Market Environment And Analysis Chapter 2 Quiz

20 Questions | Total Attempts: 22575

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Market Environment And Analysis Chapter 2 Quiz

Based on Marketing, 2nd Edition By John Wiley Publishers


Questions and Answers
  • 1. 
    Which of the following is part of an organisation's marketing environment? (select ONE)
    • A. 

      The organisation's micro-environment

    • B. 

      The organisation's macro-environment

    • C. 

      Any internal or external force that affects the organisation's ability to create, communicate, deliver and exchange offerings of value

    • D. 

      All of the options listed are part of an organisation's marketing environment

  • 2. 
    The process of breaking the marketing environment into smaller parts in order to gain a better understanding of it is known as (select ONE)
    • A. 

      The internal environment

    • B. 

      Environmental analysis

    • C. 

      The micro-environment

    • D. 

      The macro-environment

  • 3. 
    When using the PESTL framework, marketers are investingating: (Select ONE)
    • A. 

      Internal forces

    • B. 

      Macro-environmental forces

    • C. 

      Micro-environmental forces

    • D. 

      Competitive forces

  • 4. 
    Which of the following statements is correct? (Select ONE)
    • A. 

      The internal environment includes those factors that are not controllable by the organisation

    • B. 

      Weakenesses are internal factors that marketers seek to minimise

    • C. 

      The internal environment includes factors that are controllable by the organisation

    • D. 

      Both b and c

  • 5. 
    Choose the best answer from the options below to complete the following sentence. An organisation chart can be a useful tool to help analyse an organisation's (Select ONE)
    • A. 

      Market perception

    • B. 

      Marketing mix

    • C. 

      External environment

    • D. 

      Internal environment

  • 6. 
    An organisation that cuts its marketing budget during an economic downturn could be more likely to view marketing as (Select ONE)
    • A. 

      A cost

    • B. 

      An investment

    • C. 

      Essential

    • D. 

      Both a and c

  • 7. 
    Which of the following is not a part of an organisation's external environment? (Select ONE)
    • A. 

      Customers

    • B. 

      Competitors

    • C. 

      The micro-environment

    • D. 

      All of the options listed are a part of an organisation's external environment

  • 8. 
    Primary produces such as wheat farmers, construct dams in an attempt to influence their businesses: (Select ONE)
    • A. 

      Internal environment

    • B. 

      External environment

    • C. 

      Micro-envionment

    • D. 

      Macro-environment

  • 9. 
    A level of competition characterised by consumers often having limited financial resources (Select ONE)
    • A. 

      Generic competition

    • B. 

      Total budget competition

    • C. 

      Monopolistic competition

    • D. 

      Brand competition

  • 10. 
    Which of the following would not be a part of an organisation's micro-environment? (Select ONE)
    • A. 

      Competitors

    • B. 

      Partners such as suppliers and retailers

    • C. 

      Customers

    • D. 

      The economy

  • 11. 
    A market structure in which there is only one supplier and there are substantial, potentially insurmountable, barriers to new entrants is known as: (Select ONE)
    • A. 

      Oligopoly

    • B. 

      Monopoly

    • C. 

      Monopolistic competition

    • D. 

      Pure competition

  • 12. 
    Working for the Aldi supermarket chain, you are very aware of the activities of your company's competitiors; Coles and Woolworths, and find that you frequently make changes to your businesses in response to actions they have taken. You also notice that they react when you make changes to your business offering. This competition is occuring within the: (Select ONE)
    • A. 

      Internal environment

    • B. 

      Micro-environment

    • C. 

      The competitive-environment

    • D. 

      The macro-environment

  • 13. 
    In an attempt to overcome legal regulations, an industry body may attempt to influence which aspect of its marketing environment? (Select ONE)
    • A. 

      Sociocultural

    • B. 

      Political

    • C. 

      Competitive

    • D. 

      Economic

  • 14. 
    The influences in a society and/or its culture/s that affect people's attitudes, beliefs, behaviours, preferences, customers and lifestyles are known as (Select ONE)
    • A. 

      Demographic forcces

    • B. 

      Technological forces

    • C. 

      Sociocultural forces

    • D. 

      Legal forces

  • 15. 
    The global financial crisis was an example of what type of macro-environmental force? (Select ONE)
    • A. 

      Political

    • B. 

      Sociocultural

    • C. 

      Competitive

    • D. 

      Economic

  • 16. 
    A devaluation of the Australian dollar makes exports cheaper and imports more expensive. Within the macro-environment, this is known as a(n): (Select ONE)
    • A. 

      Political forces

    • B. 

      Economic force

    • C. 

      Sociocultural force

    • D. 

      Technological force

  • 17. 
    Marketing metics are measures that are used to (Select ONE)
    • A. 

      Assess the micro-environment

    • B. 

      Assess the macro-environment

    • C. 

      Assess marketing performance

    • D. 

      Assess marketing planning

  • 18. 
    The level of consumer awareness of a company's product would be an example of which marketing metric? (Select ONE)
    • A. 

      Brand equity

    • B. 

      Return on investment

    • C. 

      Customer satisfaction

    • D. 

      Market share

  • 19. 
    A new housing estate with landscaping convenants opens in the vicinity of a garden nursery business. In term of a SWOT analysis, this would represent (Select ONE)
    • A. 

      A strength

    • B. 

      An opportunity

    • C. 

      A threat

    • D. 

      A weakness

  • 20. 
    As the recently appointed marketing manager for a growning fashion brand, you spend your first few months in the job understanding the business, your competitiors businesses and the marketing environment. The comprehensive understanding you are engaged in is known as: (Select ONE)
    • A. 

      Marketing planning

    • B. 

      Situational analysis

    • C. 

      The competitive analysis

    • D. 

      Company analysis

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