How to Drive Brand Engagement with Personality Quizzes

Personality quizzes are fun and a great way to boost engagement. 

People love taking personality quizzes and discovering new information about themselves with these quizzes. Especially ones that are based on pop culture tropes.

They help them control the way the people around them perceive them. 

Humans are drawn to external sources that tell them who they are, what they value, and what they need to function best. Personality quizzes assign them labels that allow them to easily relate to the natural traits.

Considering that people love personality quizzes, they’re an ideal tool for businesses to drive brand engagement on social media platforms. 

The more engaging your social media presence is, the more eyes you’ll turn.

But how? Read on to know.

Watch How to Create a Personality Quiz

Use Personality Quizzes

If the first thing that pops up in your head after reading this is- “Why” then let me give you three legit reasons:

• People love taking quizzes
• Personality quizzes are more engaging than trivia
• You can collect leads with a lead capture form
• People love sharing results, which in turn gets your more leads 
• Personality quizzes will help you improve your social media presence

Personality Quizzes or Character Quizzes are a relatively new application of the quiz format. These quizzes use questions as a way to assign a character to a particular player.

They became popular with the advent of the internet boom with various types of character quizzes popping up.

There Are Two Major Types of Personality Quizzes:

• Quizzes that directly reveal a personality or character
• Quizzes that categorize a player into a group

The personality type quizzes require a similar ideology behind them. Let this article be your guide to these ideological requirements.

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Understand How Personality Quizzes Work

Personality quizzes work on a simple algorithm. There are no right or wrong answers. The available answers are assigned to a finite number of characters/personalities. At the end of the quiz, the character/personality that has the most options assigned to it will be displayed as the final result.

The number of questions and options varies according to the number of characters; the quiz creator has complete control over them. In the case of two or more characters ending up having an equal amount of their assigned options, the character is selected on simple chronology.

Titling a Personality Quiz

The biggest challenge of creating a fun personality quiz is naming it. Knowledge quizzes are relatively easy to name. A quiz about Physics can simply be titled ‘Physics Quiz,’ and nobody would bat an eyelid. Personality Quizzes are relatively harder.

Quizzes that assign a character have little choice when it comes to naming conventions. The simplest personality quiz title template would be:

“What <topic> character are you?” This format works for almost every movie, game, or book character.

Quizzes that categorize you into a group, a personality trait, etc., follow a broad convention of titles simply because each topic differs, and this is where your creativity can be put to good use. There are a lot of ways to title a grouping character quiz, and the following are some of the examples:

• This Rapid Fire Quiz Will Reveal Where You Should Travel Next
• Are You Someone With A Rare Personality?

There is one common trait in both of them. They evoke curiosity. That is what the goal should be. These titles question the user without making them aware of it. This question is presented in a slightly imperative manner, and that is what engages them. Questions that ask through doubt are also equally engaging.

Key Points for Creating Titles:

• Titles should engage the user through doubt and/or mild command
• They shouldn’t be more than one sentence
• They should be simple

Creating The Questions

The greatest advantage that you get as you create a personality quiz is the fact that two of them can repeat the same question and still give a different outcome. You can check out various online quiz creators or test creators for sample questions. Also, the questions for a personality quiz that group or assign a personality can be as simple or as complicated as the creator wants.

A new creator can keep the personality quiz questions extremely simple.

For example, “What is your favorite color?” “Are you an evil person?” etc.

Quizzes that assign characters or personalities based on pop culture usually need a bit more research before creating the questions. Sure they can pull off the questions given above, but the particular questions that target the source material give a more personal feel to the Online quiz and make the player associate better with the quiz.

A character quiz about Harry Potter that asks about Boggarts will always do better than one that asks about favorite colors.

Key Points for Creating Questions:

• Put in a few hours of research for better and more engaging questions
• Try not to keep the options too obvious

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Designing the Personality Section

The personality section is what makes a quiz worth playing, so make sure you concentrate enough time on it. There is no easy way to do it, and it takes some patience and a lot of research and practice.

There are various aspects that need to be taken into consideration. The first step is to make sure that the options given in the questions match the personality that has been assigned to it. This is crucial for producing a great quiz.

The second step is to be as descriptive as you can be about personality. Further, remember to personalize the description to make the player actually feel like a particular character. Avoid writing about the character and write about how the character or personality is similar to the player.

The third and final step is to add an image corresponding to the final answer. Images help in making the final answer even more satisfying.

Key Points for Character Creation:

• Personalize the character descriptions
• Be careful in choosing images for quizzes that assign personality

 

Now You’re Ready to Create Your Personality Quiz

Creating a perfect quiz is hard since nothing can be perfect. But creating a quiz that is accurate almost to a fault is certainly possible. A point left out above is that it takes practice to create a perfect personality quiz. So practice, hone skills, and make the best quiz out there. You never know what amount of leads or social engagement you’ll end up with by the end of this COVID-19 lockdown to hold your brand in good stead. 

Good Luck!

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