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15 Best Lead Generation Tools to Boost Your Business 2024

Online lead generation tools provide an effective way to get new customers and boost sales. As a marketing manager, I rely on several lead gen tools to ensure our customer acquisition endeavors never hit a dry spell.  

But, as I’ve learned through experience, lead generation is among the biggest marketing challenges, making it paramount to get your lead gen tools right. 

To help you out, I’ve compiled a list of the best lead generation tools of 2023. 

My tool selection is based on my personal experiences, peer feedback, and user reviews on trusted product review websites.  

The list features various types of lead gen tools so you can create a comprehensive and high-converting lead management system. 

Let’s jump in, starting with a quick overview of the tools.

Lead Generation Tool

Best For


ProProfs Quiz Maker Social media marketing Forever FREE for short quizzes and all features. Paid starts at $9.99/month for longer quizzes, advanced security, and assessment library.
Unbounce Building landing pages Starts at $99/month
Picreel Exit-intent popups Forever free up to 5k visitors. Paid plans start at $9.99/month (billed annually).
Proof Pulse Social proof marketing Starts at $29/1k unique visitors/month.
Typeform Visitor engagement Start at $25/month (billed annually).
ProProfs Survey Maker Email surveys Starts at $19/month for unlimited surveys and responses.
Qualaroo Contextual surveys Starts at $69/month. Unlimited nudges and responses for one domain. 15-day free trial available.
Mailchimp Email marketing automation Both free and paid plans are available. Paid plans start at $4.6/month (billed annually).
Nextiva Sales calls Starts at $17.95 (billed annually) or $24.95 (bill monthly) per user.
Overloop Cold email campaigns Starts at €49/month
Intercom AI chatbots Starts at $74/month (billed annually)
ProProfs Chat Conversational marketing A forever free plan is available. Paid plans start from $19.99/operator/month.
Drift Multi-channel engagement Starts at $2,500/month (billed annually).
Hunter Finding emails associated with a domain Both free and paid plans are available. Paid plans start at $34/month.
AeroLeads Extracting emails from social business profiles Both free and paid plans are available. Paid plans start at $29/month.
LinkedIn Sales Navigator Finding B2B leads on LinkedIn Starts at $99/month.

On-Page & CRO Lead Generation Tools

1. ProProfs Quiz Maker – Best for Social Media Marketing

ProProfs Quiz Maker offers a highly effective yet underrated way to generate leads. I’ve found it to be indispensable for our social media marketing efforts.    

This tool lets me quickly create engaging trivia and personality quizzes with share-worthy result pages. I can embed the quizzes on my website or share them on social media as a link. 

I can ask questions in 15+ ways, including in super-interactive formats, such as hotspot, drag & drop, video response, and more.

ProProfs Quiz Maker lets you add a customizable lead form at the start or end of the quiz and capture quiz takers’ names, email addresses, and other useful information. You can also integrate your quizzes with popular email marketing tools to simplify lead segmentation and nurturing. 

You can brand your quizzes by adding your logo and colors to make them more attractive and professional. You can choose from pre-built themes and backgrounds to beautify your quizzes or create your own theme. 

If you need inspiration, you can browse through the quiz library with 100,000+ quiz templates and over a million high-quality questions for quick quiz creation. 

You can also create your quiz instantly using AI. You only need to provide the quiz topic and a few optional details to generate as many questions as you need in seconds. 

Watch: How to Generate Leads With Lead Quizzes Easily

What You’ll Like 

  • Simple and easy-to-use user interface that makes creating and taking quizzes a delightful experience.
  • You can add images, videos, audio clips, and more to make your quizzes highly engaging. 
  • You can add images and share buttons to quiz results to boost shareability and make your quiz viral. 
  • Advanced AI quiz/question generator to create high-quality quizzes in seconds.
  • 100+ quiz settings and customizations to create quizzes tailored to your requirements  
  • Integrations with top marketing automation tools, such as Mailchimp, Salesforce, HubSpot, Active Campaign, and more for easy lead management
  • ProProfs Quiz Maker provides insightful quiz reports to refine your lead generation strategy. 

What You May Not Like

  • A dark mode option can be added for a better user experience.
  • Some users may face a learning curve to fully utilize the tool’s diverse functionalities.


Forever FREE for short quizzes and all features. Paid starts at $9.99/month for longer quizzes, advanced security, and assessment library.

