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How to Create an Engaging Product Recommendation Quiz

Create Product Recommendation Quiz

Since online shopping and eCommerce have gained prominence, people have gained access to more products than ever at their fingertips.

But what if you’re not sure what to buy?

This phenomenon is quite natural and called ‘Overchoice’ or ‘Choice overload,’ where people find it extremely difficult to decide when they have a lot of options to choose from. 

That’s where eCommerce product recommendation quizzes come in. 

As the name suggests, they act as an aid in decision-making for the consumer to purchase a product by simply offering a quiz. This recommendation comes in multiple forms, including:

In fact, research suggests that 63% of all customers want product recommendations to make a purchase decision, which is up from 57% two years ago. 

Also, around 31% of the eCommerce revenue generated from the companies comes from recommended products alone. 

It’s evident here that eCommerce product recommendations are popular among customers and play a major role in generating revenue for your businesses. 

So sit back and relax, and we will take you through all the details you will ever want to know about product recommendation quizzes. 

What is a Product Recommendation Quiz?

Just as the name suggests, a product recommendation quiz recommends products to the quiz takers based on their answers to the questions. 

Product recommendation quizzes are especially popular on eCommerce websites where they ask visitors about their preferences or interest and recommend products that closely relate to those characteristics. 

The answers to the quiz questions represent different categories, which are defined by the quiz maker in the building process. This is why the most frequently chosen category by the quiz-taker becomes the recommended product. 

But there is something quite similar to eCommerce product recommendation quizzes. It’s the recommendation engine.

However, the product recommendation engines can cost you thousands of dollars to implement, whereas recommendation quizzes provide a whole lot of data at a much lower cost and sometimes even free depending on the tool you use to create them. 

At this point, you surely have a pretty good idea as to what product recommendation quizzes are. So now it’s time to discover all the different ways these quizzes can be beneficial to your business.

Related Read– To know more about the best quiz maker tools available in the market, take a look at The 10 Best Online Quiz Maker Software

Reasons to Use a Product Quiz

As discussed above, above 60% of all customers demand product recommendations to make purchase decisions, and product quizzes are the most effective way of delivering that. But that’s just the tip of the iceberg, as there are multiple other reasons how a product quiz can benefit your business. 

Let’s look at some of the key reasons why your business needs a product quiz:

1. Personalize Shopper Experience

The demand for product recommendations and personalized experiences has been increasing every year, and it is up to business owners to take up that responsibility and deliver that personalization. 

Fortunately, though, many shoppers are willing to share their data for an even more personalized experience. 

This is beneficial for the business owners as they get a much better overview of their audience. They can use that data to personalize the experience even more for the shoppers. 

Also, it’s not necessary to have huge resources to offer something as simple as a customized experience. 

All you need is a tool that you can create a survey with. 

ProProfs Online Quiz Maker

A tool like ProProfs Quiz Maker is perfect for a job with such requirements. It has a built-in drag and drop editor with tons of personality quiz templates that you can easily edit within minutes and deploy on your respective domain for free and deliver a personalized experience to the user. 

Looking for a free online quiz maker? Get started here

2. Grow Email and SMS List

Getting a visitor’s email or phone number suggests that you have established a direct line of communication with them. This is extremely beneficial for the business owners to use email and sms marketing and accurately identify their audience and market to them accordingly and for an indefinite period. 

But email lists don’t just grow automatically.

As a business owner, you have to put in a lot of effort initially to make your visitors feel that their presence is appreciated and that they will also gain something by sharing their information. 

This is where you can use product recommendation quizzes. 

These quizzes let customers know they will receive valuable product recommendations specific to their needs if they share their contact information with the business. 

Lead Generation Form


Even the metrics say that interactive and dynamic content, specific to each customer, has almost 2 times higher conversion rate than the static content. 

There are multiple ways you can deploy to collect information using quizzes:

  • Providing an option to send the quiz takers’ results to their email.
  • Mandating users to enter an email address to see their quiz results.
  • Offering discounts and coupons for signing up for the newsletter. 
  • Asking users to sign up for back-in-stock email notifications.  

Related Read– Want a more detailed view at growing your email list through quizzes? Have a look at How to Grow Your Email List with Quizzes

3. Collect Important Customer Data

Businesses cannot just rely on third-party data for their marketing efforts. They need first-hand data to guide their marketing efforts and be impactful with them.

