Consumer Market Analysis 2

2.

A sub-set of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services

Market Segmentation
Market Share
Demand
Service

Correct Answer

A. Market Segmentation

Explanation

Market segmentation refers to the process of dividing a larger market into smaller, distinct groups or segments based on similar characteristics, needs, or preferences. These segments are formed based on factors such as demographics, psychographics, behavior, or geographic location. By segmenting the market, businesses can better understand the specific needs and preferences of different customer groups and tailor their products or services to effectively target and serve each segment. This helps in creating more personalized marketing strategies and improving customer satisfaction, ultimately leading to higher sales and profitability.

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3.

Are the most recent statistical characteristics of a population; it includes: age, gender, income, education, etc…

Customer Profile
Age
Demographic
Segmentation

Correct Answer

A. Demographic

Explanation

Demographic refers to the most recent statistical characteristics of a population, such as age, gender, income, and education. It is used to create a customer profile and is a key factor in segmentation, which involves dividing a population into distinct groups based on these characteristics.

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4.

The decision processes and acts of people involved in buying and using products.

Customer Profile
Customer Decision Process
Buying Characteristics
Buying Behavior

Correct Answer

A. Buying Behavior

Explanation

Buying behavior refers to the decision processes and acts of people involved in buying and using products. It encompasses the customer profile, which includes understanding the characteristics of the customers and their decision-making process when purchasing a product. By analyzing buying behavior, businesses can gain insights into customer preferences, motivations, and needs, allowing them to tailor their marketing strategies and product offerings accordingly. Understanding buying behavior is crucial for businesses to effectively attract and retain customers, ultimately leading to increased sales and customer satisfaction.

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5.

Organized effort to gather information about markets or customers.

Consumer Market Analysis
Market Research
Target Market
Customer Profile

Correct Answer

A. Market Research

Explanation

Market research is the systematic and organized effort to gather information about markets or customers. It involves collecting data, analyzing it, and interpreting the findings to make informed business decisions. Market research helps companies understand their target market, identify consumer preferences and trends, evaluate competition, and assess the potential demand for their products or services. By conducting market research, businesses can gain valuable insights that can guide their marketing strategies, product development, and overall business planning.

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6.

The sense of regret after having made a purchase

Buyers Regret
Buyers post purchasing behavior
Post purchasing behavior
Buyers Remorse

Correct Answer

A. Buyers Remorse

Explanation

Buyer's Remorse refers to the feeling of regret or dissatisfaction that a person experiences after making a purchase. It is a common psychological phenomenon where individuals may second-guess their decision, feel guilty, or question the value or necessity of their purchase. This remorse can be triggered by various factors such as financial concerns, buyer's expectations not being met, or realizing that the purchase was impulsive or unnecessary. It often leads to a desire to return or exchange the item, or simply feeling disappointed in oneself for making the purchase.

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7.

Involves evaluating the situation and trends in a particular company's market by looking at the following 3 C’s: Customers, Company, and Competitors

Cost Benefit Analysis
SWOT Analysis
Situational Analysis
Market Research

Correct Answer

A. Situational Analysis

Explanation

Situational analysis involves evaluating the situation and trends in a particular company's market by looking at the three C's: Customers, Company, and Competitors. It helps in understanding the current state of the market, identifying opportunities and threats, and making strategic decisions. This analysis provides valuable insights into the external and internal factors that may impact the company's performance and helps in developing effective marketing strategies. It considers the market dynamics, customer preferences, company capabilities, and competitive landscape to assess the overall business environment and make informed decisions.

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8.

Consumer Market Analysis 2

The stages of family life common in the United States, including singlehood, marriage, married with children, senior couples, etc...

Quiz Preview

A sub-set of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services

Are the most recent statistical characteristics of a population; it includes: age, gender, income, education, etc…

The decision processes and acts of people involved in buying and using products.

Organized effort to gather information about markets or customers.

The sense of regret after having made a purchase

Involves evaluating the situation and trends in a particular company's market by looking at the following 3 C’s: Customers, Company, and Competitors

What are the 4 factors to Buying Behavior?