Bab 2. Pem. Barang Dan Jasa
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Suatu kelompok konsumen yang kepada siapa perusahaan ingin melakukan pendekatan agar mau membeli produk yang dipasarkannya, merupakan pengertian dari ....
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Target pasar
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Faktor pasar
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Ukuran pasar
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Analisis situasi
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Pertumbuhan segmen
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Quiz Preview
- 2.
Cara yang dapat dilakukan dalam penentuan target pasar adalah ....
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Menetapkan kualitas barang yang akan dijual
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Menetapkan daerah atau wilayah pasar
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Membagi pasar ke dalam dua kelompok atau lebih
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Mengenali dan mengevaluasi kriteria atau faktor-faktor target pasar yang digunakan untuk proses seleksi
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Menurunkan sedikit harga jual barang
Correct Answer
A. Mengenali dan mengevaluasi kriteria atau faktor-faktor target pasar yang digunakan untuk proses seleksiExplanation
The correct answer is "mengenali dan mengevaluasi kriteria atau faktor-faktor target pasar yang digunakan untuk proses seleksi". This answer suggests that one of the ways to determine a target market is by identifying and evaluating the criteria or factors that are used for the selection process. This involves understanding the characteristics, needs, and preferences of potential customers in order to effectively target and cater to their specific demands.Rate this question:
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- 3.
Usaha perusahaan untuk mengidentifikasikan kelompok-kelompok pembeli tertentu dengan membagi pasar ke dalam dua atau lebih, merupakan pengertian dari ....
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Undiffrentiated marketing
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Diffrentiated marketing
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Concentrated marketing
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Target marketing
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Patronage motive
Correct Answer
A. Diffrentiated marketingExplanation
Differentiated marketing refers to the effort of a company to identify specific groups of buyers by dividing the market into two or more segments. In this approach, the company develops different marketing strategies and offers different products or services to each segment based on their unique needs and preferences. This allows the company to effectively target and cater to the specific requirements of each segment, increasing customer satisfaction and maximizing sales potential.Rate this question:
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- 4.
Di bawah ini yang merupakan salah satu ciri dari barang tahan lama adalah ....
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Bervariasi
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Banyak dijual di pertokoan
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Dapat musnah
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Membutuhkan adanya jaminan (garansi) atau servis
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Distribusinya melalui saluran non fisik
Correct Answer
A. Membutuhkan adanya jaminan (garansi) atau servisExplanation
One of the characteristics of durable goods is that they require a guarantee (warranty) or service. This means that when purchasing a durable good, the buyer expects it to last for a long time, but also wants the assurance that if any issues arise, there will be some form of guarantee or service provided. This distinguishes durable goods from non-durable goods, which are typically consumed or used up quickly and do not require any guarantee or service.Rate this question:
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- 5.
Barang-barang yang hanya dikonsumsi satu kali atau beberapa kali dalam waktu yang tidak begitu lama adalah ....
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Barang tahan lama
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Barang mudah busuk
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Barang mudah dibeli
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Barang tak tahan lama
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Barang mudah dijangkau
Correct Answer
A. Barang tak tahan lamaExplanation
The correct answer is "barang tak tahan lama". This answer refers to items that are not durable or long-lasting and can only be consumed or used once or a few times within a short period of time.Rate this question:
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- 6.
Salah satu sifat barang yang tidak tahan lama adalah ....
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Cepat dikonsumsi, cepat habis, namun keberadaannya langka
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Harganya cukup mahal
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Hanya dijual di daerah tertentu
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Perlu pertimbangan khusus untuk membelinya
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Mampu menciptakan kesetiaan pada suatu merek tertentu
Correct Answer
A. Mampu menciptakan kesetiaan pada suatu merek tertentuExplanation
The correct answer is "mampu menciptakan kesetiaan pada suatu merek tertentu". This means that one of the characteristics of a product that does not last long is its ability to create loyalty to a particular brand. This suggests that even though the product may not have a long lifespan, it is able to establish a strong relationship with consumers, leading them to remain loyal to the brand despite the product's short duration.Rate this question:
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- 7.
Setiap layanan yang berbentuk pekerjaan atau prestasi yang diperjualbelikan, yang ditawarkan perusahaan untuk dimanfaatkan oleh konsumen adalah pengertian dari ....
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Produk
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Jasa
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Barang
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Konsumen
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Produsen
Correct Answer
A. JasaExplanation
Jasa adalah setiap layanan yang berbentuk pekerjaan atau prestasi yang diperjualbelikan, yang ditawarkan perusahaan untuk dimanfaatkan oleh konsumen. Jasa berbeda dengan produk karena tidak berwujud fisik seperti barang, tetapi lebih berfokus pada pelayanan atau pekerjaan yang dilakukan oleh seseorang atau perusahaan untuk memenuhi kebutuhan konsumen. Jadi, jawaban yang benar adalah jasa.Rate this question:
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- 8.
Perhatikan pernyataan berikut . (1) umur mesin produksi (2) pendidikan konsumen (3) selera penjual (4) pendapatan penjualan (5) budaya konsumen Dari pernyataan di atas, faktor-faktor yang mempengaruhi tingkat pembelian produk adalah ....