2. Unbounce – Best for Building Landing Pages

Unbounce is the cream of the crop when it comes to landing page builders. Featuring a drag-and-drop builder, 100% customizable templates, and AI-powered Conversion Intelligence technology, it lets me seamlessly create high-converting landing pages.

Unbounce also lets me add popups and sticky bars that launch on various user actions. Throw in the fact that it supports tons of integrations, and you have a powerful lead-generation medium. 

Whether you want to offer e-books, e-courses, or webinars as lead magnets, Unbounce has you covered. You can choose from 100+ templates designed for lead magnet content and customize them to suit your brand and audience. 

You can also add lead forms with one-click editing and automatically optimize them for conversions. 

You can add images and videos to your questions and answer options to make your landing pages engaging and persuasive. You can also use the Smart Copy tool to quickly create compelling content for your landing pages. 

I’ve also found Unbounce’s A/B testing feature quite impressive. If I want to test different versions of my landing pages, I can do so easily with the A/B testing functionality, which comes with a real-time data dashboard. 

What You’ll Like

  • Drag-and-drop editor that lets you design landing pages without any coding skills.
  • A/B testing functionality with real-time data dashboard
  • Unbounce uses AI to enhance your landing pages and increase conversions.
  • It allows you to personalize your landing pages and popups with dynamic text that matches the keywords of your visitors.
  • Integrations with Marketo, HubSpot, Zapier, and many other marketing tools to help you automate your lead generation process.
  • You can create unlimited landing pages, popups, and sticky bars with all plans.

What You May Not Like

  • Low and mid-tier plans lack many essential features.
  • The backend dashboard could be more organized.


Starts at $99/month for a single domain, up to 5,000 conversions, and up to 20,000 visitors.

3. Picreel – Best for Exit-Intent Popups

An exit-intent lead generation tool, Picreel makes it easy to create great-looking popups and forms to enhance website engagement. 

It has an easy-to-use popup editor and comes with 100+ templates for quickly creating high-converting popup marketing campaigns.

Picreel is equipped with various trigger options and targeting rules as well as advanced analytics and A/B testing functionality, ensuring I can maximize my website’s lead generation potential. 

The tool offers integrations with a whopping 700+ marketing platforms and CRM tools. 

With Picreel, I can choose from different types of lead capture elements, such as popups, forms, slide-ins, nano bars, and more. I can also personalize my popups by adding images, videos, colors, fonts, and animations. 

I can target specific pages or visitors based on their behavior, location, device, referral source, and other criteria. 

Watch: What is Exit Popup Software & How it Increases Conversion: Picreel

What You’ll Like: 

  • Highly customizable popups with the option to customize using HTML and CSS
  • Prebuilt templates, different campaign types, and an easy drag-and-drop builder to save users time and effort in creating attractive and effective popups.
  • State-of-the-art exit-intent technology that helps capture leads before they leave the website.
  • Split-testing feature that allows users to compare different variations of popups and choose the best one for their goals.
  • Advanced targeting and trigger options to ensure best results
  • Picreel’s popups work great on all devices and browsers, ensuring maximum reach and engagement.

What You May Not Like:

  • Additional templates tailored to specific industries would be beneficial.
  • Real-time collaboration isn’t possible.


Forever free up to 5k visitors. Paid plans start at $9.99/month (billed annually).

4. Proof Pulse – Best for Social Proof Marketing

Proof Pulse offers social proof, A/B testing functionality, and personalization functionalities to supercharge website conversion rate. 

Using this lead generation tool, you can add social proof messaging to your website in three styles: 

  • the number of people who have recently been active on your site
  • the number of people who are presently viewing either a page on your site or your whole site 
  • a live feed of people who have recently taken action, such as requesting a product demo or buying a product plan 

Proof Pulse provides visual and easy-to-understand analytics on campaign performance. I’ve found the analytics to be very useful for revealing the impact of implementing social proof on lead capture rate and sales. 

I also like how easy it is to add social proof to a website with this tool. All you need to do is install a lightweight javascript in the page header; Proof Pulse automatically detects and displays the conversion events on your site. 

You can also integrate Proof Pulse with Zapier to send custom conversion events from other sources. It lets you customize your campaign settings, such as the display duration, frequency, position, and style of the social proof messages. 

What You’ll Like: 

  • A/B testing functionality to compare different versions of your social proof messages and see which one performs better.
  • Proof Pulse boosts conversions and click-through rates by helping you build trust and confidence with website visitors.
  • It lets you customize notifications and campaigns to match them to your brand identity and target audience preferences.
  • It provides analytics and insights on campaign performance, helping you measure and optimize results.

