
“What City Should You Actually Live In?” The world of online entertainment has never been the same since BuzzFeed dropped this irresistible personality quiz in 2014. With over 20 million hits in a month, this simple piece of interactive content exhibited a wildfire virality, setting the stage for the quiz-binging trend of today.
Can you also make a personality quiz that has a revolutionary impact on your business’ growth? The answer, of course, is yes. People love taking personality quizzes. They are loads of fun and let quiz takers discover new information about themselves. All of this is the perfect recipe for driving social media engagement and learning more about your audience.
Throw in the fact that quizzes also work great for lead generation, and you have a fantastic online marketing tool on your hands.
Once you reach the end of this blog, you’ll know all about leveraging personality quizzes to achieve your business goals, including:
- how to create a personality quiz online
- the best practices to optimize it for shining results
- how to use online personality quizzes as a part of your marketing strategy
What Is a Personality Quiz?
Personality quizzes are quizzes designed to assess and reveal the quiz takers’ qualities or behavioral traits. These range from quick and whimsical BuzzFeed-style quizzes to insightful but lengthier pre-employment personality tests and career assessment questionnaires.
Personality quiz questions don’t have any right or wrong answers since they don’t check the quiz taker’s knowledge or problem-solving skills. The quiz taker selects whichever option best matches their personality, as shown below.

Online personality quizzes aim to provide the quiz taker with stimulating self-insights that serve as jumping-off points for exploring emotions, beliefs, and desires. They also help satisfy the need for instant gratification, making them wildly popular on social media and other online platforms.
Watch: How to Make a Personality Quiz
How Do Personality Quizzes Work?
The simplest personality quizzes consist of 5-10 multiple-choice questions, all with the same number of answer options, and each option is mapped to a different possible personality-based outcome.
The quiz taker selects one option from each question, as in a scored multiple-choice test. At the end of the quiz, the possible outcome with the highest number of mapped options chosen is revealed as the quiz result.
Depending on your requirements, you can also create complex personality quizzes which can have one or more of the following:
- A varied number of answer options per question
- Single answer option mapped to multiple personalities
- Weightage-based mapping, as shown below
How to Create a Personality Quiz
Creating a personality quiz with an online personality quiz builder is simple. You can choose between:
- Using Pre-Built Templates
- Creating a Quiz From Scratch
Using Pre-Built Templates
If you want a quick and easy way to get started, templates are your best bet. Here’s how it works:
Step 1: Choose a Template

Browse the quiz library for a pre-made quiz that fits your idea. Whether it’s something lighthearted or more in-depth, there’s usually something that fits the bill.
Step 2: Customize It
Edit the questions, personalize the results, and add your branding—like your logo or colors—to make it uniquely yours.
Step 3: Share Your Quiz
Once it’s ready, share your quiz via a link, email, or even embed it on your site. Templates make it so quick that you could have a live quiz in minutes!

Creating Your Quiz From Scratch
If you want more control and a chance to let your creativity shine, building from scratch is the way to go. Here’s how:
Step 1: Write Questions

Start with engaging, fun questions that align with your quiz’s purpose. Keep them clear and interesting. You can draft your own questions or import them from ProProfs’ question library.
Step 2: Set Up Results

Think about the personalities or outcomes you want to showcase. Write clear, relatable descriptions that make the results feel meaningful to the quiz taker.
Step 3: Map Answers to Results

Choose a straightforward one-to-one mapping or enable advanced scoring to connect answer options to multiple personalities, assigning custom weightings to each link for added flexibility.

Step 4: Design the Look
Make your quiz visually appealing with colors, images, and even GIFs or videos. A good design can really enhance the experience.
Watch: How to Design Beautiful Quizzes
Step 5: Share It
Once you’re satisfied with your quiz, share it through links, social media, or embed it on your website to reach your audience easily.
Whether you prefer the speed of templates or the customization of starting from scratch, both methods make it easy to create a personality test or quiz that’s engaging and impactful.
10 Tips for Creating Amazing Personality Quizzes
Now that you know all about creating personality quizzes let’s look at some best practices to optimize your quizzes for maximum benefit.
- Offer self-discovery
The most enticing feature of a personality quiz is that it helps people discover something about themselves, which may contribute to their growth. So, make sure you include this aspect in your quiz questions and results. Offering self-discovery in this unique way also helps build trust.

Further, the element of self-discovery in a product recommendation quiz helps quiz takers connect with the product or service you’re showcasing in the quiz results, boosting conversions.
- Craft an eye-catching title
One of the biggest challenges of making a personality quiz is naming it.
Knowledge quizzes are relatively easy to name. For example, if you’re creating a physics quiz, you can simply name it “Physics Quiz.” On the other hand, personality quiz titles can’t be that straightforward. They need to be attention-grabbing and curiosity-generating.
For quizzes that assign a character, your title can be in this format:
“What <topic> character are you?”
This format works for almost every movie, game, or book.