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1 dan 2
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2 dan 3
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3 dan 4
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2 dan 5
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4 dan 5
Correct Answer
A. 2 dan 5Explanation
The factors that affect the level of product purchase are education of the consumer (2) and consumer culture (5). These two factors play a significant role in influencing consumer behavior and decision-making. The level of education of consumers can affect their understanding of the product and its benefits, while consumer culture refers to the beliefs, values, and behaviors that influence how consumers perceive and interact with products. Therefore, when both education and consumer culture are taken into consideration, they can have a significant impact on the level of product purchase.Rate this question:
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- 9.
Salah satu sifat jasa adalah ....
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Mampu menciptakan kesetiaan pada suatu merek produk tertentu, dan bersifat pribadi
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Membutuhkan adanya jaminan (garansi) atau servis
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Ada kalanya konsumen harus terlibat dalam proses produksi
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Lebih banyak memerlukan personal selling
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Banyak dijual dipertokoan
Correct Answer
A. Ada kalanya konsumen harus terlibat dalam proses produksiExplanation
One of the characteristics of services is that sometimes consumers need to be involved in the production process. This means that unlike tangible products, where the production is done by the company alone, services often require the participation or cooperation of the consumers. This could be seen in various service industries such as healthcare, education, or even in the creation of customized products. In these cases, the consumers play an active role in the production or delivery of the service, making it a distinct characteristic of services.Rate this question:
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- 10.
Meliputi analisis keinginan dan kebutuhan yang belum terpenuhi, apakah perlu segera dipenuhi, dapat ditunda atau tidak, merupakan salah satu tahapan dalam proses pengambilan keputusan pembelian dalam hal ....
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Menganalisis kebutuhan dan keinginan
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Menilai sumber-sumber
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Menetapkan tujuan pembelian
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Mengidentifikasi alternatif pembelian
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Kebutuhan membeli
Correct Answer
A. Menganalisis kebutuhan dan keinginanExplanation
The correct answer is menganalisis kebutuhan dan keinginan. This is because the question is asking about the stage in the purchasing decision-making process that involves analyzing unmet wants and needs, determining whether they should be fulfilled immediately, can be delayed, or are not necessary. This aligns with the process of analyzing needs and wants before making a purchase decision.Rate this question:
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- 11.
Salah satu hal yang biasanya berkaitan dengan motif langganan (patronage motive) adalah ....
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Lokasi penjualan strategis namun sulit dijangkau konsumen
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Harga yang melebihi daya beli konsumen
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Penggolongan konsumen
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Toko yang biasa saja
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Pelayanan yang ditawarkan
Correct Answer
A. Lokasi penjualan strategis namun sulit dijangkau konsumenExplanation
The correct answer suggests that one of the things typically associated with the patronage motive is a strategically located sales location that is difficult for consumers to reach. This implies that consumers are willing to go out of their way to access the product or service due to its perceived value or exclusivity.Rate this question:
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- 12.
Produk yang dibeli dengan tujuan untuk dipakai sendiri, bukan untuk dijual maupun diproses lagi merupakan pengertian dari ....
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Special products
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Consumer products
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Convenience products
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Unsought products
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Shopping products
Correct Answer
A. Consumer productsExplanation
Consumer products refer to products that are purchased for personal use and not for resale or further processing. These products are intended to satisfy the needs and wants of individual consumers. They can be categorized into convenience products, shopping products, and specialty products based on the consumer's buying behavior. This explanation aligns with the given correct answer, which states that consumer products are bought with the intention of being used personally.Rate this question:
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- 13.
Produk industri adalah ....
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Produk yang dibeli dengan tujuan untuk diproses kembali
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Produk yang dibeli dengan tujuan untuk dijual kembali
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Produk yang seluruhnya dibuat menjadi barang setengah jadi
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Produk yang dibeli dengan tujuan untuk dikonsumsi sendiri
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Produk yang dibeli dengan tujuan untuk digunakan dalam kegiatan rumah tangga
Correct Answer
A. Produk yang dibeli dengan tujuan untuk diproses kembaliExplanation
Produk industri adalah produk yang dibeli dengan tujuan untuk diproses kembali. Ini berarti produk tersebut akan digunakan sebagai bahan baku atau komponen dalam proses produksi lainnya. Produk ini tidak dibeli untuk dijual kembali secara langsung atau untuk digunakan dalam kegiatan rumah tangga, tetapi untuk diolah lebih lanjut dalam proses produksi industri.Rate this question:
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- 14.
Contoh barang instalasi adalah ....
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Beras, kapas, buah-buahan dan sayur
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Ikan, kayu, minyak bumi dan bijih besi
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Perkakas tangan, dan alat pengangkut
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Pita mesin ketik dan pensil
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Generator, mesin, dan komputer
Correct Answer
A. Generator, mesin, dan komputerExplanation
The correct answer is generator, mesin, dan komputer. This is because these items are all examples of installation equipment. Generators are used to generate electricity, machines are used for various purposes in industries and households, and computers are used for computing and processing data. These items are not consumable goods like beras, kapas, buah-buahan, sayur, ikan, kayu, minyak bumi, bijih besi, perkakas tangan, alat pengangkut, pita mesin ketik, and pensil.Rate this question:
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- 15.
