Marketing Exam 1

30 Questions  I  By Alexak1719
Marketing Exam 1

  
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Question Excerpt

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1.  Which of the following activities does NOT involve marketing?
A.
B.
C.
D.
E.
2.  Marketing involves all of the following EXCEPT:
A.
B.
C.
D.
E.
3.  When reffering to "exchange", marketers are focusing on:
A.
B.
C.
D.
E.
4.  The four P's compromise the ____________, which is the controllable set of activities that the firm uses to respond to the wants of its target markets.
A.
B.
C.
D.
E.
5.  The fundamental goal of marketers when creating goods, services, or combinations of both, is to:
A.
B.
C.
D.
E.
6.  Marketing includes offering:
A.
B.
C.
D.
E.
7.  In most supermarkets the are numerous almost identical products, some with brand names and others with store or generic labels. In terms of creating product value for the consumer, which of the following does nit create a difference in value between branded and generic products?
A.
B.
C.
D.
E.
8.  The basic difference between and good and a service is a good:
A.
B.
C.
D.
E.
9.  Four Winds Art Gallery recently began offering appraisals of customers art collections. Four Winds is:
A.
B.
C.
D.
E.
10.  The owner of The House Doctor, a home repair business, often helped potential customers evaluate alternative ways to fix problems. Since he got paid for materials and labor when doing repairs the House Doctor:
A.
B.
C.
D.
E.
11.  The time involved in making a purchasing decision, the actual money to be spent, the effort involved, and any sacrifice the buy makes are all elements of:
A.
B.
C.
D.
E.
12.  Some discount stores put products in larger bins and let consumers hunt and find bargains. Part of the price these consumers pay is:
A.
B.
C.
D.
E.
13.  Henriette offers financial counseling and management on a fee-only basis. She has found that different customers are willing to pay different rates for her service. Henriette recognized that her pricing decisions primarily depend on:
A.
B.
C.
D.
E.
14.  Marketing efforts designed to get the product or service to the right consumer, when that customer wants is, are called:
A.
B.
C.
D.
E.
15.  ____________________ is communication by a marketer that informs, persuades, and reminds potential customers.
A.
B.
C.
D.
E.
16.  By promoting perfume based on youth, style, and sex appeal, Calvin Klein is attempting to:
A.
B.
C.
D.
E.
17.  The traditional marketing channel through which consumers find and purchase goods and services is known as:
A.
B.
C.
D.
E.
18.  The advent of auction sites like eBay has increased ________________ marketing.
A.
B.
C.
D.
E.
19.  Value is:
A.
B.
C.
D.
E.
20.  The "Got Milk" advertising campaign was designed to help market an:
A.
B.
C.
D.
E.
21.  Imagine you are now in charge of marketing at your own university. You will be very busy working on all of the activities below except:
A.
B.
C.
D.
E.
22.  Over the last few months, John and his colleagues have been identifying the target markets for his firms personal care products and then developing the products, prices, distribution and promotion that will appeal to each of those target markets. In doing so, he has also identified what he believes is an advantage his competitors cannot match. John has been working on:
A.
B.
C.
D.
E.
23.  When Everetts firm purchased a small diversified company, he was assigned the task of assessing a small company that was not a major reason for the acquisition. He needs to determine what the company could do as part of his company and what will be needed to address this question more completely. Everett is engaged in the _________ stage of the strategic marketing planning process.
A.
B.
C.
D.
E.
24.  Even when big-box discount retailers enter a market, some small, local retailers survive and prosper. These retailers have developed a ________________ generating long-term profitability.
A.
B.
C.
D.
E.
25.  After developing a mission statement, a firm or organization next must perform:
A.
B.
C.
D.
E.
26.  As a part of her company's SWOT analysis, Valerie is assessing the companys internal environment, including:
A.
B.
C.
D.
E.
27.  Samantha is charged with assessing her company's external environment as part of a SWOT analysis. Samantha will study her company's:
A.
B.
C.
D.
E.
28.  When identifying and evaluation opportunities, STP refers to:
A.
B.
C.
D.
E.
29.  Lionel is asked to conduct an STP analysis for his firm. The first thing he will do is:
A.
B.
C.
D.
E.
30.  Imagine, you are in a gourmet food store choosing your favorite "comfort" food instead of being in a classroom taking this test. Notice the packaging, colors, labels, even the fonts used on labels. All of these efforts are part of marketers':
A.
B.
C.
D.
E.
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