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Mkt243_online Quiz

45 Questions  I  By Abdulrahmanfaizal
MKT243_Online Quiz
This quiz consist of 45 questions covering 3 chapters which account for 5% of your assessment.

  
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Question Excerpt

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1.  A company's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer relationships. This is also called ________.  
A.
B.
C.
D.
E.
2.  Joe Blanco, like other producers, has discovered that his intermediaries usually offer his firm more than it can achieve on its own. Which of the following is most likely an advantage that Joe creates by working with intermediaries?   
A.
B.
C.
D.
E.
3.  Which of the following is NOT a key function that intermediaries play in completing transactions?  
A.
B.
C.
D.
E.
4.  Service retailers include all of the following EXCEPT ________.  
A.
B.
C.
D.
E.
5.  Which type of retailer tends to be the most frequently shopped?  
A.
B.
C.
D.
E.
6.  The promotion mix is the company's primary communication activity; the marketing mix must be coordinated for the greatest communication impact. What is NOT included in the entire marketing mix?  
A.
B.
C.
D.
E.
7.  ________ are facing slow sales growth because of slower population growth, increased competition, and the rapid growth of out-of-home eating.  
A.
B.
C.
D.
E.
8.  Distribution channel decisions often involve ________ with other firms, particularly those that involve contracts or relationships with channel partners.  
A.
B.
C.
D.
E.
9.  Which type of small store carries a limited line of high-turnover convenience goods and makes most of its revenues from cigarette, beverage, and gasoline sales?  
A.
B.
C.
D.
E.
10.  Producers benefit from using intermediaries because they ________.  
A.
B.
C.
D.
E.
11.  In marketing terms, we say that the number of intermediary levels indicates the ________ of a channel.  
A.
B.
C.
D.
E.
12.  Intermediaries play an important role in matching ________.  
A.
B.
C.
D.
E.
13.  Which of the following is NOT a major category in a company's promotion mix?  
A.
B.
C.
D.
E.
14.  Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor is called ________.  
A.
B.
C.
D.
E.
15.  In the "chaos scenario" predicted by some advertising industry experts, the old mass-media communications model will be abandoned in favor of ________.  
A.
B.
C.
D.
E.
16.  Moving away from ________, marketers have been shifting toward highly focused marketing, spawning a new generation of more specialized and highly targeted communications efforts.  
A.
B.
C.
D.
E.
17.  Which type of store is much larger than regular supermarkets and offers a large assortment of routinely purchased food products, nonfood items, and services?  
A.
B.
C.
D.
E.
18.   ________ the manufacturer or service provider is the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service.  
A.
B.
C.
D.
E.
19.  Which type of store carries a deep assortment, has knowledgeable staff, and might actually be viewed as a giant specialty store?  
A.
B.
C.
D.
E.
20.  ________ carry narrow product lines with deep assortments within those lines.  
A.
B.
C.
D.
E.
21.  Which type of store carries a wide variety of product lines and differentiates itself through service, but has been squeezed in recent years between more focused and flexible specialty stores on the one hand and more efficient, lower-priced discounters on the other?  
A.
B.
C.
D.
E.
22.  A company's channel decisions directly affect every ________.  
A.
B.
C.
D.
E.
23.  Channel members add value by bridging the major gaps of ________ that separate goods and services from those who would use them.  
A.
B.
C.
D.
E.
24.  Which type of stores usually carry more specialty goods for which customers like to be "waited on" and have much higher operating costs, which are passed along to the customer?  
A.
B.
C.
D.
E.
25.  Which of the following is NOT a factor in the changes occurring in today's marketing communications? A) B) C) D) E)
A.
B.
C.
D.
E.
26.  Which major promotion category makes use of displays, discounts, coupons, and demonstrations?  
A.
B.
C.
D.
E.
27.   Mass-media advertising routinely involves a company investing millions or even billions of dollars to reach tens of ________ of customers with a single ad.  
A.
B.
C.
D.
E.
28.  Which major promotion category makes use of catalogs, telephone marketing, kiosks, and the Internet?  
A.
B.
C.
D.
E.
29.  In recent years, ________ has/have been growing fast. This includes selling to final consumers through direct mail, catalogs, telephone, and the Internet.  
A.
B.
C.
D.
E.
30.  Which of the following is NOT a key function that intermediaries play in helping to fulfill a completed transaction?  
A.
B.
C.
D.
E.
31.  Companies are doing less ________ and more ________ as a result of an explosion of more focused media that better match today's targeting strategies.  
A.
B.
C.
D.
E.
32.  Which of the following is NOT a typical supply chain member?  
A.
B.
C.
D.
E.
33.  Which of the following is NOT an example of a specialized and highly-targeted media that an advertiser might use to reach smaller customer segments?  
A.
B.
C.
D.
E.
34.  Specialty stores carry ________ with ________ within them.  
A.
B.
C.
D.
E.
35.  ________ is the basis of all discount operations and is typically used by sellers of convenience goods. Retailers offering this level of service require customers to perform their own "locate-compare-select" process in order to save money.  
A.
B.
C.
D.
E.
36.  Another term for the supply chain that suggests a sense and respond view of the market is ________.  
A.
B.
C.
D.
E.
37.  Most producers today sell their goods to ________.  
A.
B.
C.
D.
E.
38.  Which of the five major promotion tools includes building up a positive corporate image and handling unfavorable stories and events?  
A.
B.
C.
D.
E.
39.  Which of the following retailers likely require the most emphasis on salespeople to assist customers?  
A.
B.
C.
D.
E.
40.  ________ includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use.  
A.
B.
C.
D.
E.
41.  When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a ________.  
A.
B.
C.
D.
E.
42.  From the economic system's point of view, the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________.  
A.
B.
C.
D.
E.
43.  The use of short-term incentives to encourage the purchase or sale of a product or service is called ________.  
A.
B.
C.
D.
E.
44.  Today's consumers do not need to rely on marketer-supplied information about products and services because they can use ________ to seek out a wealth of information.  
A.
B.
C.
D.
E.
45.  ________, such as Sears, provide more sales assistance because they carry more shopping goods about which customers need information. Their increased operating costs result in higher prices.
A.
B.
C.
D.
E.
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