Bab 2. Pem. Barang Dan Jasa

Target pasar adalah kelompok konsumen yang menjadi fokus perusahaan untuk melakukan pendekatan agar mereka mau membeli produk yang dipasarkan.

The correct answer is "barang tak tahan lama". This answer refers to items that are not durable or long-lasting and can only be consumed or used once or a few times within a short period of time.

Jasa adalah setiap layanan yang berbentuk pekerjaan atau prestasi yang diperjualbelikan, yang ditawarkan perusahaan untuk dimanfaatkan oleh konsumen. Jasa berbeda dengan produk karena tidak berwujud fisik seperti barang, tetapi lebih berfokus pada pelayanan atau pekerjaan yang dilakukan oleh seseorang atau perusahaan untuk memenuhi kebutuhan konsumen. Jadi, jawaban yang benar adalah jasa.

The given statement describes a situation in the product life cycle where consumers are becoming aware of the product and the sales are rapidly increasing. This aligns with the growth stage of the product life cycle. During this stage, the product gains market acceptance, and sales and profits start to rise. The company focuses on expanding its market share and building brand loyalty. Therefore, the correct answer is "pertumbuhan" (growth).

The correct answer is menganalisis kebutuhan dan keinginan. This is because the question is asking about the stage in the purchasing decision-making process that involves analyzing unmet wants and needs, determining whether they should be fulfilled immediately, can be delayed, or are not necessary. This aligns with the process of analyzing needs and wants before making a purchase decision.

One of the characteristics of durable goods is that they require a guarantee (warranty) or service. This means that when purchasing a durable good, the buyer expects it to last for a long time, but also wants the assurance that if any issues arise, there will be some form of guarantee or service provided. This distinguishes durable goods from non-durable goods, which are typically consumed or used up quickly and do not require any guarantee or service.

The correct answer is "mengenali dan mengevaluasi kriteria atau faktor-faktor target pasar yang digunakan untuk proses seleksi". This answer suggests that one of the ways to determine a target market is by identifying and evaluating the criteria or factors that are used for the selection process. This involves understanding the characteristics, needs, and preferences of potential customers in order to effectively target and cater to their specific demands.

Produk industri adalah produk yang dibeli dengan tujuan untuk diproses kembali. Ini berarti produk tersebut akan digunakan sebagai bahan baku atau komponen dalam proses produksi lainnya. Produk ini tidak dibeli untuk dijual kembali secara langsung atau untuk digunakan dalam kegiatan rumah tangga, tetapi untuk diolah lebih lanjut dalam proses produksi industri.

The correct answer is generator, mesin, dan komputer. This is because these items are all examples of installation equipment. Generators are used to generate electricity, machines are used for various purposes in industries and households, and computers are used for computing and processing data. These items are not consumable goods like beras, kapas, buah-buahan, sayur, ikan, kayu, minyak bumi, bijih besi, perkakas tangan, alat pengangkut, pita mesin ketik, and pensil.

Differentiated marketing refers to the effort of a company to identify specific groups of buyers by dividing the market into two or more segments. In this approach, the company develops different marketing strategies and offers different products or services to each segment based on their unique needs and preferences. This allows the company to effectively target and cater to the specific requirements of each segment, increasing customer satisfaction and maximizing sales potential.

A product line refers to a group of products that are closely related because they serve a similar function, are sold to the same group of customers, are marketed through the same type of stores, or have a similar price range. This means that the products within a product line share common characteristics and are targeted towards a specific market segment. Therefore, the given answer, "product line," accurately describes the concept of a group of closely related products that share common characteristics and are targeted towards a specific market segment.

Based on the given statements, the types of competitors mentioned are "pesaing segmen" (segment competitors) and "produk pengganti" (substitute products). Therefore, the correct answer is 1 and 2, which means option 1 and 2 are the correct choices.

Consumer products refer to products that are purchased for personal use and not for resale or further processing. These products are intended to satisfy the needs and wants of individual consumers. They can be categorized into convenience products, shopping products, and specialty products based on the consumer's buying behavior. This explanation aligns with the given correct answer, which states that consumer products are bought with the intention of being used personally.

The correct answer is "kedewasaan" because during the maturity stage of the product life cycle, the focus is on maintaining market share and maximizing profits. At this stage, promotional activities, especially persuasive promotions, are important to differentiate the product from competitors and convince customers to continue purchasing it. This stage is characterized by a stable market with slower growth compared to the introduction and growth stages. Therefore, increasing promotional activities, particularly persuasive promotions, is recommended during the maturity stage of the product life cycle.

The factors that affect target market determination are the size of the segment, company resources, situational analysis, segment growth, and competitor factors. These factors play a crucial role in identifying the target market for a company. The size of the segment helps determine the potential customer base, while company resources determine the feasibility of targeting a particular market. Situational analysis helps understand the current market conditions and trends. Segment growth indicates the potential for future business opportunities, and competitor factors help assess the competitive landscape. Considering all these factors together allows a company to make informed decisions about its target market.

The correct answer suggests that one of the things typically associated with the patronage motive is a strategically located sales location that is difficult for consumers to reach. This implies that consumers are willing to go out of their way to access the product or service due to its perceived value or exclusivity.

One of the characteristics of services is that sometimes consumers need to be involved in the production process. This means that unlike tangible products, where the production is done by the company alone, services often require the participation or cooperation of the consumers. This could be seen in various service industries such as healthcare, education, or even in the creation of customized products. In these cases, the consumers play an active role in the production or delivery of the service, making it a distinct characteristic of services.

The given answer, "perbekalan," is correct because it refers to supplies or provisions. The examples given in the question, such as lubricating oil, coal, typewriter ribbons, and pencils, all fall under the category of supplies or provisions needed for various purposes. Therefore, "perbekalan" is the most appropriate term to describe these items.

The correct answer is "mampu menciptakan kesetiaan pada suatu merek tertentu". This means that one of the characteristics of a product that does not last long is its ability to create loyalty to a particular brand. This suggests that even though the product may not have a long lifespan, it is able to establish a strong relationship with consumers, leading them to remain loyal to the brand despite the product's short duration.

The factors that affect the level of product purchase are education of the consumer (2) and consumer culture (5). These two factors play a significant role in influencing consumer behavior and decision-making. The level of education of consumers can affect their understanding of the product and its benefits, while consumer culture refers to the beliefs, values, and behaviors that influence how consumers perceive and interact with products. Therefore, when both education and consumer culture are taken into consideration, they can have a significant impact on the level of product purchase.