This is where e-commerce quizzes take things further. 

Such quizzes let your business collect data directly from prospects and customers since they share it proactively without hesitation.

Once users take the quiz, they get a product recommendation along with a tailored message that influences them to share their contact information for a more personalized experience. 

Newsletter Form



Marketers claim that one of the biggest challenges they face is collecting sufficient data relevant to their marketing efforts. 

But when customers are more than willing to share their information in exchange for enhanced experiences and discounts, you couldn’t ask for a better start. 

4. Prevent Cart Abandonment

The data you get from offering personalized experiences also helps you in building better and more effective cart abandonment campaigns.

For instance, if a shopper adds products to the cart but doesn’t buy them, you can use the eCommerce product recommendation quiz to gather their email addresses and send relevant cart abandonment campaigns and discounts to bring them back and convert them. 

Prevent Cart Abandonment


Your quizzes can all be tied to a coupon code, and you can also pass this coupon code to your email service provider for including it in your cart abandonment messages to increase conversions. 

You can even invite your visitors back to browse the items recommended by your quiz by triggering browse abandonment emails.

The key here is to make visitors spend more time on your platform for increased chances of getting conversions. 

5. Improve Return on Ad Investment

Paid acquisition pays off substantially when it is done right. 

However, you need to make sure that you are directing your audience to the pages that will convert them. 

Promoting your product recommendation quizzes is the best way to go about it because you are increasing your chances of conversions from personalization and getting a return on your quiz investment (if any). 

When engagement quizzes are promoted specifically, the engagement rate is much higher when compared to the organic ones. Therefore the odds of click leading to conversion also jump quite high.

Even if shoppers don’t convert right away, you can treat them like a lead, and use your marketing efforts to capture them later. 

6. Drive More Sales

More people and better experiences lead to more sales and higher profit. It’s a no-brainer. 

But not everyone that lands on your website will purchase from you. In fact, 92% of all shoppers on eCommerce websites are people who do not make a purchase. 

But why do so many of them never convert?

Maybe they couldn’t find the right product, or maybe there were just too many choices that overwhelmed their decision-making. Maybe they got distracted or were never convinced enough to make a purchase.

There are plenty of reasons why visitors don’t convert. 

Although product recommendation quizzes can’t solve problems like converting people who are not interested, they can be a huge influence on the people who are on the brink. 

Drive More Sales


You need to deploy targeted promotions like product recommendation emails, bespoke coupon codes, or on-off offers for such customers on their recommended products. 

Plus, if you use a product recommendation quiz maker, you can give your customers the ability to share their quiz results and recommendations with other people with ease to get their inputs.

Once the customers feel valued and perceive a great offer in the vicinity, the chances of them taking the buying leap increase significantly. 

In the following section, we’ll take a look at some product recommendation examples that’ll help you analyze how companies use product recommendation quizzes and generate results in the real world. 

Product Recommendation Quiz Examples

1. Dollar Shave Club

A popular men’s grooming brand Dollar Shave Club also offers one of the best and the most engaging product recommendation quizzes. It only takes a minute for the quiz to assess your personal characteristics and also your grooming habits and hygiene routine. 

A recommended products list follows up the assessment along with the total cost that you can evaluate and add to your cart. 

They even justify every recommendation by linking the products with your grooming habit for a better understanding.

Dollar Shave Club Product Recommendation Quiz


Takeaways for the business- The business gets a lot of personal data from users and also a higher average order value. The quiz will likely recommend adding more products for higher sales. 

Takeaways for the consumers- Free product recommendation without any signup or phone number. It also saves them the effort of browsing the entire product selection. 

Dollar Shave Club Product Recommendation Quiz Examples


2. Big Hammer Wines

Big Hammer Wines is a popular American winemaker, and they also offer a quick and easy way of narrowing down the search for customers by providing a brief and easy quiz that will direct their search to the best possible choices. 

The quiz asks all the details about the customer’s wine preference and how they prefer consuming it to always land them on an accurate set of choices. 

Big Hammer Wines Product Recommendation Quiz


Takeaways for the business- Businesses get the preferences and habits of their customers along with their emails that they can use for marketing. They even show a selection of at least six wines to influence customers into purchasing more. 