What You May Not Like:

  • It doesn’t have an email marketing feature, which limits its functionality and integration with other marketing channels.
  • It may not be suitable for some niches or markets that don’t rely on social proof.
  • It may not work well with some browsers or devices, affecting user experience and campaign effectiveness.


Starts at $29/1k unique visitors/month.

Survey Tools

5. Typeform – Best for Visitor Engagement

The special thing about TypeForm as a lead generation tool is that it’s highly focused on user experience. You can use this software to easily create beautiful forms, surveys, quizzes, and polls you can tailor for lead capture. 

What impressed me most about Typeform is that it has a conversational interface that asks one question at a time, making it more personal and human. 

It also offers pre-built survey and lead form templates, custom layouts, and themes to help you create engaging content. 

The tool supports conditional logic, which helps a great deal in personalizing the experience for your respondents. With this functionality, you can redirect users to specific follow-up questions based on their responses. 

You can also use lead scoring and integrations to segment and prioritize your leads and follow up with them faster.

Also included is a no-code chatbot service that is great for conversational marketing. 

What You’ll Like

  • Great collection of beautiful templates, which also includes lead form templates.
  • Excellent integrations with various CRM tools, such as Vbout and Sendinblue.
  • Typeform is easy to use and has a drag-and-drop interface.
  • It lets you create visually pleasing and engaging surveys and quizzes with customizations; you can also add photos, videos, and animations to your forms.
  • Typeform offers some add-on products that enhance its functionality, such as VideoAsk (an interactive video conversation tool) and Chat (a no-code chatbot).

What You May Not Like

  • Reporting can be improved by including filters and more customization options.
  • The free version is very limited, and there’s no trial available for premium versions. 
  • Several users have expressed dissatisfaction with Typeform’s support quality and response time.


Starts at $25/month (billed annually) for up to 100 responses/month, 1 user, and unlimited forms. 

6. ProProfs Survey Maker – Best for Email or Website Surveys

ProProfs Survey Maker is a fast and intuitive tool for creating lead-magnet surveys and forms. 

Using this tool, I can create beautiful and engaging email and web surveys, net promoter score (NPS) surveys, in-app surveys, web forms, popup surveys, and sidebar forms. I can add images and videos to my surveys to make them more engaging and interactive. 

I love that I can ask questions in as many as 20 different styles, ensuring I never present a boring survey to a potential customer. I can also customize my surveys with my brand logo and colors to match my website design and style. 

ProProfs Survey Maker offers 100+ professionally designed templates and a collection of visually appealing, customizable themes to kickstart survey marketing activities. 

You can also connect your surveys with Salesforce, Zendesk, and other third-party CRMs and analyze your survey responses with Google Analytics. You can also add scoring and branching to your survey questions to create personalized and dynamic surveys. 

ProProfs Survey Maker provides comprehensive reporting and analytics, making it easy to measure survey performance and gain insights into leads’ preferences and behavior. 

Watch: How Tuttland Collected Valuable Data to Improve Marketing Strategies | ProProfs Case Study

What You’ll Like

  • Numerous professionally crafted survey templates and 20+ question types to suit any scenario.
  • The sidebar form functionality is a great way to add non-intrusive feedback or lead forms to any webpage.
  • You can easily integrate your surveys with many popular sales and CRM tools to automate lead management.
  • You can enhance survey interactivity and personalization with features like logic branching, skip logic, and question piping.
  • You can access intelligent analytics for real-time report viewing, response filtering, data exporting, and report sharing.

What You May Not Like

  • The free plan allows for up to 10 questions and 50 responses per month.
  • It lacks a survey translation feature.


Starts at $19/month for unlimited surveys and responses.

7. Qualaroo – Best for Contextual Surveys

Besides being one of the best user feedback and survey tools, Qualaroo is also great for generating leads from your website. 

It lets you present a customizable lead form to website visitors in two different ways—as a standalone popup or as a screen in your feedback survey. Qualaroo’s popups are non-intrusive and help you check the customer pulse and gather behavioral insights. 

Qualaroo’s pre-built templates make it seamless to create lead popups, while its AI-powered reporting lets me collect invaluable insights on user experience and conversion rate optimization. I can integrate the lead forms with my CRM to streamline lead management. 

I’d also like to give a shoutout to Qualaroo’s advanced targeting functionality that ensures I always present lead forms to the right audience at the right time. 

