for:
    • A. 

      Product variety and quality

    • B. 

      Quality and price

    • C. 

      Price and product variety

    • D. 

      Both B and C

  • 44. 
    As discussed in distribution module, retailing is about:
    • A. 

      Price

    • B. 

      Supply chain cost control

    • C. 

      Positioning

    • D. 

      Promotion

    • E. 

      Both B and C

  • 45. 
    Which of the following statements is true about Walmart in Britain?
    • A. 

      Walmart always wins with its everyday low pricing positioning

    • B. 

      Walmart’s acquisition of Asda was a failure as it didn’t gain market from Sainsbury

    • C. 

      Walmart continued to promote every-day low prices, ignoring the fact that rivals were flourishing by marketing selection, quality, organic brands and prepared foods

    • D. 

      None of the above

  • 46. 
    Which of the following retailing areas has been greatly impacted by Internet marketing, as mentioned in the distribution module?
    • A. 

      Home furniture market

    • B. 

      Auto market

    • C. 

      Clothing market

    • D. 

      Computer market

  • 47. 
    Which of the following channel members was negatively affected by Internet marketing?
    • A. 

      Travel agencies

    • B. 

      Orbitz.com

    • C. 

      Airline industries

    • D. 

      Hotels

    • E. 

      Consumers