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Marketing Exam 2

24 Questions  I  By Alexak1719
Marketing Exam 2

  
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Question Excerpt

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1.  The centerpiece of the Marketing Environment Analysis Framework is:
A.
B.
C.
D.
E.
2.  A firms macroenvironment includes all of the following EXCEPT:
A.
B.
C.
D.
E.
3.  Jonathon is reviewing the latest Census Bureau report about changes in his geographic area. He learns about declining incomes, increases in two-job workers, and influx of new ethnic groups into his market area. These changes will influence:
A.
B.
C.
D.
E.
4.  Yvonne knows her firm must look at everything they do from a consumers point of view. One of the difficulties is consumers _____________ change over time.
A.
B.
C.
D.
E.
5.  By monitoring their macroenvironment, firms can determine how such factors influence consumers and how they should respond to them. Marketing opportunities exist for firms that can:
A.
B.
C.
D.
E.
6.  The Mayo Clinic in Minnesota is known for top-quality medical care. For decades, even presidents and dictators from around the world flew to the Mayo Clinic to utilize their services. Mayo Clinic used their reputation to create additional medical facilities in Jacksonville, Florida and elsewhere. This is an example of a firm focusing its efforts on satisfying customer needs that:
A.
B.
C.
D.
E.
7.  Yuri is considering a new promotional campaign, comparing his products to those of his competitors. Before initiating the promotional campaign, Yuri will likely assess his competitors strengths, weaknesses, and:
A.
B.
C.
D.
E.
8.  Trey's job is to survey personnel, customers, and corporate partners regarding what other firms in the market are doing. He also reads industry magazines and conducts online searches, gathering any synthesizing information about everyone in the business. Try is engaged in:
A.
B.
C.
D.
E.
9.  Firms that provide materials, transportation, advertising, accounting and other goods and services, helping a firm create value for its customer are called:
A.
B.
C.
D.
E.
10.  The shared meanings, beliefs, morals, values, and customs of a group of people are their:
A.
B.
C.
D.
E.
11.  When marketers look at advertising media they often being with the viewer or listener profiles such as, age, income, gender, and race. They then compare the media profile with their target audience. These marketers are using __________ to see if the media "fits" with their advertising agenda.
A.
B.
C.
D.
E.
12.  Improved computer storage capabilities, and the manipulation of consumer information has increased customers:
A.
B.
C.
D.
E.
13.  Many American consumers are purchasing hybrid automobiles even thought they are more expensive and sometimes less fuel efficient when compared to compact conventional autos. Automobile marketers recognize these consumers:
A.
B.
C.
D.
E.
14.  Marketers often use principals and theories from ____________ and ______________ to decipher many consumer actions and develop basic strategies for dealing with their behavior.
A.
B.
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D.
E.
15.  To understand consumer behavior, marketers need to ascertain:
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B.
C.
D.
E.
16.  Generally, people buy one product or service instead of another because they:
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B.
C.
D.
E.
17.  The consumer decision process model represents:
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B.
C.
D.
E.
18.  Upscale men's and women;s clothing store primarily appeal to a consumers' ___________ needs.
A.
B.
C.
D.
E.
19.  When Kelly began searching for a new car to replace her "clunker", she probably would rely on ____________ sources of information.
A.
B.
C.
D.
E.
20.  Every year, before he puts his boat in the water, James has his mechanic put a new battery in the boat. James is probably most concerned with _____________ risk.
A.
B.
C.
D.
E.
21.  Every year, Wall Street Journal technology reporter, Walter Mossberg, provides a set of guidelines for readers considering the purchase of a new personal computer. His guidelines include features, memory capacity, amenities, and a host of attributes he recommends consumers include in their purchase decision. Walter provides consumers with:
A.
B.
C.
D.
E.
22.  Andrea and Karl got married a year ago and are ready to move out of their apartment and into a new home. After looking at a lot of model homes, they have developed a list of features that are important to them and that they have observed are different among the builders they've visited. Marketers need to be aware of this kind of list as a crucial shortcut to decision-making and call these:
A.
B.
C.
D.
E.
23.  A __________ is a need or want that is strong enough to cause the person to seek satisfaction.
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B.
C.
D.
E.
24.  Carla is facing a decision on which college to attend. This is the most important, riskiest and more expensive decision she has ever made. She will engage in _______________.
A.
B.
C.
D.
E.
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