What’s more, it also offers sentiment analysis powered by IBM Watson to understand customers’ emotions and motivations. 

What You’ll Like: 

  • Pre-designed templates for quick lead survey creation. 
  • Non-intrusive popups for customer pulse-check and gathering behavioral insights
  • You can generate a variety of surveys for gathering both qualitative and quantitative data, such as NPS, CES, CSAT, Exit-intent, SUS, and more.
  • Comprehensive sentiment analysis dashboard that presents data using word clouds, charts, and bars.
  • You can present custom call-to-action (CTA) messages based on sentiment scores, allowing real-time customer responses.
  • Responses are routed to the appropriate teams based on the keywords identified in them.
  • Integration options are available with a range of tools, including Salesforce, Zapier, HubSpot, and others.

What You May Not Like:

  • For some users, the trial period might not provide ample time to fully explore all the features.
  • It lacks the capability to analyze customer emotions based on feedback from social media.


Starts at $69/month. Unlimited nudges and responses for 1 domain. 15-day free trial available.

Outbound Lead Generation Tools

8. Mailchimp – Best for Email Marketing Automation 

One of the most popular and reputed email marketing software out there, Mailchimp has been in the game since 2001. 

Besides email marketing functionalities, it also offers survey forms, social ads, a landing page builder, and A/B testing functionality, making it a comprehensive marketing solution.

Designing engaging emails is easy with Mailchimp’s drag-and-drop builder and customizable pre-built templates. 

I can even import my own email templates and use the inbuilt HTML/CSS editor to customize them. 

What I appreciate the most about Mailchimp is its excellent campaign analytics. I find it to be among the best, especially when it comes to outreach lead generation tools.

Mailchimp has been instrumental in helping me nurture my leads and convert them into customers with its automatic follow-up emails. 

I can set up triggers based on my visitors’ actions, such as signing up, browsing a product, or abandoning a cart, and send them personalized messages that guide them through the sales funnel. 

What’s more, I love how I can use Mailchimp’s automated behavioral targeting feature to segment my audience based on their interests, preferences, and behavior, allowing me to send them relevant and timely offers.

What You’ll Like

  • Mailchimp has a forever free plan for one user and up to 2,000 contacts, which is great for small businesses and startups.
  • It offers a wide range of features, such as email marketing, landing pages, social media integration, CRM, analytics, and more.
  • It has a user-friendly interface that makes it easy to create and manage email campaigns, design templates, segment audiences, and optimize send times.
  • It has a large number of integrations with other popular platforms and tools such as WordPress, Shopify, Zapier, Google Analytics, and more.
  • It provides personalized recommendations based on the data from half a billion emails sent through the platform every day, which can help improve email performance and conversions.
  • It has a high email deliverability rate that ensures emails reach the subscribers’ inboxes and avoid spam filters.

What You May Not Like

  • Inbuilt templates are useful but pretty basic and require much customization
  • The mobile app version is limited compared to the web version. 


Both free and paid plans are available. Paid plans start at $4.6/month (billed annually).

9. NextivaBest for Sales Calls

Beyond being one of the leading providers of trustworthy VoIP phone systems, Nextiva arms sales teams with a suite of features that facilitate both inbound and outbound lead generation strategies. 

It can help you can set up an interactive voice response (IVR) system to engage your callers.  This segregates, and segments leads through targeted questions while collecting information about their needs. Callers can decide to either hear about product details by themselves or connect directly with a live agent for further support, ensuring a more personalized experience. 

My top favorite feature for outbound calls is Nextiva’s predictive dialer, which allows agents to automate calls to hundreds of potential leads at the same time and connect them to live calls. 

Also, you can record calls for agent performance analysis and improvement. Sales managers can leverage recorded calls to develop call scripts using the text-to-speech feature. This guides agents through the lead qualification conversations, eventually driving higher conversion rates and reducing call drop rates. 

The platform also integrates with a variety of CRM systems and business software like Salesforce. and Hubspot, streamlining your lead tracking and generation with your sales process.

What You’ll Like

  • Call tracking lets you navigate which campaigns drive the most leads to optimize your budget and focus on the most profitable channels.
  • Predictive dialer that automates calls, hence boosting agents’ productivity by connecting them to live calls only.
  • Interactive voice response (IVR) technology to screen inbound calls and segment your leads.
  • Integration with popular CRM systems for streamlined data management.
  • Tailored pricing plans that fit the needs and budgets of businesses.