Takeaways for the consumers- The quiz takes less than 30 seconds to complete, and consumers can quickly get their recommended products. The results are also quite reliable as the questions take care of all the necessary preferences. 

Big Hammer Wines Product Quiz


3. Warby Parker

Warby Parker is an online eyewear brand that offers a simple product quiz that users can take and get the eyewear at home to try it for themselves before committing to them. Users can either buy their favorite pair right on the spot or choose to pay upfront with a payment plan. 

The product page includes all the details like the images and names of the recommended products with an option to choose different colors for better customization. 

Warby Parker Product Quiz


Takeaways for the business- The business gets a general sense of their user’s eyeglass and sunglass preferences along with an option for their email address which they can use for marketing efforts. They also let you choose five frames to bring home, which also increases the chances of buying multiple frames and increasing sales.  

Warby Parker Product Recommendation Quiz


Takeaways for the consumers- Quiz only has eight simple questions, and users can also skip questions if they are not sure about their choice. There is no commitment right away, and users can try the frames for themselves before making a purchase. Your quiz results are also saved so that you don’t have to take that again. 

Warby Parker Product Quiz Examples


Wrapping up the case studies for product recommendation quizzes, let’s move towards their benefits to give you a better perspective of how to use them.

Benefits of Product Recommendation Quizzes

Product recommendation quizzes and recommendation engines have long been used due to their range of applications and their contribution to an eCommerce business. 

Here are some of the benefits offered by product recommendation quizzes:

1. Offer Personalized Experience

A quiz acts like your salesperson when talking about an eCommerce website. Most importantly, your customers will not even consider abandoning because it’s just a fun interactive quiz and not a real salesperson trying to sell them anything.

Visual content conversion rate stat


It’s very well known that interactive content can increase conversion rates by as much as 70%, making quizzes one of the go-to marketing methods. 

Running Shoes Fider Quiz


For instance, the Running Shoes Finder quiz is one of the great product recommendation examples as it sits on their homepage like a salesperson who is hard to miss at a mall. The quiz asks people five personal questions about the website visitor’s bodies and preferences to make the right choice for them. 

Then the recommended products are displayed right away where the best choice is displayed in the center with the second and third best choice on the sides. 

It’s hard to resist this type of personalization.

2. Better Social Media Marketing 

Statistics say that the average click-through rate on social media is about 2%, and increasing that number can prove to be a little difficult.

This is because social media is supposed to be fun where people come to relax and have a good time. Here, interactive content can really make a dent when it comes to click-through rate (CTR).

This is where product recommendation quizzes can prove to be useful. 

When people scroll social media platforms like Twitter or Facebook, they would like to watch something fun which also adds value at the same time. 

The recommendation quizzes do exactly the same as they single out products that match the quiz taker’s personality and which they should most likely buy.

BuzzFeed Quiz


For instance, the BuzzFeed quizzes are some of the most popular on Facebook, and a lot of people engage with them as they try to explore their options and personality at the same time.

With the ability to easily embed these quizzes on social media, this is a great opportunity to increase click-through rate (CTR) and create better social media marketing strategies.

3. Boost Lead Generation

A product recommendation quiz is a customer intelligence tool, and there’s no debating that. 

As we discussed earlier, a quiz can also act as a huge data-collecting tool and be deployed as a data-driven sales opportunity. You can easily build a comprehensive email list and nurture those leads based on the data you collect from the quiz. 

But how do you know the visitors will fill out the right information?

The answer is reciprocity. 

This means, to access the personalized results, users will have to enter their email or phone number and verify it to see the products recommended to them. This makes every quiz taker a potential lead for your business. 

But it does not end here; you also need to make sure that filling out a form is not a tedious process and does not ask for irrelevant information. This is because when visitors feel annoyed, they will just end up abandoning everything. 

Also, you can give discount coupons to every visitor who fills out a form to make them feel valued and appreciate your marketing efforts in the near future.

Tip: Using a CRM tool like BigContacts that works with your product recommendation quiz maker is a great way to manage your sales cycle to see how each lead yields fruitful results.

4. Better Customer Insights

Collecting insightful user data is a tough nut to crack, but it doesn’t seem to be that hard when interactive shoppable quizzes are used. 

