Mkt243_online Quiz

45 Questions  I  By Abdulrahmanfaizal
This quiz consist of 45 questions covering 3 chapters which account for 5% of your assessment.

  
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Question Excerpt

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1.  Producers benefit from using intermediaries because they ________.  
A.
B.
C.
D.
E.
2.  Today's consumers do not need to rely on marketer-supplied information about products and services because they can use ________ to seek out a wealth of information.  
A.
B.
C.
D.
E.
3.  Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor is called ________.  
A.
B.
C.
D.
E.
4.  Which of the following retailers likely require the most emphasis on salespeople to assist customers?  
A.
B.
C.
D.
E.
5.  Distribution channel decisions often involve ________ with other firms, particularly those that involve contracts or relationships with channel partners.  
A.
B.
C.
D.
E.
6.  Which of the following is NOT a factor in the changes occurring in today's marketing communications? A) B) C) D) E)
A.
B.
C.
D.
E.
7.  The use of short-term incentives to encourage the purchase or sale of a product or service is called ________.  
A.
B.
C.
D.
E.
8.  ________ carry narrow product lines with deep assortments within those lines.  
A.
B.
C.
D.
E.
9.  In marketing terms, we say that the number of intermediary levels indicates the ________ of a channel.  
A.
B.
C.
D.
E.
10.  Which type of store carries a deep assortment, has knowledgeable staff, and might actually be viewed as a giant specialty store?  
A.
B.
C.
D.
E.
11.  Which of the following is NOT an example of a specialized and highly-targeted media that an advertiser might use to reach smaller customer segments?  
A.
B.
C.
D.
E.
12.  Service retailers include all of the following EXCEPT ________.  
A.
B.
C.
D.
E.
13.  Most producers today sell their goods to ________.  
A.
B.
C.
D.
E.
14.  Joe Blanco, like other producers, has discovered that his intermediaries usually offer his firm more than it can achieve on its own. Which of the following is most likely an advantage that Joe creates by working with intermediaries?   
A.
B.
C.
D.
E.
15.  Which type of store is much larger than regular supermarkets and offers a large assortment of routinely purchased food products, nonfood items, and services?  
A.
B.
C.
D.
E.
16.  Which of the following is NOT a key function that intermediaries play in completing transactions?  
A.
B.
C.
D.
E.
17.  From the economic system's point of view, the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________.  
A.
B.
C.
D.
E.
18.  In recent years, ________ has/have been growing fast. This includes selling to final consumers through direct mail, catalogs, telephone, and the Internet.  
A.
B.
C.
D.
E.
19.  Channel members add value by bridging the major gaps of ________ that separate goods and services from those who would use them.  
A.
B.
C.
D.
E.
20.  Which of the following is NOT a key function that intermediaries play in helping to fulfill a completed transaction?  
A.
B.
C.
D.
E.
21.  Which type of small store carries a limited line of high-turnover convenience goods and makes most of its revenues from cigarette, beverage, and gasoline sales?  
A.
B.
C.
D.
E.
22.  ________, such as Sears, provide more sales assistance because they carry more shopping goods about which customers need information. Their increased operating costs result in higher prices.
A.
B.
C.
D.
E.
23.  In the "chaos scenario" predicted by some advertising industry experts, the old mass-media communications model will be abandoned in favor of ________.  
A.
B.
C.
D.
E.
24.  ________ is the basis of all discount operations and is typically used by sellers of convenience goods. Retailers offering this level of service require customers to perform their own "locate-compare-select" process in order to save money.  
A.
B.
C.
D.
E.
25.  Moving away from ________, marketers have been shifting toward highly focused marketing, spawning a new generation of more specialized and highly targeted communications efforts.  
A.
B.
C.
D.
E.
26.  A company's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer relationships. This is also called ________.  
A.
B.
C.
D.
E.
27.  Which of the following is NOT a major category in a company's promotion mix?  
A.
B.
C.
D.
E.
28.  Companies are doing less ________ and more ________ as a result of an explosion of more focused media that better match today's targeting strategies.  
A.
B.
C.
D.
E.
29.  Which type of store carries a wide variety of product lines and differentiates itself through service, but has been squeezed in recent years between more focused and flexible specialty stores on the one hand and more efficient, lower-priced discounters on the other?  
A.
B.
C.
D.
E.
30.  Which type of stores usually carry more specialty goods for which customers like to be "waited on" and have much higher operating costs, which are passed along to the customer?  
A.
B.
C.
D.
E.
31.   Mass-media advertising routinely involves a company investing millions or even billions of dollars to reach tens of ________ of customers with a single ad.  
A.
B.
C.
D.
E.
32.  Which major promotion category makes use of catalogs, telephone marketing, kiosks, and the Internet?  
A.
B.
C.
D.
E.
33.  Which of the five major promotion tools includes building up a positive corporate image and handling unfavorable stories and events?  
A.
B.
C.
D.
E.
34.  Which major promotion category makes use of displays, discounts, coupons, and demonstrations?  
A.
B.
C.
D.
E.
35.  ________ are facing slow sales growth because of slower population growth, increased competition, and the rapid growth of out-of-home eating.  
A.
B.
C.
D.
E.
36.  The promotion mix is the company's primary communication activity; the marketing mix must be coordinated for the greatest communication impact. What is NOT included in the entire marketing mix?  
A.
B.
C.
D.
E.
37.  ________ includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use.  
A.
B.
C.
D.
E.
38.  When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a ________.  
A.
B.
C.
D.
E.
39.  Specialty stores carry ________ with ________ within them.  
A.
B.
C.
D.
E.
40.  Intermediaries play an important role in matching ________.  
A.
B.
C.
D.
E.
41.  Another term for the supply chain that suggests a sense and respond view of the market is ________.  
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B.
C.
D.
E.
42.  Which type of retailer tends to be the most frequently shopped?  
A.
B.
C.
D.
E.
43.   ________ the manufacturer or service provider is the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service.  
A.
B.
C.
D.
E.
44.  Which of the following is NOT a typical supply chain member?  
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B.
C.
D.
E.
45.  A company's channel decisions directly affect every ________.  
A.
B.
C.
D.
E.
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