What You May Not Like

  • Require a stable Internet connection for smooth access.
  • Some advanced features are locked under premium plans, which can be expensive for small businesses.


  • Starts at $17.95/month/user (billed annually) or $24.95/month/user. 7-day free trial available.

10. Overloop – Best for Cold Email Campaigns

Formerly known as Prospect.io, Overloop is a CRM with effective email marketing functionalities that make it a top lead generation tool. 

With this tool, I’ve been able to easily discover business email addresses, verify their accuracy, and set up personalized cold email drip campaigns. Plus, the real-time reports provided by it have allowed me to keep track of audience engagement, key metrics, and overall growth.

Overloop also made it convenient for me to engage and capture leads by adding live chats and forms to my website. It supports integrations with Zapier, Mailchimp, and many other tools. 

Overloop also offers a Chrome extension that lets me extract email addresses from various sources, such as websites, professional networks, and social platforms. I can then add these contacts to my email campaigns or CRM with one click. 

Managing deals is made simple with Overloop’s visual sales pipelines, providing a clear and organized way to track your sales process. I also value the ability to access your leads and deals from anywhere using Overloop’s native apps for iOS and Android devices.

What You’ll Like: 

  • Overloop has a wide range of outreach and lead management features, such as multi-channel campaigns, email threads, templates, variables, and more.
  • It integrates well with LinkedIn and Salesforce, which allows users to find and sync contacts from these platforms.
  • It has a powerful email finder tool that makes it easy to gather contact information from company websites.
  • It has workflows and automations, which help users streamline their sales process and save time.
  • It offers excellent analytics, forecasting, and reports, providing insights and feedback on campaign performance.

What You May Not Like:

  • Overloop can be expensive for some users, especially for the advanced plan, which costs $99 per month per seat.
  • It can take time to set up and learn, especially for the more complex features and integrations.
  • It can be slow at times, especially when loading large lists or segments of contacts.


Starts at €49/month for up to 3 running campaigns and finding up to 100 emails/user/month.

Live Chat & Chatbot Tools

11. ProProfs Chat – Best for AI Chatbots

ProProfs Chat lets me provide instant help to visitors by viewing what they are typing, anticipating the questions, and then answering quickly with canned responses. 

The proactive chat invitations guarantee that I interact with potential customers at the most opportune times, leading to improved customer satisfaction and sales. 

Meanwhile, the visitor monitoring feature uncovers invaluable insights into the browsing behaviors of potential leads on my website.

I can also automate greetings, provide product tours, and add announcements for upcoming products and features.

What’s particularly remarkable is the seamless integration of the pre-chat form, offline messages, AI chatbot, and post-chat surveys. All these elements work together to create a powerful lead-generation mechanism.

ProProfs Chat’s delightful AI-powered chatbots help engage visitors, qualify leads, book appointments, and automate support. I can design my chatbots in minutes using ready-to-use templates. 

I can also install beautiful live chat widgets to my website and customize them according to my brand and theme. 

What You’ll Like: 

  • ProProfs Chat lets you install beautiful live chat widgets to your website and reply quickly with canned responses.
  • Its chat invitation popups are great for engaging customers and capturing leads through deals and discounts.
  • It supports chat routing to enhance the customer experience and minimize waiting times.
  • The visitor monitoring feature offers valuable insights into customer behavior and website intent.
  • You can use pre-chat forms with ProProfs Survey Maker integration to collect visitor information, such as name, email, phone number, and query type, before starting a chat. 
  • You can integrate ProProfs Chat with Salesforce, Microsoft Dynamics 365, WordPress, and many other tools to sync your data and streamline your workflows.

What You May Not Like:

  • Frequent updates to the AI chatbot might become overwhelming for new users.
  • The free plan, which includes all premium features, supports only a single operator.


A FREE-forever plan is available for a single operator. Paid plans start from 19.99/operator/month.

12. Drift – Best for Conversational Marketing 

Drift is a popular conversational marketing and lead generation tool that has live chat and AI chatbots as its key offerings. The AI chatbots are incredibly handy, helping me gather lead information, assess their quality, and even schedule appointments.

They also automatically transfer the chat to an agent if the situation necessitates it (for example, if the visitor specifically requests it). 

The tool also automatically generates a company profile for anonymous website visitors, which includes crucial information, such as the company’s name, location, funding, employee count, industry, and more. 

On the analytics front, Drift has functionalities that reveal what type of conversations generate the most leads, which is great for conversion rate optimization.