A product recommendation quiz tells you a lot about a customer’s intentions, including their budget, requirement, and many other characteristics that you can use to help them and your business in a better way. 

Skincare Finder Quiz


For instance, Sephora asks customers about their shopping criteria at the beginning to segment the leads based on their selections and retarget their prospects effectively. 

The organization even sets up different campaigns for people who fall in different criteria, targeting every customer with personalized marketing efforts. 

Therefore, product recommendation quizzes are probably the best way of gaining valuable insights about your customers in a natural way.

5. Increased Traffic

It is actually quite simple. 

Statistics say that twice the number of people will click on a piece of article that is visually appealing because most people don’t want to indulge themselves in a long, boring cycle of reading lengthy articles. 

For instance, what do you think you are more likely to click on?


Vocabulary QuizOr this?

How to create a Vocabulary Quiz

Most likely the latter.

Engagement quizzes can easily overcome this barrier as they greet the quiz takers with a visually appealing message and makes the work minimal for creators.  

Ecommerce product recommendations are everything that an engaging ad should be. This is the reason why the traffic and the overall engagement increase significantly. 

Now that you have a clear understanding of why to implement product selection quizzes and how they can benefit you let’s look at some of the product recommendation examples of how others are doing it. 

How to Create a Product Recommendation Quiz

Before creating such a  quiz, the first thing to do is to have a lineup of products that you can recommend to your visitors.

The next thing to do is follow a series of simple steps that are universally applicable to all product selection quizzes, irrespective of the business or product. 

Here they are:

Step 1- Planning the Quiz

Planning the quiz includes the most basic function, which is to identify the purpose of the quiz. 

The purpose of the quiz should be to help people find their dominating personality traits, and the result should be products that represent that personality in the best possible manner. 

Create a Quiz

When you’re creating your own quiz, there are two ways to go about it:

  • You can either create a quiz from scratch
  • Or you can choose one of many personality quiz templates and edit it along the way

When creating a quiz from scratch, you can select ‘Create a quiz from scratch’ and then add background, images, logo, and title to start with. Then you need to add questions. If you are using a quiz maker tool, go for the one that has a question library to import questions from. After this, you can manage settings according to your preferences.  

We would recommend choosing a template so that you can use it as a cornerstone and start building your quiz from that point. You can choose a product recommendation template, preview it and simply click on the ‘Use this template’ button to get started. You can then add, delete or modify questions from the library. 

Quiz Templates

There are tons of different templates to choose from, and one way to narrow down your search is by choosing the most relevant category that fits your product lineup. The important thing to remember is that every template is completely customizable, so you don’t have to worry about being specific or rigid as per the chosen templates.

View Quiz Templates

Some of the possible quiz topics that you can choose from the templates are:

What book genre is right for you

Once you’ve selected the right product recommendation template, you can proceed with creating your quiz. 

Also, while creating a quiz, there are several questions that you need to ask yourself in order to stay on top of any shortcomings and also prioritize and set objectives for the quiz. These questions are:

  • What am I hoping to achieve from this quiz?
  • Who am I hosting this quiz for?
  • How do I want my quiz-takers to feel?
  • How do I know if my quiz was a success?
  • Are there any limitations to the quiz that my visitors may feel?

Once done with the pointers, you are set to move on to the next steps. 

Watch- How To Create A Quiz Using Question Bank & Templates

Step 2- Plan the Outcome

To ensure that you have mapped out everything accurately and that your answers will be relevant to the quiz results, you need to plan the outcome before you do anything else. 

Planning the outcome not only involves setting up the answers but also deciding how you want your quiz-takers to react when they see the results. 

Quiz Result

For instance, if you aim to build a quiz like ‘What kind of a shopper are you?’ for your quiz-takers, the personalities you include can be practical, bargain, or impulsive. 

There are several ways you can choose to end the quiz, and there can be several outcomes which include:

  • Making quiz-takers purchase the recommended products to complete the sales cycle.
  • Gathering their emails and phone number for marketing. 
  • Having them sign up for the newsletter.
  • Make their shopping experience engaging and fruitful. 

You need to add products for your different personalities for your product recommendation quiz that will act as a climax for your quiz right at the end. 