For quizzes that categorize the quiz taker into a group or personality trait, your titles would vary with the topic. For example:
- This Rapid Fire Quiz Will Reveal Where You Should Travel Next
- Are You Someone With a Rare Personality?
An interesting thing about the first title among these two is that it questions the user without making them aware of it; plus, this question is presented in a slightly imperative manner, making the title highly engaging. Similarly, titles that cast doubt are equally engaging.
Key Points for Creating Titles:
- Titles should engage the user through doubt and/or mild command.
- They shouldn’t be more than one sentence.
- They should be simple.
- Add a compelling cover image & description
While your title is the first thing most people will notice about your quiz, your cover image and description are just as important.
Once your title has drawn attention to your quiz, the cover image will pique curiosity. Meanwhile, the description will seal the deal by convincing the quiz taker that your quiz is worth their time.
Here’s an example of an excellent title, image, and description trifecta.

- Create engaging questions
A well-designed welcome screen is enough to convince visitors to try your quiz. But it’s certainly not enough to take them to the end. For that, you’ll need to ask super-interesting questions to let the quiz taker immerse themselves in the quiz.
So, how can you craft engaging and entertaining questions?
If you’re making a BuzzFeed-style personality quiz, your questions can be as straightforward or complicated as you want. It’s completely up to you.
New creators can keep their personality quiz questions simple. For example, you can ask questions such as “What is your favorite color?” “Are you a music lover?” etc.
On the other hand, quizzes that assign characters or personalities based on pop culture need a bit more research.
Sure, you can pull off the questions mentioned above for your pop culture quizzes. But, questions that target the source material will always give a more personal feel to your quiz and let the quiz taker associate better with it.
For example, a Harry Potter quiz with questions about wizards or spells will always do better than one with questions about favorite colors or food items.
Key Points for Creating Questions:
- Put in a few hours of research for better and more engaging questions
- Try not to keep the options too obvious
- Try to draft questions that are relevant to the quiz topic
- Pay special attention to the results
The personalities in a personality quiz are what make it worth sharing. So, ensure you spend enough time creating the different possible outcomes. Getting your results screen right will take patience and a lot of research and practice, but it’s well worth the effort in terms of the quiz’s shareability… or virality!
Here are the things to keep in mind:
- Make sure that the mapping between the options and the personalities makes logical sense.
- Be as descriptive as you can be about each possible outcome.
- Try to create descriptions that make the quiz taker feel like they are a particular character.
- … But, avoid writing too much about the character. Focus on how the character or personality resonates with the quiz taker.
- Add relevant and interesting images to the possible outcomes. Images help in making the results even more satisfying.
Here’s an example of a great-looking personality quiz result.

- Make everything visual
The welcome screen and the results screen aren’t the only places where you can feature some intriguing images. You can include images throughout the quiz by adding them to your quiz questions and answer options. You can also add videos or GIFs wherever it makes sense to do so.
Another thing you can do is add your company logo to the quiz along with a background image that showcases your brand identity. Doing so will make it easier for the quiz takers to connect with your brand.
- Keep it short and simple
The shorter your quiz, the higher the chances of the quiz taker reaching the end of the quiz, where they can fill out your lead form to view their results. So, always go for a shorter quiz.
6-8 questions are the sweet spot, but anything between 5 and 10 quick questions will work.
Similarly, limit the answer options per question to 6.
Minding the length of the question and answer statements would also be a good idea. You don’t want to confuse the quiz taker with an overly complicated question.
Pro Tip – If you have to include a lot of information in your question, you can add an audio or video clip to do so. This way, you avoid a lengthy question statement while enhancing the quiz takers’ experience.
Watch: How to Create a Video Quiz
- Optimize for shareability
Your personality quiz needs to be highly shareable if you want to engage a large proportion of your audience and grow your leads and conversions.
Here are some things you can do to make quiz takers want to share your quiz on social media and elsewhere:
- Add easily visible social sharing buttons to your quiz results page. If you’re embedding the quiz on a webpage, you should also add the buttons on the webpage.

- Add a theme to make your personality quiz visually appealing. You can use a pre-built theme or design your own.
- If you’re featuring the quiz in a social media post, you can add a note to go with it, urging quiz takers to share their results.
- Create upbeat, memorable personality outcomes that quiz takers would love to show their friends and family.

- Connect with goals & motivations
Being fun is undoubtedly the USP of a personality quiz. But, the most engaging quizzes also strike an emotional chord with the quiz taker.
Keep your audience’s goals, motivations, and desires in the front of your mind when you’re crafting your quiz content, whether it is the questions, outcomes, or welcome screen description.
For example, check out the welcome screen of the Assess Your Online Marketing Strategy quiz from ProProfs’ quiz library.

And here’s one of the outcomes from the same personality quiz.

See how the “Not a Master?” part of this outcome description is solely dedicated to connecting with the quiz taker’s hopes and goals.
You can also add a passage such as this to your outcome descriptions or go for a more subtle approach by referencing the quiz taker’s goals when elaborating on the outcome – whatever works best for your audience.
- Use a good personality quiz maker
A good personality quiz creator enables you to create and share amazing-looking quizzes quickly and easily. It also helps ensure that your personality quizzes meet all your requirements.
Here’s what you should look out for in your online personality quiz maker:
- User-friendly quiz-making experience
- Pre-made questions to save time and effort
- Comprehensive customization options
- Easy mapping between personalities and answer options
- Reporting functionalities for market research
- Integrations for lead management, such as Mailchimp, Constant Contact, etc.
Watch: How to Choose the Best Personality Quiz Software
We’d love to hear your tips & suggestions on this article!
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