Moreover, Drift integrates with CRM and ABM tools for workflow automation and information exchange. This means you can easily sync your contacts, accounts, and activities between Drift and your other tools. 

The icing on the cake is Drift’s ability to target my ideal customers based on their behavior and attributes, allowing me to craft personalized messages that resonate with them.

What You’ll Like 

  • AI-powered chatbot ensures continuous lead capturing and qualification around the clock.
  • Leads are categorized based on potential using conversation tags.
  • Effective resolution of sensitive issues by transferring chats to human agents.
  • Support for multi-channel communication to reach customers on their preferred platforms.
  • Feedback mechanisms for pinpointing areas of improvement and enhancing customer satisfaction.

What You May Not Like 

  • The pricing model may not be conducive for small businesses.
  • Multiple navigation options can make it challenging to navigate the user interface and settings.
  • Searching through old conversations can get a bit tedious.


Starts at $2,500/month (billed annually).

13. Intercom– Best for Multi-Channel Engagement

Image Source: Intercom 

Intercom is an amazing lead generation tool that helps engage website visitors and turn them into qualified leads. 

Its toolbox includes live chat, chatbots, in-product messaging, outbound emails, a comprehensive help center, and communication-based apps. These features together made it seamless for me to communicate with prospects 24/7 and ask them important qualifying questions.

What’s more, the tool allowed me to analyze visitor behavior on-site or in-app and send them tailored messages based on their actions and interests. It empowered me to create multi-channel campaigns that flow seamlessly, delivering a consistent experience at every stage of the customer journey.

Intercom doesn’t stop there; it streamlines workflows by allowing advanced routing rules for chatbots and facilitating prospect meetings with relevant teams. 

Centralized management of all communication channels is a real time-saver. Plus, the platform’s integration with Salesforce, Marketo, Shopify, and other marketing tools automates workflows and data syncing.

And let’s not forget data integrations like Clearbit Reveal, which help me identify and target top leads effectively. 

What You’ll Like: 

  • Intercom allows you to create and manage communication campaigns with your leads using powerful messaging and automation.
  • It provides contextual guidance and customizable CTAs to help you convert leads into users.
  • It enables you to interact with leads across multiple channels, such as email, chat, and social media, using a seamless user interface.
  • It offers dynamic content and message personalization to help you engage leads with relevant and tailored information.
  • It supports lead verification/validation, event-triggered actions, and campaign analytics to help you optimize your lead generation strategy.
  • It has a natural language processing feature that helps you understand your customers’ needs and provide better support.

What You May Not Like:

  • Many essential features are only available in higher-tiered plans
  • Needs more layouts for the help center functionality 
  • Intercom can be expensive compared to other lead generation tools, especially for small businesses or startups.


Starts at $74/month (billed annually) for 2 seats and up to 1,000 people reached per month.

Email Prospecting Tools

14. Hunter – Best for Finding Emails Associated With a Domain

Hunter lets me quickly find professional email addresses I can target to grow my business. I can look up email addresses in two ways—by searching with a person’s name or with the domain name of a website.

Hunter’s Domain Search, though simple, is remarkably powerful, making it one of the best lead prospecting tools. It scours the web to provide me with a list of names and email addresses for everyone working at a company. 

The unique tool also lets users verify the deliverability of the email addresses they find and is even equipped with a campaign builder for cold-email campaigns. 

Hunter also provides an excellent dashboard for performance tracking. I found the dashboard useful for monitoring my cold email campaigns, verifying email deliverability, and managing contacts.

I also like Hunter’s Chrome extension, which helps me extract email addresses from any website I’m browsing and add them to my email list or CRM. 

Hunter integrates with Salesforce, HubSpot, and Zapier to automate workflows and sync data.

What You’ll Like: 

  • Hunter supports advanced personalization and segmentation for cold email campaigns, allowing you to customize messages based on custom attributes, location, keywords, and more. 
  • It integrates with popular CRMs, such as Salesforce, HubSpot, Pipedrive, and Zoho, as well as Gmail and Outlook. 
  • It has a Chrome extension that lets you find email addresses associated with any website you visit. 
  • It has a large database of verified email addresses taken from publicly accessible sources. 
  • You can collect email addresses from multiple domains at once with this tool.

What You May Not Like:

  • Email verification functionality needs improvement for bulk emails.
  • Hunter’s data may not be 100% reliable, as it depends on the availability and accuracy of public sources. 
  • Its cold email tool is limited to Gmail and Outlook users only. 