Minyak pelumas, batubara, pita mesin ketik dan pensil merupakan contoh dari ....
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Pelayanan
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Perbekalan
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Barang modal
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Bahan baku
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Suku cadang
Correct Answer
A. PerbekalanExplanation
The given answer, "perbekalan," is correct because it refers to supplies or provisions. The examples given in the question, such as lubricating oil, coal, typewriter ribbons, and pencils, all fall under the category of supplies or provisions needed for various purposes. Therefore, "perbekalan" is the most appropriate term to describe these items.Rate this question:
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- 16.
Kelompok produk yang berhubungan erat karena kelompok produk tersebut berfungsi dengan cara yang sama, dijual kepada kelompok pelanggan yang sama, dipasarkan melalui tipe gerai yang sama atau mempunyai kisaran harga yang sama merupakan pengertian dari ....
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Intangible product
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Consumer product
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Industrial product
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Product line
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Generic brand
Correct Answer
A. Product lineExplanation
A product line refers to a group of products that are closely related because they serve a similar function, are sold to the same group of customers, are marketed through the same type of stores, or have a similar price range. This means that the products within a product line share common characteristics and are targeted towards a specific market segment. Therefore, the given answer, "product line," accurately describes the concept of a group of closely related products that share common characteristics and are targeted towards a specific market segment.Rate this question:
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- 17.
Konsumen mulai mengenal barang yang bersangkutan, dan jumlah penjualan semakin meningkat dengan cepat, merupakan keadaan dalam siklus kehidupan produk pada tahap ....
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Perkenalan
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Pertumbuhan
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Kedewasaan
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Penurunan
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Kejenuhan
Correct Answer
A. PertumbuhanExplanation
The given statement describes a situation in the product life cycle where consumers are becoming aware of the product and the sales are rapidly increasing. This aligns with the growth stage of the product life cycle. During this stage, the product gains market acceptance, and sales and profits start to rise. The company focuses on expanding its market share and building brand loyalty. Therefore, the correct answer is "pertumbuhan" (growth).Rate this question:
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- 18.
Peningkatan kegiatan promosi, terutama promosi yang bersifat persuasif, sebaiknya diterapkan dalam siklus kehidupan produk pada tahap....
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Perkenalan
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Pertumbuhan
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Kedewasaan
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Penurunan
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Kejenuhan
Correct Answer
A. KedewasaanExplanation
The correct answer is "kedewasaan" because during the maturity stage of the product life cycle, the focus is on maintaining market share and maximizing profits. At this stage, promotional activities, especially persuasive promotions, are important to differentiate the product from competitors and convince customers to continue purchasing it. This stage is characterized by a stable market with slower growth compared to the introduction and growth stages. Therefore, increasing promotional activities, particularly persuasive promotions, is recommended during the maturity stage of the product life cycle.Rate this question:
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- 19.
Di bawah ini yang merupakan faktor-faktor yang mempengaruhi penetapan target pasar adalah ....
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Sumber daya perusahaan, analisis situasi, pertumbuhan pasar, faktor pesaing
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Ukuran segmen, sumber daya perusahaan, analisis situasi, pertumbuhan usia
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Ukuran segmen, sumber daya perusahaan, analisis situasi, pertumbuhan segmen, faktor pesaing
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Ukuran segmen, sumber daya perusahaan, analisis produk, pertumbuhan segmen, faktor pesaing
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Ukuran segmen, sumber daya alam, analisis penduduk, pertumbuhan segmen, faktor pesaing
Correct Answer
A. Ukuran segmen, sumber daya perusahaan, analisis situasi, pertumbuhan segmen, faktor pesaingExplanation
The factors that affect target market determination are the size of the segment, company resources, situational analysis, segment growth, and competitor factors. These factors play a crucial role in identifying the target market for a company. The size of the segment helps determine the potential customer base, while company resources determine the feasibility of targeting a particular market. Situational analysis helps understand the current market conditions and trends. Segment growth indicates the potential for future business opportunities, and competitor factors help assess the competitive landscape. Considering all these factors together allows a company to make informed decisions about its target market.Rate this question:
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- 20.
Perhatikan pernyataan-pernyataan berikut. (1) pesaing segmen (2) produk pengganti (3) pendatang lama (4) konsumen Bedasarkan pernyataan di atas, yang merupakan macam-macam pesaing adalah ....
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1 dan 2
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2 dan 3
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3 dan 4
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2 dan 4
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1, 2 dan 3
Correct Answer
A. 1 dan 2Explanation
Based on the given statements, the types of competitors mentioned are "pesaing segmen" (segment competitors) and "produk pengganti" (substitute products). Therefore, the correct answer is 1 and 2, which means option 1 and 2 are the correct choices.Rate this question:
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Mar 21, 2023Quiz Edited by
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Jan 15, 2013Quiz Created by
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