A few days ago, I was casually scrolling my Instagram feed when I came across the following post:
At first glance, I found it funny, but then I read it again. It’s not funny; it’s a fact.
As a huge social media platform that caters to people of all ages, in all industries, and all around the world, Facebook is not just a site where people can make and foster connections, share photos and videos, and play online games.
It is also a business platform that businesses can use to grab attention to their brand, engage the audience, generate leads, and drive website traffic.
The only challenge is creating content that stands out. That’s what quizzes are for.
Yes, quizzes are factual and informative pieces of content and are shared most on social media. Also, people love taking quizzes. Facebook quizzes help businesses to both deliver value to and gain insight about their current and potential customers. For that, it’s important to know how to strategically use such quizzes.
In this article, you’ll learn:
- How do Facebook quizzes help businesses
- Tips for creating an amazing Facebook quiz
So, let’s get started.
How Do Quizzes Help Businesses in Different Ways
Even though there are many ways in which quizzes can help businesses, here are the top ones:
These quizzes that you often see on Facebook with titles such as- “Which Fruit Are You”, “Which Harry Potter Character Are You”, “Find Out How You’ll Look In 20 Years”, etc. are nothing but lead magnets.
Whether you have a brick-and-mortar store or a huge online business, there is one common goal - generating leads and growing the top-line.
One of the major reasons businesses create Facebook quizzes is because they are the easiest way to generate leads. A carefully drafted lead quiz with a lead form can help you get qualified leads faster than any other means of lead generation.
Read More:- How to Use Facebook Quizzes to Drive Website Traffic
Here’s the perfect example of a quiz that can be used by a company to promote their investment services:
Brownie points if you integrate your lead quiz with a marketing automation tool. The integration of the two will help you automatically build different mailing lists in no time, making the lead generation process easier than ever.
Watch: How to Generate Leads With Lead Quizzes & Grow Your Business
Expand Audience Reach for Little to No Cost
How much do you spend to gain impressions through traditional marketing methods? With Facebook quizzes, you can reach thousands or more new people quickly and at a very low cost. Many online quiz making applications are free to use, and once your quiz is created, it is free to post on Facebook.
Even if you choose to pay to promote your quiz through Facebook, it will still cost you significantly less than other strategies to reach the same number of people.
Increase Brand Awareness
Likes and shares are the currency of Facebook.
The more likes and shares your quiz has, the more people will see it. If your quiz is fun and interesting, more people will share it with their friends, which means an ever-widening circle of “friends of friends” will become aware of and engaged with your brand.
Watch: How to Create a Viral Facebook Quiz
Boost Audience Engagement
Consumers today want to be engaged. They don’t want to be the passive recipients of information—they want to interact with companies, which is why social media marketing is so successful. Facebook quizzes can increase the amount of time consumers spend actively engaging with your company, and also keep your audience coming back to your Facebook page and your branded website.
Later, when they are ready to make a purchase, your brand will be the first that comes to mind.
Read More:- How to Build a Successful Facebook Quiz: 9 Tips to Perfection
Increase Website Traffic
For many companies, the main goal of social media marketing is to drive consumers to branded websites. Indeed, this is true of all content marketing efforts, of which Facebook quizzes are just one example. Facebook quizzes can drive traffic to your branded website in a variety of ways.
For example, if the quiz is about your specific products, the opportunities for backlinks are fairly obvious. In addition, when providing feedback, you can refer users to your website to learn more about their results.
You can also provide relevant links to other content on your website, like landing pages and blog articles.
Perform Market Research
Facebook quizzes are an excellent way to learn more about your audience. You can use such quizzes to:
- learn about their demographics, interests, and preferences
- assess their satisfaction with your products
- determine what types of products they are planning to purchase in the future
And much more.
Many people are more likely to attempt a quiz on Facebook than they are to click on a link in an email or on your website, so this is an excellent way to obtain a lot of market research with very little hassle (and, as mentioned earlier, very little cost).
It’s the mother of non-promotional ways of promoting a business!
Now that I’ve stated the importance of Facebook quizzes, let me give you the low-down on tips that can come handy while creating a Facebook quiz:
Tips for Creating a Facebook Quiz
Make It Fun
Approach your quiz from your audience’s perspective. Make sure it is engaging, rather than being overly advertise-y or market research-y.
Work on Its Visual Appeal
If your quiz doesn’t look good on the outside, chances are nobody would bother to see what’s inside. So, make sure to give it a catchy title, an attractive cover image, and an even amazing description. These are the only things that’ll persuade your audience to take the quiz on Facebook.
Keep It Short
Don’t let your quiz turn into a test. What I mean is, don’t add too many questions. There’s a limit to the number of quiz questions- it’s not a Q and A marathon. An ideal Facebook quiz should have 10-15 questions.
Use Images & Videos
Not too many, though. But yes, use images within questions or answers to make your quiz look engaging. You can also use video clips and GIFs.
Include a Lead Form
It is not necessary to add a lead form to your quiz unless you’re using it for lead generation. But if you are, then carefully customize your lead form with fields that you require.
Craft Upbeat Results
Remember- if your quiz-takers are happy with their results, they would love to share it with their friends on Facebook. This, in turn, can get you more and more reach. So, work on the results.
Add your own logo and theme to your quiz to give it a touch of your branding. Doing so will help quiz takers resonate with your brand.
Are You Ready?
Facebook quizzes are a powerful marketing tool companies can use to spread their message far and wide, while also learning more about their audience.
Businesses can use Facebook quizzes to reach a much broader audience than traditional marketing methods. Such quizzes can also provide interactive experiences that fit with the wants and needs of the 21st-century consumer.
That being said, there is no time like the present—get started creating your Facebook quizzes for your business today with ProProfs quiz templates.
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