Both free and paid plans are available. Paid plans start at $34/month.

15. AeroLeads – Best for Extracting Emails from Social Business Profiles

Like Hunter, AeroLeads is another powerful tool for collecting potential customers’ business emails and other contact information. 

What sets AeroLeads apart and makes it a favorite among lead generation tools is its remarkable efficiency in finding and verifying email addresses and phone numbers within seconds. 

With this tool, I can easily build a list of qualified leads from LinkedIn, Google, or any website. I can also integrate it with my favorite CRM and automate my outreach campaigns.

One feature I find particularly handy is AeroLeads’ Chrome plugin, which is user-friendly and simplifies the data-gathering process. 

With this plugin, I could capture up to 15 valuable data points, including full names, job titles, locations, and generic company email addresses. Plus, exporting this data to a CSV format is a breeze.

AeroLeads even goes the extra mile by allowing users to import all their verified email addresses into Gmail, facilitating bulk email sending.

What You’ll Like 

  • AeroLeads provides a wide range of data points for in-depth prospect research and personalization.
  • It seamlessly integrates with popular CRM and email marketing tools.
  • It provides quality data such as email addresses, business numbers, job titles, and locations of prospects from LinkedIn, Angellist, and Xing.
  • It allows exporting data to other tools like Zapier, FreshSales, Zoho CRM, Pipedrive, HubSpot, and Salesforce, which streamlines the marketing and sales processes.

What You May Not Like

  • Some users have experienced data duplication issues with AeroLeads.
  • It doesn’t have a mobile app.


Both free and paid plans are available. Paid plans start at $29/month.

16. LinkedIn Sales Navigator – Best for Finding B2B Leads on LinkedIn

LinkedIn Sales Navigator leverages LinkedIn’s professional network of over 800 million to boost your B2B marketing and sales efforts. 

With this tool, I could easily find relevant, high-potential leads and prospects using advanced targeting filters, such as industry, seniority, and geography.

I could also save all the leads I captured from LinkedIn to my CRM to automate the follow-ups. Moreover, there is an option to organize leads by tags and retain this organization in the CRM to maintain data continuity across platforms. 

Another feature of LinkedIn Sales Navigator that makes it a powerful B2B lead generation tool is the ability to send InMail messages to new prospects you find on Linkedin. 

InMail messages are personalized messages that users can send to anyone on Linkedin, even if they aren’t connected with them. This way, users can reach out to potential customers directly and start a conversation with them. 

You can also track the performance of your InMail messages and see how many of them have been opened, replied to, or ignored. This can help you optimize your messaging strategy and improve your response rate.

What You’ll Like

  • Advanced lead/company search to quickly find the right people for your business.
  • Customized lead recommendations based on target industry, account, and business
  • Detailed overview of leads that includes all relevant insights, such as job changes 
  • You can organize your leads and accounts into ‘notes’ and ‘tags’ to keep them organized in your CRM. 
  • It allows you to access detailed information about prospects and companies, such as industry, revenue, headcount, etc, helping you tailor your pitch.
  • It gives you insights and alerts on your prospects’ activities, such as job changes, content shares, profile views, etc., so you can reach out at the right time with relevant messages.
  • It integrates well with CRM systems, such as Salesforce, HubSpot, etc, allowing you to sync your data and track your progress easily.

What You May Not Like

  • InMail credits per month need to be increased
  • The target database is limited to LinkedIn members


Starts at $99/month for basic functionalities.

Evaluation Criteria 

The evaluation of products or tools chosen for this article follows an unbiased, systematic approach that ensures a fair, insightful, and well-rounded review. This method employs six key factors:

  1. User Reviews / Ratings: Direct experiences from users, including ratings and feedback from reputable sites, provide a ground-level perspective. This feedback is critical in understanding overall satisfaction and potential problems.
  1. Essential Features & Functionality: The value of a product is ascertained by its core features and overall functionality. Through an in-depth exploration of these aspects, the practical usefulness and effectiveness of the tools are carefully evaluated.
  1. Ease of Use: The user-friendliness of a product or service is assessed, focusing on the design, interface, and navigation. This ensures a positive experience for users of all levels of expertise.
  1. Customer Support: The quality of customer support is examined, taking into account its efficiency and how well it supports users in different phases – setting up, addressing concerns, and resolving operational issues.
  1. Value for Money: Value for money is evaluated by comparing the quality, performance, and features. The goal is to help the reader understand whether they would be getting their money’s worth. 
  1. Personal Experience / Experts’ Opinions: This part of the evaluation criteria draws insightful observations from the personal experience of the writer and the opinions of industry experts. 