Providing recommendations at the end is where you can make a big difference and leverage your quiz to increase conversions. 

You can also add the CTA and sharing options at the end of the quiz so that your customers can further engage with the quiz and easily buy the product at the end for a seamless buying experience. 

Step 3- Establish Different Personalities

The next important step is to define the personalities or outcomes that will guide the entire product recommendation cycle. 

Establish Different Personalities

Personality quizzes are fueled by the human tendency to know more about themselves; defining an ample number of personality traits with accuracy and description is the most important in these shoppable quizzes. 

But there is one thing to keep in mind. 

Your defined personality will entirely depend on the type of quiz you are aiming to create. 

For instance, if you aim to create a quiz about ‘Which dressing style suits me‘ for your quiz-takers, your choice of personalities should be artsy fashion, casual, grunge, bohemian, exotic, trendy, etc. 

This is the reason why defining personalities is a core step in the process. Also, you cannot proceed to add any questions until you have decided what personalities those questions will lead to. 

Let’s say you want to have five different personalities at the end of your quiz. Then you need to have questions with at least five different options that can be mapped towards each personality to give an accurate result at the end. 

Remember to “Start with the end in mind”.

Step 4- Create Questions

Once you have defined the outcome of your product selection quiz and also the personalities that you would like to have, you can move on to adding the questions.

It is always recommended to have questions that are simple and easy to understand. 

Create Questions

Also, there is no predefined length when it comes to the number of questions you can ask. However, it is recommended to keep your questions somewhere between 7-10.

This way, you won’t take much time of your visitors and can gather significant data to map their personalities. But make sure your choices reflect the personalities that they represent. 

Pro tip- It is recommended to have a blend of personality, interest, and routine questions to break the monotony and also keep quiz-takes interesting.

Question Library

Take the same example as the last step. If you are looking to tell the quiz-takers what dressing style suits them best, your set of possible questions can include:

  • Choose the image that best represents your personality.
  • What clothing gift would you like the most?
  • How would your friends describe you?
  • What accessories do you usually wear?
  • What type of shoes do you like to wear?
  • What are your top 3 favorite clothing stores?
  • What type of perfume do you wear?

Always try to mix up your questions and add images for a more pronounced and vibrant look to your shoppable quizzes because the text-only questions tend to get boring. 

Once you have added all the questions and mapped your personalities to each option, you can now make your quiz look exactly as you want by customizing it. 

Related Read– If you want a more detailed list of personality quiz questions, check out 25 Best Personality Quiz Questions to Know Anyone Better

Step 5- Customize Your Quiz

Customization has been left to the final spot. The reason is that once you have gotten all the questions and personalities in place, you can be sure to add themes that will complement the content of your quiz. 

Quiz Customizations

Your quiz should fit perfectly with your brand, which is why using fonts and colors that represent your brand is the best way to go about it. 

Quiz Theme

You can even add your own brand logo for greater personalization and recognition so that whenever people share your quiz, they see who it’s coming from. 

The creation part of your quiz comes to an end at this point; the follow-up steps would be:

  • To integrate your quiz to the relevant email marketing platforms 
  • Embed it on your website 
  • Then collect and analyze results. 

Watch- How to Create an Online Quiz in Under 5 Mins

Generate Sales With Product Recommendation Quizzes

Product recommendation quizzes are arguably the most intuitive and engaging way of sending recommendations to make purchase decisions. 

Now that you know how recommending products to your potential buyers can simplify their buying experience and boost sales, there is no apparent reason to wait anymore to implement them. 

All you need to do is choose a good quiz maker tool with an extensive question library, tons of personality quiz templates and editing capabilities will act as a cornerstone for creating engaging product recommendation quizzes.

ProProfs Quiz Maker is the most capable and trusted online quiz maker tool out there. With thousands of personality quiz templates and features like the drag and drop editor, branching logic, advanced targeting, it is the most ideal product recommendation quiz maker out there. 

To experience the changes for yourself, go out there and make some beautiful product recommendation surveys. 

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About the author


Kamy is an eLearning & training expert. He has been published in eLearningIndustry, TrainingMag. As a corporate trainer at ProProfs, he has been instrumental in building an awesome eLearning management system that has simplified learning and training for thousands of customers across the globe. Follow Kamy @kamyanderson

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