Which Is the Best Lead Generation Tool?

So, there you have it. These are the top lead generation tools for 2023. We’ll leave it up to you to decide which ones will work best for your business. But we’ll offer a bit of parting advice.

There are many tools in this list you may feel are enough on their own for your needs. But the best strategy would be to implement multiple ones in your lead campaign and leverage all the lead generation opportunities out there. 

For example, you can use ProProfs Quiz Maker to generate leads from your social media handles by engaging and entertaining your online audiences with beautiful, interactive, and media-rich quizzes.  

Meanwhile, Picreel and ProProfs Chat can ensure you’re able to turn a good number of website visitors into prospects by providing relevant messages and offers and prompt answers to queries.  

You can use Hunter to find emails for your cold email campaigns and employ Mailchimp as your email marketing platform to segment, nurture, and convert your leads.   Whatever tools you choose for your lead generation system, ensure you make an informed decision based on your needs.

Learn More About Lead Generation Tools

What Is a Lead Generation Tool?

A lead generation tool is any software that makes it easier to get high-potential leads for your business. Powered by automation, lead generation software can drastically reduce the amount of manual outreach and follow-ups, saving a ton of time, effort, and money.

Lead tools can vary a lot in how they help in improving your lead management, but most target your website and social media visitors and try to convert them into qualified leads.

What Makes a Good Lead Generation Tool?

A good lead generation tool helps you achieve your marketing goals in the most cost and time-efficient way. Here’s what you need to look out for in your lead software. 

  • Intuitive Interface: Your lead generation software is supposed to simplify things. So, a complicated, non-user-friendly UI is simply a deal-killer. 
  • Useful Features: The tool should be feature-rich to cater to various requirements. 
  • Integrations: The lead generation tool you choose should be able to integrate with the marketing tools you’re already using. 
  • Analytics: Top lead generation tools offer powerful reporting and analytics that make it easy to optimize your lead campaigns for maximum convertibility.
  • Benefits/Suitability: The tool you choose should suit your unique needs and help you achieve your goals.
  • Cost-Effectiveness: It should offer good value for money and fit your marketing budget.

What are the Types of Online Lead Generation Tools?

Lead generation tools are classified into the following categories. 

  • On-Page & Conversion Rate Optimization (CRO) Lead Generation Tools – These tools aim to convert your website visitors into leads through quizzes, surveys, forms, social proofs, etc. 
  • Outbound Lead Generation Tools – These tools make it easy to reach out to your target audience via outbound channels, such as emails, calls, and SMS.
  • Live Chat & Chatbot Tools – These tools let you instantly engage with visitors by adding live chat and/or chatbots to your website or app. 
  • Email Prospecting Tools – These tools find email addresses and other lead information from social networks, their own database, or other sources according to your search criteria. 
  • Social Media Lead Generation Tools – These tools let you harness the power of social engagement to boost your lead capture rate.
  • CRM & Lead Management Tools – These technically aren’t lead generation tools. Still, they help a great deal in ensuring you have a streamlined lead management system by automating important workflows.
  • Advertising Tools – These tools help generate leads through paid online advertising for brand promotion. 

What Are the Benefits of Using Lead Generation Tools?

Using lead generation software will help you increase your sales and revenue by boosting your marketing efforts in a variety of ways.

  1. Boost Lead Generation: Lead generation tools get you more leads in two ways. First, they can help you attract more visitors to your website. Second, they are an effective and efficient way to increase your lead capture rate.
  2. Better Leads: Many lead generation tools include lead scoring functionality, which lets you have a detailed analysis of your leads and find out which potential customers are likely to buy from you and which ones aren’t worth the effort. 
  3. Customer Insights: Lead generation tools provide a lot of insightful data on your target audience that you can use to tailor your marketing strategies for maximum conversion. 
  4. Saved Time and Effort: Lead generation software saves you a lot of time and effort by streamlining and refining your marketing.

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About the author

Michael Laithangbam is the senior writer & editor at ProProfs with 12 years of experience in enterprise software and eLearning. Michael's expertise encompasses online training, web-based learning, quizzes & assessments, LMS, and more. Michael’s work has been published in G2, Software Advice, Capterra, and eLearning Industry.